- What is a petition drive?
- Why should you conduct a petition drive?
- When should you conduct a petition drive?
- How should you conduct a petition drive?
What is a petition drive?
Example:Your group might petition the fast food restaurants in your community to post the nutritional content of their menu items in their restaurant, or you might petition the local government to install crosswalks at a particularly dangerous intersection.
- To put a particular issue on the ballot, such as through a ballot initiative, or through a binding or non-binding referendum.
A ballot initiative is used to submit a proposed ordinance, resolution or order to the voters in the community. This does not create the change itself, but puts the change up for voting.A non-binding referendum is used to advise local government on a specific issue or public policy, but does not actually create or change laws.A binding referendum does. It is used to have a legal ordinance, resolution, order, or vote enacted, suspended, or repealed by the elected government or other public agencies, such as school boards.
- To support the placing of a candidate for office on the ballot
- To recall a candidate from office
- To support or oppose proposed legislation or regulations
- They vary much more in content.
- There are few or no official rules for how signatures are collected, or for how the petition is submitted.
- Once the petition is submitted, there is no guarantee that further action will occur.
Example:A group of consumers didn't like the fact that the local restaurant took low fat items off its menu. Their interest in healthy dietary choices for everyone led them to conduct a petition drive asking the restaurant to restore the healthy choices.
Why should you conduct a petition drive?
- To heighten community awareness of your issue
- To bring visibility and recognition to your group
- To lead you to new members and future contacts for your group
- To demonstrate widespread community support for the changes you seek
- To help bring about the changes you are seeking
- There is strong, or at least significant, public support for your issue.
- You believe that a petition could sway key decision-makers.
- Petitioning has not been an overused tactic in your particular setting.
- There are enough people available to collect the necessary signatures in the time you have available.
How should you conduct a petition drive?
Example:If you and your group want the president of a local paper products company to start using recycled paper in 75% of its products, instead of just 50%, this needs to specifically be stated in your petition.If you and your group want the city to help control the traffic flow through your neighborhood, you might draft a petition for a stop sign to be placed at each intersection, or for the speed limit to be reduced to 20 m.p.h.
Example:Your group's goals are to reduce the amount of waste sent to the landfill. An increase in usage of recycled products would result in less landfill space being used, as well as fewer natural resources being used to produce completely new products. You should include both of these advantages in your petition.
- How many signatures will you need?
- Must all signatures be on certified petition sheets?
- How should people's names be signed (printed, by signature, or both?)
- Should addresses or wards/precincts be included?
- What other information must be included by the signer, or by the submitter?
- Are there limitations you must adhere to, or quotas you must meet (for example, signatures per district)?
- When must the petitions be returned, and to whom?
- What happens then?
- Make sure the petition is clearly worded.
- Make sure all petition signers are eligible to sign the petition.
- Make sure each signer signs legibly, with the full information required.
- Signatures should be legible and identifiable with a specific person (for example, not just "Mrs. Smith," but "Helen J. Smith").
- Collect more signatures than the minimum required, even up to 50% more. Petition certifiers are likely to check each name and make sure the signer is eligible to sign (e.g., is the signer a registered voter?) They will look for duplicates, and for illegal signatures.
- Be sure to keep a copy of the petition and its signatures (usually the original petition is the one that is submitted).
- Make sure the target of your petition can take action on the change you want. Do your homework and choose carefully! Petitions take a lot of time and effort. It would be quite disappointing to discover that your petition was ineffective simply because you targeted the wrong organization. For more information, see Chapter 31, Section 4: Studying the Opposition.
- The content of the petition should not only express sentiment. You may want to make requests or demands for a particular action to be taken by a specific date.
- Publicize the petition drive. Use the petition drive as a public relations tool to gain visibility and support for your organization and its cause. By doing this you may give your target time to counter your move, but the target may also recognize the strength of your organization and take action in your favor, or make concessions.
