Table of Contents >
Part M. Social Marketing and Institutionalization of the ... >
Chapter 46. Planning for Long-Term Institutionalization >
Section 17. Establishing and Maintaining a Membership Program >
Related Topics - Hyperlinks to related chapters and sections. >
Establishing and Maintaining a Membership Program | |
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Related Topics |
Contributed by Phil Rabinowitz Edited by Bill Berkowitz |
- Preparing Press Releases
- Arranging News and Features Stories
- Preparing Public Service Announcements
- Arranging a Press Conference
- Using Paid Advertising
- Using E-mail Lists
- Using Direct Mail
- Developing a Plan for Increasing Participation in Community Action
- Methods of Contacting Potential Participants
- Making Personal Contact with Potential Participants
- Managing Your Money
- Understanding Nonprofit Status and Tax Exemption
- Listening to Those Whose Behavior Matters
- Segmenting the Market to Reach the Targeted Population
- Securing Endowments and Planned Giving Arrangements
- Promoting Awareness and Interest Through Communication
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Work Group for Community Health and Development
at the University of Kansas.Copyright © 2007 by the University of Kansas for all materials provided via the World Wide Web in the ctb.ku.edu domain.