Promising Approaches that Promote Community Change and Improvement

Core Tasks and Tools - Establishing a Vision and Mission


CORE TASKS:

COMMUNITY TOOL BOX SUPPORTS:

1. Core Task: Convene key stakeholders to guide the development of the group’s vision and mission.

  • Engage key leaders & stakeholders in the development of the vision statement by providing an express what was important, including to the people in the community & other stakeholders.
  • The group has engaged key leaders & stakeholders in the development of the mission statement by providing opportunity to express what the group was going to do & why, including the people in the community & other stakeholders.

Chapter 7: Encouraging Involvement In Community Work

Chapter 7, Section 2: Promoting Participation Among Diverse Groups

Chapter 7, Section 3: Methods of Contacting Potential Participants

Chapter 7, Section 6: Involving Key Influentials in the Initiative

Chapter 8: Developing a Strategic Plan

Chapter 8, Section 1: An Overview of Strategic Planning or “VMOSA” (Vision, Mission, Objectives, Strategies, and Action Plans)

Chapter 8, Section 2: Proclaiming Your Dream: Developing Vision and Mission Statements

Chapter 30: Principles of Advocacy

Chapter 30, Section 6: Encouraging Involvement of Potential Opponents as well as Allies

2. Core Task: Establish a vision statement based on ideas that are proposed and accepted by members of the group.

  • The group has a written vision statement (usually a few words) for the initiative that is clear, concise, & positive.
  • The vision statement communicates the dream or ideal conditions for the community.
  • The vision statement is understood & shared by members of the community & other stakeholders.

Chapter 8: Developing a Strategic Plan

Chapter 8, Section 2: Proclaiming Your Dream: Developing Vision and Mission Statements

Chapter 8, Section 3: Creating Objectives

Chapter 8, Section 4: Developing Successful Strategies: Planning to Win

Chapter 8, Section 5: Developing an Action Plan

Chapter 14: Core Functions in Leadership

Chapter 14, Section 2: Developing and Communicating a Vision

 

3. Core Task: Establish a mission statement based on ideas that are proposed and accepted by members of the group.

  • The group has a written mission statement for the initiative.
  • The mission statement communicates the outcome or end that the group has in mind & the broad approaches used to get there.

Chapter 8: Developing a Strategic Plan

Chapter 8, Section 2: Proclaiming Your Dream: Developing Vision and Mission Statements

Chapter 8, Section 3: Creating Objectives

Chapter 8, Section 4: Developing Successful Strategies: Planning to Win

Chapter 8, Section 5: Developing an Action Plan

Chapter 14: Core Functions in Leadership

 

4. Core Task: Review the vision and mission statements for relevance and consistency with the organization’s purpose, and make adjustments as necessary.

  • The final vision & mission statement(s) were reviewed & approved by the group for consistency with the group’s purpose.
  • The group regularly reviews the vision & mission statements & makes necessary adjustments

Chapter 8: Developing a Strategic Plan

Chapter 8, Section 6: Obtaining Feedback from Constituents: What Changes are Important and Feasible?

Chapter 8, Section 7: Identifying Action Steps in Bringing about Community and System Change

 

5. Core Task: Apply and use the vision and mission statements.

  • Members of the group can recite or paraphrase the mission statements of the organization.
  • The group or effort routinely communicates the mission statement to others.
  • The mission statement is referred to by the organization or group when making decisions.

Chapter 6: Promoting Interest in Community Issues

Chapter 14: Core Functions In Leadership

Chapter 14, Section 6: Influencing People

Chapter 14, Section 9: Making Decisions

Chapter 32: Providing Encouragement and Education

Chapter 32, Section 3: Establishing Formal Communications and Requesting Participation

Chapter 40: Maintaining Quality Performance

Chapter 40, Section 1: Achieving and Maintaining Quality Performance

Chapter 45, Section 1: Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices

Chapter 45, Section 5: Promoting Awareness and Interest Through Communication

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