What is effective social marketing communication?
___Your communication is two-way: your audience understands your message as you meant it.
___Your communication is accessible.
___Your communication is noticeable.
What are tools for reaching the target audience?
___You carefully choose and mix the channels for your message.
___You carefully consider visual and/or sound elements and the overall design of your message.
___You choose appropriate spokespersons.
___You link your message to themes and values familiar to the target audience.
How do you approach common barriers to effective social marketing communication ?
___You recognize and know how to address each of the common barriers to effective social marketing communication:
___Ignorance
___Selective inattention
___Selective inexposure
___Principle
How do you develop effective messages?
___You set up outcome-linked, measurable objectives for your communication strategy.
___You develop messages that emerge from the target audience, recognizing message competition.
___You select appropriate channels.
___You develop different communications for different segments.
___You pretest every message.
___You integrate your communications program internally.
___You integrate your communications program with everything else in the marketing mix.
___You evaluate outcomes by your original criteria.
___You repeat the process.