Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 46. Planning for Long-Term Institutionalization >
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- Section 1. Strategies for the Long-Term Institutionalization of an Initiative: An Overview
- Section 2. Strategies for Sustaining the Initiative
- Section 3. Promoting Adoption of the Initiative's Mission and Objectives
- Section 4. Attracting Support for Specific Programs
- Section 5. Marketing the Initiative to Secure Financial Support
- Section 6. Sharing Positions and Other Resources
- Section 7. Becoming a Line Item in an Existing Budget
- Section 8. Incorporating Activities/Services in Organizations with a Similar Mission
- Section 9. Obtaining Corporate Resources
- Section 10. Tapping into Existing Personnel Resources
- Section 11. Soliciting Contributions and In-kind Support
- Section 12. Designing and Implementing a Fund-raiser
- Section 13. Pursuing Third Party Funding
- Section 14. Developing a Fee-for-Services Structure
- Section 15. Acquiring Public Funding
- Section 16. Securing Endowments and Planned Giving Arrangements
- Section 17. Establishing and Maintaining a Membership Program
- Section 18. Developing and Marketing Products
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