Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 45. Social Marketing of Successful Components of the ... >
Section 4. Segmenting the Market to Reach the Targeted Popul... >
Related Topics - Hyperlinks to related chapters and sections. >
Segmenting the Market to Reach the Targeted Population | |
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Related Topics |
Contributed by Phil Rabinowitz Edited by Bill Berkowitz, Jerry Schultz |
- Developing a Plan for Getting Community Health and Development Issues on the Local Agenda
- Communicating Information about Community Health and Development Issues
- Gaining Public Support for Addressing Community Health and Development Issues
- Talking About Risk and Protective Factors Related to Community Issues
- Developing a Plan for Communication
- Using Principles of Persuasion
- Preparing Public Service Announcements
- Using Paid Advertising
- Creating Posters and Flyers
- Developing Creative Promotions
- Involving Key Influentials in the Initiative
- Involving People Most Affected by the Problem
- Thinking Critically
- Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Monitoring Progress and Making Adjustments in the Social Marketing Campaign
- Listening to Those Whose Behavior Matters
- Conducting a Social Marketing Campaign
- Promoting Adoption of the Initiative's Mission and Objectives
- Attracting Support for Specific Programs
- Marketing the Initiative to Secure Financial Support
- Promoting Awareness and Interest Through Communication
- Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
- Supporting and Maintaining Behavior Change
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Work Group for Community Health and Development
at the University of Kansas.Copyright © by the University of Kansas for all materials provided via the World Wide Web in the ctb.ku.edu domain.