- Present the petition in a dramatic manner. You could call a press conference, create a news release, or hold a demonstration. Ideally, the petition drive should be presented in person by as many actual signers as possible. The key point is to attract attention to your cause. For more, see Chapter 6, Section 3: Preparing Press Releases, Chapter 6, Section 8: Arranging a Press Conference, and Chapter 33, Section 14: Organizing Public Demonstrations.
- Engage in advocacy actions in addition to the petition. The petition alone should not be expected to get you everything you want. For example, you may want to combine your petition drive with a letter writing campaign--the petition signers can write individual letters as well. In another example one group that had members write a short, personal, comment about the issue, together with their petition signature.
- Follow up your demands persistently. If your request or demands have not been met, you may need to take other steps. The recipients of the petition should know you are not just going to go away, but that you will persist until you get what you want. If your petition is not met with satisfactory results, your group may want to consider stronger responses, such as boycotts or other visible public actions.
- Decide how many signatures you want or need.
- Obtain enough copies of the petition to capture at least that number of signatures. It's a good idea to have more copies than you think you will need. If it's a government petition, make sure all of the copies are legal.
- Identify your target audience, and think about where it might be found. For instance, are there existing groups already favorable towards your cause? And will they be meeting before your petition deadline? If so, this would be a prime opportunity for signature collection--it's time-efficient, and you are almost ensured a fairly large amount of signatures. The right local conference could also be a good opportunity. As a rule of thumb, however, it's easier to collect signatures indoors than outdoors.
- Find and recruit enough petition carriers to collect signatures. You can figure out exactly how many you need by estimating a reasonable number of signatures each carrier could probably collect in your given time frame, and divide the total number of signatures needed by that estimate. For example, if you need 500 signatures, you might estimate that one carrier could collect 50 signatures, which would give you a recruitment target to of 10 to shoot for. And a few extra carriers wouldn't hurt either.
- Train the carriers in both the petition rules and guidelines, and in how to collect signatures. A group meeting would be a good place to initially train, supplemented with specific written instructions.
- Assign the carriers to locations. Think "indoors" if you can--signatures are usually easier to collect. However, if you will be collecting outdoors, choose settings where crowds are relatively dense and where people will be most likely to give you their attention. Scheduled outdoor events are one possibility, such as picnics, parades, or athletic events. If this is not an option, choose places where people are usually not in a hurry--in front of post offices, libraries, or courthouses, for example. Shopping centers are also possible, if local conditions permit.
- When approaching potential signers, some common-sense guidelines apply:
- Be dressed appropriately, though probably not "dressed to kill."
- Smile. Make eye contact.
- Be assertive and polite in your approach. Both are equally essential.
- Explain your general purpose, as well as what the specific petition is intended to do. Plan your opening words carefully, as the first words you speak are probably your most important in convincing someone to sign.
12. Answer questions, but be brief. It's not a good use of time to get into long conversations--and it's neither efficient nor effective to get into arguments. If someone opposes your petition, and some people will, say "thank you" and move on. In petition drives, rejection comes with the territory. Don't take it personally.
13. For people who are interested in your issue, but unwilling to sign, you might hand them a short piece of literature elaborating on your organization and its intent. You never know--you might catch the very same person the next time around.
Example:A petition drive can be effectively combined with public education. However, if the public is generally uninformed about your issue, you might consider doing public education before actually starting your petition drive.
- Finally, make sure that the petition carriers know where and when to return the completed petition forms.
Altman, D., Balcazar, F., Fawcett, S., Seekins, T., Young, J. (1994). Public health advocacy: Creating community change to improve health. Palo Alto, CA: Stanford Center for Research in Disease Prevention.
Bobo, K., Kendall, J., & Max, S. (1996). Organizing for social change: A manual for activists in the 1990s. Cabin John, M.D.: Seven Locks Press.
Center for Community Change (1996). How and why to influence public policy: An action guide for community organizations. Washington, D.C.
Homan, M. (1994). Promoting community change: Making it happen in the real world. Pacific Groove, CA: Brooks/Cole.