Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 46. Planning for Long-Term Institutionalization >
Section 5. Marketing the Initiative to Secure Financial Supp... >
Related Topics - Hyperlinks to related chapters and sections. >
Marketing the Initiative to Secure Financial Support | |
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Contributed by Jenette Nagy Edited by Kate Nagy and Jerry Schultz |
- Conducting Focus Groups
- Making Community Presentations
- Conducting Concerns Surveys
- Developing a Plan for Communication
- Using Principles of Persuasion
- Preparing Press Releases
- Arranging News and Features Stories
- Approaching Editorial Boards
- Preparing Guest Columns and Editorials
- Preparing Public Service Announcements
- Arranging a Press Conference
- Using Paid Advertising
- Creating Newsletters
- Creating Posters and Flyers
- Developing Creative Promotions
- Creating Brochures
- Coordinating with National Awareness Weeks/Months
- Creating Fact Sheets on Local Issues
- Creating a Web Site
- Using E-mail Lists
- Using Direct Mail
- Handling Crises in Communication
- An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans)
- Proclaiming Your Dream: Developing Vision and Mission Statements
- Creating Objectives
- Developing Successful Strategies: Planning to Win
- Developing an Action Plan
- Obtaining Feedback from Constituents: What Changes are Important and Feasible?
- Identifying Action Steps in Bringing About Community and Systems Change
- Developing Training Programs for Staff
- Developing Training Programs for Volunteers
- Creating a Business Plan
- Applying for a Grant: The General Approach
- Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Conducting a Social Marketing Campaign
- Soliciting Contributions and In-kind Support
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