Core Tasks and Tools - Establishing a Vision and Mission
CORE TASKS : SOME CTB SUPPORTS:
1. Core Task: Convene key stakeholders to guide the development of the group’s vision and mission.

 

  • Engage key leaders & stakeholders in the development of the vision statement by providing an express what was important, including to the people in the community & other stakeholders.
  • The group has engaged key leaders & stakeholders in the development of the mission statement by providing opportunity to express what the group was going to do & why, including the people in the community & other stakeholders.

CHAPTER 7: Encouraging Involvement In Community Work

7.2: Promoting Participation Among Diverse Groups

7.3: Methods of Contacting Potential Participants

7.6: Involving Key Influentials in the Initiative

CHAPTER 8: Developing a Strategic Plan

8.1: An Overview of Strategic Planning or “VMOSA” (Vision, Mission, Objectives, Strategies, and Action Plans)

8.2: Proclaiming Your Dream: Developing Vision and Mission Statements

CHAPTER 30: Principles of Advocacy

30.6: Encouraging Involvement of Potential Opponents as well as Allies

2. Core Task: Establish a vision statement based on ideas that are proposed and accepted by members of the group.

 

  • The group has a written vision statement (usually a few words) for the initiative that is clear, concise, & positive.
  • The vision statement communicates the dream or ideal conditions for the community.
  • The vision statement is understood & shared by members of the community & other stakeholders.

CHAPTER 8: Developing a Strategic Plan

8.2: Proclaiming Your Dream: Developing Vision and Mission Statements

8.3: Creating Objectives

8.4: Developing Successful Strategies: Planning to Win

8.5: Developing an Action Plan

CHAPTER 14: Core Functions in Leadership

14.2: Developing and Communicating a Vision

 
3. Core Task: Establish a mission statement based on ideas that are proposed and accepted by members of the group.

 

  • The group has a written mission statement for the initiative.
  • The mission statement communicates the outcome or end that the group has in mind & the broad approaches used to get there.

CHAPTER 8: Developing a Strategic Plan

8.2: Proclaiming Your Dream: Developing Vision and Mission Statements

8.3: Creating Objectives

8.4: Developing Successful Strategies: Planning to Win

8.5: Developing an Action Plan

CHAPTER 14: Core Functions in Leadership

 
4. Core Task: Review the vision and mission statements for relevance and consistency with the organization’s purpose, and make adjustments as necessary. 

 

  • The final vision & mission statement(s) were reviewed & approved by the group for consistency with the group’s purpose.
  • The group regularly reviews the vision & mission statements & makes necessary adjustments

CHAPTER 8: Developing a Strategic Plan

8.6: Obtaining Feedback from Constituents: What Changes are Important and Feasible?

8.7: Identifying Action Steps in Bringing about Community and Systems Change

 
5. Core Task: Apply and use the vision and mission statements.

 

  • Members of the group can recite or paraphrase the mission statements of the organization.
  • The group or effort routinely communicates the mission statement to others.
  • The mission statement is referred to by the organization or group when making decisions.

CHAPTER 6: Promoting Interest in Community Issues

CHAPTER 14: Core Functions In Leadership

14.6: Influencing People

14.9: Making Decisions

CHAPTER 32: Providing Encouragement and Education

32.3: Establishing Formal Communications and Requesting Participation

Chapter 40: Maintaining Quality Performance

40.1: Achieving and Maintaining Quality Performance

45.1: Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices

45.5: Promoting Awareness and Interest Through Communication