Community Tool Box - Implement a Social Marketing Effort

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<<< Back to Main Listing Implement a Social Marketing Effort: Social marketing involves making socially important behavior, such as caring for children or having a healthier diet, easier and more rewarding. It uses communication and other strategies to affect the behavior of large numbers of people. This part of the CTB WorkStation provides a framework and supports for conducting a social marketing campaign. Available support includes: Outline for Implementing a Social Marketing Effort Narrative Outline for Implementing a Social Marketing Effort (with links to how-to sections of the Community Tool Box) Example(s) of Social Marketing Efforts How-to Information on Implementing a Social Marketing Effort Learning Community on "Conducting a Social Marketing Campaign" - Learning through online exchanges with others doing this work Other resources and links related to Implementing a Social Marketing Effort
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