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Chapter 33. Conducting a Direct Action Campaign | Community Tool Box

Chapter 33. Conducting a Direct Action Campaign
mloewenstein Wed, 12/12/2012 - 12:52
Section 1. Writing Letters to Elected Officials
mloewenstein Wed, 12/12/2012 - 12:53
Main Section
admin Thu, 01/10/2013 - 14:34

What is a message to an elected official?

A written message to an elected official is a direct way to communicate your experience, position, question, or request regarding an issue within that official's area of responsibility.

Depending on the office, written communication may take the form of:

  • An email
  • A message submitted through an official contact form
  • A mailed letter
  • A message submitted through a legislative or government communication system

The best method depends on the office, the urgency of the issue, and the communication options the official provides.

A thoughtful message can help an elected official understand:

  • How a policy affects constituents
  • What concerns or priorities exist in the community
  • What evidence or experience may be relevant
  • What action the writer is requesting

Written communication is one advocacy tool among many. Depending on the issue, it may be combined with public testimony, meetings, coalition work, formal public-comment processes, community organizing, or other forms of civic participation.

Why write to elected officials?

You may contact an elected official:

  • To explain how a proposed or existing policy affects you or your community
  • To express support for a proposed law, policy, budget item, appointment, or course of action
  • To express opposition to a proposed law, policy, budget item, appointment, or course of action
  • To provide relevant information, research, community experience, or historical context
  • To recommend an alternative approach
  • To ask an official to take a specific action
  • To request a meeting
  • To ask an official to explain their position or vote
  • To thank an official for an action you support
  • To respectfully express concern about an action you oppose
  • To request help with a government program, agency, or administrative problem

Constituent services

Elected officials and their staff often assist constituents who are having difficulty with government agencies or programs.

Depending on the office, constituent-service requests may involve:

  • Veterans' benefits
  • Social Security or other federal benefits
  • Immigration case inquiries
  • Public-assistance programs
  • State or local agency problems
  • Delays or confusion involving government services

Officials cannot necessarily change an agency decision or bypass applicable law, but their staff may be able to request information, clarify a process, or help identify the appropriate agency contact.

Individual constituent cases can also reveal broader problems in policy or administration.

Building a constructive relationship

Consistent, accurate, respectful communication can help an official and staff understand that your organization or community has relevant knowledge about an issue.

The purpose should not be primarily to build personal influence with people in power.

A stronger goal is to become a reliable source of information and community perspective.

When should you write to elected officials?

Contact an official when your message can contribute meaningfully to a decision, oversight process, public discussion, or constituent-service matter.

Timing may be especially important:

  • Before a vote
  • During a budget process
  • During a legislative or regulatory review
  • During a public-comment period
  • When a relevant committee is considering the issue
  • Soon after an action you support or oppose
  • When implementation problems become apparent
  • When you need constituent assistance

Before a vote

If an elected body is preparing to vote, contact the relevant officials early enough that they or their staff can review the message.

Include:

  • The bill, ordinance, resolution, budget item, or policy involved
  • Your position
  • Your reason
  • The action you are requesting

During a budget process

Budgets determine whether many public policies and services can actually be implemented.

If your concern involves funding, explain:

  • What program, service, or responsibility is affected
  • What funding is being requested or opposed
  • Who would be affected
  • What evidence supports your position
  • What consequences may follow from the funding decision

During an election period

Election periods may increase public attention to policy issues and create additional opportunities for constituents to ask candidates and officeholders about their positions.

Do not assume that elected officials are responsive only because they fear losing votes.

Focus on the issue, the official's responsibilities, and the action you are requesting.

After an important action

Contacting an official soon after a vote, policy decision, public statement, or administrative action can make your response timely and specific.

Explain clearly what you supported or opposed and why.

If you believe serious misconduct occurred, distinguish documented facts from allegations and use appropriate oversight, ethics, investigative, or legal processes when necessary.

How do you write to an elected official?

Identify the right recipient

Start by determining who actually has authority or responsibility for the issue.

Depending on the issue, the appropriate recipient may be:

  • A city council member
  • A mayor
  • A county commissioner
  • A school-board member
  • A state legislator
  • A governor
  • A member of Congress
  • Another elected official

Verify the official's current name, title, district, office contact information, and preferred communication method using an official government source.

Identify yourself appropriately

If you are a constituent, say so.

You may also briefly describe a relevant connection to the issue, such as:

  • Resident
  • Parent or caregiver
  • Student
  • Worker
  • Small-business owner
  • Program participant
  • Community volunteer
  • Professional working in the field

Share only personal information that is relevant and that you are comfortable providing.

Avoid including sensitive personal information such as account numbers, medical records, immigration documents, or other confidential material in an ordinary advocacy message unless the office has given you a secure method for submitting it.

Use an appropriate greeting

Use the official's current title and name.

Examples include:

Dear Senator Rivera:

Dear Representative Chen:

Dear Councilmember Johnson:

Avoid assuming gender, marital status, or preferred honorific.

When in doubt, follow the form of address used on the official's government website.

State the purpose immediately

In the first paragraph, explain:

  • What issue you are writing about
  • What action is being considered
  • What you are asking the official to do

For example:

I am a resident of your district writing to ask you to support funding for expanded evening bus service in the upcoming transportation budget.

Explain why the issue matters

Briefly describe the relevant effects.

You may use:

  • Personal experience
  • Community experience
  • Current data
  • Research
  • Program information
  • Examples of implementation problems

Use evidence accurately.

If you include a statistic, identify the source when practical.

Do not include an old or unverified number simply because it strengthens the argument.

Distinguish evidence from prediction

If you are describing what you expect a policy to do, make clear whether the claim is:

  • Supported by research
  • Based on local experience
  • A reasonable prediction
  • Your own opinion

Avoid promising that a policy will produce a specific result unless the evidence supports that conclusion.

Explain how people may be affected

Describe who is affected and how.

Numbers can help establish scale, but the importance of a concern should not depend only on how many people are affected.

A serious rights, safety, accessibility, or discrimination issue may matter even when it affects a smaller population.

Personal experience can add context

Personal experience can help an official understand how a policy works in everyday life.

For example:

The last evening bus leaves before my shift ends, so I currently pay for a rideshare several times a week to get home.

Personal stories and statistics are not competing forms of evidence.

When appropriate, use both: personal experience can explain the human effect, while data can show whether a broader pattern exists.

Acknowledge relevant previous action

If the official has previously taken an action relevant to the issue, it may be appropriate to mention it.

Be specific rather than offering generic praise.

For example:

Thank you for supporting last year's funding increase for accessible bus stops.

Make a specific request

State exactly what you want the official to do.

Examples include:

  • Vote for or against a specific bill
  • Support or oppose a budget item
  • Sponsor or cosponsor legislation
  • Request agency information
  • Support a public hearing
  • Meet with constituents
  • Ask an agency to review an implementation problem
  • State a position on an issue

Include a bill number, ordinance number, budget item, or deadline when available.

Offer an alternative when appropriate

If you oppose a proposal, it may strengthen the usefulness of your message to explain what you believe should happen instead.

An alternative is especially helpful when you can explain:

  • Why it better addresses the problem
  • What evidence supports it
  • What it would cost
  • How it could be implemented

Offer relevant assistance

If your organization has useful research, community knowledge, technical expertise, or participant perspectives, you may offer to provide additional information.

Do not imply that the official must rely on your organization as the sole authority on the issue.

Keep the message focused

A concise message is generally easier for an office to review and route to the appropriate staff member.

Focus on one primary issue or request unless the topics are closely connected.

If extensive documentation is necessary, consider attaching or linking to a short brief rather than placing every detail in the body of the message.

Close clearly

Thank the official or staff for considering the message.

Include enough contact information for a response.

Depending on your preference and the office's requirements, this may include:

  • Full name
  • City or ZIP code
  • Mailing address when needed to verify constituency
  • Email address
  • Phone number if you want to be contacted that way

Do not publish or share someone's personal contact information without permission.

Review before sending

Check:

  • The recipient
  • Bill or policy numbers
  • Dates
  • Statistics
  • Links
  • Spelling and grammar
  • Whether the requested action is clear

Perfect grammar is not a requirement for meaningful civic participation.

Clarity and accuracy matter more than polished writing.

Choosing a communication method

There is no single best communication method for every official or situation.

Check the official office's current instructions.

Email and web contact forms

Email or an official web form may be appropriate when:

  • A decision is approaching quickly
  • The office identifies electronic communication as a preferred method
  • You want to include links to supporting information
  • You want a written record of the message

Use a clear subject line.

For example:

Constituent request: Support HB 214 – Evening Transit Funding

Postal mail

A mailed letter may still be useful in some circumstances.

Allow additional time for delivery and any security screening or internal processing.

Do not assume postal mail will necessarily receive more attention than electronic communication.

Phone calls

A phone call may be appropriate for a short, time-sensitive message.

Be prepared to provide:

  • Your name
  • Whether you are a constituent
  • The issue or bill
  • The action you are requesting

Meetings

For complex issues, a meeting with the official or relevant staff may allow more detailed discussion.

A concise written message before or after the meeting can provide a useful record of the request and supporting information.

Letter-writing and message campaigns

A coordinated campaign may encourage many community members to contact one or more elected officials about the same issue.

Such campaigns can demonstrate that an issue matters to multiple constituents, but the goal should not simply be to generate a large volume of identical messages.

Individualized messages are generally more informative because they show:

  • Why the writer cares
  • How the issue affects them
  • What action they want

Support participants without scripting their views

Campaign organizers can provide:

  • A clear explanation of the issue
  • Current bill or policy information
  • Contact information for appropriate officials
  • Suggested questions or prompts
  • A sample structure
  • Translation or interpretation
  • Writing assistance
  • Disability accommodations

Participants should remain free to express their own views in their own words.

Avoid asking people to sign or send a message they do not understand or agree with.

Templates can help, but avoid identical scripts

A template may show:

  • How to address the official
  • How to identify the issue
  • How to make a request
  • Where to include personal experience
  • How to close the message

Treat the template as a guide rather than a message that everyone must copy exactly.

Participation should not depend on writing skill

People may have many reasons for wanting help with a written message, including:

  • Limited familiarity with the political process
  • Limited literacy
  • Disability
  • Language differences
  • Limited experience with formal writing
  • Concern about retaliation
  • Lack of confidence communicating with government institutions

Do not assume that people who need writing assistance know little about the issue itself.

Someone may understand the effect of a policy extremely well while needing help with formatting, language, accessibility, or legislative terminology.

Protect privacy and informed choice

Some participants may be asked to describe personal experiences involving:

  • Disability
  • Health
  • Immigration
  • Housing
  • Public assistance
  • Employment
  • Education

People should decide for themselves what details they are comfortable sharing.

Explain that messages to government offices may be retained according to public-records, records-management, or office policies.

Do not pressure participants to disclose sensitive information because a personal story might be persuasive.

Sample structure

Dear Councilmember Rivera:

I am a resident of Ward 3 writing to ask you to support funding for expanded evening bus service in the upcoming city transportation budget.

I work evenings, and the current route ends before my shift does. I currently spend substantially more on transportation several nights each week. Other workers in my neighborhood have described similar difficulties.

According to the city's transit report, evening service on this corridor has lower frequency than daytime service even though several large employers operate later shifts.

I ask you to support the proposed funding for an evening-service pilot and to include rider feedback in the city's evaluation of the program.

Thank you for considering my request. I would be glad to provide additional information about my experience.

Sincerely,
[Name]
[City or ZIP code]
[Preferred contact information]

In Summary

Written communication with elected officials can help constituents share experience, evidence, concerns, and recommendations with the people responsible for public decisions.

Contact the official who has relevant authority and use the communication method the office currently accepts or recommends.

State the issue and requested action early.

Explain why the issue matters using accurate information, personal experience, community evidence, or research as appropriate.

Personal experience can provide important context, while data can help show whether the experience reflects a broader pattern.

Do not assume that one is inherently more persuasive or more important than the other.

Be specific about what you want the official to do.

If you oppose a proposal, offer an evidence-informed alternative when practical.

Keep the message focused, respectful, and accurate.

Review names, bill numbers, dates, sources, and contact information before sending.

Coordinated message campaigns can broaden participation, but participants should understand the issue and express their own views rather than simply sending identical scripts.

Provide writing, language, accessibility, or civic-process support when needed without assuming that people requiring that support lack knowledge about the issue.

Protect personal information and let participants decide how much of their own experience they wish to share.

Finally, remember that writing an elected official is not primarily about gaining personal influence with someone in power.

It is a way for people to participate in public decision-making by communicating what they know, what they experience, what they believe, and what action they want their representatives to consider.

Contributor

Jenette Nagy

Resources

Online Resources

Action Tips provides information for communicating with public officials, and the webpage includes an example letter.

Contact Officials is a site provided by the United States government with links that give you contact information for the official you’re interested in contacting.

Early Childhood Advocacy Toolkit provides resources on framing your message and communicating with the media as well as policy makers and elected officials.  

Effective E-mail Communication from the University of North Carolina provides tips on professional e-mail writing and communicating via e-mail. 

How Do I Write an Effective Advocacy Letter? Is a webpage from the Hearing Loss Association of America, Delaware Chapters, and it provides information specific to drafting advocacy letters to elected officials.

10 Tips provides 10 tips on effectively communicating with legislators to make your message stand out to them.

Writing Your Elected Official is a guide provided by the Children’s Defense Fund, and it provides information on effectively communicating with elected officials.

Print Resources

Bates, D. J.(1985). Writing with precision. Washington, DC: Acropolis.

Fitch, B. (2010). Citizen’s Handbook to Influencing Elected Officials: Citizen Advocacy in State Legislatures and Congress: A Guide for Citizen Lobbyists and Grassroots. The Capitol Net, Inc. This book offers practical guidance for reaching elected officials with a variety of different communication strategies.

Homan, M.(1994). Promoting community change: Making it happen in the real world. Pacific Grove, CA: Brooks-Cole Publishing Co.

Managing correspondence--Plain letters, [available from the Superintendent of Documents, Washington, DC: 20402]

Roman,K., & Raphaelson, J. (1992). Writing that works. New York, NY: Harper Collins.

Seekins, T., & Fawcett, S. The Research and Training Center on Independent Living.(1984). A guide to writing letters to public officials: Contributing to important decisions affecting you and others. University of Kansas.

Stonecipher, H. (1979). Editorial and persuasive writings: Opinion functions of the news media. New York, NY: Hastings House.

 

Examples
admin Thu, 01/10/2013 - 14:35

Example 1: Proposed Actions to Protect Vulnerable Groups in Spain during the COVID-19 Crisis

The sample letter details a message to the City Council in Seville, Spain, in the midst of the coronavirus pandemic. The correspondence is written by a research team at the University of Seville in collaboration with a group of NGOs, and addressed specifically to the city's mayor, Juan Espadas. The community-based organizations recognize that the mayor is empowered with the capacity and privilege to make a difference in the functioning of the city's most vulnerable neighbors, comprised largely of Roma and migrant settlements. Multiple organizations, detailed in the attached letter, ask of actions being taken to comply with recommendations adopted by the Spanish government and offer their support in urgent efforts to protect the lives of these at-risk populations during a time of unpredictability.  ​

Link to PDF Copy of Letter 

Download PDF Copy of Letter

Example 2: Supporting a Proposed Policy Change

1324 114th St. Suite #174
Norwalk, CT 06801

March 24, 1999

Honorable Mayor Cala Milan:

I was pleased to hear that the City Commission was considering a proposal to strengthen the handicapped parking ordinance. I urge your support for it.

I am a disabled American veteran who uses a wheelchair. Despite my disability, I drive my own van, as many other disabled citizens do. I value being as independent as I can possibly be.

The new ordinance is designed to discourage non-handicapped persons from parking in spots that are reserved for those with physical disabilities. The proposal has already led to publicity about the problems citizens with disabilities have getting a convenient place to park. This has increased the sensitivity of the general public. Further, an occasional $250 ticket ought to keep those important spaces open for those who need them.

For me, this new ordinance will mean that I can drive anywhere in town I need to go and have a fair chance of being able to park and go in. The latest census statistics indicate there are over 1,200 people in our community who are similarly affected and who have similar needs.

Your votes on the architectural accessibility ordinance in the past have demonstrated your support for disability issues. I urge you now to vote in favor of the new parking ordinance. It will mean a lot to me personally, and to the many others in our community who are disabled. It may also bring in some additional revenue to the city.

If there is any way I might be of assistance, please don't hesitate to call on me. Thank you for your support.

Sincerely,

Stergios Hardage
14 Cottage Avenue
Norwalk, CT 06801
(203) 555-8630

Example 3: Opposing a Proposed Policy Change

7862 Seneca
Wichita KS, 67134

Honorable Mayor Madio Smolanka:

As the coordinator of the Pleasant Rock Teen Pregnancy Prevention Program. I am writing to express my strongest concern over the proposed city funding cuts for the Teen Activities Center (TAC). Closing the Center would have several negative consequences for the youth of the city and the city itself. It would give our youth one less place they can go to relax and have a good time in a safe, healthy environment.

For my coalition, the closure of the center would have other, more direct consequences as well. Currently, our Teen Mothers' Support Group meets at the center on a weekly basis to discuss the challenges of motherhood, finishing school, and getting jobs. More than two-thirds of the (25) participants do not have their own means of transportation; so it is imperative that meetings be held in the neighborhood of the participants (the Potwin area, where the TAC is located), or at least on a major bus route. No public building is nearly as well suited to meet both of these requirements, as is the TAC.

In addition, the Teen Center hosts a variety of activities that are athletic, artistic, or just plain fun for young people. Their ability to participate in these activities is vital to helping them acquire the self-esteem needed to say "no" to potentially unsafe behaviors, such as engaging in sex prematurely or experimenting with drugs, as well as stay in school and prepare for meaningful work.

You have always been sensitive to the needs of our young people, and have been quick to recognize that they are the future of our community. I urge you to vote against this new proposal to cut the funding for the Teen Activities Center. Surely cuts can be made that will be, in the end, less costly to all of us than threatening the well-being of our children.

If I can help in any way to defeat this proposal, let me know. Thank you.

Sincerely,

Mary K. Steinert
1001 Park Walk Road
Wichita, KS 67134
(316) 555-2685

Contributor

Jenette Nagy

Checklist
mloewenstein Wed, 12/12/2012 - 12:54

___You have decided who you will write to

___The official you have chosen has the authority to make a decision about your issue

___You have begun the letter in an official manner, including the official’s full name and title

___The purpose for which you are writing is clear

___You have summarized your understanding of the issue

___The general impact that you expect to occur if a particular decision is made is stated

___You have explained your position on this issue in detail

___The positive and negative effects the decision will have on you are described

___You have identified others who may be affected by the decision

___Statistics have been included if available and appropriate

___You have told the official about appropriate actions and decisions he or she has made in the past

___The action that you want taken is stated specifically

___If your letter opposes some action, you have offered an alternative

___You have offered your help if you have available time

___You have thanked the official for their time

___The letter is signed with your full name

___Your address and phone number are listed under your name at the end of the letter

___The letter you have written is free of spelling and grammatical errors

___You communicate with all potential letter writers at the start of a letter-writing campaign to inform them about the issue and the need for the campaign.

___You provide a template for the letters to be written.

___You make sure there’s help available for those for whom letter-writing is difficult.

___You use e-mail if you can.

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Section 2. Writing Letters to the Editor
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Main Section
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  • What is a letter to the editor?

  • Why write a letter to the editor?

  • When should you write one?

  • How should you submit it?

  • How do you write an effective letter?

  • How can you improve the chances that it will be published?

Photo of person writing letter

What is a letter to the editor?

A letter to the editor is a short public response submitted to a news organization or other publication for possible publication.

Letters may:

  • Respond to a recent article, editorial, event, or public decision
  • Correct or clarify information
  • Express a position on a community issue
  • Share relevant lived experience
  • Provide evidence or context
  • Recommend a specific action
  • Recognize useful community work

Today, letters may appear in print, on a publication's website, in an app, in an email newsletter, or in another digital opinion section.

Each publication sets its own rules about:

  • Length
  • Topics
  • Verification
  • Identification
  • Exclusivity
  • Editing
  • Submission method

Check the publication's current guidelines before writing.

Why write a letter to the editor?

A letter to the editor can contribute to public discussion by adding information, experience, analysis, or a perspective that readers may not otherwise encounter.

You might write:

  • To respond to a recent news story or editorial
  • To clarify a misunderstanding
  • To explain how a policy affects people in the community
  • To share relevant evidence
  • To support or oppose a proposed action
  • To suggest an alternative
  • To encourage public participation
  • To thank or recognize people for constructive work

The purpose should not be simply to generate attention for your organization.

A stronger goal is to add useful information or perspective to an ongoing public conversation.

Letters can connect evidence with lived experience

A short letter may combine:

  • Personal or community experience
  • A relevant statistic
  • A recent event
  • A policy recommendation

Personal experience can show what an issue looks like in everyday life.

Data can help show whether the experience reflects a broader pattern.

Neither should automatically be treated as more important than the other.

When should you write a letter to the editor?

Letters are often most useful when they are connected to a current public conversation.

Consider writing when:

  • A relevant article or editorial has recently appeared
  • A local policy or budget decision is being considered
  • A public meeting, hearing, election, or community event has raised the issue
  • Important information has been left out of recent coverage
  • A misleading claim needs clarification
  • Community members are discussing a problem that deserves broader attention
  • An organization or public body has taken an action worth supporting or questioning

Timeliness matters because many publications prioritize letters connected to recent coverage or events.

When a letter may not be the best tool

A letter to the editor may not be the best format when:

  • You need to announce an event or organizational action
  • You need substantial space to explain a complex issue
  • You are reporting possible misconduct that requires investigation
  • You need to contact a specific official or agency directly

Depending on the goal, a news tip, press release, guest essay, public comment, formal complaint, report, direct message to an official, or another format may be more appropriate.

How should you submit your letter?

Follow the publication's current submission instructions.

Publications may accept letters through:

  • An online submission form
  • Email
  • A reader-account system
  • Postal mail
  • Another designated process

Do not assume that every publication prefers email or postal mail.

Submission requirements change, and many organizations now use forms or digital systems that collect verification information.

Check the rules first

Before submitting, look for:

  • Maximum word count
  • Whether the letter must respond to recent coverage
  • Required name and contact information
  • Whether organizational affiliation should be disclosed
  • Whether the publication accepts previously published material
  • Whether the publication edits accepted letters
  • Whether simultaneous submissions are allowed

How do you write a letter to the editor?

Start with the point

The opening sentence should tell readers what issue you are addressing and why.

Avoid spending the first paragraph building up to the main point.

For example:

The city's proposed reduction in evening bus service would make it harder for many workers to reach jobs that end after the current route schedule.

Connect the letter to something current

When relevant, refer to:

  • A recent article
  • An editorial
  • A public meeting
  • A local event
  • A policy proposal
  • A recent decision

This helps readers understand why the issue matters now.

Explain the issue plainly

Use clear language that readers outside your field can understand.

Define technical terms when necessary.

Do not assume that readers already know:

  • The history of the issue
  • Specialized terminology
  • The names of programs or agencies
  • Why the issue matters to your community

Support your claims

If you criticize or praise a policy, organization, or public action, explain the basis for your conclusion.

Depending on the topic, support may include:

  • Public records
  • Current local data
  • Research
  • Direct observation
  • Personal experience
  • Documented community experience

Avoid using statistics without checking the source, date, and relevance.

A striking number is not useful if it is outdated, misquoted, or drawn from a different population or setting.

Distinguish fact, interpretation, and opinion

Be clear about whether a statement is:

  • A documented fact
  • Your interpretation
  • A prediction
  • A personal experience
  • A policy preference

This helps readers evaluate your argument and reduces the risk of overstating what the evidence shows.

State what you think should happen

If you are calling for action, be specific.

You might ask:

  • An elected body to support or reject a proposal
  • An agency to review a policy
  • Community members to attend a hearing
  • An organization to correct a practice
  • Readers to learn more about an issue

Avoid vague endings such as “Something must be done” when you can identify a concrete next step.

Offer an alternative when useful

If you oppose a proposal, explain what you believe should happen instead.

A constructive alternative can make the letter more useful by moving the discussion beyond criticism alone.

Keep it focused

Most letters should make one main argument.

If you have several unrelated points, consider whether they should become separate letters, a longer guest essay, or another form of communication.

The publication's own word limit should determine the maximum length.

Disclose relevant affiliations

If you hold a position, receive funding, or represent an organization directly connected to the issue, disclose that relationship when relevant or required by the publication.

For example:

I am the director of a local housing organization that receives city funding for eviction-prevention services.

Disclosure helps readers understand your relationship to the issue.

A title or professional role does not automatically make an argument more credible. Evidence and transparency matter more than status alone.

Protect sensitive personal information

Do not include:

  • Private medical details
  • Home addresses
  • Immigration information
  • Children's identifying information
  • Confidential employment information
  • Other personal information

unless it is necessary, relevant, and the person involved has meaningfully agreed to its publication.

Use a respectful tone

Strong disagreement is appropriate.

Personal attacks, insults, unsupported accusations, and demeaning descriptions generally weaken the public discussion and may violate publication rules.

Critique:

  • Decisions
  • Evidence
  • Policies
  • Public statements
  • Institutional practices

rather than attacking a person's character.

Be careful with allegations

Publishing serious allegations about a person or organization can create legal and ethical risks.

Before submitting such a letter:

  • Verify important facts
  • Distinguish allegations from official findings
  • Avoid exaggeration
  • Preserve the sources supporting your claims
  • Seek qualified legal advice when significant risk exists

Defamation law varies by jurisdiction and circumstance.

General advocacy guidance should not be treated as legal advice about whether a particular statement is protected.

How can you improve the chances that your letter will be published?

Follow the publication's requirements

Editors are more likely to consider a letter that meets the publication's stated rules.

Check:

  • Word limit
  • Submission method
  • Identification requirements
  • Topic or timing requirements
  • Whether attachments or links are allowed

Make the first paragraph useful

Editors and readers should be able to identify the main point quickly.

If the letter responds to an article, name the article or issue early.

Be timely

Letters connected to recent coverage or current community decisions are often more relevant than letters addressing issues with no current connection.

Submit promptly when timing matters.

Use local relevance when it genuinely exists

Local data, experience, or examples may help explain why a broader issue matters to the publication's readers.

Do not force a local connection when one is not actually supported.

Be transparent about who you are

Publications commonly require identifying information for verification.

Some may publish your city, title, or organizational affiliation.

Check what information will appear publicly before submitting if privacy is a concern.

Expect editing

A publication may shorten or edit a letter for:

  • Length
  • Clarity
  • Style
  • Accuracy
  • Legal or editorial reasons

Review the publication's policy on editing if this matters to you.

Revise rather than simply repeat

If a letter is not published, you may:

  • Shorten it
  • Make the connection to a current event clearer
  • Strengthen the evidence
  • Clarify the requested action
  • Submit a new letter when a genuinely new development occurs

Avoid repeatedly resubmitting substantially the same message when the publication has declined it.

Coordinated letter campaigns

Several people may independently write about the same issue.

This can show that a concern is shared across a community.

However, campaign organizers should avoid flooding a publication with identical or centrally scripted letters simply to create the appearance of spontaneous public opinion.

If helping others write:

  • Explain the issue accurately
  • Provide current information
  • Share the publication's guidelines
  • Offer writing or language assistance when requested
  • Encourage people to express their own views
  • Avoid inventing or editing personal experiences to make them more persuasive

Multiple signers may sometimes be appropriate, especially when a letter represents a coalition or shared organizational position.

Make sure every named signer has reviewed and agreed to the final text.

Consider whether another format is better

A letter to the editor is only one way to participate in public discussion.

Consider a longer guest essay or opinion article when:

  • The issue requires substantial background
  • You need to explain research or policy details
  • Several arguments must be developed
  • The publication invites longer submissions

Consider a news tip or press release when the main purpose is to provide journalists with information about an event, report, announcement, or development.

Consider direct communication with an agency or elected official when the primary purpose is to request a specific government action.

Sample letter

To the Editor:

Your recent coverage of the proposed reduction in evening bus service correctly noted the city's budget concerns, but the discussion should also consider workers whose shifts end after the current route schedule.

I live in the east side of the city and regularly use the Route 6 bus. When my shift ends at 10 p.m., missing the final bus means paying for another form of transportation that costs much more.

Before reducing service, the city should review evening ridership, employer shift schedules, and alternatives such as a limited late-night pilot. Budget savings matter, but so does whether residents can reliably reach work.

The transportation board should postpone the reduction until those options have been evaluated publicly.

[Name]
[City]

In Summary

A letter to the editor is a short public response that can add evidence, lived experience, analysis, or a recommendation to an ongoing community discussion.

Letters may appear in print or digital formats, and every publication has its own submission rules.

Check those rules before writing.

Make the main point early.

Connect the letter to a current issue when relevant.

Explain the issue in clear language and support important claims with reliable evidence.

Distinguish fact, interpretation, prediction, personal experience, and policy preference.

Be specific about what you believe should happen.

Keep the letter focused and within the publication's word limit.

Disclose relevant organizational or financial connections when appropriate.

Protect sensitive personal information and avoid unsupported accusations.

Strong disagreement is appropriate; personal attacks are not necessary.

Personal experience and statistics provide different forms of useful information and may be strongest when used together.

If several people write about the same issue, encourage them to use their own words rather than sending identical messages designed to simulate broad spontaneous support.

Finally, remember that the purpose of a letter to the editor is not simply to attract attention or “win” a public argument.

It is to contribute something clear, relevant, and well-supported to the public conversation.

Contributor

Jenette Nagy

Resources

Online Resources

Advocating for Change is an online PDF provided by the Treatment Advocacy Center with tips to writing and submitting an effective letter.

Advocates for Youth provides this guide to writing a letter to the editor and gives ten tips and a sample letter.

Effective E-mail Communication from the University of North Carolina provides tips on professional e-mail writing and communicating via e-mail. 

Media Advocacy Basics is a mini-guide for hospice advocates and professionals.

Media Communication Tip Sheet provides tips on contributing to the local news, tailoring language and style for the media, developing messages to reach the public, and evaluating media coverage.

Using Effective Communications from UNISON is a guide to communicating effectively in both formal and informal settings. 

Using Print Media as Advocacy is an article titled, “How to Write a Letter to the Editor,” with tips on effective communication with the media.

Print Resources

Bates, J. (1985). Writing with precision. Washington: Acropolis.

Homan, M. (1994). Promoting community change. Making it happen in the real world. Pacific Grove, CA: Brooks

Martinez, B., & Weiner, R. (1979) Guide to public relations for nonprofit organizations and public agencies. The Grantmanship Center.

Roman, K., & Raphaelson, J. (1992) Writing that works. New York, NY: Harper-Collins, 1992.

Ryan, C. (1991). Prime Time Activism. South End Press.

Seekins, T., & Fawcett. S. (1984). A Guide to writing letters to the editor: Expressing your opinion to the public effectively. Lawrence, KS: Research and Training Center on Independent Living, University of Kansas.

Stonecipher, H. (1979). Editorial and persuasive writings: Opinion functions of the news media. New York, NY: Hastings House.

U.S. Government. Managing Correspondence - Plain letters, Washington, DC: Superintendent of Documents

Wallack, L., Dorfman, L., Jemigan, D., &Themba, M. (1993). Media advocacy and public health. Newbury Park. CA: Sage Publications.

Examples
admin Thu, 01/10/2013 - 14:40

Example 1: Writing a letter in favor of a proposed action

To the Editor of The Herald:

The U.S. House of Representatives has recently proposed a law (H.R. no. 396) that will ban the sale of cigarettes from vending machines. This is a landmark piece of legislation that everyone in our community should support right now.

Many people don't realize it, but vending machines are one of the main places that children are able to purchase cigarettes. In fact, it is estimated that 10% of all cigarettes purchased by minors take place at these machines. If this new legislation goes into effect, it will not only make it more difficult for youth to break the law by buying cigarettes, it will lower the chances of young people smoking in the first place

There are many reasons (besides the legal ones) why we should try to curb smoking by our children. 1) Research shows that most people who smoke started when they were underage. 2) Many people fear that smoking cigarettes serves as a "gateway" to harder drugs. 3) Smoking is a very expensive addiction (particularly for a teen who makes minimum wage) And, finally, 4) smoking can cause many life-shortening or fatal health problems (such as lung cancer and emphysema). Our young people would not smoke before they are really able to understand or accept the long-term consequences.

The vending-machine bill has been proposed, but now it needs to be passed. Your voice will count here. We encourage you to write or call the representative for your district (for those of us in District 8, that's Congresswoman Fisher) and let her know that you support her as she tries to get this legislation passed. The more support she gets, the more likely it is that this bill will become law. Contact Tobacco Free Youth for further information about this important issue.

Sincerely,

Jonathan Friedman, Director
Tobacco Free Youth
123 Forest Road

Example 2: Writing a letter opposing a proposed action

To the editor of the Lawrence Journal World:

Bulldozers began moving dirt last week at Lawrence High School and the Centennial Virtual School, but city commissioners and school district officials have been bulldozing this community for months with an athletic facilities expansion plan that is fiscally irresponsible, unnecessarily redundant and probably illegal. Our elected officials have misled the public, violated zoning codes and set taxpayers up for a $10.3 million loan that will take 10 years to pay off and cost taxpayers $2.25 million in interest.

Why was the public repeatedly told that this project could be built with leftover bond money when those funds don’t even represent a third of the proposed budget?

Why is it necessary to build two separate football stadiums at a cost of $4 million?

Why is it inconceivable to parents that both teams could play in a shared stadium at FSHS? The situation would be no different than it is in swimming, where both schools compete at the Indoor Aquatic Center.

Why are city commissioners allowing the school district to build a stadium for 4,000 spectators at LHS without also requiring the district to provide the 1,300 parking spaces required by city zoning ordinances?

Why did the school district repeatedly assert that the proposed facilities would only disrupt neighbors a few nights a year when it clearly intended to lease the fields for nightly city softball, baseball and soccer games?

We need new leaders with a clear vision, a commitment to fiscal responsibility, and the ability to balance community and educational needs.

Jerry Schultz, Bob Tryanski, Jeanne Klein and 10 other signers,

Lawrence

Example 3: Writing a letter opposing a completed action

To the Editor of The Herald:

I am outraged by the County Commission's recent decision to terminate the lease of the Head Start program at the County Court House. With this decision, a much-needed, already under-funded program may simply have no place to go!

Head Start is a fantastic program. It makes sure that poor and other at-risk pre-school children will have the nutritious food and special attention they just may not get elsewhere. It gives these children a true "head start" in a world where they may not get many other chances. And there is plenty of evidence to show that Head Start makes a big difference to kids later in life.

The Commission's recent decision to oust the program to make more room for a ''state Gifts Shop" is ridiculous! If the leaders of our community would like to run a store to sell Kansas-made goods, I'm all for it. However, neither my Kansas pride nor my greed run so deep as to wish to take away the breakfast of 30 hungry three-year-olds. And I am deeply saddened to see that the County Commissioners value profits over people.

This decision is shameful to all who live in Dade County. The County Commissioners should reconsider the situation and revoke their decision immediately. I hope all readers will let the commissioners know how they feel about this terrible situation by calling them at 913-432-1200 or writing to them at the County Court House.

Sincerely,

Victoria Stein
3960 Mount Hope Drive
567-8095

Example 4: Writing a letter opposing a completed action

To the Editor of the Lawrence Journal World:

Are we to praise our City Officials and their crews for hauling away all of the remnants of a homeless site on our river east of the Northern Santa Fe Depot? Is this supposed to be retaliation for notifying our City authories of yet two more deaths on City premises--these of an 18-year-old and a 29-year-old--in their "sophisticated" (J-W, Nov. 1) homeless campsite down by our river?

Do we really think clearing out this makeshift campsite (four City dump trucks full) will solves our City's (and nation's) homeless crisis? --Or lessen the number of vulnerable people dying way before their time for lack of treatment and shelter in our community? Are these people being punished for suddenly coming into eyesight of our authorities by having reported these unfortunate --(and preventable) deaths?

