Table of Contents >
Part I. Organizing for Effective Advocacy
(Chapters 3... >
Chapter 31. Conducting Advocacy Research >
Section 4. Studying the Opposition >
Related Topics - Hyperlinks to related chapters and sections. >
Studying the Opposition | |
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Related Topics |
Contributed by Eric Wadud and Prue Breitrose Edited by Bill Berkowitz and Kate Nagy |
- Developing a Plan for Communication
- Using Principles of Persuasion
- Preparing Press Releases
- Arranging News and Features Stories
- Approaching Editorial Boards
- Identifying Targets and Agents of Change: Who Can Benefit and Who Can Help
- Using Community Sectors to Reach Targets and Agents of Change
- Identifying Opponents
- Working with the Media
- Making Friends with the Media
- Creating News Stories the Media Wants
- Using Paid Advertising
- Meeting the Media
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