The Process - Establishing a Vision and Mission

What do we mean by this process?

Establishing a Vision and Mission is a process of coming together to set direction and focus for the group's efforts. Participating in this process helps a group to begin with the end in mind, and to stay focused on the results for which they are aiming. Establishing a vision - a statement of your dream or ideal conditions - and a mission - what you do and why - provides shared language and common purpose for targeted action and intervention.

The framework below shows five phases (see A-E below) and twelve processes (see boxes) to advance community change and improvement. As illustrated, Establishing a Vision and Mission is a key process to help groups assess, prioritize, and plan for change.

Core competencies related to this process include: (a) Developing strategic and action plans, (b) Analyzing problems and goals, (c) Developing a framework or model of change, (d) Building leadership, and (e) Creating and maintaining coalitions and partnerships. See the CTB Toolkits.