How many homeless deaths will it take for this caring community to come up with constructive answers?

Perhaps the best we can do before winter sets in is to designate SOME area where the building of makeshift wood and cardboard shelters will NOT be razed--and some of us even might be willing to help in its rebuilding...

Perhaps these deaths and the devastation of their only "shelter" will spur us on to building that warm and decent shelter--able to serve more than the 31 hapless people now sleeping on thin mats, wall-to-wall, at our present homeless shelter --with winter coming...

Hilda Enoch

Example 5: Writing a letter in favor of a proposed action

Opinion Piece to the Jackson Free Press

The Center for Disease Control currently ranks Mississippi second in highest infant mortality rates in the nation—in 2016, the state lost 325 babies before their first birthday. Data from the American Academy of Pediatrics shows that more than 900 infant lives per year may be saved in the United States if 90 percent of mothers exclusively breastfed for six months. This shows that if we want to improve the health outcome of babies and increase the number of those that reach their first birthday and beyond, we must center our efforts on removing systemic barriers to breastfeeding.

Moving the marker on breastfeeding and infant health takes the coordinated efforts of communities, hospitals, the government and industries to ensure that mothers’ rights to breastfeed are protected through policy, support, space and time. That is one reason why the Mississippi Urban League has partnered with the University of Mississippi Medical Center and the Mississippi State Department of Health to take on the important work of developing and sustaining a culture of breastfeeding here in Mississippi. Our partnership, which the national BUILD Health Challenge funds, wants to change systems so that they will support, and never inhibit, our community’s efforts to be healthy.

We see the value of a supportive environment for breastfeeding as we work with parents who come to our SIPPS Baby Café, a place where moms and dads not only receive important health and wellness information, but also support from each other. Moms who come to the café say the network of support they receive helps them make the decision to start breastfeeding and motivates them to continue. Knowing that those women, many of whom are the only ones in their family to breastfeed, have someone to call or if they have questions or need encouraging words makes this work fulfilling. This is how we build sustainable support within the community.

In an effort to normalize breastfeeding, we bring breastfeeding out of the café and into the community. SIPPS M.O.B.s (Mothers Out Breastfeeding) provides opportunities for moms to breastfeed in public in a supportive group setting. These outings are designed to educate and sustain a culture of breastfeeding.

Our partnership also works with businesses to develop policies that allow mothers to use their break time to pump and store milk or breastfeed; and have lactation rooms and lactation education programs on site. We know that due to the absence of universal paid maternity leave, many mothers must return to work shortly after giving birth.

The World Health Organization and the United Nations Children’s Fund launched the Baby-Friendly Hospital Initiative, a global program to encourage implementation of the “Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes,” in 1991. The BFHI assists hospitals in giving mothers the information, confidence and skills necessary to successfully initiate and continue breastfeeding their babies or safely feed with formula, and gives special recognition to hospitals that have done so.

The University of Mississippi Medical Center is among the few Mississippi hospitals to be designated a “Baby-Friendly Hospital” and refers mothers to the SIPPS Baby Café to support and educate pregnant mothers, and support breastfeeding in a community setting. We understand that some mothers are unable to or choose not to breastfeed, and no one should infringe upon their rights to access breast-milk substitutes. Our collaborative effort is aimed at providing education, creating policies and developing supports to ensure that systemic barriers do not influence a mom’s decision not to breastfeed.

We know what is best for the long-term health of Mississippi children. All babies need a head start to have a healthy future. We know breastfeeding the future generation of babies is a part of making that future a brighter one. We must not let our nation’s stance on the World Health Organization’s breastfeeding resolution discourage us. We will continue from the ground up with the momentum we have created to ensure a healthy future for Mississippi children.

Beneta Burt

Example 6: Writing a letter opposing a proposed action

Opinion Piece to The Lawrence Times

“Our people are more important than buildings. It’s our people that make this school district what it is.” — Lawrence Public Schools Superintendent Anthony Lewis

I call bull.

When Dr. Lewis said those words to a room full of press, teachers, parents, members of the Lawrence community, and even a handful of kids, you can imagine a collective eyeroll from the audience. These words were pulled nearly word-for-word from the equity impact analysis from the district’s Futures Planning Committee. Those words were, “Equity resides in the people in the buildings and the community around it — not the building itself.”

The district’s argument for the closure of four of the community’s poorest schools continued to come down to the size and shape of these buildings. And in the days after the board meeting, as other parents like me read the reports on these schools, we discovered complete candidness in the district’s shortcomings. The district was clear they hadn’t heard from the families who rely on the resources in these schools, and the only data they had to make this recommendation was based largely upon arbitrary mathematical data, which the district paid six figures for a consultant to grade.

In fact, a report from the committee’s equity impact analysis read, “We are making assumptions on student representation. Some decisions just need to be made — even without direct representation,” as well as, “Are the east-side voices representing the east side? Are they the rich, privileged voices?”

And so, once again, the community’s poorest schools are again on the chopping block. Same song, different verse.

It’s clear to the families in these schools that the district was not proactive in speaking to the people it claims to serve. Their only solution involved forcing working parents — parents working shift jobs, single parents with no access to child care outside of Boys and Girls Club — to figure out how to attend board meetings and planning sessions. When you’re scrambling to put food on your table or pay a power bill, there’s not much capacity left for attending a school board meeting that you were supposed to read about in the newspaper you can’t afford to buy.

It is once again painfully obvious our administration hasn’t taken any efforts to understand the culture of these schools. And now they’re pinning these decisions on lack of engagement from the community that doesn’t have the capacity to engage.

Read more.

Melody Alexander

Example 7: To Protect Budget Cuts, Young Scientists Try Letters to the Editor

New York Times Article 

Letters to the editor can be an effective way to shape public opinion. 

In 2025, as the Trump administration was drastically reducing science funding, graduate students and scientists just starting careers organized the McClintock Letters project, encouraging scientists to write letters to the editor of their hometown papers. They are focusing on their smaller, hometown newspapers so that the letters feel more personal. “’Publishing in local newspapers gives us a chance to speak directly to the people who raised us, the people we grew up with, the people who, in many cases, we are working for,’ said Miles Arnett, a graduate student studying bioengineering at the University of Pennsylvania.” 

Named after Barbara McClintock, the McClintock Letters are bringing awareness to the impact Trump’s funding cuts are having on research. In 1983, Barbara McClintock made history when she became the first female to win an unshared Nobel Prize in Physiology. Her namesake letters hope to share needed research from across the country. So far, more than 550 McClintock Letters have been sent to newspapers across the country. 

Among them is Erin Morrow’s letter to The Marietta Daily. Erin studies the relationship between memory and stress at UCLA. Recently, she wrote to her local paper about how slow scientific innovation, which might seem pointless, actually saved her life. Erin Morrow’s pacemaker is the result of decades of research into the role of electricity in managing heart palpitations. 

For many researchers, advocating for their research can be difficult. However, they are speaking out about the importance of their work. Projects like the McClintock Letter to the Editor Project are bringing awareness to the importance of scientific research in the face of recent threats. 

 

To read the full New York Times article: https://www.nytimes.com/2025/06/16/science/science-budget-cuts-protest-…;

To read Erin Morrow’s Letter to Marietta Daily Journal: https://www.mdjonline.com/opinion/wellstar-cobb-hospital-is-where-scien…

 

Checklist
mloewenstein Wed, 12/12/2012 - 12:57

___You know what a letter to the editor is.

___You know why you should write a letter to the editor.

___You know when to write a letter to the editor.

___You understand the pros and cons of using e-mail to send your letter.

___You know how to open the letter.

___You grab the reader's attention.

___You explain what the letter is about at the start.

___You explain why the issue is important.

___You give evidence for any praise or criticism.

___You state your opinion about what should be done.

___You keep it brief.

___You check your letter to make sure it's clear and to the point.

___You know how to get your letter accepted.

Tools
Anonymous (not verified) Thu, 03/27/2014 - 09:06

Tool #1: Letter-writing party

The responsibility of writing a letter to the editor can be shared. One way to do this is to hold a letter-writing party, at which you and your friends or colleagues write a planned series of letters that will be sent to the editor. At the party

  • Pick your topic.
  • Have each friend write a letter addressing the topic--these are Group #1 letters.
  • Have each friend write a draft letter in response to letters from Group #1--these are Group #2 letters. These will be left incomplete so that specific references to Group #1 letters can be filled in.
  • Make a few of your letters provocative so that others will respond.
  • Get permission from others to sign their names so that one person can handle the campaign.
  • Use different types of stationery.
  • Send copies to the "signer" as the paper may call him or her.
  • Let the "signer" know if the letter is published.
  • It may require only 5 or 6 people to develop a huge community response.
  • Mail Group #1 letters. Some may be published. Mail Group #2 letters, with specific information related to those published added, in response to them soon after the Group #1 letters are published. This exercise is great for group morale. It can be fun, too.
PowerPoint
mloewenstein Wed, 12/12/2012 - 12:58
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 3. Criticizing Unfavorable Action
mloewenstein Wed, 12/12/2012 - 12:59
Main Section
admin Thu, 01/10/2013 - 15:07
  • What is criticizing an unfavorable action?

  • Why criticize an unfavorable action?

  • Who should raise the criticism?

  • When should you respond?

  • How do you criticize an unfavorable action effectively?

What is criticizing an unfavorable action?

In community work, organizations and public institutions sometimes make decisions or take actions that advocates believe are harmful, ineffective, unfair, inconsistent with evidence, or contrary to the public interest.

Criticizing an unfavorable action means clearly identifying the concern, explaining its effects, supporting the criticism with evidence, and requesting an appropriate change.

The response may be private or public depending on:

  • The seriousness of the issue
  • Whether harm is ongoing or urgent
  • Whether legal or regulatory obligations are involved
  • Whether previous attempts to resolve the issue have worked
  • Whether public awareness is necessary for accountability

The goal should be to correct the problem, prevent harm, improve policy or practice, and strengthen accountability – not simply to embarrass or punish the person or organization involved.

Possible ways to respond

Depending on the circumstances, you might:

  • Raise the concern directly with the person or organization responsible
  • Request a meeting or written response
  • Submit information to a regulator, inspector general, licensing body, court, or other appropriate oversight authority
  • Use a formal complaint or grievance process
  • Communicate findings publicly through reports, community meetings, news organizations, websites, social media, or other channels
  • Organize lawful nonviolent advocacy or demonstrations
  • Advocate for legislative, regulatory, administrative, or budget changes
  • Combine several approaches when necessary

Choose the response according to the issue rather than following a rigid escalation sequence.

What kinds of actions may deserve criticism?

A well-intended action may be poorly designed

A person or institution may genuinely be trying to solve a problem while relying on incomplete information, ineffective methods, or unrealistic assumptions.

In these situations, criticism should identify:

  • What assumption appears incorrect
  • What evidence suggests a different approach
  • What unintended consequences may occur
  • What alternative could work better

An action may create a conflict of interest or improperly favor particular interests

Concerns may arise when a decision appears to provide improper benefits to an individual, organization, donor, contractor, or other interested party.

Avoid assuming improper motive without evidence.

Instead, document:

  • Relevant financial or organizational relationships
  • Procurement or decision-making procedures
  • Applicable ethics or conflict-of-interest rules
  • How the decision affects the public or other groups

An action may be based on inaccurate or incomplete information

Policies can be shaped by incorrect assumptions, outdated statistics, incomplete research, or misunderstanding of who is affected.

Correcting the record may be an important part of advocacy.

An action may delay rather than address a problem

Reviews, committees, commissions, studies, and planning processes can be valuable.

They can also become ineffective when:

  • The purpose is unclear
  • No timeline exists
  • Findings are repeatedly ignored
  • Urgent harm continues while action is postponed

Do not assume that every study or commission is an attempt to avoid action. Evaluate whether the process has clear authority, timelines, resources, and follow-through.

An action may discriminate or exclude

Policies or practices may create concerns involving race, ethnicity, religion, disability, gender, sexual orientation, national origin, age, or another protected or relevant characteristic.

Criticism should focus on the policy, practice, impact, and applicable standards rather than using stereotypes or attacking an entire group.

An action may violate law, policy, ethics, or professional standards

When there is credible evidence of possible misconduct, the response may need to include:

  • Documentation
  • A formal complaint
  • Regulatory review
  • Ethics review
  • Legal advice
  • Independent investigation

Distinguish allegations from established findings.

Why criticize an unfavorable action?

To make the action and its effects visible

People cannot evaluate a policy or decision if they do not know what happened or how it affects the community.

Useful criticism can explain:

  • What action was taken
  • Who made the decision
  • Who may be affected
  • What evidence is available
  • What effects have occurred or are reasonably expected

To question the assumptions behind the action

Ask:

  • What problem was the action intended to address?
  • What evidence supported the decision?
  • What alternatives were considered?
  • Were conflicts of interest disclosed?
  • Were people affected by the decision involved?
  • Were important risks or tradeoffs overlooked?

To correct inaccurate or incomplete information

Criticism may need to correct:

  • Outdated statistics
  • Incorrect descriptions of a program
  • Misleading public claims
  • Missing context
  • Unsupported assumptions

To explain why the action is problematic

Possible concerns include:

  • The action is based on inaccurate assumptions
  • Evidence suggests it is unlikely to work
  • Costs may outweigh expected benefits
  • It creates significant unintended consequences
  • It places disproportionate burdens on particular groups
  • It creates an improper conflict of interest
  • It causes avoidable harm
  • It may violate law, regulation, policy, contract, or professional standards

To advocate for a better alternative

When practical, explain what should happen instead.

An alternative may involve:

  • Revising the current action
  • Reversing it
  • Delaying implementation while additional evidence is gathered
  • Adopting another policy
  • Adding protections or oversight
  • Increasing funding or capacity
  • Improving enforcement

Not every urgent criticism must arrive with a complete replacement policy.

It may be appropriate to call for immediate suspension of a harmful action while longer-term alternatives are developed.

Who should raise the criticism?

There is no single ideal spokesperson.

Relevant voices may include:

  • People directly affected
  • Community organizations
  • Researchers
  • Professionals with relevant expertise
  • Public officials
  • Advocacy organizations
  • Whistleblowers or employees with direct knowledge
  • Other community members with relevant experience

Credibility should depend primarily on:

  • Accuracy
  • Relevant knowledge
  • Transparency
  • Evidence
  • Willingness to correct errors
  • Clear disclosure of relevant interests or affiliations

Do not choose a spokesperson mainly because the person's celebrity, prestige, identity, or perceived similarity to the audience may make the criticism more persuasive.

People directly affected should not be treated merely as persuasive messengers

People experiencing the effects of a policy or decision may provide essential knowledge about how it works in practice.

They should have meaningful opportunities to help:

  • Define the concern
  • Decide what response is appropriate
  • Develop alternatives
  • Speak publicly if they choose

Participation should be voluntary, and people should understand any privacy or retaliation risks before sharing personal experiences publicly.

When should you criticize an unfavorable action?

Before implementation when credible risks are identifiable

Early criticism can sometimes prevent avoidable harm.

If a proposed policy or action is still under consideration, identify concerns while decision-makers can still revise it.

Use evidence rather than monitoring people or institutions simply because you assume they will act improperly.

When new evidence becomes available

A policy may appear reasonable when adopted and later produce unexpected effects.

New research, audits, complaints, data, or community experience may justify renewed review.

When urgent harm is occurring

Immediate action may be necessary when there is a credible risk involving:

  • Health
  • Safety
  • Civil or human rights
  • Environmental harm
  • Loss of essential services
  • Retaliation

In urgent situations, do not delay simply because an informal conversation has not yet occurred.

After an action has been taken

Criticism can still be useful after implementation.

It may support:

  • Revision
  • Reversal
  • Additional oversight
  • Compensation or repair
  • Policy change
  • Prevention of similar problems in the future

Continue as long as the issue warrants continued advocacy

Persistence can be important, but advocacy should be reviewed periodically.

Ask:

  • Is the problem still occurring?
  • Has the evidence changed?
  • Has corrective action occurred?
  • Is the current tactic still effective?
  • Would another process now be more appropriate?

Do not assume that repeating the same criticism indefinitely is always the best strategy.

How do you criticize an unfavorable action effectively?

Do the research

Before making serious claims, understand:

  • The relevant law and policy
  • The history of the issue
  • Who made the decision
  • What evidence informed it
  • What research exists
  • What people directly affected are experiencing
  • What alternatives exist

Be willing to revise your criticism if credible evidence changes your understanding.

Be clear and specific

Explain:

  • What action you are criticizing
  • What specific concern exists
  • What evidence supports that concern
  • Who may be affected
  • What change you are requesting

Avoid vague accusations such as “they do not care” or “this is corrupt” unless you have evidence supporting those conclusions.

Use accessible language

Communicate in language appropriate to the people who need the information.

This may involve:

  • Plain-language summaries
  • Translation
  • Interpretation
  • Accessible digital formats
  • Disability accommodations

Support your claims appropriately

Useful evidence may include:

  • Public records
  • Research
  • Audits
  • Inspection reports
  • Photographs or video collected lawfully
  • Administrative data
  • First-person accounts
  • Qualified expert analysis

Different forms of evidence answer different questions.

A person's experience may demonstrate that a problem occurred.

It may not, by itself, establish how common the problem is.

Repeated accounts may identify a pattern worth investigating, but the number of stories alone does not necessarily establish causation or the full scale of the problem.

Distinguish facts, allegations, interpretations, and values

Be clear about whether a statement is:

  • A documented fact
  • An allegation
  • An interpretation
  • A prediction
  • A moral or ethical judgment
  • A policy preference

Use values transparently

Advocacy often involves values such as:

  • Fairness
  • Justice
  • Safety
  • Responsibility
  • Freedom
  • Dignity
  • Community well-being

People may interpret these values differently.

Explain how the value relates to the issue rather than assuming that everyone defines fairness, responsibility, or justice in the same way.

Avoid demographic stereotypes about audiences

Do not assume that an audience's race, religion, income, educational background, geography, political identity, or other demographic characteristic tells you what they will consider logical or persuasive.

Instead:

  • Learn what questions the audience is asking
  • Understand relevant community experience
  • Use clear evidence and reasoning
  • Invite questions and disagreement

Present feasible alternatives when possible

A strong criticism often explains what could be done differently.

Compare alternatives according to:

  • Evidence of effectiveness
  • Cost
  • Equity
  • Feasibility
  • Legal requirements
  • Community priorities
  • Possible unintended consequences

Avoid claiming that an alternative is clearly superior unless the available evidence supports that conclusion.

Invite correction or collaboration when appropriate

In some situations, the person or organization responsible may be willing to change course.

You might ask:

  • Whether important information was missing
  • Whether the decision can be revised
  • Whether affected community members can participate in redesign
  • Whether additional safeguards can be added
  • Whether a joint review is appropriate

Collaboration is not required when serious misconduct, retaliation, urgent harm, or another circumstance makes direct engagement unsafe or inappropriate.

Focus criticism on conduct and responsibility

Criticize:

  • The action
  • The decision
  • The policy
  • The evidence
  • The reasoning
  • The effects
  • The responsibilities that were not met

Avoid insults, ridicule, demeaning labels, or speculation about someone's character.

Accountability does not require pretending that responsibility does not exist.

If evidence shows that a person or organization knowingly violated obligations, describe the conduct and evidence directly and seek appropriate consequences.

When misconduct appears intentional or serious

Serious misconduct may require stronger action.

Examples include credible evidence of:

  • Corruption
  • Fraud
  • Retaliation
  • Discrimination
  • Abuse of authority
  • Deliberate concealment of a serious safety risk
  • Other significant legal or ethical violations

Stronger action may include:

  • Formal complaints
  • Regulatory referrals
  • Independent investigation
  • Litigation
  • Public reporting
  • Lawful nonviolent direct action

Strong accountability does not require ridicule, harassment, name-calling, or targeting someone's home or family.

Focus on documented conduct, institutional responsibility, and the remedy sought.

Communicate publicly when appropriate

Public communication may be necessary when:

  • The issue affects the broader community
  • Public participation is needed
  • Formal accountability processes are inadequate
  • People face an ongoing risk
  • Public records reveal a matter of legitimate public concern

Communication channels may include:

  • Community meetings
  • Reports
  • News organizations
  • Websites
  • Email
  • Text messaging
  • Social media
  • Multilingual media
  • Flyers or posters where appropriate
  • Public testimony

Use channels that actually reach the people who need the information.

Public communication should inform, document, and support accountability rather than function primarily as a threat of embarrassment.

Avoid using exposure as coercive leverage

It may be appropriate to tell an organization that you intend to use a formal complaint, regulatory process, or public communication channel.

However, the purpose should be transparent accountability rather than threatening humiliation in exchange for concessions.

If information belongs in the public record because it documents a matter of legitimate concern, decide responsibly whether and how it should be disclosed.

Protect privacy and safety

Criticism can affect people who were not responsible for the decision.

Before publicly identifying individuals, ask:

  • Is naming this person necessary?
  • What responsibility did they actually have?
  • Could disclosure create retaliation or safety risks?
  • Could the accountability goal be achieved with less personal information?

Avoid targeting homes, families, or unrelated personal activities as a pressure tactic.

Evaluate whether the criticism is working

Periodically review:

  • Whether the action has changed
  • Whether harm has been reduced
  • Whether the evidence has changed
  • Whether the public understands the issue more clearly
  • Whether decision-makers have responded
  • Whether the current strategy is creating unintended harm
  • Whether another accountability process would now be more effective

Persistence matters, but repeating an ineffective tactic indefinitely is not the same as effective advocacy.

In Summary

Criticizing an unfavorable action is an important part of advocacy when a policy, decision, practice, or institutional action appears harmful, ineffective, unfair, unsupported by evidence, or inconsistent with applicable obligations.

Begin with research.

Understand what happened, who had responsibility, what evidence is available, who is affected, and what legal, ethical, professional, or policy standards apply.

Make the criticism clear and specific.

Distinguish documented facts from allegations, interpretations, predictions, and value judgments.

Use first-person experience, community accounts, research, public records, expert analysis, and other forms of evidence appropriately.

Do not assume that repeated personal stories automatically prove causation or prevalence, but do not dismiss lived experience simply because it is not quantitative.

When possible, propose an evidence-informed alternative or identify the next step needed to develop one.

Criticize conduct, decisions, reasoning, and unmet responsibilities rather than using insults or unsupported attacks on character.

Serious misconduct may require strong accountability, including formal complaints, investigations, regulatory action, litigation, public reporting, or lawful nonviolent advocacy.

Strong accountability does not require ridicule, harassment, threats of humiliation, or pressure directed at people's homes or families.

Use public communication when it serves transparency, safety, participation, or accountability.

Choose communication channels based on who needs the information and how they can best access it.

Continue advocacy while the problem remains important, but periodically reassess whether the strategy is still appropriate and effective.

Finally, remember that the purpose of criticism is not simply to defeat an opponent or embarrass an institution.

It is to identify what is wrong, prevent or repair harm, improve decisions, strengthen accountability, and support a better course of action.

Contributor

Phil Rabinowitz

Resources

Online Resources

Bolder Advocacy has information on both praising and criticizing elected officials on their actions with regard to advocacy.

Constructing Criticism is an article from CBS News that provides five ways to get your point heard.

Dealing with Criticism, written by Gregg Walker of the Department of Speech Communication at Oregon State University, has two lists of guidelines: one for the critic, and one for the individual being criticized..

How do you offer criticism and live to tell about it?, by Bob Rosner, the "Working Wounded" columnist.

How to Give Positive Criticism is an article that appeared in TIME magazine in May 2013, and it gives five tips for effectively giving and receiving criticism.

Public Criticism: Environmental Concerns. A case study of an environmental engineering situation from the National Institute for Engineering Ethics.

12 Ways to Criticize Effectively is an article written by Power to Change.

Print Resources

Meredith, C., & Dunham, M. (1999). Real Clout. Boston: The Access Project.

Checklist
mloewenstein Wed, 12/12/2012 - 12:59

What is criticizing unfavorable action?

You protest - usually publicly-that the action is:

___Well-meaning, but ill-conceived action.

___A public or private entity putting its own interests ahead of the public good.

___Action, spurred by uninformed public opinion, that harms a cause or target population.

___Actions that sweep problems under the rug.

___Actions that are the result of unthinking prejudice or an ethnocentric world view.

Why criticize unfavorable action?

___You criticize unfavorable action primarily to cancel or change it.

In pursuit of that goal, you may try to:

___Spread the word about the situation.

___Question the assumptions behind the action.

___Correct false information.

___Pinpoint what's wrong with the action.

___Offer alternatives.

___Garner support.

Who should criticize unfavorable action?

___You choose spokespersons who are viewed as knowledgeable and trustworthy, with whom the audience can identify, and with whom they may be familiar.

When should you criticize unfavorable action?

___You anticipate unfavorable action when possible, and criticize it before it begins.

___You react to unfavorable action as quickly as possible in all instances.

___You make your voice heard immediately when a previously unknown action comes to light.

___You protest when new evidence of the unfavorable nature of an action surfaces.

___You criticize immediately when necessary to prevent harm.

___You continue to criticize until your succeed.

How do you criticize unfavorable action?

___Do your research ahead of time

___Be clear and specific

___Support your arguments

___Present clear alternatives

___Offer to work with opponents

___Assume the opponents are of good will unless you know otherwise

___Use media to inform

___Keep it up as long as necessary

Examples
pschneider Wed, 03/07/2018 - 14:03

Example: Crowd marches downtown in Lawrence, Kansas, to support detained scientist Syed Jamal

Photo of Naheen Jamal, 12-year-old daughter of Syed Jamal, center, flanked by her friends Elizabeth Anderson, left, and Anna Anderson as they lead a Free Syed Jamal march on Thursday, Feb. 8, 2018 at Lawrence Creates.

Earnest chants filled Massachusetts Street on Thursday as dozens of people marched in support of Syed Ahmed Jamal, a Bangladeshi-born Lawrence scientist who was detained by Immigration and Customs Enforcement on a deportation order after 30 years of residency in the U.S.

Shouts of “Free Syed Jamal” and “Say it loud, say it clear, immigrants are welcome here” rang out as marchers carried signs through downtown Lawrence to raise awareness for a local family that associate pastor Eleanor McCormick of Plymouth Congregational Church said has been “shaken to its core.” Read more.

PowerPoint
mloewenstein Wed, 12/12/2012 - 13:00
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A PowerPoint presentation summarizing the major points in the section.
Section 4. Filing a Complaint
mloewenstein Wed, 12/12/2012 - 13:01
Main Section
admin Thu, 01/10/2013 - 15:31

Serious woman standing in a long line.

What is filing a complaint?

A complaint is a formal statement that identifies a concern and asks a person, organization, agency, regulator, or other responsible body to review the issue and take appropriate action.

Complaints may involve:

  • Poor or inaccessible service
  • Failure to follow a policy, contract, or procedure
  • Discrimination
  • Safety concerns
  • Professional misconduct
  • Consumer problems
  • Misuse of public or charitable resources
  • Possible legal or regulatory violations
  • Other actions or conditions requiring review

A complaint is often submitted in writing or through an organization's formal complaint system.

Depending on the setting, this may involve:

  • An online form
  • Email
  • A written letter
  • A grievance process
  • A regulatory complaint portal
  • Another official reporting process

Filing a complaint is different from simply expressing dissatisfaction.

A formal complaint generally asks for review, correction, explanation, compensation, enforcement, or another specific response.

Why file a complaint?

Filing a complaint can help create an organized record of a concern and place it before a person or institution with responsibility to address it.

A complaint may:

  • Document what happened
  • Preserve a record of when concerns were raised
  • Trigger a formal review or investigation
  • Request correction of a policy or practice
  • Seek compensation, restoration, or another remedy
  • Identify a recurring problem
  • Alert an oversight body to possible misconduct or noncompliance
  • Help an organization identify a service or implementation problem

The main purpose should be to obtain an appropriate review and response, not to increase the visibility of the person or organization filing the complaint.

When should you file a complaint?

A formal complaint may be appropriate when:

  • The issue is serious or recurring
  • Someone has experienced harm or is at risk of harm
  • A policy, procedure, contract, professional standard, or legal requirement may have been violated
  • You need a formal record
  • An organization requires use of a grievance or complaint process
  • Informal efforts have not resolved the issue
  • An oversight agency needs a complaint before it can act

You do not always need to try informal resolution first.

A formal complaint may be appropriate immediately when:

  • Serious harm is occurring
  • Discrimination, harassment, abuse, retaliation, fraud, or another serious violation is alleged
  • A filing deadline applies
  • Evidence may be lost
  • Direct contact could create safety or retaliation risks
  • The applicable procedure requires formal filing

Do not delay a complaint merely because you have not yet exhausted every informal option.

Where should you file a complaint?

File the complaint with the person, office, organization, or agency that has responsibility and authority to address it.

Depending on the issue, this may be:

  • A customer-service or complaint office
  • A supervisor or program manager
  • A human-resources or equal-opportunity office
  • A school or university grievance office
  • A licensing board
  • A regulatory agency
  • An inspector general
  • An ombudsperson
  • A civil-rights office
  • A funder or contracting agency
  • A court or administrative tribunal
  • Another appropriate oversight body

Start with the office that has authority

Do not assume that the most senior executive is always the best first recipient.

Large organizations often have designated offices specifically responsible for complaints, grievances, ethics concerns, accessibility, discrimination, consumer disputes, or regulatory compliance.

Using the correct process may:

  • Reduce delay
  • Preserve appeal rights
  • Ensure the complaint reaches trained staff
  • Help meet filing requirements
  • Create a clear record

If the initial complaint is not resolved, the process may provide a supervisor, appeal, review board, regulator, or other next level.

Determine whether an outside authority is appropriate

Some complaints should also or instead be submitted to an external body.

Examples may include:

  • Regulators
  • Licensing boards
  • Civil-rights agencies
  • Consumer-protection agencies
  • Inspectors general
  • Professional oversight bodies
  • Courts

Which authority is appropriate depends on the issue, jurisdiction, and applicable law or policy.

Before filing a complaint

Check the current complaint process

Find out:

  • Where the complaint must be submitted
  • Whether a particular form is required
  • What documentation should be included
  • What deadlines apply
  • Whether an appeal process exists
  • Whether the complaint will remain confidential
  • Whether information may be disclosed to the person or organization complained about

Use the organization's official website, written policy, complaint office, or another reliable source for current instructions.

You generally do not need to conceal why you are asking about the complaint process.

If confidentiality or retaliation is a concern, ask specifically what protections and reporting options are available.

Check deadlines

Complaint and appeal deadlines can be important.

Some processes allow only a limited period after an incident or decision.

Do not delay filing while trying to assemble perfect documentation if doing so could cause you to miss an applicable deadline.

Decide what you want the complaint to accomplish

Possible requests may include:

  • Correction of an error
  • A refund or financial compensation
  • Restoration of a service or benefit
  • An investigation
  • Enforcement of a policy or law
  • A change in procedure
  • Removal of an accessibility barrier
  • A written explanation
  • Training or corrective action
  • Another appropriate remedy

Your requested remedy should be as specific and realistic as possible.

How should you file a complaint?

State the purpose clearly

Explain at the beginning that you are filing a formal complaint and identify the issue.

For example:

I am submitting a formal complaint regarding the denial of accessibility accommodations for the September 14 public meeting.

Describe what happened

Include relevant:

  • Dates
  • Locations
  • People or departments involved
  • Actions taken
  • Communications
  • Previous attempts to resolve the issue

Present events in a clear sequence.

Distinguish what you personally observed from what you learned from another source.

Explain why the issue matters

Describe:

  • Harm or loss that occurred
  • Risks that remain
  • Services or rights affected
  • Relevant policies or agreements
  • Laws or regulations that may apply

Avoid stating that a law was violated as an established fact unless you have an appropriate basis for that conclusion.

When uncertain, describe the facts and identify the law, policy, or standard you believe may apply.

State the requested action

Explain what response you are seeking.

For example:

I am asking the agency to review the decision, provide a written explanation, and correct the record if the denial was inconsistent with its accommodation policy.

Ask for acknowledgment or a response

If the complaint process does not already specify a response timeline, ask the recipient to:

  • Confirm receipt
  • Provide a complaint or case number
  • Explain the next steps
  • Identify the expected response timeframe

Avoid imposing an arbitrary deadline unless there is a legitimate reason for one.

Support the complaint with relevant evidence

Depending on the issue, supporting information may include:

  • Contracts
  • Receipts
  • Emails
  • Letters
  • Screenshots
  • Photographs
  • Policies
  • Public records
  • Medical or professional documentation when relevant and appropriate
  • Witness accounts
  • Previous complaint correspondence

Include only what is relevant.

Do not overwhelm the reviewer with large quantities of unrelated material.

Preserve originals

Keep original documents and files when practical.

Send copies or upload duplicates unless the complaint process specifically requires an original.

Keep a complete copy of:

  • The complaint
  • Supporting documents
  • Submission confirmation
  • Case or reference number
  • Follow-up correspondence

Make the complaint clear and credible

Focus on the strongest relevant concerns.

These may include:

  • Possible violation of law or regulation
  • Failure to follow established policy
  • Failure to meet contractual obligations
  • Inconsistent treatment
  • Harm or risk of harm
  • Accessibility barriers
  • Discrimination or unequal treatment
  • Errors in decision-making or records

Do not frame the complaint primarily around threats to the recipient's reputation, political support, or personal interests.

Those consequences may sometimes follow from serious unresolved problems, but the complaint itself should focus on the conduct, evidence, standards, and remedy.

Keep the complaint focused

A complaint should be long enough to explain the issue but concise enough for a reviewer to understand the main facts and requested action.

There is no universal one- or two-page limit.

Follow any length requirements provided by the complaint process.

For complex cases, consider:

  • A short complaint summary
  • A chronological timeline
  • Numbered attachments
  • An evidence index

Identify yourself appropriately

Provide the information the complaint process requires.

Depending on the situation, this may include:

  • Name
  • Organization
  • Preferred contact information
  • Account or case information
  • Your relationship to the issue

Do not provide unnecessary sensitive personal information.

If anonymous or confidential reporting is allowed and retaliation or safety is a concern, determine whether that option is appropriate.

Professional status, public recognition, or powerful connections should not determine whether a complaint deserves review.

Complaints involving more than one person

Multiple people may report similar experiences.

This can help identify a possible pattern.

Options may include:

  • Individual complaints
  • A jointly signed complaint
  • A complaint submitted by an authorized organization
  • A coordinated referral to an oversight agency

Do not ask people to sign a complaint they have not reviewed or do not agree with.

Do not treat a single complaint as inherently unimportant simply because only one person has reported the problem.

A single incident may involve serious harm or a clear violation.

Use an appropriate tone

A complaint can be firm without being insulting.

Focus on:

  • What happened
  • Why it is a concern
  • What evidence supports the concern
  • What action you are requesting

Avoid:

  • Personal attacks
  • Name-calling
  • Speculation about motives
  • Unrelated criticism
  • Threats of humiliation

Humor may be appropriate in some ordinary customer-service situations, but it is usually unnecessary.

In complaints involving harm, discrimination, abuse, safety, fraud, or other serious concerns, direct and factual language is generally clearer.

What if the complaint is not resolved?

Review the response carefully before deciding what to do next.

Ask:

  • Did the recipient misunderstand an important fact?
  • Is additional documentation available?
  • Was the complaint submitted to the correct office?
  • Is there a formal appeal process?
  • Is an outside oversight body appropriate?
  • Has the requested remedy become unrealistic or unnecessary?
  • Does the evidence still support continuing the complaint?

Provide additional information if needed

If the response identifies missing information, provide it when relevant and available.

Do not describe the goal as making the case “airtight.”

A complaint process should evaluate the available evidence fairly, including evidence that may complicate your original interpretation.

Use the formal appeal or escalation process

If the complaint is denied or unresolved, determine whether there is:

  • A supervisor review
  • An administrative appeal
  • A grievance panel
  • An ombudsperson
  • A regulator
  • A licensing body
  • A civil-rights office
  • A court or other legal remedy

Follow applicable deadlines.

Be truthful about who receives copies

If you copy another person, agency, regulator, attorney, or organization on a complaint, actually send them the copy.

