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Part M. Social Marketing and Institutionalization of the ... >
Chapter 45. Social Marketing of Successful Components of the ... >
Section 5. Promoting Awareness and Interest Through Communic... >
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Promoting Awareness and Interest Through Communication | |
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Related Topics |
Contributed by Phil Rabinowitz Edited by Valerie Renault |
- Developing a Plan for Communication
- Preparing Press Releases
- Arranging News and Features Stories
- Preparing Guest Columns and Editorials
- Preparing Public Service Announcements
- Arranging a Press Conference
- Using Paid Advertising
- Creating Posters and Flyers
- Developing Creative Promotions
- Creating Brochures
- Coordinating with National Awareness Weeks/Months
- Creating a Web Site
- Involving Key Influentials in the Initiative
- Developing a Speaker's Bureau
- Writing Letters to the Editor
- Organizing Public Demonstrations
- Working with the Media
- Making Friends with the Media
- Creating News Stories the Media Wants
- Using Paid Advertising
- Meeting the Media
- Listening to Those Whose Behavior Matters
- Segmenting the Market to Reach the Targeted Population
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