Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 45. Social Marketing of Successful Components of the ... >
Section 4. Segmenting the Market to Reach the Targeted Popul... >
Related Topics - Hyperlinks to related chapters and sections. >
Segmenting the Market to Reach the Targeted Population | |
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Related Topics |
Contributed by Phil Rabinowitz Edited by Bill Berkowitz, Jerry Schultz |
- Developing a Plan for Getting Community Health and Development Issues on the Local Agenda
- Communicating Information about Community Health and Development Issues
- Gaining Public Support for Addressing Community Health and Development Issues
- Talking About Risk and Protective Factors Related to Community Issues
- Developing a Plan for Communication
- Using Principles of Persuasion
- Preparing Public Service Announcements
- Using Paid Advertising
- Creating Posters and Flyers
- Developing Creative Promotions
- Involving Key Influentials in the Initiative
- Involving People Most Affected by the Problem
- Thinking Critically
- Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Monitoring Progress and Making Adjustments in the Social Marketing Campaign
- Listening to Those Whose Behavior Matters
- Conducting a Social Marketing Campaign
- Promoting Adoption of the Initiative's Mission and Objectives
- Attracting Support for Specific Programs
- Marketing the Initiative to Secure Financial Support
- Promoting Awareness and Interest Through Communication
- Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
- Supporting and Maintaining Behavior Change
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Copyright © 2007 by the University of Kansas for all materials provided via the World Wide Web in the ctb.ku.edu domain.
Work Group for Community Health and Development
at the University of Kansas.Copyright © 2007 by the University of Kansas for all materials provided via the World Wide Web in the ctb.ku.edu domain.