Do not list people or organizations in a “cc” line merely to create the impression that they have been notified.

Misrepresenting who has received the complaint can undermine your credibility and may create unnecessary confusion.

Public communication may be appropriate in some cases

An unresolved complaint may sometimes raise a legitimate matter of public concern.

Public communication may involve:

  • A public meeting
  • A report
  • A news organization
  • Public testimony
  • A website or social-media statement

Public disclosure should serve transparency, public safety, accountability, or community participation – not merely threaten the recipient with bad publicity.

Before making serious public allegations:

  • Verify important facts
  • Distinguish allegations from established findings
  • Protect confidential or private information
  • Consider retaliation and safety risks
  • Seek qualified legal advice when appropriate

Persistence and proportionality

Some complaints require persistence.

Continue following up when:

  • The problem remains unresolved
  • The evidence continues to support the complaint
  • Additional levels of review remain available
  • The issue continues to affect people's rights, safety, access, or well-being

Persistence should not become repeated unwanted contact with individuals who do not control the complaint process.

Use the formal channels available and reassess periodically whether continued escalation is likely to produce a useful result.

After the complaint is resolved

Keep the final decision and any documentation showing what action was taken.

If appropriate:

  • Thank staff or officials who helped resolve the issue
  • Confirm any commitments in writing
  • Monitor whether promised corrective action occurs
  • Share lessons with others when doing so does not violate privacy or confidentiality

In Summary

Filing a complaint is a formal way to ask an organization, agency, regulator, or other responsible body to review a concern and take appropriate action.

Use the complaint process when the issue is serious, a formal record is needed, applicable rules require it, informal resolution has failed, or immediate formal review is warranted.

Do not assume informal resolution must always come first.

Identify the office that actually has responsibility for the issue and follow its current complaint procedures, including deadlines and documentation requirements.

State clearly what happened, why it matters, what evidence supports the complaint, and what response you are requesting.

Distinguish facts from allegations, interpretations, and conclusions.

Keep the complaint focused and preserve copies of everything submitted.

Provide relevant evidence without overwhelming the reviewer with unnecessary material.

A complaint may be firm without relying on personal attacks, threats of embarrassment, political pressure, or powerful connections.

If several people report similar experiences, their complaints may reveal a broader pattern, but a single serious complaint can also warrant action.

If the complaint is denied or unresolved, use the applicable appeal, review, regulatory, or legal process.

Be accurate about who has received copies of the complaint.

Public communication may sometimes be appropriate, but it should advance transparency and accountability rather than function primarily as reputational leverage.

Continue pursuing the complaint while the evidence and available remedies justify doing so, and reassess the strategy as circumstances change.

The goal is not simply to pressure someone into giving you what you want.

It is to create a clear, accurate record, obtain fair review, correct problems when possible, and hold responsible institutions appropriately accountable.

Contributor

Eric Wadud

Resources

Online Resources

Complaint Writing is a guide from the New Hampshire Department of Justice that includes a sample complaint letter.

Effective E-mail Communication from the University of North Carolina provides tips on professional e-mail writing and communicating via e-mail. 

Using Effective Communications from UNISON is a guide to communicating effectively in both formal and informal settings. 

Print Resources

Bobo, K., Kendal J., & Max, S. (1991). Organizing for social change: A manual for activists in the 1990s. Cabin John, MD: Seven Locks Press.

Phillips, E. (1998). Shocked, Appalled, and Dismayed! How to Write Letters of Complaint that Get Results. This book is a guide to writing letters of complaint, specifically letters to corporations.

Tunney, B. (2014). Communication Skills: Improve Effective Communication Skills and Learn How to Communicate & Influence People. This book provides tools and techniques to becoming a better communicator.

Westheimer, P. (1990). How to write complaint letters that work. Glenview, IL: Scott, Foresman.

Examples
mloewenstein Wed, 12/12/2012 - 13:05

This heading includes longer, more detailed examples of the key concepts discussed in this section. Portions of these are adapted from Patricia Westheimer's How to Write Complaint Letters that Work (1990).

Example #1: General format for writing complaint letters

This example summarizes the rules and format of a standard complaint letter.

Today's Date

Your Name
Your Address
Your City, State, Zip Code

Mr./Mrs./Ms.______________[or other title]
Title
Company Name
Company Address
City, State, Zip Code

Dear Mr./Mrs./Ms.

[Let the recipient know this is a formal letter of complaint] (Ingredient #1 )

[State the substance of your complaint as clearly and concisely as possible. Why are you complaining? Avoid being emotional. Just stick to the pertinent facts.] ( Ingredient #2)

[Show why the reasons justify your complaint. What loss did you suffer? What harm was done? Give amounts, dates, and any other relevant information. Use a positive tone if possible. Angry, rude letters get negative, defensive reactions.] (Ingredient #3)

[State the action you expect the target to take. If you believe the target owes you something, say so. Be very clear and unambiguous at this point.] (Ingredient #4)

[Request a written reply, by a specific date. Close in a friendly, positive, manner. Assure the reader that you believe he/she will help you. Keep your letter to one page, unless it is absolutely necessary to make it longer.] (Ingredient #5)

 

Sincerely,

 

Your Name (signature above)

Enclosures (such as copies of previous correspondence, receipts, etc.)

cc: (If you are mailing copies to third parties, state to whom they were sent

 

Example #2: Sample of a well-written letter of complaint

This is an example of a well-written, successful complaint letter to a business. George Jones, had trouble with an auto body repair shop. The work was sub-standard. The shop manager would not correct the problem. George called the local Chamber of Commerce and got the name of the owner of the shop. He then wrote the following letter:

George Jones
1234 Belleview Dr.
Kansas City, KS 59999

November 17, 1999

John Burns
Smitty's Auto Body
1098 3rd Street
Kansas City, KS

Dear Mr. Burns:

I am writing to you to complain about the lack of service I received from your shop on November 10. (Ingredient #1)

I am not at all satisfied with the work your shop has done on my 1989 GMC truck. The paint job is uneven, and the running boards are still dented noticeably. I paid you in full to have these items corrected. (Ingredient #2)

Your shop manager, Frank Wilson, has not been at all helpful in this regard. He refused to consider finishing the job he started, and he refused to give me your name. Is this the way you want to do business? (Ingredient #3)

I would like you to either redo the work, or else refund my $765.58 so I can go to another shop. (Ingredient #4)

Mr. Burns, your shop's advertising guarantees 100% satisfaction. I am sure you will be willing to live up to your claims. I look forward to hearing from you within the next two weeks. (Ingredient #5)

 

Sincerely,

 

George Jones

Enclosures:

Copy of receipt for work done on November 10th, 1992

Copy of original service agreement, November 5, 1992

cc:

Kansas City Chamber of Commerce

National Association of Auto Body Repair Shops

Whitley, Jones & Moore

George's letter is specific, reasonable and well written. He stated what the problem was, and exactly what he wanted from the body shop. The inclusion of the "cc" and a number of relevant third parties may have provoked some prompt attention, too. Two weeks later, George received a check for $765.58 in the mail, along with a written apology from Mr. Burns.

 

Example #3: Sample of a poorly-written letter of complaint

This is an example of a poorly written complaint letter, with analysis, followed by an example of a properly written letter.

Karen Young, the newly appointed and somewhat inexperienced head of a community coalition in Cooper County, learned of the county health clinic's plans to reduce the number of services offered, and its plans to increase fees for other basic services. Upset, she decided to write on behalf of the coalition to let the clinic know the coalition's opinion.

August 20, 1995

Cooper County Health Department
12 Main Street
Waynesville, MO 60999

Dear Sir:

I am writing to you on behalf of the concerned citizens of the Cooper County Coalition for Health Care. Once again you are cutting the services offered by your clinic. And you plan on increasing the fees on the few services you are keeping.

This is ridiculous. Where are we supposed to go for our health care? The closest hospital is over 70 miles away! My husband just had surgery and we're $10,000 in debt. We can't afford to pay your fee increases.

Don't expect to keep your job much longer, my cousin knows the county commissioner's brother's dentist, and when he hears what you've been doing to us, he'll fire you for sure.

 

Sincerely,

 

Karen Young, Director
Cooper County Coalition for Health Care

 

This letter lacks the "five ingredients" of a complaint letter, and is therefore, ineffective. It is just asking for an unsatisfactory response, and that's what it got. The Health Department Director (also in charge of the clinic), Shelly Marks, had her secretary write a weak apology for the policy changes, and suggested Ms. Young get in contact with her government representatives.

Karen made several mistakes in her letter:

  • She did not personalize the letter. "Dear Sir" could have been addressed to anyone--let alone the fact that the director of the Cooper County Health Department was a woman.
  • Shelly, the director, was not at the top level of decision making when it came to deciding the clinic's budget. She had little influence on how much funding it actually received. That decision came from higher up in the government.
  • Karen was not specific about what changes she wanted made, if any. It almost appears that all she wanted to do was complain about her personal problems. Life's rough.
  • She makes part of the letter a personal attack, implying that the Health Department director cannot do her job, and will soon be fired.

Here's how Karen should have written the letter. First of all, she should have obtained the name, title and address of the key decision maker on this particular issue. Let's suppose it was the local representative to the state legislature. Then she could have written the following: (A copy would also be sent to Shelly Marks.)

August 20, 1995

David Brenner
Representative, 23rd District
Missouri State Legislature
Jefferson City, MO 01675

Honorable Representative David Brenner,

This letter is a formal complaint about the proposed cuts in the budget of the Cooper County Health Clinic. These cuts are totally unacceptable to all 150 members of our coalition, as determined by a recent vote. (See membership list attached.) (Ingredient #1)

Ninety-five percent of the residents of Cooper County use the Cooper County Health Department clinic for their general health care. The proposed cuts will force many of these people to drive over 70 miles to receive necessary care. (Ingredient #2) The proposed fee increases will also put the cost of health care beyond the reach of many of our community members. (Ingredient #3)

We understand that in this day and age budget cuts are sometimes necessary. However, cutting the budget of our health clinic will have serious negative health impact for many of your constituents. We strongly urge you to restore the budget to its original level. (Ingredient #4)

We look forward to your prompt favorable action on this matter, and to your response before this matter is put to a vote. (Ingredient #5)

Sincerely,

 

Karen Young
Director, Cooper County Coalition for Health Care

 

This letter makes the same general point, but is directed to the key decision-maker, is more professional, and is slightly less aggressive. Karen is specific about what the problem is, and what she and the coalition want done. The letter is written by someone who seems to be reasonable. She doesn't threaten anyone, although the threat of not being re-elected hangs in the air. Hopefully, Rep. Brenner will be able to make the necessary changes.

 

Example #4: Dot Nary: Celebrating a nation with disability rights

Photo of Dot Nary with a quote from this article.

Twenty years ago, my husband and I traveled to California to attend a wedding. After landing in San Francisco, we rented a car, drove north, and arrived at a chain motel where we had reserved a wheelchair-accessible room. 

We checked in and entered the room only to discover that I, as a wheelchair user, could get inside the door but no further due to the furniture arrangement and the narrow bathroom door. Although we’d reserved an ADA (Americans with Disabilities Act of 1990) room, the one we were assigned did not permit access beyond the entrance. 

I called the manager.

Read the full article on the Lawrence Times website here.

Checklist
mloewenstein Wed, 12/12/2012 - 13:06

Before you file your complaint

___You know who the person is to address your complaint to.

___You know the form that your complaint should take.

___You are aware of what you want to accomplish.

Writing your complaint

___You have stated your purpose clearly.

___The reason you are making the complaint is obvious.

___You have demonstrated the importance.

___You have requested what you would like to see happen.

___You have asked for a timely reply.

___Your complaint is short and to the point.

___You were polite.

___You refrained from criticism and personal attacks.

___You demonstrated that you have support.

___You have determined the appropriateness of humor.

___You are prepared to raise the stakes if necessary.

___You have a copy of the complaint.

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Section 5. Seeking Enforcement of Existing Laws or Policies
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  • What do we mean by enforcement?

  • Who is responsible for enforcing laws and regulations?

  • When should you seek enforcement?

  • Why might laws and regulations not be enforced?

  • How do you seek enforcement of existing laws and regulations?

  • How do you help maintain enforcement over time?

Imagine that a manufacturing facility in a community appears to be releasing waste into a river in violation of environmental requirements.

Residents are concerned because the river is used for recreation, fishing, wildlife habitat, and other community purposes.

The facility is also a major employer, so community members want both effective environmental protection and a response that avoids unnecessary harm to workers and families.

The relevant environmental requirements have not disappeared, but residents believe they may not be adequately enforced.

A community coalition therefore begins by documenting the concern, identifying the regulatory authority, reviewing the applicable requirements, and determining what enforcement or corrective process is available.

This section discusses how community members can seek appropriate enforcement of existing laws and regulations while paying attention to evidence, legal process, safety, fairness, and possible unintended consequences.

What do we mean by enforcement?

Enforcement is the process by which an authorized government agency, court, licensing body, or other responsible institution ensures compliance with applicable laws, regulations, permits, orders, or professional requirements.

Enforcement may include:

  • Investigation
  • Inspection
  • Warning or notice of violation
  • Corrective-action requirements
  • Administrative penalties
  • License or permit action
  • Court orders
  • Civil penalties
  • Criminal enforcement where applicable

Community advocates generally do not enforce the law themselves.

Their role may be to document concerns, report suspected violations, request appropriate review, participate in public processes, monitor agency response, or use legal and civic processes when enforcement appears inadequate.

Enforcement is not always the same as imposing the harshest available penalty

Laws and regulations often allow agencies or courts to consider factors such as:

  • Severity of the violation
  • Whether harm occurred
  • Whether the violation was intentional, negligent, or accidental
  • Whether violations are repeated
  • Whether the responsible party cooperates with corrective action
  • Applicable statutory or regulatory requirements
  • Available remedies and penalties

Advocates can ask for effective enforcement without assuming that the maximum penalty is always the appropriate outcome.

At the same time, concerns about economic or organizational consequences should not be used to excuse serious or continuing harm.

Focus on compliance and correction

Depending on the law and the circumstances, effective enforcement may involve:

  • Stopping the unlawful activity
  • Repairing or mitigating harm
  • Preventing recurrence
  • Compensating people who were harmed when the law provides for it
  • Improving monitoring or reporting
  • Imposing penalties appropriate to the violation

Do not describe enforcement simply as achieving a “win-win” result.

Some legal protections exist precisely because health, safety, civil rights, environmental protection, or other public interests should not depend entirely on whether all parties benefit from compliance.

Who is responsible for enforcing laws and regulations?

The answer depends on the law, jurisdiction, and subject matter.

Enforcement authority may exist at:

  • Federal level
  • State level
  • Tribal level
  • County level
  • Municipal or local level

Some laws involve shared or delegated authority across more than one level of government.

Start with the law or regulation itself

Identify:

  • The current text of the law or regulation
  • The agency or body responsible for administration
  • Relevant implementing regulations
  • Applicable permits, licenses, orders, or agreements
  • Complaint or reporting procedures
  • Filing or appeal deadlines

Use current official government sources whenever possible.

Agency names, responsibilities, and enforcement procedures change over time, so older descriptions should be verified before use.

Federal laws and regulations

Federal enforcement may involve a federal department, agency, commission, inspector general, or another authorized body.

In some areas, federal law is implemented or enforced partly through state agencies or federally approved state programs.

If jurisdiction is unclear:

  • Review the relevant federal statute and regulations
  • Check the responsible agency's current website
  • Use the agency's complaint, reporting, or enforcement contact process
  • Ask the agency which office has jurisdiction

State laws and regulations

State governments maintain their own administrative structures and enforcement agencies.

Similar issues may be handled by different agencies in different states.

Use current state statutes, regulations, agency guidance, and official complaint processes to determine responsibility.

Local ordinances and regulations

Local requirements may be enforced by:

  • Health departments
  • Building or code-enforcement offices
  • Planning or zoning departments
  • Housing agencies
  • Civil-rights or human-relations offices
  • Other municipal or county authorities

Check the current city or county code and the responsible office rather than assuming a particular type of board always handles the issue.

Professional licensing and disciplinary bodies

Professional conduct may be regulated by state licensing boards, courts, government agencies, or other bodies established by law.

Professional associations may also maintain voluntary ethical standards or membership requirements, but they are not necessarily the government licensing authority.

For a professional-conduct concern, determine:

  • Who issued the license
  • Which body has disciplinary authority
  • Whether a complaint procedure exists
  • Whether another civil-rights, consumer-protection, employer, institutional, or legal process also applies

Consumer and accreditation organizations

Some organizations provide consumer information, accreditation, ratings, or dispute-resolution services without having government enforcement power.

Understand the difference between:

  • A government regulator
  • A professional licensing body
  • An accrediting organization
  • A voluntary professional association
  • A consumer-information organization

When should you seek enforcement?

Seek enforcement when credible information suggests that an applicable legal or regulatory requirement may be violated and an authorized body should review or address the issue.

Formal enforcement may be especially important when:

  • Harm is occurring or likely
  • Health or safety is at risk
  • Civil or human rights may be violated
  • Environmental damage may be occurring
  • A violation appears repeated or systematic
  • A regulated organization has ignored corrective requests
  • New evidence reveals a previously unknown problem
  • An enforcement agency appears not to be fulfilling its responsibilities
  • A filing or legal deadline requires prompt action

You do not always need to contact the person or organization suspected of violating the law before contacting an enforcement agency.

Immediate formal reporting may be more appropriate when:

  • Direct contact could create danger
  • Retaliation is possible
  • Evidence could be destroyed
  • Serious misconduct is alleged
  • The law or agency procedure requires direct reporting

Why might laws and regulations not be enforced?

Lack of enforcement can have many causes.

Do not assume corruption or bad faith without evidence.

The violation may not be known

Regulators may not know about conduct that occurs privately, intermittently, in remote locations, or through complicated records or transactions.

The agency may have limited resources

Agencies may have limited:

  • Staffing
  • Inspectors
  • Investigators
  • Technical expertise
  • Funding
  • Laboratory or monitoring capacity

Resource limits may force agencies to prioritize among cases.

The agency may prioritize more serious risks

Enforcement agencies commonly make decisions about where limited resources will have the greatest protective effect.

A lower-priority response does not necessarily mean the agency believes the conduct is lawful.

Jurisdiction may be unclear or divided

Several agencies may have overlapping responsibilities, or each may control only one part of the problem.

The evidence may be insufficient

A concern may be credible but still lack the documentation needed for formal enforcement.

Additional:

  • Inspection
  • Sampling
  • Records
  • Witness information
  • Expert analysis

may be necessary.

Economic or political considerations may affect enforcement priorities

Agencies and elected officials may face competing concerns involving employment, budgets, public services, or other community effects.

Such considerations do not automatically justify failure to enforce applicable requirements.

Conflicts of interest or improper influence may exist

In some cases, credible evidence may suggest:

  • Undisclosed conflicts of interest
  • Improper political interference
  • Favoritism
  • Bribery or corruption
  • Other misconduct

Treat these as serious allegations requiring evidence and appropriate investigative or oversight processes.

Penalties or remedies may be inadequate

If penalties are consistently smaller than the financial benefit of noncompliance, they may provide insufficient deterrence.

This may indicate a need for:

  • Stronger enforcement
  • Different remedies
  • Improved monitoring
  • Legislative or regulatory change

How do you seek enforcement of existing laws and regulations?

There is no single escalation sequence that fits every situation.

The appropriate path depends on:

  • Severity
  • Urgency
  • Safety
  • Applicable law
  • Filing deadlines
  • Available evidence
  • Agency procedures
  • Risk of retaliation
  • Whether immediate court relief may be necessary

Understand the law

Before making a formal enforcement claim, determine as accurately as possible:

  • What requirement applies
  • Who is subject to it
  • What conduct constitutes a violation
  • What exceptions exist
  • What agency has authority
  • What remedies or penalties are authorized
  • Whether private individuals or organizations have any right to bring a claim directly
  • What deadlines apply

Do not rely only on summaries of a law when the exact wording matters.

Obtain qualified legal advice when the issue is complex, high-stakes, or likely to involve litigation.

Understand the relevant technical issues

Enforcement questions may require expertise in:

  • Environmental science
  • Medicine
  • Engineering
  • Accounting
  • Accessibility
  • Statistics
  • Public health
  • Other specialized areas

Community advocates do not need to become technical experts in every field.

They should know enough to understand the issue and obtain qualified expertise when the question exceeds their training.

Understand the history and context

Ask:

  • How long has the suspected violation been occurring?
  • Has it been reported before?
  • Has the agency investigated previously?
  • What happened after earlier enforcement efforts?
  • Has the applicable law or permit changed?
  • Who is affected?
  • What harm has been documented?

Document the suspected violation

Relevant documentation may include:

  • Dates and locations
  • Public records
  • Permits
  • Inspection reports
  • Photographs or video collected lawfully
  • Correspondence
  • Witness accounts
  • Sampling or laboratory results from qualified sources
  • Medical or other professional documentation when relevant

Do not trespass, unlawfully access systems or records, interfere with evidence, or perform technical testing beyond your competence.

Determine the appropriate reporting channel

Agencies may accept reports through:

  • Online complaint systems
  • Hotlines
  • Email
  • Written complaints
  • Inspector or field offices
  • Formal administrative petitions

Use the agency's current procedures.

A personal relationship with an employee is not required for a complaint to deserve review.

Decide whether direct contact with the regulated party is appropriate

Direct communication may sometimes resolve a problem quickly.

It may be appropriate when:

  • The concern is not immediately dangerous
  • Retaliation is unlikely
  • Evidence will not be compromised
  • The organization appears willing to correct the problem

Direct contact may be inappropriate when:

  • People are in immediate danger
  • Abuse, serious harassment, corruption, or criminal conduct may be involved
  • Retaliation is a concern
  • Contact could lead to destruction or concealment of evidence
  • An agency specifically directs complainants not to contact the subject

Report the violation to the enforcement agency

Provide:

  • The suspected violation
  • Location
  • Relevant dates or frequency
  • The person or organization involved, if known
  • The applicable requirement, if known
  • Evidence or documentation
  • Harm or risk associated with the conduct

State clearly what you know and what you believe or suspect.

Do not present an allegation as an established finding unless an authorized body has determined that a violation occurred.

Ask what happens next

Ask the agency:

  • Whether the report has been received
  • Whether a case or complaint number is available
  • What review process applies
  • Whether additional documentation is needed
  • Whether information about the outcome can be provided
  • What appeal or escalation process exists

Some information may remain confidential because of investigative, privacy, legal, or regulatory requirements.

File a formal complaint when appropriate

If the agency's process requires a formal complaint, follow the requirements carefully.

Pay particular attention to:

  • Deadlines
  • Required forms
  • Standing or eligibility requirements
  • Required documentation
  • Appeal rights

Keep copies of all submissions and confirmations.

Use administrative review or oversight processes

If an agency does not act or you disagree with its decision, possible next steps may include:

  • Administrative appeal
  • Supervisory review
  • Inspector-general complaint
  • Ombuds review
  • Licensing or oversight board review
  • Legislative or elected-official oversight
  • Another authorized review process

Seek public accountability when appropriate

Public communication can be useful when an issue affects the broader community or when greater transparency is needed.

Options may include:

  • Public meetings
  • News organizations
  • Reports
  • Public testimony
  • Websites
  • Social media
  • Community newsletters
  • Multilingual community media

Public communication should focus on accurate information, public safety, transparency, participation, and accountability.

Avoid treating embarrassment or reputational damage as the primary goal.

Use civic and political processes appropriately

Elected officials may have legitimate oversight, legislative, budget, or constituent-service roles related to agency enforcement.

Community members may:

  • Request oversight
  • Provide testimony
  • Ask questions about agency resources or priorities
  • Advocate for stronger laws or penalties
  • Seek budget resources for enforcement

The purpose should be transparent public oversight rather than using personal political connections to bypass the ordinary process.

Consider lawful collective action

Depending on the issue, community members may use lawful nonviolent advocacy such as:

  • Demonstrations
  • Petitions
  • Public-comment campaigns
  • Consumer boycotts
  • Other forms of organized civic action

These approaches should be chosen according to the goal, community priorities, legal requirements, possible risks, and likely effects.

They should not be treated simply as weapons for harming an organization financially or reputationally.

Consider legal action when appropriate

Litigation is not always the first or last step.

In some situations, legal advice or court action may be needed early, especially when:

  • An injunction or emergency order may be necessary
  • A filing deadline is approaching
  • Serious or irreversible harm may occur
  • Administrative remedies must be preserved
  • A statute creates a private right of action
  • A government agency's failure to act may itself be legally reviewable

Litigation can involve substantial cost, time, uncertainty, procedural requirements, and risk.

Obtain qualified legal advice about:

  • Standing
  • Applicable claims
  • Filing deadlines
  • Available remedies
  • Administrative exhaustion requirements
  • Evidence
  • Possible costs and risks

Do not rely on general advocacy guidance to determine whether a lawsuit is legally available or strategically appropriate.

How do you help maintain enforcement of existing laws and regulations?

Successful enforcement should include mechanisms that reduce the likelihood of the problem recurring.

Continued monitoring

Depending on the issue, ongoing compliance may be monitored through:

  • Regulatory inspections
  • Independent monitoring
  • Public reporting
  • Permit conditions
  • Audits
  • Community advisory mechanisms
  • Court or administrative oversight

Community participation in oversight should have a clear legal or negotiated basis.

Transparency

When legally permitted, relevant monitoring or inspection information should be accessible in ways that allow the public to understand whether compliance is occurring.

Modern access may include:

  • Agency websites
  • Public databases
  • Published reports
  • Public meetings
  • Records-request processes

Measurable corrective requirements

Enforcement agreements or orders may include:

  • Specific corrective actions
  • Timelines
  • Reporting requirements
  • Monitoring requirements
  • Compliance benchmarks
  • Consequences for continued violations

Benchmarks should be grounded in applicable law, evidence, and the purpose of the corrective action rather than arbitrary demographic targets or unsupported assumptions.

Appropriate consequences

Penalties should be sufficient to support compliance and should follow the applicable legal framework.

Their purpose may include:

  • Deterrence
  • Correcting harm
  • Removing economic incentives for noncompliance
  • Protecting the public

Review whether monitoring is still necessary

Some enforcement issues require long-term oversight, but monitoring does not always need to continue forever in the same form.

Periodically ask:

  • Is compliance being maintained?
  • Has the risk changed?
  • Is the regulator now providing adequate oversight?
  • Are existing monitoring requirements still necessary?
  • Should community resources be redirected to another need?

In Summary

Existing laws and regulations are useful only when the people and institutions subject to them comply and authorized bodies carry out their enforcement responsibilities.

When credible information suggests that a law, regulation, permit, order, or professional requirement may be violated, community members may need to document the concern and request appropriate review.

Begin by identifying the current law or requirement and the body with enforcement authority.

Agency names, jurisdiction, procedures, and legal standards can change, so verify them through current official sources.

Understand the relevant legal and technical issues well enough to describe the concern accurately and seek qualified expertise when necessary.

Document suspected violations carefully and distinguish allegations from established findings.

There is no universal escalation ladder.

Direct communication with the regulated party may sometimes resolve a problem, but immediate formal reporting may be more appropriate when serious harm, retaliation, evidence destruction, criminal conduct, or filing deadlines are involved.

Report concerns through the appropriate agency process, ask what happens next, and preserve records of your submissions.

If necessary, use available appeals, oversight processes, public accountability mechanisms, legislative oversight, lawful collective action, or legal remedies.

Litigation is not automatically the final step; in some cases legal advice or emergency judicial relief may be needed early.

Public communication can support transparency and accountability, but embarrassment or reputational harm should not be its primary purpose.

Effective enforcement may involve stopping the violation, repairing harm, preventing recurrence, improving monitoring, and applying appropriate penalties.

After enforcement occurs, monitor whether compliance continues and whether the enforcement system itself is working.

The goal is not endless conflict with regulated organizations or agencies.

It is reliable compliance with laws and regulations that protect people, rights, communities, and the public interest.

Contributor

Phil Rabinowitz

Resources

Online Resources

Examples of web sites of government enforcement agencies.

The Child Support Enforcement Agency of the U.S. Dept. of Health and Human Services.

The Departmental Enforcement Center of the Department of Housing and Urban Development.

Information on equal opportunity enforcement from the Equal Employment Opportunity Commission.

The Federal Communications Commission Enforcement Bureau. Includes instructions on filing consumer complaints.

The Federal Energy Regulation Commission's enforcement hotline.

Massachusetts Environmental Police (Dept. of Fisheries, Wildlife, and Environmental Law Enforcement.

New Jersey Election Law Enforcement Commission.

The Securities and Exchange Commission's Enforcement Division.

The U.S. Environmental Protection Agency's Office of Enforcement and Compliance Assurance.

Print Resources

Berkowitz, B., & Wolff. T. (2000). The Spirit of the Coalition. Washington, DC: American Public Health Association.

Meredith, C., & Dunham. M. (1999). Real Clout. Boston: The Access Project.

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What do we mean by enforcement?

___You understand the difference between strict enforcement and other possibilities, and have determined whether you seek strict enforcement or:

  • Enforcement of the spirit of the law
  • Enforcement that deals with the underlying problem
  • Enforcement that works to the benefit of the largest number of people.

Who is responsible for enforcing laws and regulations?

___You know how to find the agency or organization responsible for enforcement at the federal, state,local, and professional levels.

When might be the best times to seek enforcement of existing laws and regulations ?

___You seek enforcement, if appropriate, whenever individuals or the community are being harmed by the breaking of laws or regulations.

___You seek enforcement when violators refuse to respond to pleas to stop their violations.

___You seek enforcement when new information or situations highlight violations.

___You seek enforcement when the public is fed up with lack of enforcement.

Why might laws and regulations not be enforced?

You understand possible reasons for lack of enforcement:

___Violations are undiscovered.

___Enforcers lack the resources to track down or control violators.

___Enforcers choose to use limited resources only in the most serious cases.

___Enforcement might be economically or politically risky to the enforcers or the community.

___Violators and enforcers might be in collusion.

___Enforcers don't care.

___Violators don't care - penalties are less of a problem than stopping the violation.

How do you seek enforcement of existing laws and regulations?

___You educate yourself to the laws or regulations.

___You study the necessary background information well enough to discuss and explain the situation intelligently.

___You learn the context and history of the issue.

___You learn about the structure and operation of both the violator and the regulatory agency or association.

___You identify and establish relationships with the people at both the violating and regulatory organizations with whom you can work most effectively to gain enforcement.

___You decide, in the course of taking the following steps, if and when to alert the media and make the issue as public as possible.

___You take each of the following steps if the one before it fails to achieve results:

  • Convince the violator to voluntarily cease the violation.
  • Report the violation to the regulatory agency.
  • File a formal complaint.
  • Take your complaint to the next level.
  • Apply political pressure.
  • Take direct action.
  • Initiate legal action.

How do you maintain enforcement of existing laws and regulations?

___You negotiate inspection or oversight rights for your group or some other mutually agreed upon neutral body.

___You negotiate the availability of the results of inspection or oversight to the public.

___You negotiate timelines for accomplishment of specific benchmarks.

___You negotiate appropriate penalties, spelled out and made public, for violations.

___You remain vigilant and active in overseeing enforcement forever.

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Section 6. Using Personal Testimony
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This video illustrates how personal testimony can connect lived experience with a public policy issue.

What is personal testimony?

Personal testimony is a first-person account of how a law, policy, program, budget decision, regulation, or other public action affects a person's life or community.

Testimony may be given during:

  • Legislative hearings
  • City council or county commission meetings
  • School board meetings
  • Agency hearings
  • Public-comment sessions
  • Advisory-board meetings
  • Community forums
  • Other formal or informal decision-making processes

Testimony may be delivered in person, virtually, by telephone, in writing, by recorded video, or through another format accepted by the decision-making body.

Personal testimony can help decision-makers understand how a policy works in everyday life.

It can also identify effects, barriers, or unintended consequences that may not be visible in administrative data or research alone.

Why can personal testimony matter?

Policies affect people differently depending on their circumstances.

Personal testimony can add information that helps decision-makers understand:

  • How a policy is experienced in practice
  • What barriers or benefits it creates
  • Which groups may be affected differently
  • Whether implementation matches the policy's stated purpose
  • What changes people directly affected believe would help

Personal testimony is one form of evidence.

It can demonstrate that a particular experience occurred and explain its human significance.

By itself, one person's experience does not necessarily show how common the experience is or establish that a policy caused a broader population-level outcome.

When appropriate, combine lived experience with research, public records, local data, or other evidence.

How do you prepare personal testimony?

Start with your experience

Begin by identifying what the policy or proposed change means to you.

Ask:

  • What happened?
  • How did the policy affect me?
  • What changed in my daily life?
  • What problem did I encounter?
  • What benefit did I experience?
  • What do I want decision-makers to understand?

Writing freely for several minutes can help you identify the parts of your experience that are most relevant.

At this stage, focus on getting your ideas down rather than producing polished language.

Decide what action you are asking for

Before writing the final testimony, identify the specific decision under consideration.

You might be asking decision-makers to:

  • Support or oppose a proposed policy
  • Amend part of a proposal
  • Preserve an existing program
  • Increase or restore funding
  • Correct an implementation problem
  • Review an unintended consequence
  • Gather additional information before acting
  • Adopt another approach

A clear request makes it easier for decision-makers to understand what you want them to consider.

Understand the policy or proposal

Review the current policy and the proposed change.

Identify:

  • What would change
  • Who would be affected
  • When the change would take effect
  • Which agency or institution would implement it
  • What decision the hearing body actually has authority to make

Use current official information when possible.

Avoid basing testimony on summaries or social-media claims when the original proposal, bill, regulation, budget, or policy document is available.

Connect your experience to the policy

Explain the connection directly.

For example:

Because the last evening bus leaves before my shift ends, I currently spend substantially more on transportation several nights each week. Extending Route 6 until 11 p.m. would allow me and other evening-shift workers to use the public transportation system we already rely on.

Specific examples usually communicate more clearly than broad statements such as “this policy is terrible” or “this policy will help everyone.”

Add evidence when it strengthens the testimony

Relevant information may include:

  • Local data
  • Government reports
  • Peer-reviewed research
  • Program records
  • Surveys
  • Public records
  • Other documented community experiences

Use evidence to clarify the issue rather than overwhelm the testimony with numbers.

If you include a statistic, make sure it is current, relevant, and accurately represented.

Distinguish experience from broader claims

It is appropriate to say:

This is what happened to me.

Be more cautious with claims such as:

This policy affects everyone the same way.

If you want to describe a broader pattern, support that claim with additional evidence when possible.

Use other people's stories responsibly

Do not share another person's identifiable experience without permission.

If someone has agreed to let you describe their experience, make sure they understand:

  • Where the testimony will be given
  • Whether the meeting will be recorded or livestreamed
  • Whether testimony will become part of the public record
  • What personal information may become publicly searchable

When possible, people directly affected should have the opportunity to tell their own stories if they want to do so.

Protect your own privacy

Public testimony may become permanently available through:

  • Meeting recordings
  • Government websites
  • Meeting minutes
  • Public-records requests
  • News coverage
  • Social media

Decide in advance how much personal information you are comfortable sharing.

You generally do not need to disclose every detail of your:

  • Health
  • Disability
  • Immigration status
  • Finances
  • Family circumstances
  • Employment
  • Housing situation

Share only what is relevant and what you are comfortable making public.

Organize your testimony

A simple structure is:

  1. Identify yourself and your relevant connection to the issue.
  2. State the policy or decision you are addressing.
  3. Explain briefly how it affects you or your community.
  4. Provide one or two specific examples or supporting facts.
  5. State clearly what action you want the decision-making body to take.
  6. Thank the body for considering your testimony.

Example

Good evening. My name is Jordan Lee, and I live in Ward 4.

I am asking the council to support the proposed evening transit pilot.

I work until 10 p.m., but the last bus near my workplace leaves before my shift ends. When I cannot get a ride, I have to pay substantially more for another form of transportation.

The city's own ridership report shows that several major employers on this corridor operate evening shifts. Extending service on a trial basis would allow the city to determine whether later service improves access for workers.

