Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 46. Planning for Long-Term Institutionalization >
Section 9. Obtaining Corporate Resources >
Related Topics - Hyperlinks to related chapters and sections. >
Obtaining Corporate Resources | |
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Related Topics |
Contributed by Jenette Nagy Edited by Bill Berkowitz and Phil Rabinowitz |
- Using Principles of Persuasion
- Developing a Local Time Dollars Program
- Changing Policies to Increase Funding for Community Health and Development Initiatives
- Promoting Community-Friendly Policies in Business and Government
- Developing a Plan for Financial Sustainability
- Creating a Business Plan
- Developing a Committee to Help with Financial Sustainability
- Applying for a Grant: The General Approach
- Writing a Grant
- Planning and Writing an Annual Budget
- Managing Your Money
- Handling Accounting
- Understanding Nonprofit Status and Tax Exemption
- Creating a Financial and Audit Committee
- Developing a Plan for Supporting Related Community Efforts
- Establishing Micro-grant Programs
- Contracting for Service
- Establishing a Loan Program for Community Reinvestment
- Setting up a Community Development Corporation
- Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Monitoring Progress and Making Adjustments in the Social Marketing Campaign
- Listening to Those Whose Behavior Matters
- Conducting a Social Marketing Campaign
- Segmenting the Market to Reach the Targeted Population
- Strategies for the Long-Term Institutionalization of an Initiative: An Overview
- Strategies for Sustaining the Initiative
- Promoting Adoption of the Initiative's Mission and Objectives
- Attracting Support for Specific Programs
- Marketing the Initiative to Secure Financial Support
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