Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 46. Planning for Long-Term Institutionalization >
Section 1. Strategies for the Long-Term Institutionalization... >
Related Topics - Hyperlinks to related chapters and sections. >
Strategies for the Long-Term Institutionalization of an Initiative: An Overview | |
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Related Topics |
Contributed by Robert Kramer Edited by Bill Berkowitz, Jenette Nagy, and Catie Heaven |
- Developing a Plan for Communication
- Using Principles of Persuasion
- Preparing Press Releases
- Arranging News and Features Stories
- Approaching Editorial Boards
- Developing a Plan for Increasing Participation in Community Action
- Promoting Participation Among Diverse Groups
- Methods of Contacting Potential Participants
- Writing Letters to Potential Participants
- Making Personal Contact with Potential Participants
- An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans)
- Proclaiming Your Dream: Developing Vision and Mission Statements
- Creating Objectives
- Developing Successful Strategies: Planning to Win
- Developing an Action Plan
- Organizational Structure: An Overview
- Choosing a Group to Create and Run Your Initiative
- Developing Multisector Task Forces or Action Committees for the Initiative
- Developing an Ongoing Board of Directors
- Welcoming and Training New Members to a Board of Directors
- Developing a Plan for Staff Hiring and Training
- Preparing Job Descriptions and Selection Criteria
- Advertising for Positions
- Interviewing for Positions
- Developing Personnel Policies
- Developing a Plan for Involving Volunteers
- Recruiting Volunteers
- Developing Volunteer Orientation Programs
- Developing Training Programs for Volunteers
- Working with the Media
- Making Friends with the Media
- Creating News Stories the Media Wants
- Using Paid Advertising
- Meeting the Media
- Developing a Plan for Financial Sustainability
- Creating a Business Plan
- Developing a Committee to Help with Financial Sustainability
- Applying for a Grant: The General Approach
- Writing a Grant
- Developing a Plan for Supporting Related Community Efforts
- Establishing Micro-grant Programs
- Contracting for Service
- Establishing a Loan Program for Community Reinvestment
- Setting up a Community Development Corporation
- Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Monitoring Progress and Making Adjustments in the Social Marketing Campaign
- Listening to Those Whose Behavior Matters
- Conducting a Social Marketing Campaign
- Segmenting the Market to Reach the Targeted Population
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