Please support the pilot and include evening riders in its evaluation.

Thank you for the opportunity to comment.

Know the hearing rules

Public-comment procedures vary widely.

Before the meeting, check:

  • Whether advance registration is required
  • Whether speakers sign up online or at the meeting
  • The speaking time limit
  • Whether written testimony may also be submitted
  • Whether virtual or telephone participation is available
  • Whether exhibits, photographs, slides, or handouts are permitted
  • Whether the meeting will be recorded
  • Whether accessibility accommodations are available
  • Whether interpretation or language access can be requested

Do not assume that testimony will always be limited to two or three minutes.

Use the actual time limit provided by the decision-making body.

Practice before you speak

Practice can help you determine whether the testimony:

  • Fits the time limit
  • Has a clear main point
  • Explains the connection between your experience and the policy
  • Makes a specific request
  • Uses understandable language

You may practice by:

  • Reading aloud
  • Recording yourself
  • Practicing with another person
  • Timing the testimony
  • Reviewing a written outline

You do not need to memorize the testimony.

Reading from notes or prepared remarks may be the best option for some speakers, especially when accuracy, accessibility, anxiety, language, or a strict time limit is a concern.

Know your audience without manipulating it

It can help to understand:

  • Which body is making the decision
  • What authority it has
  • What questions members have already raised
  • What evidence has already been presented
  • What legal or budget constraints apply

Do not build testimony around stereotypes about the political, religious, racial, economic, or cultural identity of the audience.

For example, knowing that a district is politically conservative or progressive does not tell you how every resident or official will understand a particular policy.

Present the strongest relevant evidence and explain your values transparently rather than searching for an audience's supposed “weak link.”

Emotion and personal testimony

Personal testimony may naturally involve strong emotion.

You do not need to remove emotion from your story in order to be credible.

At the same time, the goal should not be to deliberately intensify the audience's emotions or use graphic material primarily for shock value.

Photographs, documents, or other exhibits may be appropriate when they provide relevant evidence and the hearing rules allow them.

Use them because they help establish or explain the issue, not simply because they are emotionally powerful.

What do you do at a hearing?

Arrive or log in early

Give yourself enough time to:

  • Complete registration
  • Find the meeting room
  • Test virtual meeting technology
  • Request any available accommodations
  • Review the agenda and public-comment rules

Listen to other speakers

Listen respectfully to people who support, oppose, or approach the issue differently.

If another speaker already made the same point, you may briefly reinforce it and use your remaining time to add something new.

Follow the meeting's procedure

When recognized:

  • State your name if required
  • Provide any required residency or organizational information
  • Address the body according to its rules
  • Speak into the microphone or remain unmuted when instructed
  • Stay within the allotted time

You do not need to make eye contact with every member of the body or direct all remarks to the person seated in the center.

Focus on communicating clearly in whatever way is comfortable and accessible to you.

Tell your story clearly

Explain:

  • Your connection to the issue
  • What happened or what you expect to happen
  • How the policy affects you
  • Why that effect matters
  • What action you are requesting

Do not feel obligated to perform emotion

Some people speak emotionally. Others speak calmly, read prepared remarks, use an interpreter, communicate through an assistive device, or provide written testimony.

None of these approaches makes the person's experience inherently more or less legitimate.

Stay respectful without minimizing disagreement

Strong disagreement is appropriate.

Focus on:

  • The policy
  • The decision
  • The evidence
  • The effects
  • The requested change

Avoid personal attacks on other speakers or decision-makers.

End with the request

Before your time ends, state clearly what you want the body to do.

Then thank the members for considering your testimony.

Written testimony

Some hearings allow or require written testimony.

Written testimony can be useful when:

  • Speaking time is very short
  • You need to include detailed evidence
  • You cannot attend the hearing
  • Speaking publicly is difficult or inaccessible
  • You want the complete argument included in the record

A written submission may be longer than oral testimony if the hearing rules allow it.

Put the main request near the beginning and organize supporting information clearly.

Virtual testimony

When testimony is given online or by telephone:

  • Test the technology in advance
  • Use the name required by the meeting platform
  • Keep your notes easily visible
  • Mute yourself until recognized
  • Have a backup plan if the connection fails
  • Submit written testimony as well if the process permits it

After the hearing

Depending on the issue, you may:

  • Submit requested documentation
  • Send written testimony for the record
  • Follow the decision or vote
  • Thank staff who helped with the process
  • Correct an important factual error if the procedure allows it
  • Continue participating in later hearings or implementation processes

Keep a copy of your testimony and any supporting evidence.

In Summary

Personal testimony gives people directly affected by public decisions an opportunity to explain how those decisions operate in everyday life.

Begin with your own experience and identify the specific policy or decision you are addressing.

Explain clearly how the policy affects you and what action you want decision-makers to take.

Use relevant evidence when it strengthens or clarifies your account.

Personal experience can demonstrate what happened to one person; additional evidence may be needed to establish how widespread a problem is.

Protect your privacy and obtain permission before sharing another person's identifiable story.

Check the hearing's current rules, including registration, time limits, submission procedures, accessibility, interpretation, and virtual-participation options.

Practice enough to communicate the main point within the available time, but do not feel that you must memorize your remarks.

Understand the decision-making body and the policy context without relying on stereotypes about the audience or trying to exploit supposed political weaknesses.

Emotion may naturally be part of testimony, but it should not be manufactured for effect.

Speak, read, sign, use an interpreter, communicate through assistive technology, or submit written testimony in whatever accepted format allows you to participate effectively.

Listen respectfully to other participants and focus disagreement on policies, evidence, and consequences rather than personal attacks.

Finally, end with a clear request.

The purpose of personal testimony is not simply to persuade through emotion or show decision-makers how “average Americans” feel.

It is to bring lived experience into public decision-making so that policies can be evaluated with a fuller understanding of how they affect the people and communities involved.

Resources

Online Resources

Storytelling, from Frameworks Institute, is designed to help advocates distinguish between more and less effective ways of establishing a narrative that sets up policy thinking.

Testifying Before Lawmakers provides a variety of resources including information on preparing your testimony, delivering your testimony, and distributing your testimony.

Video: How words change minds: The science of storytelling In his talk, Nat Kendall-Taylor, PhD, breaks down the science of framing for philanthropy and nonprofit communications. He explores how people think about social issues and how advocates, experts, and strategic communications professionals can use an understanding of culture, storytelling, and science to communicate about social and scientific issues, shape policy, and lead change.

Video: The power of the personal voice in media advocacy, from the Berkeley Media Studies Group, shares three steps that advocates can take to get better at articulating the problems in their communities and what can be done to address them.

What is advocacy? is from the National Coalition for Cancer Survivorship

Print Resources

Seekins, T., & Fawcett., S. (no date) A guide for personal testimony: The art of using your personal experiences to influence policy decisions [Brochure]. Research and Training Center on Independent Living. Lawrence, KS.

Checklist
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___You understand what a personal testimony is

___Your personal testimony works

___You know what you need to write in your testimony

___You know to whom you are speaking when you give your testimony

___You understand the attitudes of decision-makers toward the proposed changes

___You know what the responsibilities of committee members as office holders are

___You know what the current policy is and how it affects you

___You know what the proposed changes are and how they will impact your life

___You know what to do at the public hearing

Examples
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Example #1: Testifying in support of public radio funds

Good evening. My name is Rusty Cameron and I live within the broadcasting range of KLXR. I farm wheat and milo west of Perry. I work fifteen hours a day to help support my wife, two daughters, and a baby who's expected to arrive during the fall harvest. It's important that I keep up with the farm and financial news every day. But I'm legally blind. I can see well enough to drive my tractor in an open field of 100 rows of wheat, but I can't read the masthead on my town paper. I can pick out the shapes of my little girls playing in the front yard as I sit in the porch swing, but I can't read the instructions on my tax forms. And that's why I depend on KLXR. KLXR radio gives me the information I need when I need it; I don't have to take time out of my day to get to town and pay 75 cents for a newspaper. I can listen to the farming news on KLXR while I drive the combine or slop feed to the hogs. At night before going to bed at 11:00 p.m., I can turn on KLXR and hear world news and then listen to a couple chapters from a history book that I can't read by myself.

So you see, cutting the amount of matching funds that you can give to this wonderful, needed radio service would jeopardize the amount of information that I get each day, and therefore jeopardize how well I can do my job. My neighbor down the way has an elderly mother, who, like me, can no longer read regular sized print. Yet she still can enjoy the books and newspapers she used to when she was a librarian by listening to KLXR. And one of my daughter's schoolmates has a reading disability; but volunteers at KLXR record books for her so she can learn in her own way while she tries to overcome her dyslexia.

I depend on KLXR like some people depend on the telephone or the television. I hope you'll reconsider cutting these funds and taking such a valuable service away. Thank you.

Example #2: Testifying against a bridge closing

Hello. My name is Barbara Anderson and I run a home daycare in Eudora. I have seven families who send their children to me five days a week, ten hours a day. Many of these families live north of the Kill Creek Bridge and drive seven to ten miles southwest to my home halfway between Eudora and Lawrence. If you close the Kill Creek Bridge, the families that I serve will have to drive 35 miles out of their normal routes, around Ottawa down Highway 40, to reach their babysitter. Closing Kill Creek Bridge will add up to another hour on to their commute, taking up time that could be better spent at work, going grocery shopping, or spent with their families.

Not only will closing the bridge put a lot of extra stress and hassle on these families, but it will kill my business. I provide childcare for their kids and they provide me with my own business and way of life. Closing the Kill Creek Bridge will destroy my livelihood and add the extra burden of these families either having to drive an extra hour to get to my home or having to find new childcare. And the closest registered daycare is forty miles away, in Liberty. Please don't close Kill Creek Bridge. Thank you.

Example #3: Testifying from personal experience

Scene: A public hearing concerning a change in educational policy that would reduce the requirment for public schools to provide equal education to all students. A woman took the floor. There was a moment of silence as she looked at the panel of officials who were charged with the decision.

She said, "My name is Barbara Krieder. It may not look like it to you, but I'm disabled. I have a learning disability. I can't read. When I was a child, my disability was not diagnosed, and I didn't get the special kind of help from my teacher that could have helped me learn how to read. Now I can't go to a restaurant alone, because I'm too embarrassed to tell the waitress I can't read the menu. I can't drive, because I can't read the sign on the road. I can't even read stories to my own children. I'm not stupid. I just never learned how to read."

She paused for a moment. "Now, whatever you do won't change things for me. It's too late for me. But it's not too late for those young kinds. If you change the law, the way I hear it, the kids whose lives were looking brighter than mine will end up suffering the same as I did. Teachers won't know how they have a disability. They'll push the kids too hard, or in the wrong way, or most likely they'll give up on them like they gave up on me. Those kids will just turn into shadows. So, what do you tell a kid like me? Where's the justice in it? What kind of progress have we made when kids like me still can't learn to read?"

She stopped and looked at each member on the panel. Then she returned to her seat.

 

Example #4: From Homelessness to Housing in San Francisco: Portraits and Oral History​

As we build collaboration across sectors, storytelling and art that lifts up success stories become more and more important. A moving new multi-media art project called “Everyone Deserves a Home” on display in San Francisco’s Public Library asks 40 formally homeless residents in supportive housing, “what does home mean to you?”


Image of the gallery in San Francisco.

 

Example #5: Everyday Sexism Project

 

 

 

As she was growing up, Laura Bates, a British feminist, was developing an increasing awareness of the gender inequality around her. In April of 2012 she started the Everyday Sexism Project website, which documents instances of sexism, women around the world face daily.

Read more about Laura Bates here.

Contributed by Lia Thompson, University of Kansas, Community Tool Box Intern.

 

 

PowerPoint
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File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 7. Lobbying Decisionmakers
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Main Section
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Who, me? A lobbyist?

Quite possibly.

Lobbying is often associated with professional advocates, corporations, interest groups, and political influence. But community members, nonprofit organizations, coalitions, businesses, and other groups also communicate with decision-makers about policies and public issues.

Lobbying can be an appropriate and socially responsible form of civic participation when it is conducted lawfully, transparently, and without bribery, improper gifts, threats, undisclosed conflicts of interest, or other forms of improper influence.

What do we mean by lobbying?

In this section, lobbying means communicating with a person or institution that has authority over a decision and asking for a particular policy, budget, administrative, legislative, or organizational action.

Much lobbying involves government decision-makers, such as:

  • City council members
  • County commissioners
  • School board members
  • State legislators
  • Members of Congress
  • Governors and other elected officials
  • Agency officials
  • Other public decision-makers

Similar advocacy may also involve people outside government, such as:

  • Organizational boards
  • Business leaders
  • University administrators
  • Hospital or health-system leaders
  • Foundation or nonprofit leaders
  • Other people with authority over an institutional decision

The legal definition of lobbying may be narrower than the broad advocacy meaning used in everyday conversation.

Organizations should check the laws, ethics rules, disclosure requirements, grant restrictions, tax rules, and internal policies that apply to their activities.

Lobbying is not bribery or improper influence

Ethical lobbying does not involve:

  • Bribes
  • Kickbacks
  • Undisclosed gifts
  • Quid-pro-quo arrangements
  • Improper personal favors
  • Threats or harassment
  • Misrepresentation of facts or community support

Ethical lobbying relies on evidence, experience, values, community priorities, and a clear explanation of the action being requested.

Why lobby decision-makers?

Lobbying can help decision-makers understand perspectives, experiences, and information that may not otherwise be part of the decision-making process.

You may lobby because:

  • A proposed decision affects you or your community
  • You have relevant lived experience or technical knowledge
  • Important evidence has not yet been considered
  • You support or oppose a proposed policy
  • You believe a policy should be revised
  • You want decision-makers to consider another option
  • You want greater oversight, funding, or implementation
  • You want to explain the consequences of a current policy

Do not assume that the decision-maker is less informed than you are.

Different people may hold different forms of knowledge. Community members may understand lived effects, agency staff may understand implementation, researchers may understand evidence, and elected officials may understand legislative, budget, or legal constraints.

Effective lobbying can bring those forms of knowledge into the same decision-making process.

When should you lobby?

Lobbying may be useful when a person or institution with relevant authority is considering, implementing, reviewing, or funding an issue that matters to your community.

Timing may be especially important:

  • Before a legislative or board vote
  • While a bill or proposal is being considered by a committee
  • During a budget process
  • During development of regulations or administrative policy
  • When implementation problems become visible
  • When new evidence becomes available
  • When decision-makers request community input
  • When an issue requires sustained public oversight

Avoid unnecessary or excessive contact

Repeated contact is not automatically more effective.

If an office has already received your information, consider whether your next communication adds:

  • New evidence
  • A new development
  • A specific question
  • An additional affected perspective
  • A response to a recent decision

Persistence can be appropriate, but repeated unwanted personal contact can undermine the effort and cross professional boundaries.

How should you lobby decision-makers?

Start with the issue

Define clearly:

  • What decision is being made
  • Who has authority over it
  • What you want to happen
  • Why you believe that action is appropriate
  • Who may be affected
  • What evidence supports your position
  • What important tradeoffs or uncertainties exist

Do not choose issues only because they appear easy to win, emotionally sympathetic, or politically advantageous.

Important issues may be difficult, unpopular, or affect relatively small populations.

The strength of an advocacy issue should depend on its significance, evidence, equity, legal context, community priorities, and potential effects – not simply its likelihood of generating favorable publicity.

Follow the issue closely

Use current, reliable sources to understand:

  • The text of proposed legislation or policy
  • Amendments
  • Committee activity
  • Hearing schedules
  • Budget proposals
  • Agency guidance
  • Votes and implementation decisions

Government websites, legislative tracking systems, public meeting agendas, agency notices, reputable news organizations, and other current sources may help.

Larger organizations may designate staff or volunteers to monitor relevant public policy and report important developments.

Build meaningful community participation

Community support can matter, but advocacy should not be measured simply by how many people can be mobilized.

Strong participation means that people understand the issue and have a meaningful opportunity to express their own views.

Community members may:

  • Help define the advocacy goal
  • Share lived experience
  • Review proposed policy
  • Contact decision-makers
  • Provide testimony
  • Participate in meetings
  • Evaluate proposed alternatives

Avoid creating the appearance of community support through identical scripts, undisclosed coordination, or messages sent by people who do not understand or support the position.

Constituents may appropriately hold elected officials accountable

Constituents have a legitimate interest in knowing how elected officials vote and what positions they take.

It is appropriate to:

  • Ask an official to explain a position
  • Track votes
  • Publish accurate voting records
  • Tell an official that an issue matters to constituents
  • Consider an official's record when voting

Accountability should not be framed as a personal threat.

A more constructive message is:

This issue matters to people in your district. We are following the proposal closely and would like to understand how you plan to address it.

Identify the relevant decision-makers

Determine who actually has authority over the decision.

For legislation, this may include:

  • Your elected representatives
  • Committee chairs
  • Committee members
  • Legislative leadership
  • Sponsors or cosponsors
  • Relevant legislative staff

For administrative or institutional issues, identify:

  • The responsible department
  • Staff responsible for implementation
  • The board or official with final authority
  • Any formal public-comment or review process

Use official directories and organizational information rather than relying primarily on informal connections.

Understand the decision process

Knowing who has authority is only part of the task.

Also learn:

  • What stage the proposal is in
  • Which committees or departments are involved
  • What deadlines apply
  • Whether public comment is available
  • What vote or approval is required
  • What staff members work on the issue

Communicate with decision-makers

Offices may provide several ways to communicate, including:

  • Email
  • Official web forms
  • Phone
  • Virtual meetings
  • In-person office meetings
  • Community office hours
  • Public hearings
  • Postal mail
  • Organized constituent meetings

Ask the office which method is most appropriate if you are unsure.

Respect personal and professional boundaries

Do not contact an official at a private home, personal event, family activity, restaurant, place of worship, recreational activity, or other personal setting simply because the person is difficult to reach officially.

Do not use private contact information obtained through personal connections unless the recipient has agreed to be contacted that way.

Use official communication channels, scheduled meetings, public events, or mutually agreed introductions.

Staff members are legitimate points of contact

Legislative and administrative staff often:

  • Research policy
  • Review constituent correspondence
  • Schedule meetings
  • Track legislation
  • Prepare briefings
  • Advise decision-makers

Treat staff members as professionals rather than as barriers between you and the official.

A constructive working relationship with relevant staff can improve communication and help you understand the decision-making process.

Invite officials to community meetings when appropriate

An elected official or staff member may be willing to attend:

  • Community forums
  • Listening sessions
  • Site visits
  • Public meetings
  • Issue briefings
  • Constituent events

Give adequate notice and explain:

  • The purpose of the event
  • Who will participate
  • What role you are asking the official to play
  • Whether the event is public
  • Whether media will be present

Do not imply that attendance is politically obligatory or arrange an event primarily to create reputational pressure.

Prepare the message

A clear lobbying message usually explains:

  • Who you are
  • Whether you are a constituent
  • What organization you represent, if any
  • Your connection to the issue
  • The bill, policy, budget item, or decision involved
  • The action you are requesting
  • The evidence supporting your position
  • The likely effects of the decision
  • Important tradeoffs or implementation concerns

Identify yourself transparently

State whether you are speaking:

  • For yourself
  • For an organization
  • For a coalition
  • In a professional capacity

Do not imply that you represent a larger population unless you have authority or evidence to do so.

Disclose relevant organizational or financial interests when appropriate or required.

Make a specific request

Examples include:

  • Vote for or against a particular bill
  • Support an amendment
  • Preserve or change a budget item
  • Request agency review
  • Sponsor legislation
  • Hold a hearing
  • Change an administrative practice

Include the bill number, policy title, hearing date, or other identifying information when available.

Support the request with evidence

Use information that is:

  • Accurate
  • Relevant
  • Current
  • Clearly sourced
  • Proportionate to what the evidence actually establishes

Personal experience can explain how a policy works in practice.

Research and data can help establish scale, patterns, costs, outcomes, or likely effects.

Use both when appropriate.

Explain benefits, costs, and tradeoffs

Decision-makers need more than a list of reasons to support your position.

Be prepared to discuss:

  • Who benefits
  • Who may bear costs
  • Implementation challenges
  • Budget effects
  • Legal requirements
  • Possible unintended consequences
  • Alternatives

Do not dismiss possible downsides as easily overcome unless you have evidence supporting that conclusion.

Do not rely mainly on the official's personal self-interest

It can be appropriate to explain how a proposal affects constituents, public resources, agency responsibilities, local employers, services, or other legitimate interests.

Avoid building the message primarily around:

  • Helping an official gain publicity
  • Making the official look like a hero
  • Helping the official win reelection
  • Advancing the official's personal career
  • Avoiding embarrassment

The strongest case should explain why the requested action serves the policy objective, community, public responsibility, or institution involved.

Keep communication concise and respectful

Decision-makers and staff often review large amounts of information.

Make the main request easy to identify.

Additional documentation can be provided separately when needed.

Strong disagreement is appropriate.

Avoid:

  • Personal attacks
  • Harassment
  • Threats
  • Unsupported accusations
  • Misrepresentation of public support

Follow up appropriately

After a meeting or communication:

  • Send requested information
  • Correct any important factual errors
  • Confirm major commitments in writing
  • Track the relevant vote or decision
  • Thank staff or officials for their time when appropriate
  • Continue communication when new developments justify it

Do not continue contacting an individual through personal channels after the person or office has asked you to use another process.

Evaluate the lobbying effort

After a decision, ask:

  • Did decision-makers understand the request?
  • Was the evidence accurate and useful?
  • Were people directly affected meaningfully involved?
  • Did the advocacy accurately represent community support?
  • Were important tradeoffs acknowledged?
  • Did the strategy respect ethical and professional boundaries?
  • What should be done differently next time?

In Summary

Lobbying is one way community members and organizations can communicate with people who have authority over public or institutional decisions.

Ethical lobbying relies on evidence, experience, transparency, lawful civic participation, and a clear request.

It does not require bribery, gifts, personal favors, threats, or undisclosed arrangements.

Begin by identifying the decision, the people or institutions with authority, and the action you want them to take.

Understand the decision-making process and use current official information to track legislation, policy, budgets, hearings, and implementation.

Build meaningful community participation rather than simply trying to maximize numbers or create the appearance of broad support.

Constituents can appropriately monitor officials' votes and consider those records when making electoral decisions, but accountability need not be framed as a personal threat.

Use official or mutually agreed communication channels and respect personal boundaries.

Treat legislative and administrative staff as important participants in the policymaking process.

State who you are, what you are asking for, why you are asking, and what evidence supports your position.

Explain likely benefits, costs, tradeoffs, and unintended consequences honestly.

Do not build the case primarily around opportunities for an official to gain publicity, political advantage, or personal status.

Keep communication clear, concise, respectful, and accurate.

Follow up when there is new information or a meaningful next step.

Finally, remember that lobbying is not simply about persuading someone with more power to give you what you want.

At its best, it is a form of civic participation that brings evidence, lived experience, community priorities, and proposed solutions into decisions that affect the public.

Resources

Online Resources

Grant & Lobbying- What Funders Need Grantees to Know (PDF) from Alliance for Justice

Guidelines on Lobby and Advocacy is an excellent 50-page resource to lobbying.

How to Lobby is from United to End Genocide, and it provides steps to successfully lobbying for a cause.

How to Lobby for your Cause provides an outline for the time you spend with legislators and how to most effectively reach legislators

The Nonprofit Lobbying Guide Second Edition (1999) is a downloadable book that is now out of print written by Bob Smucker.  The book demonstrates many ways that charitable organizations can use lobbying to advance their causes in federal, state, and local legislatures.

Public Charities Can Lobby (PDF) from Alliance for Justice

10 things: How to better connect with your legislators, from the Vancouver Business Journal, offers seven state legislators discussing what local business owners can and should do to ensure that their voices are heard.

Print Resources

There's much more to learn about lobbying decision makers, more than we can convey in this Toolbox section. Fortunately, there are many other good and inexpensive print sources available to enhance your own learning. These are some of the best:

 

Avner, M., & Smucker, B. (2002). The lobbying and advocacy handbook for nonprofit organizations: Shaping public policy at the state and local level. Amherst H. Wilder Foundation. This book offers a clear step-by-step guide to implementing a successful advocacy program at both the state and local levels.

Daly, J. (2012). Advocacy: Championing ideas and influencing others. New Haven, CT: Yale University Press. Throughout the book, Daly provides practical knowledge for how to transform advocacy ideas into practice, emphasizing the power of action-oriented marketing.  Daly draws off of current research in the fields of persuasion, power relations, and behavior change to explain how to successfully advocate for a cause.

Homan. M. Promoting community change (Pacific Grove, CA: Brooks/Cole, 1994) has been cited many other places in Tool Box Resource sections, and for good reason; it's an excellent all-around source. Chapter 15, which is specifically on lobbying, is especially worth reading.

How--and why--to influence public policy, a 40-page guide, is about as sophisticated a publication as you'll find short of a full-length textbook. It's available for $5 from the Center for Community Change, 1000 Wisconsin Ave., NW, Washington, DC 20007, (202) 342-0567.

Libby, P. (2011). The lobbying strategy handbook: 10 steps to advancing any cause effectively. SAGE Publications, Inc. This book provides a 10-step framework that walks readers step-by-step through the elements of a lobbying campaign. Three separate case studies are used to show how groups have successfully employed the model.

Meredith. J. Real clout: Influencing public policy in the 90's (with Hugh C. Munoz) is an excellent lobbying primer, from which many materials in this section have been adapted. Single copies are available without charge from Meredith & Associates, 30 Winter Street, Boston, MA 02108, (617) 338-0954.

 

Examples
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Example #1: Knowing your legislators

Candy Lightner, the woman who started the national organization Mothers Against Drunk Driving, recounts this story which illustrates the importance of knowing your legislators:

When I first decided to start the organization, one of the first people I went to was an old and dear friend, and he said to me, "What is it you want to do? "

And I said, "Well, I've started this organization, and I want to do something. "

And he says, "Do you know what?"

And I said, "Not really. What do you think I should do?"

And he said, "Well, I think you should go see your assembly person."

And I said, "Who's that?"

And he said, "Well, what district are you in?"

And I said, "I don't know."

And he said, "Well, what are you, a Republican or a Democrat?"

And I said, "I'm not either."

And he says, "Well, don't you vote?"

And I said, "No, I don't."

And he got so angry with me he sent me out of the office, and said, "Don't you even come back until you're registered to vote." And I didn't know how to register to vote....

But Candy Lightner learned fast. Eventually, she succeeded admirably in getting tougher laws against drunk drivers. But she never would have gotten anywhere until she learned something about her local decision-makers and the legislative process.

[From Bill Berkowitz, Local Heroes (Lexington, MA: Lexington Books, 1987), pp. 127 -128.]
 

Example #2: Developing a base of support

Judy Meredith, a professional human service lobbyist, describes the necessity of developing a grass-roots base of support:

"Yes, I am a full-time lobbyist. But I spend half my time organizing and mobilizing my clients into district-based grass-roots networks, because that's where the power is. So I'm going to a meeting tomorrow morning around the kids access issue to health care. We're doing two things. One, we're identifying reps who are most likely to vote for this, who might be undecided, or who might know nothing at all. And the professional lobbyist will walk up to the State House and drop off factual materials for every one of those people.

But at the same time, we will be telling various organizations -- the teachers, the hospital association, the Medical Society, everybody, saying, "Next week, we think this vote's coming up. Your job is to call your rep, with this specific message." So the rep knows exactly how this affects his district. How does he know? Because maybe 30-40 people have called him. Saying something like, "You know me. I'm on the board of the community hospital. We think this is an important piece of legislation, and we know it's going to be up next week, and we really hope you're going to vote for it, we hope we can count on you." And this legislator comes in and finds maybe 50 more pink slips on his desk. Then the bill comes up, and it's time to vote yes or no -- he is much more likely to vote yes.

Judy continues by describing why this grass-roots support really does count:

"You see, a legislative body makes decisions where opinion is weighted equal to fact. Because there's too much to know. The legislators are up there, the calendar has 150 items on it, they see the title of a bill and they go, [whispers] "What the hell is this bill about?". And they say to the guy next to them, "Do you know anything about this?" They can see it's sponsored by somebody who is generally trustworthy. So unless they've been lobbied to say "This is a terrible bill," they don't know any better. So they make most of their decisions based on opinion, the more so than fact. And our job is to get the fact in there and change their opinion.

It's a human place. I mean, human beings are good, and if you give them the right information, they'll make the right decisions...

Adapted from an interview with Judy Meredith

Example #3: A Successful Lobbying Effort

One of the best examples we know comes from a lobbying project carried out in Illinois. The issue there was a proposal to require safety seats for young children in cars. The state senate was scheduled to vote on the bill; sentiments were mixed. But two university researchers studied the issue, collected some new facts, and sent this written message to all state senators:

"As you know, the Child Passenger Protection Act (House Bill 608) is likely to be brought before the Illinois State Senate within the next month. We would like to provide you pertinent data that we hope will be useful to you as you consider this piece of legislation.

"Tom Rose and I, 2 investigators at DePaul University, have been collecting data over the past eight months and have found that 93% of children 4 years and less are not placed in appropriate restraints when riding in automobiles. These data were collected in the Chicago metropolitan area and are based on looking at whether children in 1450 cars were in appropriate restraints. To obtain information about citizen attitudes concerning the issue of child restraints in automobiles, in March of 1982, Mr. Rose and I interviewed a sample of Illinois citizens and found that 78% of adults in the Chicago metropolitan area would support the passage of the Child Protection Passenger Act.

"Illinois traffic statistics indicate that 140 children were killed and 25,828 children injured in automobile accidents during the period from 1975-1981. Not only do these statistics represent a tragic loss of human life and potential, they also represent a tremendous cost in rehabilitative care. For example, a 3-year-old who sustains a spinal injury in an automobile accident-- not an infrequent injury -- and is rendered a paraplegic will require $724,240 dollars in rehabilitative care over his or her life. If this child were rendered a quadriplegic, costs would exceed $3,317,929 for rehabilitative care over his/her lifetime.

"Finally, states that have adopted child restraint legislation have experienced significant increases in the use of restraint devices. In Tennessee, for example, twice as many children were placed in appropriate restraints after the Tennessee Child Passenger Protection Act became law on January 1, 1978.

"We hope this information is useful. Please feel free to contact me if you have any further questions. I can be reached at 312-[xxx-xxxx]."

When the actual vote was taken, this bill passed by a close-to-unanimous majority and became law. The written communication here--lobbying, in the best sense of the word--clearly made a big difference. The form and content of the message are excellent illustrations of many of the points we have made above. [From Leonard Jason and Thomas Rose, American journal of community psychology, 1984.]

You may not be a university researcher, and you may not be able to collect original data. But by presenting your facts in a clear, forceful, and respectful manner, your own work in influencing decision-makers is much more likely to be successful. 

Tools
mloewenstein Tue, 10/01/2013 - 10:15

Tool #1:

Here's a general-purpose outline for communicating with a decision-maker which you can use to think about and shape your own persuasive message:
 
My name is ________________.
I represent/(I am a member of) _______________, which is involved in _______________.
 
I'm contacting you because we are concerned about _______________.
 
This matter is contained in Bill # _____, which is also called _______________, and which is now located in _______________.
 
We hope that you will [recommended action].
 
Because [give your reasons].
 
And also because [state the benefits].
 
We appreciate your attention to this matter, and look forward to _______________.
 
Thank you for your consideration.
 
 
Guides like this can be helpful. But of course you want to do more than fill in the blanks. It's best to avoid formula. Decision-makers are human beings, and they respond well to human touches, within the suggestions given above.
 
Checklist
mloewenstein Wed, 12/12/2012 - 13:13

Before you begin lobbying:

___You have chosen an issue that is compelling

___The issue is sympathetic to the audience

___The issue is winnable

___You have followed the issue closely

___If you have a larger group, you have created a public policy team to track relevant issues

___You have a strong base of support

___You know who the decision-makers are for your issue

___You are aware of the current status of any relevant legislation

___You know how to contact decision-makers and/or aides

While you are lobbying:

___You stated your name and if appropriate your address and phone number

___You have stated the group or organization (if any) you represent

___Your reason for contact is clear

___You know the name, number, and current status of the bill if it is pending legislation

___You stated the specific action you want taken

___The reason for taking this action is clear

___The reason why the action you recommend will advance the decision-maker's interest is stated

___You have kept the type of contact short and to the point

___You were polite throughout the contact

___You have showed appreciation to the person(s) the contact is directed at

___You have thanked the person(s)

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mloewenstein Wed, 12/12/2012 - 13:14
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Section 8. Establishing Lines of Communication with the Opposition's Traditional Allies
mloewenstein Wed, 12/12/2012 - 13:15
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mloewenstein Wed, 12/12/2012 - 13:16

Green vintage telephone with green wall.

 

Imagine that a local health coalition is seeking public funding for an early-childhood health program.

Some organizations that often disagree with the coalition on other policy questions may nevertheless share concerns about infant health, family well-being, preventive care, or responsible use of public funds.

The coalition does not assume that those organizations will support the proposal.

Instead, it decides to open a conversation, learn how those groups view the issue, identify any genuine areas of agreement, and determine whether communication would be useful even if no formal partnership develops.

Advocacy sometimes requires working across significant differences.

This section discusses how to establish respectful communication with people or organizations that often hold different positions from your own.

What do we mean by establishing lines of communication with people who often hold different positions?

Establishing a line of communication means creating a reliable and appropriate way to exchange information, ask questions, clarify misunderstandings, and discuss issues when useful.

The people or organizations involved may disagree with you on many issues while sharing concerns or goals on a particular one.

Communication does not require:

  • Agreement on every issue
  • A formal alliance
  • Endorsement of one another's broader agendas
  • A commitment to work together in the future

Sometimes the most valuable result is simply having a respectful channel through which people can contact one another when an issue arises.

Avoid assuming who will agree or disagree

Political, religious, professional, cultural, age, racial, geographic, or organizational identities do not reliably predict every position a person or group will take.

People may agree on one issue and strongly disagree on another.

Before labeling someone as an ally or opponent, examine:

  • Their actual public positions
  • Their organization's mission
  • Their history on the specific issue
  • What they say their priorities are
  • Whether their position has changed over time

Do not build outreach strategies around stereotypes about how a demographic or political group is supposed to think.

Why establish communication across differences?

To understand one another more accurately

When groups communicate only through public arguments, campaign materials, news coverage, or assumptions about one another, misunderstandings can grow.

Direct communication can help clarify:

  • What each group actually believes
  • What each group is trying to accomplish
  • Which facts are disputed
  • Which values or priorities differ
  • Where agreement already exists

To correct misinformation or misunderstanding

Misunderstandings may arise from:

  • Incorrect information
  • Incomplete information
  • Public statements taken out of context
  • Errors in judgment
  • Misinterpretation of another group's actions
  • Lack of direct communication

A trusted communication channel can make it easier to clarify what happened before a misunderstanding becomes a larger conflict.

To address harm or serious mistakes responsibly

If a staff member, volunteer, leader, or organizational representative commits serious misconduct, communication with affected communities or organizations may be appropriate.

The response should focus on:

  • Acknowledging what occurred
  • Taking responsibility for the organization's own response
  • Supporting people affected
  • Taking appropriate corrective or disciplinary action
  • Preventing recurrence
  • Listening to affected communities

Do not approach another organization primarily because the crisis creates a political opportunity or because contact could improve your image.

To identify genuine common ground

Organizations that disagree broadly may still share goals involving:

  • Public health
  • Safety
  • Education
  • Family well-being
  • Economic stability
  • Environmental protection
  • Government accountability
  • Another specific community concern

Working together on one issue does not require agreement on unrelated issues.

To improve future communication

Even when no partnership develops, having a reliable contact can be useful when:

  • A new issue emerges
  • A public statement may affect both groups
  • A misunderstanding needs clarification
  • Community tensions increase
  • Joint problem-solving becomes possible

To learn from disagreement

Communication should not be treated only as a way to move the other party toward your position.

