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Chapter 33, Section 19. Using Social Media for Digital Advocacy - Main Section
... Learn about the different forms of social media and their audiences, and how to use different social media platforms to ... Social media helps amplify advocacy efforts by potentially reaching more people, in more places, faster ...
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Chapter 34, Section 1. Working with the Media - Main Section
... Learn general principles for working with different types of media, including skills for creating and distributing effective communications ... to working with the media. What are the media and media advocacy? Media , which is the plural form of 'medium', are the forms of ...
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Chapter 34, Section 6. Changing the Media's Perspective - Main Section
... Learn tested communication strategies for influencing the media themselves, in order to increase the favorability of local media ... rather than social problems. In effective media advocacy, health and community advocates not only reframe news stories to show ...
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Chapter 34, Section 2. Making Friends with the Media - Main Section
... Learn how to use different media to reach different audiences, and how to form relationships with media ... relations with news people is vital to a successful media advocacy campaign. If reporters and editors know that you are a good, reliable ...
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Chapter 34, Section 5. Meeting the Media - Main Section
... Learn why and how personal contacts and meetings with media representatives can boost your effectiveness, and how to generate such ... do we mean by meeting the media? Ok, you've set up your advocacy goals and printed up media packets. You're ready to call the city ...
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Chapter 33, Section 10. General Rules for Organizing for Legislative Advocacy - Main Section
... Learn how to design and implement a legislative advocacy campaign, keyed to specific legislative targets and goals, to support ... supporters, and the public about the issue; working with the media; continuously seeking out allies; and being persistent over long periods ...
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Chapter 30, Section 1. Overview: Getting an Advocacy Campaign Off the Ground - Main Section
... has selected. What is advocacy? Before direct action comes planning, and before planning comes an ... skill in using the advocacy tools available (including the media) Above all, the selection of effective strategies and tactics ...
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Toolkits, 10. Advocating for Change
This toolkit supports planning for advocacy efforts and responding to opposition. ... hearing, organize a boycott, electronic advocacy) Use media advocacy (i.e., making friends with the media, creating newsworthy ...
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Chapter 34. Media Advocacy
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Troubleshooting Guide, 7. We are facing opposition or conflict.
... Interest Conducting a Direct Action Campaign Media Advocacy Communicating Information About Community Health and ...