Community Tool Box - Section 4. Segmenting the Market to Reach the Targeted Population Table of Contents >
Chapter 45. Social Marketing of Successful Components of the ... >
Section 4. Segmenting the Market to Reach the ;
Segmenting the Market to Reach the Targeted Population |
Examples | |
Example #1: From Stilettoes to Moccasins
This music video was developed to give a voice to Aboriginal women healing from drug abuse, addiction, and problems with the law. Its form and content allow it to specifically reach out to young, Native women.
The video is part of a community-based research project conducted by the University of Saskatchewan (U of S), National Native Addictions Partnership Foundation (NNAPF), and the Canadian Centre on Substance Abuse (CCSA). Please see the project website for more information.
The Community Tool Box is a service of the
Work Group for Community Health and Development at the University of Kansas.
Copyright ©
by the University of Kansas for all materials provided via the World Wide Web in the ctb.ku.edu domain.