Another group may identify:

  • Evidence you overlooked
  • A legitimate implementation concern
  • A value conflict you had not understood
  • An unintended consequence
  • A stronger alternative

Be prepared for the possibility that communication may change your own understanding as well.

Communication is not the same as coalition building

A conversation does not automatically create a partnership.

Different levels of relationship may include:

  • Occasional information sharing
  • A reliable contact for urgent issues
  • Dialogue about areas of disagreement
  • Cooperation on one specific project
  • A formal coalition or partnership

Let the relationship develop according to actual areas of agreement and trust.

Do not treat another group's participation mainly as a way to weaken someone else's coalition or increase your own political strength.

When might outreach not be appropriate?

Communication across differences can be useful, but it is not always necessary or safe.

Consider whether:

  • The proposed conversation has a meaningful purpose
  • The other party is willing to communicate in good faith
  • Participation would create safety or retaliation risks
  • The relationship would require people directly affected by harm to interact with those responsible for it
  • The time and resources required are proportionate to the likely benefit
  • Another process, such as mediation, formal negotiation, investigation, regulation, or legal action, is more appropriate

Communication is not a substitute for accountability when serious misconduct or ongoing harm is involved.

How do you establish communication?

Understand the organizations and issues involved

Before reaching out, learn:

  • What the other organization actually says about the issue
  • What your own organization has said
  • Where the positions differ
  • Where possible areas of agreement exist
  • Whether there is a history of conflict or cooperation
  • Whether anyone directly affected should be involved

Do not assume motives such as prejudice, selfishness, ideology, or bad faith without evidence.

Identify the appropriate contact

Determine who has responsibility for the issue or for external communication.

This might be:

  • A program director
  • A policy staff member
  • A community-engagement staff member
  • An executive director
  • A board representative
  • Another designated organizational contact

Administrative and support staff should be treated as professionals, not as “gatekeepers” whose main role is to block or permit access.

Choose a legitimate reason for contact

Useful reasons may include:

  • Clarifying a misunderstanding
  • Discussing a specific policy
  • Sharing relevant information
  • Asking for the other organization's perspective
  • Exploring whether common ground exists
  • Discussing a shared community concern
  • Repairing a damaged relationship
  • Asking whether collaboration on a limited project is possible

Avoid contacting someone mainly because another organization has recently experienced internal conflict and you believe the moment can be exploited.

Use timing responsibly

Timing can affect whether someone has the attention and capacity for a conversation.

Good times to reach out may include:

  • When the other party has contacted you
  • When a relevant policy decision is approaching
  • When misinformation needs clarification
  • When both groups are responding to the same community issue
  • At the beginning of an initiative when genuine participation is still possible

Do not time outreach around private family events, personal celebrations, vulnerability, organizational crises, or other circumstances simply because you believe the other party may be easier to influence.

Use introductions transparently

A mutual contact can sometimes make an introduction easier.

An appropriate intermediary might:

  • Ask both parties whether they are open to an introduction
  • Explain why the conversation may be useful
  • Share contact information with permission
  • Attend the first meeting if both parties want that

Do not recruit spouses, relatives, friends, or acquaintances to create access without the knowledge of the person being contacted.

Personal relationships should facilitate consensual introductions, not be used as leverage.

Do not engineer “accidental” encounters

Avoid deliberately placing yourself at someone's restaurant, bar, recreational activity, family event, conference activity, place of worship, or other personal setting in order to create an apparently spontaneous encounter.

If you meet someone naturally at a public event and the issue comes up, you may communicate appropriately.

But planned outreach should generally use official, professional, or mutually agreed channels.

Choose the communication method that fits the situation

Possible methods include:

  • Email
  • Phone
  • Video meeting
  • Scheduled in-person meeting
  • Formal letter
  • An introduction through a mutual contact

Do not assume that face-to-face communication is always superior.

Consider:

  • Accessibility
  • Distance
  • Privacy
  • Safety
  • Scheduling
  • The sensitivity of the issue
  • The communication preferences of the people involved

Who should represent your organization?

Choose someone who:

  • Understands the issue
  • Can explain your organization's position accurately
  • Listens carefully
  • Can acknowledge legitimate disagreement
  • Knows what commitments they are authorized to make
  • Can communicate respectfully under tension
  • Is willing to reconsider assumptions when new information emerges

Authority matters more than prestige

If the conversation may involve commitments, send someone who has authority to make or recommend those commitments.

Do not choose a representative mainly because the other organization is impressed by job titles, wealth, social status, professional prestige, or political influence.

Avoid class or institutional stereotypes

Do not assume that a corporate office, neighborhood organization, grassroots group, university, faith community, or other setting requires a particular kind of person in order to be taken seriously.

Respectful communication should not depend on whether someone is comfortable around expensive offices or informal community spaces.

Prepare representatives to understand the organizational context without stereotyping the people who work there.

What should the first substantive conversation cover?

Clarify the purpose

Begin by explaining why you requested the conversation.

You might say:

Our organizations often take different positions, but we may have overlapping concerns about this particular proposal. We wanted to understand how you see the issue and whether there is anything useful for us to discuss.

Ask questions

Useful questions may include:

  • How does your organization understand this issue?
  • What concerns do you have?
  • What outcomes matter most to you?
  • What information do you think is missing?
  • Where do you think our organizations agree?
  • Where do we disagree?
  • Is there any useful next step we should consider?

Establish common ground without hiding disagreement

Do not manufacture agreement.

It is acceptable to conclude:

  • We agree on the goal but not the strategy.
  • We agree on one part of the proposal but not another.
  • We do not agree, but we now understand the disagreement better.
  • We may be able to work together on a separate issue.

Offer help without creating an implied exchange

Sharing useful information or assistance can build trust.

However, avoid framing help as an implicit trade:

We helped you, so now you should support us.

Be clear when assistance is being offered without conditions.

Apologize when an apology is warranted

A genuine apology can help repair a relationship.

An effective apology should focus on:

  • What happened
  • The harm or concern
  • Your organization's responsibility
  • What corrective action is being taken

Do not apologize primarily as a public-relations strategy or as a way to obtain future support.

Provide advance notice when appropriate

If your organization is about to make a public announcement that significantly affects another organization, advance notice may sometimes be appropriate.

This should be done to support accurate communication and reduce unnecessary surprise, not to trade advance information for cooperation.

Follow up on the conversation

If both parties want continued communication, agree on a practical next step.

This might include:

  • Sharing documents
  • Scheduling another meeting
  • Identifying staff contacts
  • Reviewing a proposal
  • Exploring a limited joint project
  • Agreeing to contact one another when a relevant issue arises

Keep commitments made during the conversation.

If circumstances change and you cannot meet a commitment, explain that promptly.

Do not force ongoing communication

Not every first conversation needs to become a permanent relationship.

Continue communication when:

  • Both parties find it useful
  • Shared work is continuing
  • Relevant issues arise
  • Maintaining the relationship reduces misunderstanding or conflict

If the other party declines further communication, respect that decision unless there is a legitimate reason to use another formal process.

Periodically reassess whether the relationship still needs regular attention.

When communication fails

A person or organization may decline to meet or may decide not to continue a relationship.

That does not necessarily mean either side acted improperly.

Consider:

  • Whether the purpose of the outreach was clear
  • Whether the timing was appropriate
  • Whether trust had been damaged previously
  • Whether the disagreement is too substantial for collaboration
  • Whether another communication method would be more appropriate
  • Whether further outreach should simply stop

Circumstances may change later, but do not repeatedly send “feelers” after someone has clearly declined contact.

In Summary

Advocacy does not require treating every person or organization with a different position as an enemy.

Groups that disagree on many issues may still benefit from respectful communication.

A communication channel can help correct misunderstandings, exchange information, identify genuine common ground, reduce unnecessary conflict, and create opportunities for limited cooperation.

Do not assume political, religious, cultural, age, or organizational identities tell you exactly what someone believes.

Learn the other party's actual position before deciding whether communication is useful.

Communication should not be pursued primarily to weaken someone else's coalition, enlarge your own power base, exploit internal conflict, or convert another group's supporters.

Use official, professional, or mutually agreed channels.

Personal introductions can be useful when everyone involved knows and agrees to the introduction, but personal relationships should not be used as covert leverage.

Do not engineer apparently accidental encounters or time outreach around private personal circumstances in order to increase influence.

Choose representatives who understand the issue, listen well, communicate respectfully, and have the authority needed for the conversation.

In the first substantive discussion, explain your purpose, ask questions, identify genuine agreement and disagreement, and avoid pretending that collaboration exists when it does not.

Keep commitments and follow up when both parties want the communication to continue.

Ongoing contact does not have to continue indefinitely.

Respect a decision not to continue communicating.

Finally, remember that the strongest reason to communicate across differences is not to gain strategic advantage.

It is to understand one another more accurately, reduce unnecessary conflict, and make cooperation possible where real common ground exists.

Resources

Online Resources

Basic Advocacy Skills is a guide that provides basic information to being a good advocate, including information on how to open lines of communication. 

Identify Allies and Opponents. This advocacy planning model provides information on how to establish a group or individual as an ally, opponent, or neutral/unknown group.

Now Hear This is a guide provided by FENTON Communications that offers information on communicating in advocacy.  The guide discusses the “9 laws of successful advocacy communications.”

Print Resources

Kretzmann, J., & McKnight, J. (1993). Building communities from the inside out: A path toward finding and mobilizing a community’s assets. ACTA publications. This book provides case studies of successful community-building initiatives across the U.S. In addition to this, it outlines how a community can move toward asset-based development. 

Meredith, C., & Dunham. C. (1999).  Real Clout. Boston: The Access Project.

Robinson, J. & Green, P. (2010). Introduction to community development: Theory, practice, and service-learning. SAGE Publications, Inc. This book provides both theoretical and practical approaches to community development, as well as case studies and supportive materials to develop community development skills.

 

 

Checklist
mloewenstein Wed, 12/12/2012 - 13:17

What is establishing lines of communication with the opposition's traditional allies?

___You establish lines of communication with your opposition's traditional allies in order to create a channel through which you can talk with one another when there is important information to be passed on or discussed, and to develop understanding and a basis for possible cooperation or alliance in the future.

Why would you establish lines of communication with the opposition's traditional allies?

You establish line of communication with the opposition's traditional allies to:

___Alleviate misunderstandings.

___Find allies wherever you can.

___Reduce your opposition's power base.

___Expand your own power base.

___Expand your network of contacts.

___Change your opposition's minds through their allies.

___Set up future alliances, and perhaps new relationships, among your opposition's traditional allies.

How do you establish lines of communication with the opposition's traditional allies?

You have conducted gathered background information and information about the interests of these groups:

___Your opponents.

___Their allies.

___Your allies.

You have timed your initial communication with the opposition when (may be one or more of these):

___Your opposition's traditional allies contact you.

___You know that the opposition's traditional allies are sympathetic to your cause or your point of view.

___Your opposition has done something to alienate one or more of its traditional allies.

___You've just learned of or gained a particularly good contact.

___You have something to offer.

___You're at the beginning of an initiative.

___You decide who will make the initial contact.

___You decide how to make the initial contact.

You have decided who will represent you in the first significant interchange based on:

___Interpersonal and communication skills.

___Background and information.

___Flexibility.

___Status.

___Familiarity with the other party's world.

You have decided on the content of the first real interchange, choosing one or more from among:

___Starting an open-ended conversation - perhaps, but not necessarily, about the advocacy issue - with no specific goal.

___Offering help or counsel to the other party in some way.

___Asking for something specific.

___Establishing common ground.

___Discussing common problems or issues, with an eye toward a solution.

___Apologizing for or explaining an error on your part or a misunderstanding on the other's.

___Letting the other party know about something you're about to say or do.

___Asking for noninterference, cooperation, or collaboration.

___You take action on making contact and holding a first significant communication.

___You follow up on your conversation, and try to schedule future communication.

___You maintain communication lines indefinitely.

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Section 9. Conducting a Petition Drive
mloewenstein Wed, 12/12/2012 - 13:18
Main Section
mloewenstein Wed, 12/12/2012 - 13:18

Female volunteer greeting woman at donation facility
 

What is a petition drive?

A petition is a written or electronic statement that people sign to express support for a specific request, position, proposal, or action.

A petition drive is the organized process of gathering those signatures and presenting them to a person, organization, public body, or other decision-maker with authority over the issue.

Petitions can be used to:

  • Request a new policy or action
  • Support or oppose a proposed policy
  • Ask for an existing action to be changed or reversed
  • Demonstrate that multiple people share a concern
  • Trigger a formal governmental process when applicable law allows it

The significance of a petition depends on its purpose.

Some petitions have formal legal consequences when specific procedural requirements are met.

Others communicate public or organizational support but do not legally require the recipient to act.

What types of petitions are there?

Petitions can generally be divided into two broad categories:

  • Governmental or legally regulated petitions
  • Non-governmental petitions

Governmental petitions

Governmental petitions may be used in processes involving:

  • Ballot initiatives
  • Referenda
  • Candidate qualification
  • Recall procedures
  • Legislative or regulatory processes
  • Other legally defined petition procedures

The exact meaning and availability of these procedures vary by jurisdiction.

For example, a ballot initiative may allow eligible voters to propose a measure for the ballot, while a referendum may allow voters to approve, reject, or advise on a public decision.

Because governmental petitions can have legal consequences, organizers must follow the current rules issued by the responsible election authority, government body, or agency.

Requirements may address:

  • Who may sign
  • How many valid signatures are required
  • Geographic distribution of signatures
  • Petition wording
  • Required forms
  • Circulator requirements
  • Signature-verification procedures
  • Deadlines
  • Submission procedures
  • Appeal or challenge procedures

Do not assume that a process described in another state, county, city, or election cycle applies to your petition.

Verify current requirements through the official authority responsible for the petition.

Non-governmental petitions

A non-governmental petition is directed to a business, nonprofit organization, institution, association, employer, school, university, or another non-governmental decision-maker.

These petitions usually have more flexibility in:

  • Format
  • Length
  • Signature collection
  • Submission method

However, the recipient is generally not legally required to take the requested action simply because a certain number of people signed.

The petition instead communicates that identifiable people support a particular request or concern.

Why conduct a petition drive?

A petition may be useful when several people want to communicate the same request to a decision-maker in a clear and organized way.

A petition drive may:

  • Demonstrate that an issue concerns multiple people
  • Bring a community concern to a decision-maker's attention
  • Create a record of public or organizational support
  • Encourage people to learn more about an issue
  • Help identify people who want to participate further
  • Satisfy a legal requirement for a governmental process
  • Support a broader advocacy or community-engagement effort

A petition is not automatically evidence that the majority agrees

The number of signatures tells you how many valid people signed the petition.

It does not necessarily tell you:

  • What everyone in the community believes
  • How strongly each signer supports the issue
  • Whether people who did not sign oppose the petition
  • Whether the signers are representative of the larger population

Describe the results accurately.

For example, say:

1,850 people signed the petition.

rather than:

The entire community supports this proposal.

When might a petition drive be useful?

Consider a petition when:

  • There is a specific action you want a decision-maker to consider
  • Several people share the concern
  • Signatures have a formal role in the decision process
  • A petition provides a practical way for people to participate
  • The issue can be explained clearly enough for people to make an informed decision about signing
  • You have enough time and capacity to collect and manage signatures responsibly

A petition should not be used simply because it is easy to circulate or because large numbers will make an organization appear influential.

When may another approach be better?

A petition may not be the most useful tool when:

  • The issue requires detailed technical analysis
  • A formal complaint or regulatory process is required
  • Immediate safety action is needed
  • The decision-maker does not have authority over the requested action
  • People directly affected need a more substantial role than simply signing
  • The issue requires negotiation rather than a yes-or-no request

A petition can also be combined with other forms of participation, such as:

  • Public testimony
  • Meetings
  • Individual letters
  • Community forums
  • Formal public comments
  • Research or policy proposals

How should you conduct a petition drive?

Define exactly what you want to accomplish

Before collecting signatures, answer:

  • What change are we requesting?
  • Who has authority to make that change?
  • What exactly will signing the petition communicate?
  • What will happen with the signatures?
  • How will signers' information be used?

Make the requested action specific.

For example:

We ask the city transportation department to install a marked pedestrian crossing and evaluate traffic-calming measures at the intersection of Oak Street and 12th Avenue.

is clearer than:

Make our neighborhood safer.

Explain the reason for the request

Provide enough information for potential signers to understand:

  • What the issue is
  • Why the requested change is being proposed
  • Who may be affected
  • What evidence supports the request
  • What important tradeoffs or uncertainties exist

Avoid exaggerating benefits or consequences simply to increase signature totals.

Make sure the recipient can actually act

Before beginning the drive, confirm that the person or institution receiving the petition has authority over the requested action.

If authority is divided among several agencies or organizations, determine whether:

  • The petition should be directed to more than one body
  • A different process is required
  • The request should be revised

Governmental petitions

For a governmental petition, procedural compliance is essential.

Before collecting signatures, obtain current official instructions.

Confirm:

  • Required number of signatures
  • Who is eligible to sign
  • Whether signers must be registered voters
  • Required address or district information
  • Whether official petition sheets are required
  • Whether electronic signatures are permitted
  • Whether circulators must meet specific requirements
  • Whether signatures must be witnessed, verified, or notarized
  • The filing deadline
  • Where and how the petition must be filed
  • What happens after submission

Requirements vary, so do not rely on general advocacy instructions in place of the official rules.

Build in a reasonable signature margin

Some submitted signatures may be rejected because a signer:

  • Is not eligible
  • Provided incomplete required information
  • Signed more than once
  • Signed outside the required district
  • Did not meet another legal requirement

If the process requires a minimum number of valid signatures, collecting more than the minimum can reduce the risk that routine invalidations leave the petition below the threshold.

The appropriate margin depends on the rules, previous validation rates, available time, and organizer capacity.

Do not treat a fixed percentage, such as 50 percent more, as a universal rule.

Keep records

Preserve copies of petition forms, submission records, instructions, and other required documentation when permitted.

Protect personal information in accordance with applicable law and the petition process.

Non-governmental petitions

Non-governmental petitions usually allow more flexibility, but organizers should still establish clear procedures.

Decide:

  • Who may sign
  • What information will be collected
  • Whether anonymous signatures are permitted
  • Whether signatures will be publicly displayed
  • How duplicate or false entries will be handled
  • When the petition will close
  • How it will be delivered
  • Whether signers will receive follow-up information

Protect signer privacy

A petition may collect:

  • Names
  • Addresses
  • Email addresses
  • Phone numbers
  • Geographic or eligibility information

Collect only the information you actually need.

Tell potential signers:

  • What information will be public
  • What information will be submitted to the recipient
  • Whether information will be used for future advocacy or communications
  • Whether they can opt out of future contact

Do not automatically add petition signers to email, text, fundraising, or membership lists without clear notice and appropriate consent.

Paper and online petitions

Petition drives may use:

  • Paper forms
  • Online petition platforms
  • An organization's own website or form
  • A combination of paper and digital methods

The method should match the petition's legal requirements and participation needs.

Consider:

  • Accessibility
  • Language access
  • Digital access
  • Identity verification
  • Duplicate signatures
  • Privacy
  • Data security

A digital signature may be useful for a non-governmental petition but may not satisfy a legally regulated petition process.

Always follow the applicable official rules.

Publicizing a petition

Let people know that the petition exists and explain how they can review and sign it.

Outreach may include:

  • Community meetings
  • Email
  • Text messaging
  • Social media
  • Websites
  • Community newsletters
  • Flyers
  • Public events
  • Partner organizations
  • Multilingual outreach

The purpose should be to inform people and make participation possible, not simply to increase the visibility or prestige of the organization conducting the petition.

Present the petition appropriately

When the petition closes, present it through the process appropriate to the recipient.

This may involve:

  • Formal filing
  • A scheduled meeting
  • Public testimony
  • Delivery during a public meeting
  • Electronic submission
  • Another authorized method

Public presentation may be appropriate when the issue is of legitimate community interest.

Do not assume that a dramatic event, press conference, or demonstration is necessary for every petition.

Getting people to sign the petition

Decide how many signatures you need

For a governmental petition, follow the legally required threshold.

For a non-governmental petition, determine a realistic goal based on:

  • Community size
  • Time available
  • Participation levels
  • The purpose of the petition
  • Organizer capacity

Do not treat the raw number of signatures as the only measure of success.

Recruit and prepare petition circulators

People collecting signatures should understand:

  • The petition's purpose
  • The exact request
  • Eligibility requirements
  • Required signer information
  • Privacy expectations
  • How to answer common questions
  • Where and when forms must be returned

For regulated governmental petitions, circulators should receive the official instructions governing signature collection.

Choose locations responsibly

Possible locations may include:

  • Community events
  • Libraries
  • Campuses
  • Neighborhood meetings
  • Public sidewalks or plazas where permitted
  • Partner organizations
  • Other places where the organizer has permission to collect signatures

Check property rules, event rules, local law, and permit requirements where applicable.

Do not assume that a shopping center, courthouse, post office, school, business, or other location automatically allows solicitation or signature collection.

Approach people respectfully

A simple introduction might be:

Hi. We're collecting signatures asking the city to evaluate pedestrian-safety improvements at Oak Street and 12th Avenue. Would you like to read the petition?

Give the person a reasonable opportunity to review the petition before asking them to sign.

Do not pressure people to sign immediately.

Use neutral forms of address

Avoid assuming a person's gender or preferred title.

A simple “Excuse me” or “Hello” is generally sufficient.

Do not require eye contact or a particular social style

Petition circulators should be polite and clear, but there is no need to require smiling, eye contact, particular clothing, or another specific interpersonal style.

People communicate differently because of culture, disability, personality, or circumstance.

What matters is that the interaction is respectful and the information is accurate.

Explain rather than persuade at all costs

Tell potential signers:

  • What the petition asks for
  • Who will receive it
  • What signing means
  • What information they must provide
  • Whether that information will be public

Answer questions accurately.

If you do not know an answer, say so rather than guessing.

Respect a decision not to sign

If someone says no, thank them and move on.

Do not:

  • Argue
  • Shame them
  • Repeatedly ask
  • Imply that refusing to sign means they oppose the community

If someone wants more information, you may provide a website, handout, report, or another resource.

Make the petition accessible

Consider whether people can participate regardless of:

  • Disability
  • Primary language
  • Literacy level
  • Digital access
  • Transportation
  • Work schedules

Useful approaches may include:

  • Plain-language explanations
  • Translated materials
  • Accessible electronic forms
  • Multiple ways to review the petition
  • Assistance completing required information when legally permitted

Verify and organize signatures

Before submission, review the petition according to the applicable rules.

For a governmental petition, this may include checking:

  • Completeness
  • Duplicate signatures
  • Required addresses
  • District information
  • Circulator certifications
  • Required form versions

Do not alter a person's signature or required signer information unless the applicable rules specifically permit correction.

Present petition results accurately

When reporting the results, distinguish:

  • Total signatures collected
  • Signatures submitted
  • Signatures verified as valid, when applicable
  • Geographic distribution, when relevant

Do not inflate totals or count duplicate, invalid, fictitious, or unverified signatures as though they were valid support.

Follow up after submission

Ask:

  • Was the petition received?
  • What happens next?
  • When will the petition be reviewed?
  • Will there be a public meeting, hearing, or response?
  • Is additional information needed?

If the request is not granted, determine why before deciding what to do next.

Possible next steps may include:

  • Providing additional information
  • Meeting with decision-makers
  • Participating in a hearing
  • Revising the proposal
  • Using an appeal or administrative process
  • Continuing lawful advocacy through another appropriate method

Do not frame follow-up as continuing pressure indefinitely until the recipient gives you what you want.

Reassess the evidence, response, community priorities, and available options before choosing the next step.

Evaluate the petition drive

After the petition is complete, ask:

  • Did people understand what they were signing?
  • Did the petition reach people directly affected by the issue?
  • Were signature-collection methods accessible?
  • Were privacy expectations clear?
  • Were the signatures reported accurately?
  • Did the petition reach the right decision-maker?
  • Did it contribute useful information to the decision process?
  • What should be done differently next time?

In Summary

A petition is an organized way for people to express support for a specific request or position.

Some governmental petitions are part of formal legal processes, while non-governmental petitions generally communicate support without legally requiring the recipient to act.

Begin by identifying exactly what change you want and who has authority to make it.

For governmental petitions, verify and follow the current official requirements carefully.

Do not rely on general petition advice in place of jurisdiction-specific legal rules.

Explain the petition clearly enough that people can make an informed decision about whether to sign.

Collect only the personal information you need and be transparent about how it will be used.

Make participation accessible through appropriate language, disability, paper, and digital options.

Train petition circulators in both the issue and the applicable rules.

Respect people who decline to sign.

Report signature totals accurately and do not treat petition signers as automatically representative of the entire community.

Present the petition through the appropriate formal or organizational process.

Follow up to understand what happens next and consider additional advocacy only when it remains appropriate.

Finally, remember that the purpose of a petition is not simply to collect the largest possible number of names, publicize an organization, or create political pressure.

It is to give people a clear and organized way to express support for a specific request and bring that request to the decision-makers who can act on it.

Resources

Online Resources

How to Conduct a Petition Drive is a guide for conducting a petition drive, specifically through your church. 

How to Start a Petition has information on the dos and don’ts of petition-writing, as well as how to create a successful petition.

How to Start a Winning Petition is a website provided through the National Association of Realtors.

Online Petition Tools provides a free and easy way to start an online petition.

Print Resources

Altman, D., Balcazar, F., Fawcett, S., Seekins, T., & Young, J. (1994). Public health advocacy: Creating community change to improve health. Palo Alto, CA: Stanford Center for Research in Disease Prevention.

Avner, M., & Smucker, B. (2002). The lobbying and advocacy handbook for nonprofit organizations: Shaping public policy at the state and local level. Amherst H. Wilder Foundation. This book offers a clear step-by-step guide to implementing a successful advocacy program at both the state and local levels.

Bobo, K., Kendall, J., & Max, S. (1996). Organizing for social change: A manual for activists in the 1990s. Cabin John, M.D.: Seven Locks Press.

Center for Community Change (1996). How and why to influence public policy: An action guide for community organizations. Washington, DC.

Fitch, B. (2010). Citizen’s Handbook to Influencing Elected Officials: Citizen Advocacy in State Legislatures and Congress: A Guide for Citizen Lobbyists and Grassroots. The Capitol Net, Inc. This book offers practical guidance for reaching elected officials with a variety of different communication strategies.

Homan, M. (1994). Promoting community change: Making it happen in the real world. Pacific Groove, CA: Brooks/Cole.

 

Examples
mloewenstein Wed, 12/12/2012 - 13:19

Example # 1: The Recall Petition

In Prairie Town, Kansas, the school board was considering the closure of four elementary schools for budgetary reasons. Over the course of several months, one school board member, who was against the school closings, alleged that he and other board members violated the Kansas Open Meetings Act by discussing the selling of these properties during a closed-door meeting. The Act states that "discussions relating to the sale of real property by a public body must be held in an open meeting."
 
Several concerned community members formed a committee to file petitions with the Prairie County clerk to seek the recall of those board members who had violated the Act through petition. The first step was for the committee members to determine the proper procedures for this type of government petition. The committee members enlisted the aid of the county counselor to make sure all legal requirements for the petition were met. They learned that they had 90 days to gather 3,250 signatures of registered voters in order to force a recall election. The petition would be submitted to the county clerk.
 
The committee members recruited 30 people as petition carriers. The names of these people were also submitted to the clerk, as they had to be registered voters. After the petition carriers were approved, the petition to recall the three board members was drafted. Basically, the petition sought the recall of the board members on the grounds of misconduct in office, specifically violation of the Kansas Open Meetings Act.
 
Three months later, the committee was successful in collecting the required number of signatures. A recall vote was therefore held in the county. The community members of the county voted to recall the board members who had violated the law and three replacement board members were selected. This petition drive was successful.
 

Example #2: 100% for Kids Campaign Petition

The following is the text included in an on-line petition sponsored by the Kansas Action for Children. Its purpose is to make it easy for anyone to become an advocate for children, simply by filling out the petition on-line and clicking the "Sign Petition" button that appears at the bottom of the screen. This process will add the signer to a list of signatures currently being compiled by the site, which will then be sent on to Kansas Governor Bill Graves, as well as certain members of the Kansas Legislation.
 
Dear Governor Graves and Kansas Legislators:
 
The Kansas portion of the master tobacco settlement provides us with an unprecedented opportunity to make an investment in our children that will benefit our state for generations to come. We urge you to invest 100 percent of the tobacco settlement to support outcomes-based community programs designed to protect the health and future well-being of Kansas children.
 
Name:
Organization, if applicable:
Address:
City:
State:
Zip Code:
Phone Number:
Fax Number:
E-mail:
 
Name of State Representative, if known:
 
Name of State Senator, if known:
 
__ YES! I would like to receive the KAC Legislative Updates via e-email during the legislative session.
 
__ YES! I would like more information about the Kansas Action for Children.
 
__ YES! I would like more information on how I can become involved in advocacy efforts on behalf of Kansas children.
 

Example #3: Support for detained scientist Syed Jamal in Lawrence, Kansas

Photo of Naheen Jamal, 12-year-old daughter of Syed Jamal, center, flanked by her friends Elizabeth Anderson, left, and Anna Anderson as they lead a Free Syed Jamal march on Thursday, Feb. 8, 2018 at Lawrence Creates.

Earnest chants filled Massachusetts Street on Thursday as dozens of people marched in support of Syed Ahmed Jamal, a Bangladeshi-born Lawrence scientist who was detained by Immigration and Customs Enforcement on a deportation order after 30 years of residency in the U.S.

Nearly 60,000 people have signed a Change.org petition urging authorities to return Jamal to Kansas. Organizers of the march encouraged attendees to continue calling congressional representatives and the Department of Homeland Security and include Jamal’s case number. Read more.

 
 
Tools
mloewenstein Tue, 10/01/2013 - 12:39

Tool # 1: A finance report petition

A sample petition adapted from a Common Cause petition for bipartisan campaign finance reform, adaptable to your own issues.
 
We, the undersigned, in order to reclaim our democracy, demand that Congress declare independence from the influence of special interest money by passing an effective bipartisan campaign finance reform.
 
The McCain-Feingold bill, currently pending in Congress, provides the framework for effective campaign finance reform.
 
Please sign you full legal name, and print your name and full address below.
 
Signature:
Name:
Street Address:
City and State:
Zip:
 
 
Signature:
Name:
Street Address:
City and State:
Zip:
 
Signature:
Name:
Street Address:
City and State:
Zip:
 
Signature:
Name:
Street Address:
City and State:
Zip:
 
Signature:
Name:
Street Address:
City and State:
Zip:
 
Signatures Collected By:
Print your name:
Street address
City and State:
Zip:
Phone:
 
 
Project Independence
c/o Common Cause
1250 Connecticut Avenue, NW
Washington, D.C. 20036
Phone: 800-926-1064
Checklist
mloewenstein Wed, 12/12/2012 - 13:19

___You know what a petition is.

___You know what a petition drive is.

___You know the various types of petition.

___You understand why you should conduct a petition drive.

___You know when to conduct a petition drive.

___You know how to conduct a petition drive.

___You know the differences between governmental and non-governmental petitions.

___You know how to get people to sign the petition.

PowerPoint
mloewenstein Wed, 12/12/2012 - 13:20
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 10. General Rules for Organizing for Legislative Advocacy
mloewenstein Wed, 12/12/2012 - 13:21
Main Section
mloewenstein Wed, 12/12/2012 - 13:21
  • What is legislative advocacy?

  • Why should you engage in legislative advocacy?

  • When should you engage in legislative advocacy?

  • How do you organize for legislative advocacy?

  • How do you approach legislators and other policymakers?

Legislative advocacy can help communities bring evidence, lived experience, priorities, and proposed solutions into decisions about laws, budgets, public programs, and government policy.

Effective advocacy usually requires more than contacting lawmakers when a vote is approaching.

Organizations may need clear goals, reliable internal communication, accurate information, meaningful participation by people affected, and an understanding of how the legislative process works.

The purpose is not simply to build political power or gain personal access to influential people.

It is to participate effectively and transparently in public decision-making.

What is legislative advocacy?

Legislative advocacy is organized activity intended to inform, influence, support, oppose, or improve decisions made by legislative bodies and other public policymakers.

It may involve:

  • Proposed legislation
  • Amendments
  • Public budgets
  • Appropriations
  • Resolutions
  • Local ordinances
  • Legislative oversight
  • Implementation of existing laws
  • Other public-policy decisions

Legislative advocacy can include direct communication with lawmakers and staff as well as broader community participation.

Activities might include:

  • Meeting with legislators or legislative staff
  • Providing testimony
  • Submitting written comments or policy briefs
  • Sharing research and community experience
  • Recommending legislative language
  • Participating in budget processes
  • Organizing constituents to communicate their own views
  • Monitoring bills, amendments, hearings, votes, and implementation

Legislative advocacy and lobbying

Some legislative advocacy may legally qualify as lobbying.

The legal definition of lobbying depends on the jurisdiction, organization, funding source, and activity involved.

Organizations should understand any applicable:

  • Lobbying registration requirements
  • Reporting requirements
  • Ethics rules
  • Gift restrictions
  • Grant restrictions
  • Tax rules
  • Internal organizational policies

Nonprofit organizations should not assume that all legislative advocacy is prohibited.

Different nonprofit organizations and funding arrangements are subject to different rules, so obtain current guidance appropriate to your organization.

What forms can legislative support take?

Legislation with funding

A bill may authorize or appropriate funding for a program, service, research activity, infrastructure project, or other public purpose.

Advocacy may involve:

  • Creating a new funding stream
  • Increasing existing funding
  • Preserving funding that has been proposed for reduction
  • Changing how funds may be used

Legislation that establishes policy

A bill may establish responsibilities, rights, eligibility standards, program requirements, or other public policy even when it does not include new funding.

Advocates should consider whether implementation resources will also be necessary.

Regulation or statutory requirements

Legislation may establish standards affecting:

  • Health
  • Education
  • Housing
  • Employment
  • Transportation
  • Environmental protection
  • Civil rights
  • Public benefits
  • Other community concerns

Avoid describing people receiving public assistance or other services primarily according to whether they have moved “off the rolls.”

Evaluate policies according to outcomes such as economic stability, access to health care, employment, education, housing, safety, and other relevant measures.

Local ordinances and policies

Legislative advocacy also occurs at the local level.

City councils, county commissions, school boards, and other local bodies may consider:

  • Public-health measures
  • Land-use decisions
  • Housing policy
  • Transportation
  • Education
  • Public safety
  • Environmental requirements
  • Local budgets

Budget advocacy

Budgets often determine whether policies can actually be implemented.

Budget advocacy may involve:

  • Requesting funding for a program or service
  • Opposing a proposed reduction
  • Recommending how funding should be distributed
  • Asking for implementation or enforcement resources
  • Examining whether existing spending is producing intended results

Public support and oversight

Legislators may also:

  • Hold hearings
  • Request information from agencies
  • Convene working groups
  • Ask for investigations or audits
  • Communicate publicly about an issue
  • Connect constituents with appropriate government offices

These actions can matter even when new legislation is not immediately available.

Why should you engage in legislative advocacy?

Some goals require legislative action

Legislative bodies have authority over many decisions that other organizations cannot make.

Depending on the jurisdiction, these may include:

  • Creating or amending laws
  • Raising or appropriating public revenue
  • Establishing programs
  • Setting statutory requirements
  • Conducting oversight
  • Confirming appointments

Advocacy can bring missing information into the process

Lawmakers and staff may understand legislative procedures, legal constraints, budgets, and political conditions.

Community members, service providers, researchers, practitioners, and people directly affected may hold other forms of knowledge.

Legislative advocacy can bring those perspectives together.

Advocacy can clarify your own goals

Preparing for legislative advocacy often requires an organization to answer:

  • What exactly needs to change?
  • What evidence supports that change?
  • Who would be affected?
  • What implementation challenges exist?
  • What would the proposal cost?
  • What alternatives should be considered?

The goal should be clarity, not forcing every participant to repeat identical language.

Coalition members may support a shared objective while explaining it from different perspectives.

