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Table of Contents >
   Part I. Organizing for Effective Advocacy
(Chapters 3... >

      Chapter 34. Media Advocacy >
         Section 3. Creating News Stories the Media Wants >
             Related Topics - Hyperlinks to related chapters and sections. >

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Creating News Stories the Media Wants

  

Related Topics

Contributed by Aimee Whitman Edited by Bill Berkowitz and Jerry Schultz

  • Developing a Plan for Getting Community Health and Development Issues on the Local Agenda
  • Communicating Information about Community Health and Development Issues
  • Gaining Public Support for Addressing Community Health and Development Issues
  • Talking About Risk and Protective Factors Related to Community Issues
  • Making Community Presentations
  • Developing a Plan for Communication
  • Using Principles of Persuasion
  • Preparing Press Releases
  • Arranging News and Features Stories
  • Approaching Editorial Boards
  • Creating Objectives
  • Developing and Communicating a Vision
  • Influencing People
  • Building and Sustaining Relationships
  • Overview: Getting an Advocacy Campaign Off the Ground
  • Survival Skills for Advocates
  • Understanding the Issue
  • Recognizing Allies
  • Identifying Opponents
  • Reframing the Debate
  • Overview of Opposition Tactics: Recognizing the Ten D's
  • How to Respond to Opposition Tactics
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