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Table of Contents >
   Part I. Organizing for Effective Advocacy
(Chapters 3... >
      Chapter 34. Media Advocacy >
         Section 1. Working with the Media >
             Tools & Checklists - A checklist that summarizes the major points contained in the section. >

Working with the Media

  

Tools & Checklists

 Contributed by Aimee Whitman Edited by Bill Berkowitz, Gillian Kaye, and Phil Rabinowitz

Checklist

Here, you'll find a checklist summarizing the major points contained in the text.

You have decided on reasons to get involved in media advocacy

__To inform

__To pressure decision makers

__To influence

__To gain control

__To involve others

You have decided you are ready to focus on the media

__You have a new project announcement

__Your information can be tied to a news-breaking event

__Good publicity is needed to reach your goals

You have set up a media campaign

__A coordinator and spokesperson has been designated

__You have prepared that person to talk to the media

__Your objectives have been identified

__A target audience has been selected

__The type of media to be used has been decided

__You have decided that it is a good time to start

__You know whom you will contact first

__The issue you will target is clear

__You have determined how you will present the issue

__You are prepared to be flexible

__ You’re paying attention to what the public knows and is talking about

__You’ll keep at it indefinitely