Advocacy can increase public understanding

Hearings, public meetings, reports, news coverage, community events, and other forms of communication may help people understand what a proposal would do and why it matters.

Publicity should not be treated as an end in itself.

The purpose is to improve public participation and understanding.

Advocacy can build useful working relationships

Ongoing communication with lawmakers, staff, agencies, and other organizations can make future policy discussions more informed and efficient.

The goal should be to become a reliable contributor to the policy process rather than to accumulate influential personal contacts.

When should you engage in legislative advocacy?

Legislative advocacy can occur throughout the policy process, but some moments require particular attention.

When legislation is being developed

Early participation may allow advocates to:

  • Identify unintended consequences
  • Recommend alternatives
  • Suggest language
  • Provide evidence
  • Include perspectives that were missing

Before committee action or a vote

If a bill or amendment is approaching a decision point, make sure relevant lawmakers have accurate information and understand the specific action you are requesting.

During the budget process

Budget advocacy is most useful before funding decisions are finalized.

Learn the budget calendar and identify:

  • Executive budget proposals
  • Committee hearings
  • Appropriations deadlines
  • Amendment opportunities
  • Final votes

When new evidence or community experience emerges

New research, data, implementation problems, community experience, or changing conditions may justify renewed legislative attention.

Do not use heightened public attention merely as an opportunity to present your organization as the authority on the issue.

Use the opportunity to contribute reliable information and include people affected by the issue.

When a vote may be close

Additional constituent communication may be useful when lawmakers are still deciding how to vote.

Encourage people to communicate their own views rather than generating a flood of identical scripted messages.

After a decision

Legislative advocacy does not necessarily end when a bill passes or fails.

Depending on the outcome, advocates may need to:

  • Monitor implementation
  • Participate in rulemaking
  • Evaluate results
  • Recommend amendments
  • Address funding gaps
  • Prepare for future legislative sessions

How do you organize for legislative advocacy?

Effective advocacy generally requires:

  • Relevant participants
  • Clear coordination
  • Accurate research
  • A specific policy objective
  • Reliable communication
  • Appropriate public communication
  • Continued evaluation

Step 1: Bring together relevant participants

Include people and organizations whose knowledge, responsibilities, authority, or experience are relevant.

Depending on the issue, participants may include:

  • People directly affected
  • Community organizations
  • Service providers
  • Researchers
  • Professional associations
  • Worker organizations
  • Businesses
  • Disability organizations
  • Faith communities
  • Youth organizations
  • Other relevant groups

People directly affected

People affected by a proposed law or budget should not be treated primarily as “beneficiaries,” voting blocs, personal stories, or evidence that an advocacy group has political strength.

When practical, involve them in:

  • Defining the issue
  • Developing policy proposals
  • Reviewing evidence
  • Meeting with lawmakers
  • Giving testimony if they choose
  • Evaluating outcomes

Legislators who already support the issue

Supportive lawmakers may help explain legislative procedure, sponsor or amend legislation, request hearings, or identify other relevant decision-makers.

Do not assume a legislator will support an issue because of a disability, family circumstance, identity, or personal experience.

Ask about the person's actual position.

People with relevant technical knowledge

Researchers, practitioners, policy specialists, attorneys, economists, and other people with specialized expertise may help evaluate:

  • Evidence
  • Legal requirements
  • Implementation
  • Costs
  • Unintended consequences

Professional status should not automatically make someone's perspective more important than lived or community experience.

Community leaders and organizations

Community organizations may bring relationships, practical experience, organizing capacity, or knowledge of local conditions.

Do not select participants simply because their status, fame, wealth, or public recognition may impress legislators.

Step 2: Create a coordination structure

Determine how the advocacy effort will:

  • Make decisions
  • Communicate
  • Respond to time-sensitive developments
  • Approve public statements
  • Resolve disagreements
  • Assign responsibilities

Coordination can be handled by:

  • A staff member
  • A steering committee
  • A coalition leadership group
  • Another structure appropriate to the organization

A coordinator may need authority to respond quickly, but the process should also establish what decisions require broader participation.

Avoid concentrating major strategic decisions in one person simply for speed.

Step 3: Do the research

Understand:

  • The problem
  • Relevant data
  • Research evidence
  • Existing law
  • Current legislation
  • Budget implications
  • Implementation responsibilities
  • Community experience
  • Possible alternatives

Understand competing arguments

Learn why people or organizations disagree with your proposal.

Ask:

  • Are they relying on different evidence?
  • Do they identify a cost or implementation problem you missed?
  • Are they applying different values or priorities?
  • Are there factual misunderstandings?
  • Are there legitimate unintended consequences?

Do not study competing arguments only so that you can produce point-by-point rebuttals.

If another argument reveals an important weakness in your proposal, revise the proposal when appropriate.

Be honest about uncertainty

Do not exaggerate favorable evidence or hide information that complicates your position.

Distinguish:

  • Established findings
  • Estimates
  • Predictions
  • Assumptions
  • Values or policy preferences

Trust is easier to maintain when advocates are willing to acknowledge limitations.

Understand the legislative process

Identify:

  • Relevant committees
  • Sponsors and cosponsors
  • Committee chairs
  • Hearing schedules
  • Amendment deadlines
  • Budget committees
  • Floor-vote procedures
  • Executive approval or veto procedures
  • Implementation agencies

Use current official legislative sources rather than relying on informal descriptions of the process.

Step 4: Define the policy request

Be specific about what you want.

The request might involve:

  • A particular bill
  • An amendment
  • Legislative language
  • A budget amount
  • A hearing
  • Oversight
  • A local ordinance
  • Another concrete legislative action

Explain:

  • What problem the proposal addresses
  • What the proposal would do
  • Who would be affected
  • What evidence supports it
  • What it would cost
  • How it would be implemented
  • What important tradeoffs exist

Shared goal does not require identical language

Coalition participants should understand the common policy objective.

They do not necessarily have to use exactly the same script.

Different participants may explain the same objective through:

  • Lived experience
  • Research
  • Professional practice
  • Community priorities
  • Fiscal analysis

Drafting legislative language

Advocates may provide suggested legislative language.

However, drafting legislation requires attention to:

  • Existing law
  • Defined terms
  • Enforcement
  • Funding
  • Administrative authority
  • Conflicts with other statutes
  • Implementation

Work with legislative counsel, attorneys, agency staff, or other qualified drafters when appropriate.

Do not assume that advocates' draft language will necessarily be more effective than language prepared by legislative professionals.

Step 5: Create a reliable communication system

Legislative developments can move quickly.

Participants need a reliable way to receive accurate information and know when action is needed.

Communication options may include:

  • Email
  • Text or messaging systems
  • Group collaboration platforms
  • Phone
  • Websites
  • Newsletters
  • Other accessible channels

Do not assume one technology works for everyone.

Consider:

  • Disability access
  • Language
  • Internet access
  • Mobile access
  • Communication preferences
  • Privacy
  • Urgency

Maintain accurate information

Designate responsibility for verifying:

  • Bill numbers
  • Hearing dates
  • Vote schedules
  • Amendments
  • Contact information
  • Advocacy materials

Avoid distributing unverified legislative alerts simply because the issue is urgent.

Create a feedback process

Participants should be able to report:

  • What lawmakers or staff said
  • Questions they were asked
  • New developments
  • Concerns from community members
  • Results of advocacy activities

Use this information to improve strategy rather than simply measuring how many calls or messages were sent.

Step 6: Communicate with the public and news organizations

Public communication may help explain a legislative issue and make participation easier.

Possible channels include:

  • News organizations
  • Community media
  • Websites
  • Social media
  • Newsletters
  • Public meetings
  • Reports
  • Opinion pieces

Journalists should not be treated as advocacy partners whose role is to provide favorable coverage.

Provide accurate information, appropriate sources, and opportunities to ask questions.

Respect editorial independence.

Step 7: Take a long-term but sustainable view

Legislative change can take time.

A proposal may require:

  • More than one legislative session
  • Additional research
  • Revision
  • New funding
  • Administrative implementation
  • Continued oversight

Persistence can matter.

However, advocacy does not need to continue forever in the same form.

Periodically ask:

  • Is this still the right policy goal?
  • Has the evidence changed?
  • Has the problem changed?
  • Are people directly affected still supporting this approach?
  • Is continued legislative advocacy the best use of available resources?
  • Has implementation become the more important focus?

A successful policy may eventually need routine institutional oversight rather than permanent advocacy by the original coalition.

How do you approach legislators and other policymakers?

Identify the right people

Depending on the issue, relevant contacts may include:

  • Your own elected representatives
  • Bill sponsors
  • Committee members
  • Committee chairs
  • Budget or appropriations members
  • Legislative staff
  • Leadership offices
  • Agency staff responsible for implementation

Use current official directories and legislative information.

Legislative staff are important participants

Staff may:

  • Research legislation
  • Draft or review policy
  • Analyze budgets
  • Review constituent correspondence
  • Prepare lawmakers for hearings and votes
  • Coordinate meetings

Treat staff members as policy professionals rather than simply as pathways to the elected official.

Use appropriate communication channels

Offices may accept:

  • Meetings
  • Email
  • Official web forms
  • Phone calls
  • Public testimony
  • Virtual meetings
  • District office hours
  • Postal mail

Follow the office's current procedures.

Personal recognition by the legislator is not required for your concern to deserve consideration.

Respect personal boundaries

Build professional working relationships through official or mutually agreed channels.

Do not seek private contact primarily because access may increase your influence.

Organize constituent participation appropriately

Constituents may:

  • Attend scheduled meetings
  • Participate in hearings
  • Send individual messages
  • Join a coordinated meeting
  • Provide testimony
  • Participate in public forums

A large group can demonstrate that an issue concerns many people.

Do not use group size to intimidate staff or lawmakers.

Office visits should be scheduled or conducted according to applicable public-access procedures.

Let people directly affected speak for themselves

Personal experience can help lawmakers understand how policy operates in practice.

When people directly affected want to participate, support them in telling their own stories.

Do not treat people primarily as persuasive examples designed to “put a face” on a stigmatized category.

Avoid labels such as:

  • “Welfare recipients”
  • “AIDS patients”
  • “The homeless”

Use person-centered, specific language appropriate to the context.

Participation should be voluntary, and people should understand any privacy implications of meetings, testimony, media coverage, or public records.

Site visits can provide useful context

Inviting policymakers or staff to observe a program, neighborhood, facility, or service may help them understand:

  • Physical conditions
  • Implementation barriers
  • Program operations
  • Community experience

Arrange visits with the knowledge and consent of the people or organizations involved.

Protect privacy and confidentiality.

Educational briefings can be useful

Advocates may organize:

  • Issue briefings
  • Listening sessions
  • Community forums
  • Research presentations
  • Site visits

Make clear whether the event is informational, advocacy-oriented, public, private, or open to news coverage.

Hiring professional lobbying assistance

Some organizations may hire a lobbyist or government-relations professional.

Before doing so, consider:

  • Applicable registration requirements
  • Cost
  • Relevant experience
  • Conflicts of interest
  • Reporting requirements
  • Who the professional represents
  • How community participants will remain involved

Professional access should supplement rather than replace community participation.

Approach policymakers with a clear request

Policymakers should be able to understand quickly:

  • Who you are
  • Whom you represent
  • What issue you are discussing
  • What action you want
  • Why you recommend it

Useful requests might include:

  • Sponsor a bill
  • Support an amendment
  • Vote for or against legislation
  • Fund a particular budget item
  • Hold a hearing
  • Request agency information
  • Review implementation
  • Meet with affected community members

Include bill numbers, budget line items, hearing dates, or other identifying information when available.

Bring useful material

Depending on the issue, you may provide:

  • A short policy brief
  • Proposed amendment language
  • Fiscal information
  • Research
  • Local data
  • Implementation examples
  • Written testimony

Do not overwhelm staff with unnecessary material.

Explain the consequences of the policy

Explain how the proposed action may affect:

  • Constituents
  • People directly affected
  • Public budgets
  • Services
  • Workers
  • Businesses
  • Agencies
  • Communities

Use accurate numbers where available.

Do not imply that legislators should support a policy primarily because doing so will help them win reelection, gain publicity, or take credit for a popular outcome.

Constituents may appropriately hold lawmakers accountable

Constituents may:

  • Ask how lawmakers plan to vote
  • Review public voting records
  • Communicate support or opposition
  • Consider legislative records when voting

This is part of democratic accountability.

It need not be communicated as a personal threat.

Avoid artificial message volume

Coordinated advocacy can demonstrate organized concern, but a high volume of identical phone calls, emails, or scripts may provide less useful information than individual messages explaining:

  • Why the issue matters
  • How the person is affected
  • What action they want

Encourage people to understand the issue and communicate in their own words.

Maintain constructive communication after the vote

Continue communication when it serves a useful purpose, regardless of whether a legislator supported your position.

You may:

  • Thank the office for its time
  • Provide requested information
  • Ask for an explanation of the vote
  • Discuss implementation
  • Identify areas of future agreement
  • Correct misunderstandings

Do not assume that every relationship must become a friendship or permanent alliance.

Professional, respectful communication is sufficient.

Evaluate your legislative advocacy

After a campaign or legislative session, ask:

  • Did we define the policy goal clearly?
  • Was our evidence accurate?
  • Were people directly affected meaningfully involved?
  • Did we understand competing arguments?
  • Did we accurately represent community support?
  • Were our communication methods accessible?
  • Did we respect legal and ethical requirements?
  • Did lawmakers understand what we were asking for?
  • What changed because of the effort?
  • What should we do differently next time?

In Summary

Legislative advocacy is organized participation in decisions about laws, budgets, public programs, and government policy.

Effective advocacy begins with a clear policy objective and an understanding of which legislative or public body has authority to act.

Build participation around relevant knowledge, experience, responsibility, and community connection rather than prestige, celebrity, or political influence alone.

Include people directly affected as meaningful participants rather than treating them primarily as beneficiaries, voting blocs, or persuasive stories.

Create a clear coordination structure and establish how decisions will be made.

Research the issue carefully, understand arguments for and against the proposal, acknowledge uncertainty, and revise your position when credible evidence warrants it.

Develop a clear, feasible request and explain its likely benefits, costs, implementation needs, and unintended consequences.

Use communication methods that are current, reliable, accessible, and appropriate to the people involved.

Communicate with news organizations and the public to improve understanding and participation rather than simply to generate favorable publicity.

Use official or mutually agreed channels when communicating with legislators and staff.

Treat legislative staff as substantive policy professionals.

Explain how policies affect constituents and communities, but do not base the case primarily on lawmakers' electoral or reputational self-interest.

Constituents may appropriately monitor votes and consider legislative records when voting, but advocacy does not need to take the form of personal threats.

Encourage people to communicate their own views rather than manufacturing large volumes of identical messages.

Legislative change may require sustained effort, but advocacy does not need to continue forever in the same form.

Reassess goals, evidence, community priorities, implementation, and organizational capacity over time.

Finally, remember that successful legislative advocacy is not simply about becoming a powerful organization or gaining access to influential people.

It is about bringing reliable evidence, lived experience, community priorities, and practical policy options into public decisions in a transparent and accountable way.

Resources

Online Resources

These Internet sites are arranged in two groups. The first includes examples of the ways advocacy organizations can use websites to keep advocates informed, involved, and aware of new developments. The second group is composed of sites which are general resources for legislative advocates, with constantly-updated information about Congress and the state legislatures and other government issues.

Group 1: Advocacy organization websites

American Bar Association legislative action page. A well-set-up page including information for ABA members, information on current legislation, etc.

American Social Health Association. A good example of how to use a web page to support advocacy efforts. Includes some information on coalition building.

California School Boards Association. A multi-purpose site with legislative priorities, current issues, "alerts," and links directly to legislators.

The Christian Coalition. A guide to Congress: complete contact information, thumbnail biographies, photos, find-your-Representative-by-zip-code, and more.

Congressional E-mail Directory. House of Representatives e-mail addresses.

Congressional E-mail Directory. Senate e-mail addresses.

Oregon School Boards Association. Includes tips for effective advocacy, suggestions about communicating with legislators, and information on the legislative process.

A Guide to Legislative Advocacy is a guide specifically designed as a resource for advocating for youth with disabilities, though the information is widely applicable to other causes.

Network--A National Catholic Social Justice Lobby. A site detailing the organization's legislative and social priorities, as well as suggested action on major issues.

Prevent Child Abuse New York. Information on a legislative advocacy conference -- one way to get legislators, advocates, and members of the target population all together in one place and talking to one another.

Group 2: General resources for legislative advocates

Legislative Advocacy. From Health Links: University of Washington. Links to a lot of information about advocacy at the federal, state, and local levels from  the U. of Washington.

A Legislative Advocacy Guide for Members. Another legislative advocacy manual, this one from the American Library Association.  Gives an idea of how the association makes advocacy information available to members, and alerts them when they should take action.

Legislative Advocacy 101, a guide for members from the Pacific Alliance on Disability Self-Advocacy.

Legislative Advocacy Handbook is a resource provided by the Nevada Coalition to End Domestic and Sexual Violence, and it offers practical information for legislative advocacy.

Legislative Training Manual. Advocacy manual for health care professionals, specifically for lobbying at the U.S. federal level.

Minnesota Legislative Reference Library. Links to lots of sites having to do with state legislatures, including all official state Internet web pages.

THOMAS. The Library of Congress legislative branch resource page. Everything you'll ever need to know and more: e-mails, committees, ins and outs of Congressional operations, and links to a myriad of other important sites. An excellent site.

THOMAS - The Library of Congress. The absolutely indispensable website for advocates. Named for Thomas Jefferson, this Library of Congress site has the actual texts of all federal bills, budgets, pending and passed legislation (all this from 1993 on), as well as that currently or recently under discussion, and access to everything else.

State and Local Government on the Net. A resource for all 50 state legislatures. Information for each state on each legislator, each legislative committee, texts of bills and budgets, etc. The site also includes the other branches of government, pending and passed legislation, and other information, depending on the state. A huge resource, especially for groups working in more than one state

University of Michigan Library. Another terrific site, including links to information for the federal and all 50 state governments--laws, courts, executive branches, and everything else.

Print Resources

Avner, M., & Smucker, B. (2002). The lobbying and advocacy handbook for nonprofit organizations: Shaping public policy at the state and local level. Amherst H. Wilder Foundation. This book offers a clear step-by-step guide to implementing a successful advocacy program at both the state and local levels.

Fitch, B. (2010). Citizen’s Handbook to Influencing Elected Officials: Citizen Advocacy in State Legislatures and Congress: A Guide for Citizen Lobbyists and Grassroots. The Capitol Net, Inc. This book offers practical guidance for reaching elected officials with a variety of different communication strategies.

Libby, P. (2011). The lobbying strategy handbook: 10 steps to advancing any cause effectively. SAGE Publications, Inc. This book provides a 10-step framework that walks readers step-by-step through the elements of a lobbying campaign.  Three separate case studies are used to show how groups have successfully employed the model.

Checklist
mloewenstein Wed, 12/12/2012 - 13:22

Lawmaker's support

___a bill with funding attached

___a bill with regulations that benefits target audience

___a bill that makes issues legit

___local ordinance

___budget advocacy

___simple political, intellectual, and moral support

___link with other contacts

Reasons to engage in such

___to gain powerful allies

___to create positive publicity

___to lend focus to your issues

___it is an effective way to bolster a cause

How to organize

___get as many people involved as possible

___be competent of various aspects

___make all goals clearly understood

___network

___be patient

Tools
mgrove Thu, 12/11/2025 - 12:45

Tool: Preparing an Elevator Speech for Advocacy

This tool helps community members create a short, powerful message—an elevator speech—that clearly states who they are, the issue they care about, and what action they want. It’s designed to be delivered in 30–60 seconds to a legislator, policymaker, funder, or stakeholder anytime, anywhere.

Download Here: Elevator Speech (PDF) 

PowerPoint
mloewenstein Wed, 12/12/2012 - 13:22
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 11. Developing and Maintaining Ongoing Relationships with Legislators and their Aides
mloewenstein Wed, 12/12/2012 - 13:23
Main Section
mloewenstein Wed, 12/12/2012 - 13:24
  • Why are working relationships with legislators and staff important?

  • Who are legislators and legislative staff?

  • Whom should you communicate with?

  • What do we mean by developing a working relationship?

  • How do you make initial contact?

  • How do you maintain constructive working relationships?

Legislative advocacy often works best when communication with lawmakers and their staff does not begin only when a crisis or important vote occurs.

Community organizations can benefit from having reliable professional contacts who understand their work, know how to reach them, and trust them to provide accurate information.

These relationships should not be based on trading favors, campaign support, gifts, personal influence, or privileged access.

A strong working relationship is built through:

  • Accurate information
  • Clear communication
  • Respect for roles and boundaries
  • Follow-through
  • Transparency
  • Meaningful participation by people affected by policy

Why are working relationships with legislators and staff important?

Legislators and their staff make decisions across many policy areas and receive information from many sources.

A reliable working relationship can make it easier to:

  • Share relevant research and community experience
  • Ask questions about legislation or budgets
  • Understand how the legislative process works
  • Identify the person responsible for a particular issue
  • Raise implementation concerns
  • Request meetings, hearings, amendments, or other appropriate action
  • Correct misunderstandings
  • Respond when policy developments occur quickly

Relationships should improve communication, not create unequal access

Public officials have responsibilities to constituents and the public whether or not they know an advocate personally.

A working relationship may make communication more efficient, but familiarity should not be treated as a substitute for:

  • Evidence
  • Public process
  • Ethics rules
  • Transparency
  • Fair treatment of other constituents

The goal is not to become the person whose calls receive special treatment.

The goal is to become a reliable source of relevant information and community perspective.

Avoid a favor-exchange model

Legislative relationships should not be treated as an informal system in which one side provides political support, publicity, campaign assistance, gifts, or personal favors in exchange for policy action.

Advocates may appropriately:

  • Thank officials for work they support
  • Provide information
  • Participate in public events
  • Invite officials to community meetings
  • Share constituent perspectives

But policy requests should stand on their own merits rather than depending on a history of reciprocal favors.

Who are legislators and legislative staff?

In the United States, legislative authority exists at federal, state, and local levels.

The specific structures, titles, committee systems, staffing arrangements, and responsibilities differ by jurisdiction.

Use current official sources to identify:

  • Your representatives
  • Relevant committees
  • Committee chairs and members
  • Legislative staff
  • District offices
  • Hearing and meeting schedules
  • Contact procedures

Congress

The U.S. Congress consists of the House of Representatives and the Senate.

Members of the House represent congressional districts and serve two-year terms.

Each state has two U.S. Senators, who serve six-year terms.

Avoid relying on fixed population figures for congressional districts in an evergreen resource because district populations change following each census and reapportionment.

State legislatures

State legislative structures vary considerably.

Most states have two legislative chambers, while Nebraska has a single-chamber legislature.

Differences among states may include:

  • Length of legislative sessions
  • Compensation
  • Staffing
  • Committee structure
  • District size
  • Office locations
  • Rules for introducing and advancing legislation

Check current state legislative sources rather than relying on fixed examples of salary, office arrangements, or staffing.

Local legislative and policymaking bodies

Depending on the community, local policymakers may include:

  • City council members
  • County commissioners
  • Mayors
  • School board members
  • Town or municipal governing bodies
  • Planning or zoning boards
  • Public-health boards
  • Other elected or appointed bodies

Titles and authority vary by jurisdiction.

Legislative staff are important policy professionals

Legislative staff may:

  • Research policy
  • Analyze legislation
  • Prepare lawmakers for hearings or votes
  • Draft or review legislation
  • Analyze budgets
  • Review constituent correspondence
  • Arrange meetings
  • Conduct oversight work
  • Communicate with agencies and stakeholders

Staff roles vary significantly among offices.

Avoid assuming that junior staff members are inexperienced, unimportant, poorly paid, or merely temporary.

Likewise, do not assume that a chief of staff or other senior aide is automatically the best contact for every issue.

Find the staff member who handles your issue

When contacting an office, ask who works on the relevant policy area.

Depending on the issue, this might be:

  • A legislative assistant
  • A policy advisor
  • A committee staff member
  • A district representative
  • A constituent-services staff member
  • Another member of the office

The most useful contact is often the person whose responsibilities match the issue, regardless of job title or seniority.

Whom should you communicate with?

You do not need a personal relationship with every legislator or staff member.

Prioritize contacts according to the policy decision and the person's actual role.

Your own representatives

Constituents have a direct reason to communicate with the officials who represent them.

Contact them when:

  • Legislation affects you or your community
  • You have relevant information
  • You want to request legislative action
  • You need clarification about a vote or policy
  • You want to share implementation concerns

Do not frame this relationship primarily around the idea that officials need your vote or that your social network can help or hurt their reelection.

Legislators who represent people directly affected

An organization may also need to communicate with legislators whose districts include people affected by the issue.

Be transparent about:

  • Whom your organization serves or represents
  • Whether the people involved are constituents
  • What authority you have to speak on their behalf

Whenever practical, support people directly affected in communicating their own views.

Committee members and staff

Committees often play an important role in:

  • Holding hearings
  • Reviewing bills
  • Amending legislation
  • Making recommendations
  • Reviewing budgets

Identify the committee and staff actually responsible for the issue rather than assuming that a particular committee has the same authority in every legislature.

Sponsors and other lawmakers working on the issue

A bill sponsor, committee member, caucus member, or other lawmaker may already be working on the issue.

Such officials may be useful contacts because of their policy role, not simply because they are politically powerful.

Do not infer support from personal experience

Avoid assuming that a legislator will support a policy because:

  • They have a disability
  • A relative experienced a health problem
  • They belong to a particular demographic group
  • They have a particular professional or family background

Ask about the person's actual policy position.

What do we mean by developing a working relationship?

A working relationship is a professional pattern of communication in which each side knows how to reach the other and has reason to trust that the information exchanged will be accurate and respectful.

It does not require friendship.

A useful working relationship may mean:

  • Staff know what organization you represent
  • You know which staff member handles your issue
  • The office responds through its normal procedures
  • You provide accurate information when asked
  • You understand the office's role and limitations
  • Both sides can discuss disagreement professionally
  • The office may contact you when relevant community information is needed

Recognition is not the goal

An advocate does not need to be personally recognized by the legislator or have calls immediately returned in order to participate effectively.

Legislative offices serve many constituents and organizations.

The more important questions are:

  • Can you reach the appropriate office?
  • Does your information reach the person who works on the issue?
  • Is your request clear?
  • Is the office able to respond appropriately?

Avoid treating responsiveness as evidence of “clout”

A lawmaker's willingness to respond should not depend on how much political power, money, prestige, or constituency pressure an organization can demonstrate.

Advocacy should not aim to become the group an office responds to because it fears political consequences.

Being a reliable source is valuable

An organization may become a useful source when it consistently provides:

  • Accurate information
  • Current data
  • Relevant community experience
  • Clear sourcing
  • Timely responses
  • Honest acknowledgment of uncertainty

Do not try to become the only source an office relies upon.

Policymakers should hear from multiple relevant perspectives.

How do you make initial contact?

Use official channels

Current communication options may include:

  • Email
  • Official web forms
  • Phone calls
  • District office meetings
  • Capitol office meetings
  • Virtual meetings
  • Public office hours
  • Legislative hearings
  • Public community events

Check the office's current procedures.

Request a meeting

When requesting a meeting, briefly explain:

  • Who you are
  • Whether you are a constituent
  • What organization you represent, if any
  • What issue you want to discuss
  • Why the issue is relevant to that office

A meeting with the staff member responsible for the issue may be just as useful as a meeting with the legislator.

Do not treat staff meetings merely as a step toward gaining access to the elected official.

Do not rely on private access

Avoid contacting officials through:

  • Private home phone numbers
  • Family members
  • Personal social events
  • Uninvited visits to private locations
  • Other non-public channels

unless the official has explicitly invited that form of contact.

A personal connection may provide a consensual introduction, but it should not be used to bypass normal access procedures or create implicit pressure.

Public events can create appropriate opportunities for introduction

At an official town hall, community forum, legislative event, or other public setting, it may be appropriate to introduce yourself briefly.

Respect the setting and the official's time.

If a longer conversation is needed, request a follow-up meeting through the office.

Be prepared

Before the meeting, know:

  • The specific bill, budget item, policy, or issue
  • What action you are requesting
  • The strongest relevant evidence
  • Important competing arguments
  • How the issue affects constituents or the community

Bring a concise written summary when useful.

Do not assume the office is uninformed

Community advocates may have specialized knowledge or direct experience that legislators and staff do not have.

Legislators and staff may also have:

  • Relevant policy expertise
  • Personal experience
  • Legal knowledge
  • Budget information
  • Information from other affected groups

Approach the conversation as an exchange of information rather than assuming you alone represent “reality.”

Invite legislators and staff to learn directly from the community

Site visits, listening sessions, program tours, and community meetings may help policymakers understand how a policy operates in practice.

Invitations should have a clear substantive purpose.

For example:

  • Observe a program
  • See an accessibility barrier
  • Meet participants
  • Discuss implementation
  • Hear community priorities
  • Review local data

Avoid using honors as leverage

Do not give awards, special recognition, speaking roles, or favorable publicity primarily as a way to increase the likelihood of future political support.

Recognition may be appropriate when genuine and consistent with organizational policy, but it should not function as an implied exchange.

Let people directly affected speak for themselves

When people affected by a policy want to participate, provide opportunities for them to explain their own experiences.

Participation should be voluntary.

Consider:

  • Privacy
  • Public-record implications
  • Media presence
  • Accessibility
  • Interpretation
  • Retaliation risk

Avoid labels such as “welfare recipients,” “teen parents,” or other terms that reduce people to one circumstance.

Other ways to make contact

Public testimony

Legislative hearings and public-comment processes can provide formal ways to share evidence and experience.

Testify because the information is relevant to the decision, not primarily to become recognizable to legislators.

Legislative briefings

A briefing can help lawmakers and staff understand:

  • Research
  • Community experience
  • Policy options
  • Fiscal implications
  • Implementation concerns

Make clear who organized the briefing and what policy position, if any, the organizers are advocating.

Introductions through mutual contacts

A mutual contact may make a transparent introduction when all involved are comfortable with it.

The introduction should make communication easier, not imply that the advocate deserves special treatment because of whom they know.

How do you maintain constructive working relationships?

Keep contact relevant

Follow up when you have:

  • New evidence
  • A policy development
  • Requested information
  • An implementation update
  • A new constituent concern
  • A meaningful next step

Communication does not need to occur merely so the office remembers your name.

Use appropriate frequency

Contact the office often enough to provide useful information and respond to developments, but not so often that communication becomes repetitive or burdensome.

Follow the office's stated preferences when possible.

Have substantive conversations

Listen as well as speak.

Ask:

  • What concerns does the office have?
  • What information would be useful?
  • What implementation challenges do they see?
  • What other perspectives should be considered?
  • What steps are procedurally possible?

Ask for procedural or policy guidance when appropriate

Legislators and staff may be able to explain:

  • Legislative timelines
  • Committee procedures
  • Budget constraints
  • Amendment procedures
  • Which office or agency has authority

Their advice may be useful, but advocates should still make independent decisions based on their organization's goals, evidence, community input, and ethical responsibilities.

Be accurate and reliable

When providing information:

  • Verify important facts
  • Provide sources
  • Distinguish evidence from opinion
  • Correct mistakes promptly
  • Say when you do not know something
  • Follow through when you promise additional information

Reliability is one of the strongest foundations for a long-term working relationship.

Thank officials appropriately

It is appropriate to thank a legislator or staff member for:

  • Meeting with community members
  • Providing information
  • Participating in a hearing
  • Taking an action you support
  • Helping resolve a constituent issue

Be specific about what you appreciated.

Avoid exaggerated praise intended primarily to improve the official's public image or create an obligation for future support.

Keep advocacy and campaign activity appropriately separate

Organizations and individuals may have separate rights and responsibilities regarding elections, campaign contributions, endorsements, and legislative advocacy.

Do not treat:

  • Campaign donations
  • Fundraising attendance
  • Election volunteering
  • Endorsements

as the normal price of obtaining access or favorable legislative action.

Follow applicable election, ethics, lobbying, nonprofit, and organizational rules.

Respect disagreement

A legislator may decline your request for substantive, political, budgetary, procedural, or legal reasons.

You may disagree strongly and continue advocating for a different outcome.

Maintain professional communication when useful.

Do not assume that supporting the relationship requires withholding legitimate criticism or avoiding public disagreement.

Do not protect officials from accountability merely to preserve access

The source of a good working relationship should be trust in accurate communication, not a promise that advocates will avoid criticism that might place an official in a difficult position.

If an official's action warrants public criticism, advocates may say so honestly and respectfully.

Do not overuse the relationship

Reserve requests for matters that are relevant to the office's responsibilities.

Respect:

  • Staff time
  • Office procedures
  • Scheduling limits
  • Legal constraints
  • Privacy and personal boundaries

Evaluate the relationship periodically

Ask:

  • Are we providing accurate and useful information?
  • Are we communicating with the staff who actually work on the issue?
  • Are people directly affected able to participate?
  • Are we respecting professional boundaries?
  • Are we relying too heavily on one office or one personal connection?
  • Are we accurately representing whom we speak for?
  • Are our interactions transparent and consistent with ethics and lobbying rules?
  • Can we disagree with the office without fearing the loss of access?

In Summary

Constructive working relationships with legislators and legislative staff can make advocacy more informed, timely, and effective.

These relationships should be professional rather than transactional.

Their purpose is to improve communication and understanding, not to create special access through favors, campaign support, gifts, social connections, or political leverage.

Identify the lawmakers, committees, and staff members who actually have responsibility for your issue.

Use current official sources because legislative structures, staff roles, district populations, committee responsibilities, and contact procedures change.

Treat legislative staff as substantive policy professionals.

Use official or mutually agreed communication channels and respect officials' personal boundaries.

Come to meetings with a clear issue, a specific request, and accurate supporting information.

Do not assume that lawmakers or staff are uninformed simply because you have specialized knowledge.

Invite policymakers to learn directly from communities when it has a genuine substantive purpose and when the people involved consent.

Help people directly affected speak for themselves rather than using them primarily as persuasive examples.

Maintain contact when you have useful information or a meaningful reason to communicate, not merely to keep your name familiar.

Be accurate, acknowledge uncertainty, correct mistakes, and follow through.

Thank officials appropriately, but do not use awards, publicity, campaign donations, or election work as informal currency for legislative support.

Respect disagreement and continue to hold public officials accountable when necessary.

Finally, remember that the strongest legislative relationship is not one in which a lawmaker “owes” your organization something.

It is one in which both the office and the community know that communication will be accurate, respectful, transparent, and focused on the public decisions at hand.

Resources

Online Resources

Communication Tools for Advocacy from the National Association for Gifted Children provides information on different ways to communicate with policy makers.

The Christian Coalition. A guide to Congress: complete contact information, thumbnail biographies, photos, find-your-Representative-by-zip-code, and more.

Project Vote Smart. Voting records of Congress and state legislators, among other political information.

University of Michigan Library. Another terrific site, including links to information for the federal and all 50 state governments -- laws, courts, executive branches, and everything else.

U.S. House Leadership Web Services -- web links to House Leadership.

State and Local Government on the Net. A resource for all 50 state legislatures. Information for each state on each legislator, each legislative committee, texts of bills and budgets, etc. The site also includes the other branches of government, pending and passed legislation, and other information, depending on the state. A huge resource, especially for groups working in more than one state

10 things: How to better connect with your legislators, from the Vancouver Business Journal, offers seven state legislators discussing what local business owners can and should do to ensure that their voices are heard.

Writing Your Elected Official is a guide provided by the Children’s Defense Fund, and it provides information on effectively communicating with elected officials.

Print Resources

Avner, M., & Smucker, B. (2002). The lobbying and advocacy handbook for nonprofit organizations: Shaping public policy at the state and local level. Amherst H. Wilder Foundation. This book offers a clear step-by-step guide to implementing a successful advocacy program at both the state and local levels.

Berkowitz, B., & Wolff T. (2000). The Spirit of the Coalition. Washington, DC: American Public Health Association.

Congressional Quarterly, Congressional Staff Directory. Congressional Quarterly Press, Washington, DC. Updated three times yearly.

Fitch, B. (2010). Citizen’s Handbook to Influencing Elected Officials: Citizen Advocacy in State Legislatures and Congress: A Guide for Citizen Lobbyists and Grassroots. The Capitol Net, Inc. This book offers practical guidance for reaching elected officials with a variety of different communication strategies.

 

Checklist
mloewenstein Wed, 12/12/2012 - 13:24

Why are relationships important?

You understand that:

___Politics is personal.

___Legislators and aides, like others, respond to those they know and trust.

___Relationships give you access to legislators and their aides.

___Relationships foster a web of mutual favors and support.

Who are legislators and their aides?

___You understand the structure of Congress: House and Senate, and the differences in their functions and length of terms.

___You understand the structure of your particular state legislature.

___You know which committees are important to your issue and to all issues, and who their chairs, important members, and staffers are.

___You know what legislative aides do.

___You've identified the legislators and aides who have power or influence over your issue.

Whom do you need to develop a relationship with?

___You've identified the legislators and aides who need you.

___You've identified the legislators that you need.

What do we mean by developing a relationship?

You understand the ideal goals of relationships with legislators and aides, and are working to accomplish one or more of the following:

___The legislator and staff recognize your name and will take or return your calls.

___The legislator will speak to you in person.

___The legislator's office thinks first of you when it needs information on your issue.

___The legislator will support your issue when you need it.

___The legislator's office will call to alert you to crises, situations where you need to mobilize support, opportunities, etc.

___The legislator is willing to visit your organization or community.

___You are willing to help the legislator and her staff when needed.

___You have enough of a personal relationship with at least one person in the office (ideally the legislator) that you can spend a few minutes chatting about family, sports, movies, etc.

How do you meet legislators and aides?

You know how to do the following:

___Make a formal appointment to meet in the district or in the capital.

___Invite the legislator to visit your organization or community.

___Arrange a meeting between the legislator and a community group or a group of your organization's participants.

___Have an initial phone conversation with the legislator or aide.

___Testify at a legislative hearing or public comment session.

___Organize a legislative briefing or other similar event.

___Get an introduction from a mutual acquaintance.

___Introduce yourself to legislators and aides at functions where they're present.

How do you establish and maintain relationships?

___You keep contact after your initial meeting.

___You attend fundraisers and other events honoring the legislator.

___You have real conversations with legislators and their aides.

___You ask for and follow legislators' and aides' advice.

___You establish yourself as an absolutely reliable source of information.

___You thank legislators for their help at every opportunity.

___You respect legislators' and aides' limitations and priorities.

___You don't abuse the relationship.

PowerPoint
mloewenstein Wed, 12/12/2012 - 13:25
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A PowerPoint presentation summarizing the major points in the section.
Section 12. Registering Voters
mloewenstein Wed, 12/12/2012 - 13:26
Main Section
mloewenstein Wed, 12/12/2012 - 13:26

Image of man holding a sign saying, 'Register to Vote.'

  • Why support voter registration and participation?

  • Who can help people register?

  • How do you conduct nonpartisan voter-registration activities?

  • How do you encourage registration respectfully?

  • How can organizations support voter participation?

  • What should 501(c)(3) organizations know?

Voting rights in the United States have expanded over time through constitutional amendments, federal and state laws, court decisions, organizing, and civic participation.

The 15th Amendment prohibited denying or abridging the right to vote on account of race, color, or previous condition of servitude.

The 19th Amendment prohibited denying or abridging the right to vote on account of sex.

The 24th Amendment prohibited poll taxes in federal elections, and the 26th Amendment lowered the voting age to 18.

The Voting Rights Act of 1965 established important federal protections against racial discrimination in voting.

These legal changes did not eliminate every barrier to political participation.

Registration requirements, language barriers, disability access, transportation, identification requirements, criminal-history rules, deadlines, and other conditions can still affect whether eligible people are able to participate.

Because election laws and procedures change, voter-registration information should always be checked against current official state or local election sources.

Why support voter registration and participation?

Voter registration helps eligible people participate in elections and public decision-making.

Nonpartisan registration efforts can:

  • Make participation easier for eligible voters
  • Help people understand registration procedures
  • Reduce administrative and informational barriers
  • Reach people who may have had limited access to election information
  • Help people update registrations after moving or changing their names
  • Connect eligible voters with official election resources
  • Support broader civic participation

Voter registration should not be treated primarily as political leverage

The purpose of a nonpartisan voter-registration program should be to enable eligible people to participate, not to create a voting bloc that will pressure elected officials to support an organization's policy agenda.

People who register through an organization remain free to:

  • Vote or not vote
  • Support any eligible candidate
  • Choose a political party where party registration applies
  • Take positions different from those of the organization that assisted them

Who can help people register?

Voter-registration procedures vary by state and jurisdiction.

Organizations should verify current requirements with the appropriate state or local election authority before conducting registration activities.

Depending on the jurisdiction, rules may address:

  • Who may distribute or collect registration forms
  • Whether volunteers must receive training
  • Whether completed forms may be collected by a third party
  • Deadlines for submitting completed applications
  • Registration-drive reporting requirements
  • Required notices
  • Rules concerning personal information

Do not assume that procedures used in another state or during an earlier election still apply.

The National Voter Registration Act

The National Voter Registration Act of 1993, often called the NVRA or “Motor Voter” law, requires covered states to provide voter-registration opportunities through certain government offices.

These include:

  • Motor-vehicle agencies
  • Public-assistance offices
  • Offices providing state-funded programs primarily serving people with disabilities
  • Armed Forces recruitment offices
  • Other offices designated by the state

Agencies covered by these requirements must provide voter-registration services in a nonpartisan manner.

Community and nonprofit organizations

Community organizations may also provide nonpartisan voter-registration information or assistance when permitted by applicable law.

Organizations should determine:

  • What activities are permitted
  • Whether registration forms may be collected
  • What records may or must be maintained
  • What deadlines apply
  • What nonprofit, grant, or organizational rules apply

How do you conduct nonpartisan voter-registration activities?

Designate responsibility

Identify a person or team responsible for:

  • Monitoring current election rules
  • Training staff and volunteers
  • Maintaining accurate information
  • Obtaining approved registration materials
  • Following submission requirements
  • Protecting personal information

Use current official election information

Before beginning, verify:

  • Registration eligibility
  • Registration deadlines
  • Online-registration options
  • Mail-registration options
  • In-person registration
  • Same-day or Election Day registration, where available
  • Pre-registration rules for people under 18, where available
  • Procedures for updating an address or name
  • State-specific identification requirements

Election procedures can change between election cycles.

Use state and local election offices or current federal election resources rather than relying on an old printed list.

Use the current National Mail Voter Registration Form when appropriate

The U.S. Election Assistance Commission maintains the National Mail Voter Registration Form and its state-specific instructions.

Not every state uses the form in exactly the same way.

Follow the current instructions for the voter's state rather than relying on an old list of state exceptions.

Recognize online registration

Many states now allow eligible people to register or update their registration online.

Where online registration is available, organizations may direct people to the official state registration system.

Avoid sending people to unofficial sites when an official election-office service is available.

Set appropriate goals

Goals can help an organization evaluate whether people are being reached effectively.

Possible measures include:

  • Number of people offered registration information
  • Number of people receiving assistance
  • Number of languages in which information is available
  • Accessibility improvements
  • Number of community locations reached
  • Whether people received accurate information before applicable deadlines

Do not judge the success of the program only by how many people complete a registration form.

Some people may already be registered, may need only to update their information, may be ineligible, or may simply choose not to register.

Be careful when choosing communities for outreach

Organizations may reasonably prioritize communities they serve, places with limited access to registration information, or populations relevant to their charitable mission.

For organizations required to remain nonpartisan, outreach decisions should not be designed to favor or oppose a candidate or political party.

Make registration opportunities visible

Organizations may let people know that nonpartisan voter-registration assistance is available through:

  • Websites
  • Email
  • Text messaging
  • Social media
  • Newsletters
  • Posters or flyers
  • Community events
  • Program intake or orientation
  • Public announcements

Make clear that assistance is available regardless of political preference.

Do not pressure people during intake or service delivery

When voter registration is offered in connection with health, social, educational, or other services, people should understand that their decision about registration will not affect the services or benefits they receive.

Registration assistance should remain separate from eligibility decisions for unrelated programs.

Protect people's information

Registration forms may contain sensitive identifying information.

Follow applicable law and official procedures for:

  • Handling completed forms
  • Transmitting forms
  • Storing information
  • Disposing of unnecessary copies
  • Limiting staff or volunteer access

Do not automatically create a contact list from registrants

Do not collect or retain someone's phone number, email address, or other contact information for future organizational outreach simply because the person registered to vote.

If you want permission to send future reminders or civic-participation information, ask separately and explain:

  • What information will be retained
  • How it will be used
  • Who will have access to it
  • How the person can stop future communications

Make registration accessible

Consider barriers involving:

  • Disability
  • Language
  • Literacy
  • Digital access
  • Transportation
  • Work schedules
  • Lack of information about registration procedures

Appropriate assistance may include:

  • Accessible electronic materials
  • Plain-language instructions
  • Translated materials
  • Interpretation
  • Assistance completing forms when permitted
  • Information about online, mail, and in-person registration options

Use official translated election materials when available.

How do you encourage registration respectfully?

The goal should be to provide people with information and an opportunity to register, not to overcome every reason someone gives for declining.

A simple invitation may be:

We have nonpartisan voter-registration information available today. Would you like to check your registration or learn how to register?

If the person says no, respect the answer.

Ask about barriers without making assumptions

Some people may want to register but face a practical barrier.

Others may not want to discuss why they are not registered.

Instead of assuming someone is apathetic, lazy, uninformed, unable to read, undocumented, or disqualified because of criminal history, offer useful information generally and allow the person to decide whether to ask for help.

Common questions

People may ask:

  • Am I eligible?
  • Where do I register?
  • Can I register online?
  • What is the deadline?
  • How do I update my address?
  • Can I register before I turn 18?
  • How does a criminal conviction affect my voting rights?
  • What identification will I need?
  • Where can I find my polling place?

Staff and volunteers should use current official election information when answering these questions.

If you do not know the answer, say so and direct the person to the appropriate election office rather than guessing.

Criminal-history rules vary

Do not tell someone that a felony conviction automatically means they cannot register or vote.

Voting-rights restoration rules vary substantially by state and individual circumstances.

Direct people to current official information for their state.

Do not investigate someone's eligibility yourself

A person may have private reasons for asking questions about eligibility.

Do not pressure someone to disclose:

  • Citizenship or immigration information
  • Criminal history
  • Disability information
  • Other sensitive personal circumstances

unless the information is required by the official registration process and you are authorized to assist with it.

Conducting a voter-registration drive

A voter-registration drive may concentrate outreach during a particular period or at particular community events.

Choose timing carefully

Check current registration deadlines before setting drive dates.

Some states allow registration close to or on Election Day, while others require registration earlier.

Do not rely on a general rule such as “10 days” or “30 days.”

Choose outreach locations appropriately

Registration activities may occur at:

  • Community events
  • Campuses
  • Libraries
  • Community centers
  • Faith-community events
  • Neighborhood gatherings
  • Organizational service locations
  • Other places where organizers have permission

Follow applicable property, solicitation, and election rules.

Train volunteers

Volunteers should understand:

  • That the effort is nonpartisan
  • Current registration procedures
  • How to handle completed applications
  • Privacy requirements
  • How to provide disability and language access
  • Where to refer questions they cannot answer
  • What they may and may not say about candidates or political parties

Avoid incentives unless you have verified that they are lawful and appropriate

Election laws can regulate incentives connected with electoral participation.

Do not offer money, gifts, prizes, or other benefits conditioned on registering or voting without first confirming that the practice is lawful and consistent with any nonprofit or program rules that apply.

Supporting voter participation after registration

Registration is only one part of participation.

Organizations may also provide nonpartisan information about how eligible voters can cast a ballot.

Procedures differ by state and election.

Provide current voting information

Depending on the jurisdiction, useful information may include:

  • Election dates
  • Polling locations
  • Voting hours
  • Early in-person voting
  • Mail or absentee voting
  • Identification requirements
  • Accessible voting options
  • Ballot-tracking services
  • Procedures for correcting certain ballot problems when available

Do not publish a fixed nationwide description of absentee or early-voting rules.

State procedures change, and voters should be directed to current official information.

Reduce practical barriers

Nonpartisan assistance may include:

  • Explaining available voting methods
  • Providing accessible election information
  • Providing language assistance
  • Helping people locate official election resources
  • Providing lawful nonpartisan transportation assistance

Any assistance connected with a nonpartisan voter-participation effort should be provided without regard to whom the person supports.

Do not tell people how to vote

A nonpartisan registration or turnout effort should not:

  • Endorse candidates
  • Oppose candidates
  • Recommend a political party
  • Provide voting assistance only to people with preferred political views
  • Ask how someone plans to vote as a condition of receiving assistance

Nonpartisan voter education

Some organizations also provide election information.

Depending on applicable law and organizational rules, this may include:

  • Links to official sample ballots
  • Election dates and deadlines
  • Information about where and how to vote
  • Nonpartisan candidate forums
  • Nonpartisan voter guides
  • Explanations of ballot measures

Organizations subject to nonpartisanship requirements should establish neutral criteria and avoid selecting information in a way designed to favor or oppose a candidate.

Follow up carefully

If an organization helped submit a registration application, it may be useful to explain how the individual can independently check registration status through an official election source.

Avoid promising that submitting a form guarantees successful registration.

Election officials determine whether an application is accepted.

Obtain consent for reminders

If the organization wants to send election reminders, obtain appropriate contact permission rather than automatically retaining information from registration activities.

Reminders should remain nonpartisan when the organization is conducting a nonpartisan voter-participation program.

What should 501(c)(3) organizations know?

Section 501(c)(3) organizations may conduct nonpartisan voter-registration, voter-education, and get-out-the-vote activities.

They are prohibited from directly or indirectly participating or intervening in a political campaign on behalf of or in opposition to a candidate for public office.

This prohibition applies to federal, state, and local candidate elections.

Examples of generally permissible nonpartisan activities

Depending on how they are conducted, a 501(c)(3) organization may be able to:

  • Conduct nonpartisan voter-registration drives
  • Conduct nonpartisan get-out-the-vote activities
  • Provide neutral information about voting procedures
  • Conduct certain nonpartisan candidate forums
  • Provide certain nonpartisan voter-education materials
  • Continue appropriate public-policy advocacy

Prohibited candidate campaign intervention

A 501(c)(3) organization may not use organizational resources to support or oppose a candidate for public office.

Prohibited activity may include:

  • Candidate endorsements
  • Contributions to candidate campaigns
  • Organizational statements supporting or opposing candidates
  • Providing organizational resources to one candidate on preferential terms
  • Biased voter-registration or turnout activity designed to favor or oppose candidates

Nonpartisan does not merely mean avoiding candidate names

The overall facts and circumstances matter.

A communication may create candidate-related concerns even without explicitly stating “vote for” or “vote against” someone.

Organizations should review current IRS guidance when election-related activities may intersect with candidate campaigns.

Public-policy advocacy may continue

A 501(c)(3) organization may continue to take positions on public-policy issues, including issues that candidates also discuss, as long as the organization's communication does not intervene in a candidate campaign.

Lobbying and political campaign intervention are different legal concepts and should not be treated as interchangeable.

Private foundations may have additional restrictions

Private foundations can be subject to additional federal tax rules concerning expenditures for voter-registration drives.

Organizations should determine their tax classification and review current legal guidance before relying on general voter-participation advice.

Obtain current legal guidance when necessary

Election law, tax law, grant conditions, state law, and organizational policies can interact in complicated ways.

When there is uncertainty, consult:

  • Current IRS guidance
  • The appropriate election authority
  • Organizational counsel
  • Other qualified legal guidance

General advocacy materials should not be treated as individualized legal advice.

Evaluate your voter-participation work

After an activity or election cycle, ask:

  • Was the information accurate and current?
  • Was the effort genuinely nonpartisan?
  • Were people able to participate without pressure?
  • Were disability and language needs considered?
  • Was personal information handled appropriately?
  • Did staff and volunteers understand the rules?
  • Were people referred to official sources when questions exceeded our knowledge?
  • What barriers did people report?
  • What should be improved before the next election?

In Summary

Voter registration can help eligible people participate in elections and public decision-making.

Registration procedures, deadlines, eligibility rules, and voting options vary by state and can change over time.

Use current official election sources rather than relying on old nationwide lists.

Many states provide online registration, and the U.S. Election Assistance Commission maintains the current National Mail Voter Registration Form and state-specific instructions.

Community organizations may support registration by providing accurate information, making forms and official resources accessible, assisting people when permitted, and reducing practical barriers.

Registration activities should respect people's privacy, autonomy, disability access, language needs, and right to decline.

Do not assume why someone is not registered or pressure them to disclose sensitive information.

Criminal-history voting rules differ substantially by state, so do not make blanket statements about eligibility.

When conducting registration drives, train volunteers, verify current deadlines and procedures, and maintain clear nonpartisan standards.

After registration, organizations may provide accurate nonpartisan information about early voting, mail voting, Election Day procedures, accessibility, and other options available in the voter's jurisdiction.

Do not retain people's contact information for future advocacy simply because they registered; obtain appropriate consent for follow-up communications.

Section 501(c)(3) organizations may conduct nonpartisan voter-registration and get-out-the-vote activities but may not intervene in candidate campaigns.

Because election and tax rules can be highly fact-specific, organizations should use current official guidance and obtain qualified legal advice when necessary.

Finally, voter-registration work should not be treated primarily as a way to strengthen an organization's political influence or build a dependable voting bloc.

Its purpose is to help eligible people understand their options and participate in the democratic process according to their own choices.

Resources

Online Resources

Ballotpedia is a nonpartisan online encyclopedia that offers detailed information about elections, candidates, and political issues in the U.S. It provides data on federal, state, and local elections, including candidate profiles, ballot measures, and election results.

The Civics Center provides educational resources and tools to help high school students and young adults understand the voting process, register to vote, and engage in civic activities.

Election Line provides comprehensive, nonpartisan information on election administration and voting issues. It offers resources and analysis on various aspects of the electoral process, including voting laws, procedures, and access.

Fair Vote is a nonpartisan organization that researches and advances voting reforms to make democracy more functional and representative for every American.

The Federal Election Commission is the independent regulatory agency charged with administering and enforcing the federal campaign finance law.

The Federal Voting Assistance Program provides tools and resources for service members, their eligible family members, and overseas citizens to vote from anywhere in the world.

The Health & Democracy Index is an analysis conducted by the nonpartisan initiative Healthy Democracy Healthy People. It compares 12 public health indicators and voter turnout to the restrictiveness of voting policies in each state.

Know Your Rights: Voting Rights is an online guide provided by the American Civil Liberties Union. It contains information on exercising your voting rights, resisting voter intimidation efforts, and accessing disability-related accommodations and language assistance at the polls.

National Voter Registration Day is nonpartisan initiative established to boost voter participation by encouraging people to register to vote. Each year, the organization runs awareness campaigns, partners with community groups and businesses, and hosts events to simplify and promote voter registration. National Voter Registration Day is also a civic holiday celebrated annually in September.

RockTheVote is a nonpartisan organization dedicated to increasing young voters’ participation in U.S. elections. Resources provided include instructions for voter registration in your state, checking your voter registration, and contacting your Federal and Local elected officials. It also offers clear, engaging, and accessible articles on a variety of historical and current topics and issues designed to help voters understand and navigate the complexities of the democratic process.

Vote 411 provides voters with essential information about elections. It offers details on how to register, where to vote, and what identification may be required. It also provides information about candidates and ballot measures, helping voters make informed decisions.

VoteRiders is nonpartisan organization dedicated to ensuring that all eligible voters have the proper identification needed to cast their ballots. It provides practical, legal, and financial assistance with obtaining all necessary documents.

Vote Smart Facts for All provides free, factual, unbiased information on candidates and elected officials. It offers a variety of tools and resources available including elected officials’ biographies, voting records, speeches, funding sources, public statements, and committee memberships.

Vote.Gov provides information on voter registration for all U.S. elections including how to register and update your registration, voter registration deadlines, and instructions on how to check your voter registration and how to complete the National Mail Voter Registration form. You can also find answers to common questions about registering and voting such as voter ID requirements, voting as a new U.S. citizen, voting with a disability, voting while unhoused, and voting after a felony conviction.

 

Print Resources

The Disability Voter Guide (pdf) was developed by The Arc. It provides information about who can vote, how to register, how voting works on election day, what to do if your rights are violated, and more.

Know Your Voting Rights (pdf) is a guide provided by the U.S. Justice Department. It contains brief overviews of federal voting rights laws and frequently asked questions.

Nonprofit Power: Building an Inclusive Democracy (pdf) is a guide provided by Nonprofit Vote. It highlights the role of nonprofits in fostering a more inclusive democracy by engaging underrepresented communities in the voting process.

The Nonprofit Voter Engagement Playbook (pdf) was developed by Independent Sector. It is designed to support the development and implementation of voter engagement strategies that can be tailored to meet the unique needs of every nonprofit, regardless of experience, expertise, or organizational capacity.

Realizing a More Inclusive Electorate: Identity, Knowledge, Mobilization (pdf) is a policy brief that synthesizes research from the Haas Institute Diversity and Democracy affiliated faculty at The University of California, Berkeley. It provides lessons from recent research on how to confront voter disaffection, support inclusive identities, and increase democratic participation among underrepresented groups.

The Voter Engagement Toolkit for Private Foundations (pdf) was developed by Nonprofit Vote. It provides strategies, guidelines, and case studies to help private foundations conduct voter education and participation activities while staying within legal boundaries.

Your Vote Counts: A Self-Advocate’s Guide to Voting in the U.S. (pdf) is a toolkit developed by the Autistic Self Advocacy Network. It focuses on the process of voting and understanding how to prepare to vote on election day. It is available in both an easy to read and a plain language version.

 

Telephone Resources

Election Protection Hotline

English: 866-687-8683

Spanish: 888-839-8682

Chinese, Vietnamese, Korean, Bengali, Hindi, Urdu, and Tagalog: 888-274-8683

Arabic: 844-925-5287

The Election Protection Hotline provides comprehensive information and assistance at all stages of the voting process including registration, absentee and early voting, casting a vote at the polls, and overcoming obstacles to participation.

 

Federal Voting Assistance Program

1-800-438-VOTE (8683)

DSN: 425-1584

The Federal Voting Assistance Program provides tools and resources for Service members, their eligible family members, and overseas citizens to be able to vote from anywhere in the world.

 

Voter's Research Hotline
1-888-VOTE SMART (1-888-868-3762)


Your own personal researcher can answer your questions instantly over the phone. Open from 8 a.m. to 8 p.m. EST, Monday through Friday, the Hotline has information on candidates and elected officials at the following levels:

  • President and Vice President
  • Congress
  • Governors
  • State Legislators

Information Available Includes:

  • Voting records
  • Campaign finance data
  • Performance evaluations by special interest groups
  • Issue stances
  • Biographies
  • Contact information
  • Status of legislation
  • Help navigating the vote smart web
  • Voter registration information
  • Request free publications
  • What district you live in

Staff will also do customized research for you at no charge.

Examples
mloewenstein Wed, 12/12/2012 - 13:27

Example #1: Registering College Students as Voters in New York City

This example is an edited version of a press release from The City University of New York. We thank CUNY officials for allowing its use here.
 
CUNY Mounts Massive Voter Registration Drive for 1996
 
The City University of New York has mounted a massive non-partisan voter registration initiative this fall that includes a University-wide promotional campaign supported by Barnes and Noble, the distribution of voter registration forms to more than 200 ,000 current students, and making the forms available both on-line and to all applicants.
 
"CUNY places a high priority on citizen participation in the voting process," Chancellor W. Ann Reynolds said. She urged students at the University's 21 campuses to register by the October 11 deadline in order to be able to vote in the November elections.
 
Through Barnes and Noble, four nationally acclaimed authors--Amy Tan, Bill Moyers , Alice Walker, and Anne Rice--contributed their photographs and their statements on the importance of voting for posters distributed widely on each CUNY campus as part of the 1996 campaign.
 
Other CUNY-wide activities include:
  • Thousands of promotional, non-partisan buttons, pens and brochures were distributed this fall on CUNY campuses.
  • Gannett Outdoor provided space at selected bus shelters to display posters about Project Vote.
  • For the first time this fall, every CUNY freshman application and transfer guide included a tear-out registration form so that all students applying to CUNY, whether they enrolled or not, had the opportunity to register to vote.
  • Student newspapers have been provided by the University with reproductions of the voter registration form for publication.
  • By mid-fall, CUNY students will be able to request a voter registration form through the CUNY home page on the Internet.
  • For students who are not yet U.S. citizens, citizenship information brochures were distributed throughout the University.
  • CUNY-TV has produced a half-hour citizenship show, which was aired and distributed to the campuses.
  • Voter Registration Coordinators at every CUNY college are working with student government and other student organizations to plan and promote campus voter registration activities.
The efforts have had a positive impact. According to Board of Election figures , the CUNY voter registration drive earlier this year accounted for 71% of newly registered New York City voters who were processed through city and educational agencies between November 1995 and May l, 1996.
 
"Voter registration and involvement in the electoral process are vital to a strong democracy, and we will continue our efforts on a year-round basis to help encourage participation," said Chancellor Reynolds.
 

Example #2: Kids Voting

By Harold Crowley, Executive Director, Kids Voting Massachusetts
 
Our purpose is twofold: to educate kids about voting and citizenship, and to increase adult turnout at the polls. We piloted Kids Voting last year in Quincy, in a local election. It worked out so well, we're expanding to Plymouth. About 22-23,000 kids are involved.
 
The program works K through 12. The whole procedure is the same as for adults . The kids have to fill out a form, then they get a card, saying that they are a registered kid voter. Kids register other kid voters in the schools; older kids act as the registrars. We have found the high school kids are just as interested as the elementary school kids.
 
On Election Day, the polls for kids are open at the same time and the same place as for adults. If the adult votes at the firehouse, so will the kid. And the kids--ballot is just the same as the adult one. In high school, maybe down to grade 4 , the kids will vote on all the issues, the local referendum questions; everything is exactly the same. The kindergarten ballots have photographs on them, so that the kids can recognize who the candidates are.
 
A parent or other responsible adult must take the kid to the polls. Many times kids show their parents how to vote, because the parents have never voted before ; the kid understands how to do it better than the parent. Then when they vote, the kids get a sticker that says, "I voted."
 
In Quincy, with the Kids Voting program, we also registered parents at the school open houses. Adult registration was up by 400%, from 200 to 800. Actual voter turnout at the polls was up by 8%. A lot of people who never voted in their lives have voted because their kids voted. In Quincy, there are a lot of Asian families who had never voted, or who are not citizens. So you would have the Asian kids going to the polls to vote, and their parents beaming. It was a citizenship lesson, and encouraged many of them to become citizens. Candidates also take this with seriousness. One candidate held rallies for the kids. Another candidate didn't show up for a kids--debate, and that was shown 14-15 times on cable TV, with that candidate missing.
 
We raise our own money, from businesses and community organizations. Newspapers have supported us, and companies like Nynex and Stop and Shop. Our annual budget is $66,000, which comes out to a cost of $2.50 per kid.
 
It's a great program. It could happen in any community. The school superintendent has to buy in, and so does the Town Clerk, in preparing the lists. But kids are excited about it. They look at the elections like the World Series. One kid said he was lying awake all night thinking about who we was going to vote for.
 
As you know, voting among young adults is the lowest of any age group. When kids are 18 years old, they sometimes think they know everything. And they don't want to look dumb. If they haven't had the exposure to voting, and don't know how to do it, they are less likely to show up. But now that they've been exposed to voting , they are more likely to go; hopefully, this will carry over into other elections.
 
For more information, see the Kids Voting USA website: http://www.kidsvotingusa .org/
 
Or, contact the organization at:
 
Kids Voting USA
398 South Mill Avenue
Suite 304
Tempe, Arizona 85281
(602) 921-3727
(602) 921-4008 fax
Email: kidsvotingusa@kidsvotingusa.org 
 

Example #3: A Get-Out-The-Vote Campaign in Kansas City

By Anastasia Nagy, Campaign Assistant
 
While a GOTV campaign is often nonpartisan in nature it can also be run by candidates seeking election. Here, we describe one such campaign run in Kansas City, Missouri.
 
One of the most important parts of a successful political campaign is getting your vote out--that is, making sure your supporters get to the polls. When you organize efforts to get your vote out, you run a "Get-Out-The-Vote" (GOTV) campaign. Working on a campaign for city council in Kansas City, Missouri, I planned just such an operation.
 
In order to run a GOTV campaign, you must know who your supporters are. One of the ways to determine this is by completing a telephone poll of the voters in your area. After obtaining a list of all of the frequent voters in our area (approximately 12,000 households), we organized a group of volunteers and paid staff to call from the list. Each caller was given a script at the beginning of the evening. Scripts should be short, as calls should take a minimal amount of time.
 
It can be difficult to find enough people to volunteer for any type of phone banking , so you might consider hiring people from an organization that specializes in telemarketing or taking out an ad in the local paper for part-time help. Volunteers often cannot stay the entire time, or may not show up at all. These problems are less persistent with paid callers. In addition, you may have twenty different volunteers over the course of a week. If so, each new volunteer requiring training on a nightly basis , whereas paid staff tend to remain constant. If you do not have the resources to pay a phone bank staff, you might request assistance from groups that have endorsed the candidate in finding volunteers. When we polled, the callers consisted of Union employees that supported our candidate, paid staff, and volunteers from our volunteer list. Our target was eight callers each night. By minimizing the number of paid staff, we saved money.
 
After completing the poll, we sorted the information into four groups: those who planned to vote for our candidate ("yes" votes), those who planned to vote for the other candidate, those who were undecided, and those who would not say or who hung up. We planned to target only the yes voters in our Get-Out-The-Vote phone bank.
 
The GOTV phone bank was held twice. We called people the weekend before both the primary and the general election from 9 a.m. until 3 p.m. Each election was held on a Tuesday, so we reached voters 48 to 72 hours before they would be going to the polls. It is important that calls are made immediately prior to election day; calling a week in advance is not as beneficial as calling in the two or three days before the election. Because there were a large number of calls to make in a short span of time, we more than doubled the amount of callers we used from the poll, with over 20 people calling. The GOTV phone bank script was short, and not only reminded supporters to vote, but also gave poll hours and offered rides to the polls. We coordinated with Unions to provide these rides. A sample GOTV script is found in Tools.
 
A GOTV effort is essential in running a successful campaign. People who plan on voting for your candidate cannot make a difference if they do not go vote. Identifying your voters and getting them to the polls can be the push that you need to win on election day.
Checklist
mloewenstein Wed, 12/12/2012 - 13:27

___Your organization wants to register voters because:

  • It helps to build a strong democracy
  • It increases the power of your organization to influence policies
  • It increases your involvement
  • It helps people to realize that they can have an impact
  • It can be educational and self-esteem-building

___You have found out if you need to be deputized before you can resister voters by contacting your Election Commissioner or County Clerk.

___If you are not allowed to register voters, you have considered other things to do:

  • Encourage people to vote
  • Help people obtain and fill out the forms
  • Participate in get-out-the-vote campaigns

___Your organization has decided to register voters.

___You have appointed someone to coordinate the activities.

___You have set voter registration goals

___You know what the local registration rules are.

___You have plenty of forms for clients to fill out

___You know how to use the forms

___You have publicized the fact that you are registering voters

___You were clear that your registration policies are nonpartisan

___You have extended your help to those who needed it

___You have kept a record of the names and phone numbers of people who you registered .

___You have decided to run a voter registration drive

___You have chosen a day or days to hold the registration drive

___You have decided where and how to reach your audience

___You have recruited volunteers to help who understand that the effort is nonpartisan

___You want to persuade people to vote by employing some of the following strategies :

  • Making it easy for people to register and vote
  • Finding out why people aren't registered
  • Find a way to respond to reasons for not voting
  • Offer incentives to people who register

___You have thanked the people you have talked to.

___You have considered the possible ways to get people who have registered to actually vote.

Tools
Anonymous (not verified) Thu, 03/27/2014 - 16:02

Tool #1: List of commonly asked questions about registration to vote and their answers

How do I register if I am homeless? All you need to do is name a place where you "live" --a shelter, train or bus station, park, doorway, etc. --and a mailing address (for example, a soup kitchen or a relative who would be willing to accept mail for you).
How do I know if I am a U.S. citizen? You are a citizen if you were born in the continental United States, Guam, Puerto Rico, or the U.S. Virgin Islands. You can also become a citizen through naturalization. Holders of green cards are not eligible to vote.
If I register, am I permanently registered? Yes, unless you move or change your name. Even if you move to a different apartment within the same building you must re-register to vote. As of January 1, 1995, federal and state laws prohibit registered voters from being removed from the rolls for not voting.
If I vote in a party's primary election, do I have to vote for that party in the general election? No. In the general election (no matter what party you chose to enroll in), you have the right to vote for the candidate of any party--or even write in your own candidate.
Can I vote absentee? Generally, all U.S. citizens 18 years or older who will be residing outside the United States during an election period are eligible to vote absentee in any election for Federal office. In addition, all members of the Armed Forces, members of the Merchant Marine, and both groups' family members, who are U.S. citizens, may vote absentee in state and local elections.

The following questions have different answers depending on where you live. Check with local election officials for their answers.

  • How will I know if I'm registered?
  • Where do I vote?
  • How do I get an absentee ballot?
  • Do I need an I.D. card to vote?
  • Can I register to vote at age 17 if I will be 18 on election day?
  • Do I have to choose a political party when I register?

The above material was adapted from work done by Human SERVE.

Tool #2: Form for names and addresses

When running a registration drive, it's a good idea to keep a list of people who have registered, in order to be sure they have received their registration material and/or as part of a GOTV campaign. Use the form below to record names and addresses.

                 Names and Addresses of Newly Registered Voters 

Name Address Phone Number Already Contacted?
       
       
       

Tool #3: Get-Out-The-Vote Phone Bank

Adopt this for you (partisan) GOTV efforts. Thanks to Anastasia Nagy for allowing the use of this Tool.

Get-Out-the-Vote Phone Bank

[Ask for the name on the card.]

Hello, Mr./Ms. ____________________. My name is ____________, and I am a friend of (insert candidate's name), who is running for City Council in your district.

(Candidate's name) asked me to call you today because her race is very close. She wants to be sure that her supporters get to the polls this Tuesday.

Do you need a ride to your polling place?

If yes, say:

Someone will contact you to set up a time to pick you up. I know (candidate's name) will appreciate your support!

If no, then say:

Don't forget that the polls are open until 7 p.m. Tuesday evening, and remember to go vote! I know (candidate's name) will appreciate your support!

[Politely terminate call.]

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Section 13. Conducting a Public Hearing
mloewenstein Wed, 12/12/2012 - 14:05
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mloewenstein Wed, 12/12/2012 - 14:06

Microphone at a public meeting
 
  • What is a public hearing?

  • How is a public hearing different from a public meeting or community forum?

  • Why participate in or request a public hearing?

  • When should you participate?

  • How do you prepare to testify?

  • How do you organize a community forum or listening session?

  • What should happen during and after the event?

What is a public hearing?

A public hearing is generally a formal process through which a government body or other authorized decision-maker receives testimony or comments from members of the public about a proposed action, policy, regulation, budget, permit, project, or other matter.

Depending on the governing law or procedure, a public hearing may:

  • Be legally required
  • Be held at the discretion of the responsible public body
  • Be part of a formal public-comment period
  • Create an official record of testimony and comments
  • Include written as well as oral testimony
  • Follow specific requirements for notice, registration, timing, procedure, or recordkeeping

The rules for a public hearing depend on the law, jurisdiction, public body, and type of decision involved.

Before participating, check the current official notice and procedures.

How is a public hearing different from a public meeting or community forum?

A formal public hearing should be distinguished from a public meeting, listening session, town hall, community forum, panel discussion, or similar event.

A formal hearing generally provides an official opportunity to submit testimony or comments related to a government decision.

A community forum or public meeting is usually more flexible and may be designed for:

  • Two-way discussion
  • Questions and answers
  • Information sharing
  • Listening to community concerns
  • Identifying priorities
  • Exploring possible solutions

If your organization is creating its own event and does not have official authority to conduct a governmental hearing, describe the event accurately.

Terms such as “community forum,” “listening session,” or “public meeting” may be more appropriate than “public hearing.”

Do not assume every issue has only two sides

Public issues may involve several perspectives, proposed solutions, areas of agreement, and areas of uncertainty.

Avoid structuring an event automatically as:

Our side versus the opposition.

Instead, determine which perspectives are relevant to the decision and how people can participate fairly.

Why participate in or request a public hearing?

Public hearings can provide important opportunities to bring community knowledge into public decision-making.

You may participate:

  • To explain how a proposed action may affect people or communities
  • To provide research, local data, or other evidence
  • To describe implementation problems
  • To support, oppose, or recommend changes to a proposal
  • To identify unintended consequences
  • To offer an alternative
  • To ask decision-makers to consider information that may be missing
  • To place information or concerns into the formal public record

Public hearings should not be treated primarily as publicity events

A hearing may receive news coverage or increase public attention to an issue.

Those effects can be useful, but they should not become the primary purpose of participation.

The central goal should be to contribute relevant information to the decision-making process.

When should you participate in a public hearing?

Participate when the hearing concerns a matter relevant to you, your organization, or the community and you have information or experience that could help inform the decision.

Timing may be particularly important:

  • Before a vote
  • During development of a regulation or policy
  • During a budget process
  • Before approval of a permit or project
  • When implementation problems have emerged
  • When a public body is formally requesting community input

Check the official notice

Determine:

  • The date and time
  • Whether the hearing is in person, virtual, or hybrid
  • Whether advance registration is required
  • How speakers are selected or ordered
  • How much speaking time is available
  • Whether written comments are accepted
  • Whether exhibits or supporting documents may be submitted
  • The deadline for written submissions
  • What accessibility accommodations are available
  • Whether interpretation or language assistance can be requested
  • Whether the hearing will be recorded or livestreamed

Do not assume that every hearing gives speakers two to five minutes or uses a first-come, first-served sign-up process.

How do you get an opportunity to testify?

Follow the process established by the body conducting the hearing.

Depending on the hearing, this may involve:

  • Registering through an online form
  • Signing up at the meeting
  • Requesting a speaking slot in advance
  • Submitting written testimony
  • Participating during a designated public-comment period
  • Being invited as a subject-matter witness

If speaking slots are limited, ask the organizers what alternatives are available.

For example:

  • Submit written testimony
  • Provide supporting documents
  • Ask whether another hearing will occur
  • Participate in the general public-comment process

Do not seek special placement through political connections

Use the established participation process.

Do not rely on political allies, personal relationships, persistence intended to make staff uncomfortable, or other forms of private leverage to obtain preferential access.

If you believe the public process itself is unfair or inaccessible, document the concern and use an appropriate administrative, legal, public-comment, or oversight process.

Establish your goals before preparing testimony

Ask:

  • What decision is being considered?
  • What do we want the decision-making body to understand?
  • What action are we asking it to take?
  • What evidence supports our request?
  • What important tradeoffs should we acknowledge?
  • What information or experience can we contribute that may otherwise be missing?

A hearing should not be approached primarily as an opportunity to make your organization look influential, gain volunteers, or defeat another group in public.

Find appropriate people to provide testimony

Useful testimony may come from:

  • People directly affected by the issue
  • Community members
  • Researchers
  • Practitioners
  • Program staff
  • Business or worker representatives
  • People with relevant technical knowledge
  • Other people with direct knowledge of the issue

Do not choose people simply because their story will be emotionally compelling

People directly affected should not be treated as persuasive props.

When someone wants to share personal experience:

  • Make participation voluntary
  • Explain the purpose of the hearing
  • Explain whether testimony becomes part of a public record
  • Explain whether the hearing will be recorded or livestreamed
  • Discuss privacy and possible public exposure
  • Let the person decide what details to disclose

Do not rewrite a person's experience simply to make it fit an advocacy message.

Lived experience and technical evidence can complement one another

A first-person account can show how a policy operates in someone's life.

Research, administrative data, financial analysis, or other evidence can help establish:

  • Scale
  • Cost
  • Patterns
  • Outcomes
  • Likely effects

One type of evidence does not automatically replace the other.

Avoid demographic tokenism

A hearing may benefit from participation by people with different experiences and perspectives.

However, do not recruit speakers simply to display a particular racial, ethnic, age, income, disability, or other demographic “cross-section.”

Meaningful representation depends on whether people have relevant experience and a genuine opportunity to participate, not on how the speaker lineup appears.

Prepare speakers

Preparation can help a speaker communicate clearly within the hearing's rules.

Encourage speakers to:

  • Identify their connection to the issue
  • State the main point early
  • Use accurate information
  • Explain personal experience in their own words
  • Identify the requested action
  • Stay within the time limit
  • Distinguish facts from predictions or opinions

Speakers may practice aloud, time themselves, or prepare notes.

They do not need to memorize their remarks or perform a particular speaking style.

The goal is clear and accurate communication, not to “blow away” the audience.

Protect privacy and well-being

Public testimony can remain accessible long after the hearing ends.

Depending on the process, testimony may appear in:

  • Public meeting recordings
  • Government websites
  • Meeting minutes
  • Hearing transcripts
  • Public-records responses
  • News coverage
  • Social media

Speakers should decide what personal information they are comfortable placing into the public record.

Support people discussing traumatic experiences

Some hearings involve experiences of:

  • Violence
  • Discrimination
  • Abuse
  • Serious illness
  • Housing instability
  • Other difficult experiences

Do not pressure someone to disclose trauma because the testimony may be persuasive.

If a person chooses to testify, ask what support would be useful before, during, or after the hearing.

Support should be based on the person's preferences rather than automatically assigning counseling or another intervention.

If you are organizing your own event, choose the format that fits the purpose

If the goal is discussion, learning, questions and answers, or collaborative problem-solving, consider organizing a:

  • Community forum
  • Listening session
  • Town hall
  • Panel discussion
  • Public meeting

Use the term “public hearing” when the event actually functions as a hearing or when that is the official term used by the responsible body.

Choose the date, location, and participation options

Consider:

  • Work and school schedules
  • Public transportation
  • Parking
  • Physical accessibility
  • Virtual participation
  • Childcare or caregiving responsibilities
  • Language access
  • Community safety
  • Religious or cultural calendars
  • Availability of accessible technology

Do not choose a room based on how attendance will look in news photographs.

Choose a space that is appropriate for the expected number of participants and supports safe, comfortable, and accessible participation.

Consider the community affected

Holding an event near the community most affected may make participation easier.

The reason should be access and relevance, not a desire to produce greater emotional impact.

Accessibility

Plan accessibility from the beginning rather than treating it as an optional addition.

Depending on the event and legal requirements, accessibility may involve:

  • Step-free physical access
  • Accessible seating
  • Accessible restrooms
  • Sign-language interpretation
  • Real-time captioning
  • Assistive-listening systems
  • Accessible electronic documents
  • Large-print materials
  • Screen-reader-compatible information
  • Accessible virtual participation

Tell participants how to request accommodations and provide reasonable advance notice when necessary.

Language access

Consider whether interpretation, translated notices, or translated materials are needed to allow meaningful community participation.

Applicable legal requirements vary according to the public body, program, funding, and jurisdiction.

Use qualified interpreters when interpretation is needed rather than relying automatically on family members or other participants.

Choose a facilitator for a community forum

A facilitator can help:

  • Explain the purpose and process
  • Keep the event on schedule
  • Make participation opportunities clear
  • Enforce agreed rules consistently
  • Redirect personal attacks
  • Clarify questions
  • Make space for relevant perspectives

For a formal governmental hearing, the presiding official or staff will generally control the procedure.

Fairness does not always mean dividing time into two equal “sides”

A complex public issue may involve more than two perspectives.

Use participation rules that are:

  • Clear
  • Consistent
  • Relevant to the event's purpose
  • Designed to give participants a meaningful opportunity to contribute

Publicize the event accurately

Tell people:

  • What the event is
  • Who is organizing it
  • What issue will be discussed
  • Whether it is an official government hearing or an independently organized forum
  • How people can participate
  • Whether registration is required
  • Whether written comments are accepted
  • What accessibility or language assistance is available
  • Whether the event will be recorded or livestreamed

Outreach may include:

  • Government notices
  • Community organizations
  • Email
  • Text messaging
  • Websites
  • Social media
  • News organizations
  • Community newsletters
  • Flyers
  • Multilingual outreach

Encourage authentic attendance, not audience staging

Encourage people who care about the issue to attend and participate.

It can be reassuring for speakers to see people who support them, particularly when they are sharing difficult experiences.

However, do not instruct supporters to:

  • “Pack” the room to create an appearance of overwhelming support
  • Applaud on cue
  • Interrupt or intimidate speakers
  • Ask planted questions designed mainly to embarrass another participant
  • Disrupt testimony from people with different views

Attendance should demonstrate genuine public participation rather than stage-managed audience reaction.

At the public hearing

Be prepared

Know:

  • The proposal
  • Relevant evidence
  • Important uncertainties
  • Major competing arguments
  • The action you are requesting

Preparation should help you answer questions accurately.

If you do not know an answer, say so and offer to provide reliable information later when appropriate.

Do not improvise facts simply to appear knowledgeable.

Follow the hearing procedure

Listen to the presiding officer's instructions.

Stay within the allotted time and use the participation method provided.

Strong disagreement is appropriate, but focus on:

  • The proposal
  • Evidence
  • Effects
  • Tradeoffs
  • Alternatives

Avoid personal attacks on other speakers or decision-makers.

Listen as well as speak

Other participants may identify:

  • Evidence you had not considered
  • A legitimate implementation problem
  • A different community experience
  • An unintended consequence
  • A possible compromise or alternative

A public hearing is not useful if advocates attend only to deliver a prepared message and ignore everything else that is said.

Document the hearing appropriately

If your organization is tracking the hearing, record information relevant to the issue, such as:

  • Major arguments presented
  • Questions raised by decision-makers
  • New evidence
  • Commitments or next steps
  • Important implementation concerns

Do not focus primarily on which “prominent” people attended or attempt to infer political allegiance from attendance alone.

After the hearing

Follow up on substantive questions

Provide information that was requested during the hearing when appropriate.

Correct any significant factual mistake in your own testimony.

Monitor:

  • The decision
  • Additional hearings
  • Written-comment deadlines
  • Amendments
  • Implementation

Support speakers when appropriate

Check with people who shared difficult personal experiences and ask whether they need any practical or emotional support.

Do not assume what kind of support they need.

Respect privacy and confidentiality after the event.

Communicate with news organizations accurately

If reporters ask about the hearing, explain:

  • What your organization heard
  • What evidence you believe is important
  • What remains unresolved
  • What action you are requesting

Do not describe the goal as putting favorable “spin” on the hearing.

Avoid selectively describing the event in a way that creates a misleading impression about testimony, attendance, disagreement, or the outcome.

Evaluate what you learned

Ask:

  • Did we learn anything that changes our understanding?
  • Was our evidence accurate?
  • Did people directly affected have a meaningful opportunity to participate?
  • Were accessibility and language needs addressed?
  • Did our speakers understand the public nature of their testimony?
  • Were important competing concerns taken seriously?
  • What questions remain unanswered?
  • What is the appropriate next step?

In Summary

A formal public hearing gives members of the public an opportunity to provide testimony or comments related to an official public decision.

A public hearing is different from a community forum, listening session, town hall, or other public meeting designed primarily for discussion.

Check the hearing's current rules before participating.

Learn how to register, how much time is available, whether written comments may be submitted, whether testimony becomes part of the public record, and what accessibility or language assistance is available.

Set a clear goal and identify the action you want the decision-making body to take.

Bring accurate evidence, relevant lived experience, and practical recommendations.

Support people directly affected in speaking for themselves when they choose to participate.

Do not recruit personal stories merely because they will be emotionally compelling.

Explain privacy and public-record implications before people share sensitive experiences.

If organizing your own event, choose the format that fits the purpose and describe it accurately.

Plan for accessibility, language needs, virtual participation, transportation, scheduling, and other barriers from the beginning.

Encourage genuine public participation rather than staging applause, packing the audience, planting hostile questions, or using political connections to obtain preferential access.

Listen to competing evidence and community experiences rather than treating the event simply as a contest between two sides.

After the hearing, follow up on substantive questions, monitor the decision, support participants where appropriate, and communicate accurately about what occurred.

Finally, the purpose of a public hearing is not simply to attract attention, make your organization look influential, or defeat an opponent in public.

It is to give decision-makers and community members a structured opportunity to place relevant evidence, experience, concerns, and recommendations into the public decision-making process.

Resources

Online Resources

Conducting Public Meetings and Public Hearings is a guide put together specific to the state of New York, though much of the information is applicable to conducting public meetings in other states.

Governmental Accounting Standards Board offers information on public hearings, including why public hearings are held and what occurs at public hearings.

Public Hearings: When and How to Hold Them is a detailed guide to holding a public hearing with tips, detailed information, and additional resources.

Print Resources

Bobo, K., Kendall, J., & Max, S.(1996) Organizing for social change: a manual for activists in the 1990s. Minneapolis, MN. Midwest Academy.

Heffron, J.  (1989, March-April). Building consensus in public hearings. Colorado Municipalities.

McKnight, C., Kelley, M., Pursley, P., Wolfe, M., Meister, E., Rasmussen, M., Bell, B., Shapiro, N., & Mathews, C. (1995). Out against the right: An organizing handbook. New York, NY: The Lesbian Avengers Civil Rights Organizing Project.

National Model Cities Community Development Directors Association.(1975). A guide to meeting citizen participation requirements for community development. Washington, DC.

Examples
mloewenstein Wed, 12/12/2012 - 14:06

Example: Interview with B.L. Hathaway

B. L. Hathaway is the coordinator of the Lower/Outer Cape Community Coalition; she spoke with the Community Tool Box about her experiences with public hearings.
 
CTB: Tell me a little about where you work and what you do there.
 
Hathaway: Sure! I work at the Lower/Outer Cape Community Coalition, and we are a coalition whose origins are within the health and human services community. We've been around for the last 13 years, which makes us sort of one of the elders these days in the community coalition efforts. And of course as times have changed and we recognized that it was important to bring all the sectors into the community, we made it our business to try to recruit others to be involved in the work of the coalition. The way we get our work done is to engage people around a community identified issues of concern and bring the people and stakeholders to the table and facilitate problem identification and strategic planning. We've been very successful over the years in coming up with those community-based solutions that are representative of the needs of our broad-based coalitions.
 
CTB: What kind of public hearings have you been involved with?
 
B.L: Well, the one we've been most recently and directly involved with was a hearing on access to dental care. This was really probably our most direct involvement. We have a dental commission that had been looking into the issues that was made up of state legislators. And they decided to take the hearings out into the community at six different places around the commonwealth, which I thought was a really wonderful idea. I know it's always difficult for all of us to go to the capital and give our testimony, so it was much easier for community involvement to have them come to us. We have an on-going relationship with our statewide advocacy organization, Health Care For All, and they were the folks that were providing the technical assistance to the commission to set these hearings up statewide. And because of our ongoing relationship, we were asked to assist them in putting the hearings together.
 
CTB: What kind of things did you have to do to prepare for the hearing?
 
Hathaway: I think that what we found to be the most successful way in actually recruiting and getting people engaged to come and participate in these hearings was to ask for them to be co-sponsors of the event. We had probably 20 different organizations that had signed on as co-sponsors. The lack of dental care is a very serious and ongoing issue on the Cape, and so I made personal calls to these organizations and agencies who are very well aware of this need and said this is the issue, this is when the hearing is, would you be willing to consider yourself a co-sponsor of the hearing? Now, obviously they are not literally sponsoring a legislative hearing, but that's how we framed it... All that was requested of them then was to have their name on this flyer and also to guarantee that they would bring community representatives the meeting. We found it a very successful way to get people who had either been directly affected by the lack of dental care or were well aware of this in an advocacy or provider role to come to the meeting. Part of it was that each of the co-sponsors would bring up to five people, and that each would identify at least one who would be willing to testify. So each of the co-sponsors got up to five people to come, and one or more of those five made a commitment to testify...
 
I think the idea of having our legislators or our commissions come out into the community (for the hearing) as opposed to asking us to go to them was really positive. This co-sponsoring thing really, really helped. Plus it was an issue that our community was really concerned about, and we had already had begun to explore this area, so the timing was really right for us. People were more than happy to come in and speak and address it.
 
CTB: Great. You may not know this since it was done by other folks, but I'm wondering what kind of preparation people who are testifying went through.
 
Hathaway: The people who were testifying? To be honest with you I don't think there was a lot of preparation because what we felt in asking people to testify was that each of them was an expert about their personal circumstance, and so what we were asking them to address was their own experience in dealing with the lack of dental care. And we had a wonderful range because we had consumer patients, we had dental providers themselves, we had advocates, so we really got it from all perspectives. I think that the only thing we really did to prepare people was to help allay any anxiety they have by telling them, You are the expert on your circumstances, whether you're a provider or a patient or whatever, and all that we're really asking you to do is talk about your own personal circumstances. I did from my perspective as an organizer try to ask people, direct a little bit, and guide people, give a little bit of direction depending on who they were. Like obviously elder services, I said, If you could have your person speak from an elder perspective, for example, so that we could sort of get that range of input. But there was really no preparation for them beyond that. But our coalition commonly has public meetings and public forums where people come and express their concerns. So, we sort of have a history of doing this and people see this as something the coalition does. So it wasn't really perceived as something out of the norm of what the coalition typically sponsors.
 
CTB: How long did the process of planning the hearings take?
 
B: I would say, from the time we actually scheduled the thing, it was probably two months. And then, of course, as things got closer, and we were trying to promote it and get people there and do press releases and all that, the last month was really when we were very much engaged in the effort.
 
C: Did you feel like that was enough time to do it well?
 
B: Yes!
 
C:. About the hearings themselves? how long did each one last, what kind of format did they take on??
 
B: They were in the evening. Ours began at 7:00 p.m., and we were hoping they'd last from 7:00 to 9:00 p.m.. However, we went longer than that just because we had so many people that wanted to testify and we wanted to give everybody an opportunity who wanted to speak. So it did run actually about two and a half hours.
 
C:. The only other question I have is what sort of advice you might have for anyone else who involved in planning a public hearing?
 
B: I think you've probably already heard it. If there's any way to get folks, you know, legislators to come to the community as opposed to vice-versa - I know that's a challenge in of itself, but boy did it make it easier, because we were getting people here on Cape Cod to come to. You know, everybody on Cape Cod lived within 40 or 50 miles of the hearing location, as opposed to driving all the way to Boston. I think the co-sponsoring thing really helped us, because people wanted to be recognized as being supportive of this issue and that way I didn't feel I was responsible for getting 70 people there, or 80. Each co-sponsor was responsible for getting a certain number of people there, and also identifying people to actually testify. And I think that turned out to be I think our best strategy.
Checklist
mloewenstein Wed, 12/12/2012 - 14:07

___You understand what a public hearing is.

Before the Public Hearing

___You have used your political connections, persuasion, and/or arrival time to get your name early in the agenda.

___You know what you want to accomplish with the public hearing.

___You have found and prepared people to testify.

___You have booked a location and set a time & date for the event, if you have control over it.

___You have made arrangements to ensure accessibility at the location.

___You have chosen a facilitator.

___You have publicized the event well.

___You have ensured that you will have a supportive audience present.

At the Public Hearing

___You prepared a brief introduction.

___You allowed each side to offer testimony.

___You took thorough notes.

After the Public Hearing

___You have offered your support to those testifying.

___You know how to deal with the news media.

___You have discussed the outcome with your staff.

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Section 14. Organizing Public Demonstrations
mloewenstein Wed, 12/12/2012 - 14:08
Main Section
mloewenstein Wed, 12/12/2012 - 14:08
  • What is a public demonstration?

  • What forms can a public demonstration take?

  • Why might you organize a public demonstration?

  • When might a public demonstration be appropriate?

  • How do you organize a public demonstration?

  • How do you plan for safety, accessibility, and legal requirements?

  • What should happen after the demonstration?

What is a public demonstration?

A public demonstration is an organized public gathering or activity through which people express a position, concern, demand, value, or message.

Demonstrations may:

  • Support a policy or community goal
  • Protest a decision, policy, practice, or condition
  • Express solidarity
  • Call attention to an issue
  • Request action from a government body, business, institution, or other decision-maker
  • Commemorate an event or person
  • Provide a visible opportunity for community participation

Public demonstrations have played important roles in labor organizing, civil-rights movements, peace movements, disability-rights advocacy, environmental advocacy, public-health activism, and many other forms of civic participation.

Demonstrations may be large or small.

Their significance does not depend only on the number of people who attend.

What forms can a public demonstration take?

The appropriate format depends on the purpose, location, participants, legal requirements, and safety considerations.

Marches

A march involves participants moving together along a planned route.

Marches can communicate public support, concern, remembrance, or protest.

Depending on the location, organizers may need permits, route approval, traffic coordination, or other authorization.

Rallies

A rally brings people together at a particular location for speeches, music, testimony, performances, symbolic activities, or other forms of expression.

A rally may accompany a march or occur on its own.

Vigils

A vigil is generally a peaceful gathering for remembrance, solidarity, reflection, mourning, witness, or advocacy.

Vigils may include:

  • Silence
  • Candles or other symbolic items where permitted
  • Prayer or reflection
  • Reading names
  • Music
  • Brief remarks

Picketing

Picketing usually involves people standing or walking near a workplace, business, institution, or other location while displaying signs or communicating a message.

Rules governing picketing can vary according to the location, labor law, property rights, court orders, permits, and other circumstances.

Organizers should understand the applicable rules before the activity begins.

Symbolic or creative demonstrations

Demonstrations may use:

  • Art
  • Music
  • Theater
  • Signs
  • Visual displays
  • Public readings
  • Other symbolic activities

Creative expression can make an issue easier to understand, but ridicule or dehumanizing portrayals of people with different views are not necessary for effective advocacy.

Counter-demonstrations

A counter-demonstration expresses a different position from another demonstration or public event.

Counter-demonstrations should be planned with particular attention to:

  • Safety
  • Separation where appropriate
  • Applicable permit requirements
  • Communication with event officials
  • De-escalation
  • Avoiding interference with another group's lawful speech

The purpose should be to communicate your own position rather than prevent another group from being heard.

Civil disobedience and actions that may lead to arrest

Some advocacy movements have used civil disobedience – deliberate violation of a law or legal restriction as an act of protest.

Civil disobedience is different from an ordinary lawful public demonstration and can create significant legal, financial, employment, immigration, safety, or other consequences.

General demonstration-planning guidance should not tell participants that they are obligated to risk arrest or punishment in order for their actions to have moral value.

If organizers are considering conduct that may be unlawful or may lead to arrest:

  • Obtain qualified legal advice
  • Understand applicable laws and court orders
  • Explain risks clearly to participants
  • Make participation voluntary
  • Provide lawful participation options for people who do not want to assume arrest risk
  • Consider how arrest or detention could affect participants differently
  • Avoid interfering with emergency access or creating unnecessary danger

Do not encourage people to trespass, obstruct traffic, block access, damage property, or interfere with law enforcement without understanding the applicable legal consequences.

Why might you organize a public demonstration?

To advocate for a specific action

A demonstration may ask a government body, institution, business, or other decision-maker to:

  • Adopt a policy
  • Change a policy
  • Preserve a program or service
  • Increase or restore funding
  • Address a documented harm
  • Investigate a concern
  • Take another specific action

To express support or solidarity

People may demonstrate in support of:

  • A community
  • Workers
  • A public program
  • A policy
  • People affected by an event or injustice
  • Another group engaged in lawful advocacy

To protest a policy or condition

Demonstrations may provide a visible way to express disagreement with:

  • Government action
  • Institutional practices
  • Workplace conditions
  • Discrimination
  • Environmental harm
  • Other community concerns

To increase public awareness

A demonstration may bring attention to an issue that has received limited public discussion.

Public visibility can be useful, but attention should not be treated as the only measure of success.

To strengthen participation and solidarity

Participating in collective civic action may help people:

  • Recognize that others share their concerns
  • Build relationships
  • Learn about the issue
  • Become involved in other forms of civic participation

Organizers should avoid deliberately intensifying anger or fear simply to make participants easier to mobilize.

When might a public demonstration be appropriate?

A demonstration may be useful when public expression adds something that meetings, letters, testimony, petitions, or other advocacy methods do not.

Consider:

  • What decision is being made
  • Whether timing matters
  • Whether public visibility could improve understanding
  • Whether people directly affected want a public event
  • Whether the demonstration is likely to advance the stated goal
  • Whether another advocacy method would be more effective
  • What legal, safety, financial, or accessibility requirements apply

Before an important public decision

A demonstration may be timed before:

  • A legislative vote
  • A budget decision
  • A regulatory action
  • A board decision
  • Another public action that participants hope to influence

Make sure the requested action is clear enough that participants and decision-makers understand why the event is occurring.

In connection with a commemorative date or relevant event

A demonstration may coincide with a day or event that has a genuine connection to the issue.

Verify the date and meaning of commemorative events before using them in outreach materials.

When another group is demonstrating

A counter-demonstration may sometimes be appropriate.

Do not plan primarily around drawing news coverage away from another group or provoking confrontation.

Focus on communicating your own message safely and lawfully.

How do you organize a public demonstration?

Define the purpose

Before planning logistics, answer:

  • What issue are we addressing?
  • What do we want people to understand?
  • What action are we requesting?
  • Who has authority over that action?
  • Who should be able to participate?
  • What will happen after the demonstration?

Avoid goals such as simply becoming more famous, making another group look weak, or demonstrating that your organization is politically powerful.

Choose the format

Select the type of demonstration that fits the goal.

A march may be appropriate when movement between locations has symbolic or practical meaning.

A rally may work better when speeches, testimony, or performances are central.

A vigil may be more appropriate for remembrance or reflection.

A smaller gathering may be more useful than a large event when the issue is highly local or the intended audience is specific.

Build an organizing team

Assign responsibility for areas such as:

  • Overall coordination
  • Permits and legal requirements
  • Accessibility
  • Program
  • Safety
  • Participant communication
  • Transportation
  • Media communication
  • Equipment
  • Cleanup
  • Follow-up

Check the law, permits, and site requirements

Rules for demonstrations differ by jurisdiction and location.

Depending on the activity, organizers may need to consider:

  • Demonstration permits
  • Parade or march permits
  • Street or lane closures
  • Sound-amplification rules
  • Temporary structures
  • Park or plaza rules
  • Public-building restrictions
  • Fire and occupancy rules
  • Private-property permission
  • Applicable court orders

Use current official information for the specific location.

Do not assume that a rule applying to one park, city, campus, or government building applies everywhere.

Coordinate road or traffic issues with the appropriate authorities

Participants should not attempt to perform traffic-control or law-enforcement functions unless they are legally authorized to do so.

If a march requires road closures or traffic changes, coordinate them through the appropriate permitting and public-safety processes.

Choose the location

Consider:

  • Legal availability
  • Accessibility
  • Expected attendance
  • Public transportation
  • Parking
  • Restrooms
  • Emergency access
  • Weather exposure
  • Safety
  • Whether the location has a meaningful relationship to the issue

Do not choose a site primarily because confrontation or visual drama is likely there.

Choose the date and time

Consider:

  • The schedule of people you hope will participate
  • Relevant decision dates
  • Weather and seasonal conditions
  • Public transportation
  • School and work schedules
  • Religious and cultural calendars
  • Other major community events

Avoid assumptions about when “most people” are available.

Learn about the schedules of the communities you hope to involve.

Plan for accessibility

Accessibility should be considered at the beginning of the planning process.

Depending on the event and applicable requirements, consider:

  • Step-free routes
  • Accessible seating or rest areas
  • Accessible restrooms
  • Accessible transportation options
  • Sign-language interpretation
  • Real-time captioning
  • Assistive-listening systems
  • Accessible electronic information
  • Large-print materials
  • Screen-reader-compatible materials
  • Language interpretation
  • Accessible participation for people who cannot stand or march for long periods

Tell participants how to request accommodations.

Plan the program

Program elements may include:

  • Speeches
  • Personal testimony
  • Music
  • Art
  • Prayer or reflection
  • Readings
  • Marching
  • Symbolic activities
  • Opportunities for participants to take a specific next step

Let people directly affected speak for themselves

People with lived experience may provide important knowledge about an issue.

Do not select them primarily because their experiences will create emotional impact.

Participation should be voluntary.

If speakers may disclose sensitive personal information, discuss:

  • Privacy
  • Media coverage
  • Photography
  • Livestreaming
  • Social-media circulation
  • Possible retaliation or unwanted attention

Celebrity participation is optional

A public figure may draw attention, but fame should not determine whose perspective matters.

Relevant expertise, community experience, and direct connection to the issue are generally more important than celebrity status.

Plan for safety

Consider foreseeable risks without assuming that every demonstration will become confrontational.

A safety plan may address:

  • Severe weather
  • Heat or cold
  • Water and hydration
  • Medical emergencies
  • Crowd movement
  • Lost children or separated participants
  • Counter-demonstrations
  • Traffic
  • Accessible evacuation routes
  • Emergency vehicles
  • Communication failures

Participant marshals or event stewards

Some demonstrations use trained volunteers to help participants understand routes, schedules, accessibility arrangements, event expectations, and emergency procedures.

Volunteers should not be represented as police officers or encouraged to perform law-enforcement functions.

Define their responsibilities clearly and train them accordingly.

De-escalation

Organizers should communicate expectations about conduct before the event.

Depending on the circumstances, useful expectations may include:

  • Do not threaten or harass other participants
  • Do not dehumanize people with different views
  • Do not initiate physical confrontation
  • Follow lawful route and site requirements
  • Allow emergency access
  • Follow the event's agreed safety procedures

Do not deliberately use inflammatory rhetoric in order to make a crowd angrier or more difficult to control.

Plan the logistics

Depending on the size and location of the event, consider:

  • Sound equipment
  • Electrical power
  • Toilets
  • Water
  • First aid
  • Trash and cleanup
  • Transportation
  • Parking
  • Signs and banners
  • Staging
  • Accessibility
  • Participant check-in where appropriate
  • Emergency communication

Have contingency plans

Ask what you will do if:

  • Attendance is larger than expected
  • Attendance is smaller than expected
  • Severe weather develops
  • Equipment fails
  • Transportation changes
  • A counter-demonstration occurs
  • A medical emergency happens
  • A scheduled speaker cancels
  • The event must be relocated or shortened

Do not treat the absence of news coverage as an emergency.

Give yourself appropriate lead time

Large demonstrations may require substantial advance planning.

Smaller events may be organized more quickly.

The amount of time needed depends on:

  • Permits
  • Event size
  • Location
  • Equipment
  • Accessibility services
  • Transportation
  • Speakers
  • Safety planning
  • Community outreach

There is no universal rule that demonstrations require months of planning.

If circumstances require quick action, reduce the event's complexity rather than ignoring important safety or legal requirements.

Communication

Communicate with organizers and participants

Use communication methods appropriate to the people involved.

Options may include:

  • Email
  • Text messaging
  • Group-messaging platforms
  • Phone calls
  • Websites
  • Social media
  • Printed materials

Make sure participants can receive important updates about:

  • Time and location
  • Route
  • Transportation
  • Weather
  • Accessibility
  • Legal or site rules
  • Schedule changes
  • Emergency instructions

Do not measure advocacy only by message volume

A demonstration may lead participants to contact public officials afterward.

Encourage people to understand the issue and communicate their own views rather than treating thousands of identical messages as the primary measure of influence.

Publicizing the demonstration

Public outreach may include:

  • Websites
  • Social media
  • Email
  • Text messaging
  • Community organizations
  • Newsletters
  • Flyers
  • Community media
  • News organizations

Clearly state:

  • Who is organizing the event
  • What the event is about
  • When and where it will occur
  • How people may participate
  • What accessibility arrangements are available
  • What participants should bring or know

Working with news organizations

News coverage can help inform the public, but journalists are not members of the advocacy campaign.

Organizers may provide:

  • A media advisory
  • A press release
  • Accurate background information
  • Contact information
  • Relevant research or documents
  • Access to speakers who have agreed to speak with reporters

Respect journalistic independence.

Do not expect favorable coverage because an organization has cultivated a personal relationship with a reporter.

Do not pressure participants to speak with media.

Photography and recording

Public demonstrations are often photographed or recorded by participants, journalists, organizations, and members of the public.

Organizers should tell speakers and participants when they know that official photography, livestreaming, or media coverage is planned.

People sharing highly personal experiences should understand that public images and recordings can circulate beyond the event.

During the demonstration

Organizers should:

  • Monitor safety and accessibility
  • Keep participants informed of schedule or route changes
  • Follow applicable permit conditions
  • Maintain emergency access
  • Address equipment or logistical problems
  • Communicate with site or public-safety officials when necessary
  • Avoid unnecessary confrontation

If an unexpected problem occurs, prioritize people's safety over maintaining the planned program exactly as written.

After the demonstration

Complete immediate responsibilities

Make sure:

  • Participants can leave safely
  • Equipment is removed
  • Cleanup is completed
  • Permit or venue requirements are fulfilled
  • Outstanding bills or contractual obligations are handled
  • Important safety incidents are documented appropriately

Follow through on the requested action

A demonstration is rarely the entire advocacy strategy.

Depending on the goal, next steps may include:

  • Meeting with decision-makers
  • Providing testimony
  • Submitting written comments
  • Following legislation or a policy decision
  • Continuing community organizing
  • Providing services or information connected to the issue
  • Monitoring implementation

Evaluate the event

Ask:

  • Did the event accomplish its stated purpose?
  • Was the requested action clear?
  • Was participation accessible?
  • Were people directly affected meaningfully involved?
  • Were there safety problems?
  • Did organizers follow applicable rules and permits?
  • Did the communication system work?
  • What did participants or decision-makers learn?
  • What should be changed next time?
  • Is another demonstration actually the best next step?

Describe the results accurately

Do not exaggerate:

  • Attendance
  • Community support
  • News coverage
  • Policy impact
  • Organizational influence

A large demonstration does not automatically prove that the broader community supports the position.

Likewise, a small demonstration does not automatically mean that the concern is unimportant.

Do not define success mainly as organizational power

Success may include:

  • A policy change
  • A commitment to review an issue
  • Greater public understanding
  • New community participation
  • Stronger relationships among affected people
  • Identification of new evidence or concerns
  • A clear next step

Being perceived as a politically powerful organization should not be the primary measure of whether the demonstration was worthwhile.

In Summary

A public demonstration is an organized public expression of support, protest, solidarity, concern, or a request for action.

Demonstrations may include marches, rallies, vigils, picketing, symbolic activities, and other forms of peaceful public expression.

Begin with a clear purpose and determine whether a demonstration is actually the most useful advocacy method.

Choose a format, location, date, and program that match the goal and allow meaningful participation.

Check current laws, permit requirements, site rules, and other restrictions for the specific location.

Do not assume that one jurisdiction's demonstration rules apply elsewhere.

Plan for accessibility, transportation, weather, emergency access, medical needs, communication, cleanup, and other logistical issues.

If counter-demonstrators are expected, prioritize safety, de-escalation, and the ability of different groups to express their views without interference.

Do not deliberately intensify anger, dehumanize people with different views, or treat confrontation as proof that a demonstration is effective.

Civil disobedience and activities likely to result in arrest require separate legal and safety consideration and should never be presented as an obligation for participants.

People directly affected by an issue should have meaningful opportunities to participate, but they should not be used primarily as emotional or media symbols.

News coverage can help communicate an issue, but media attention should not be the primary goal of every demonstration.

Treat journalists as independent professionals rather than advocacy partners.

After the event, complete logistical responsibilities, follow up on the substantive goal, and evaluate what worked and what did not.

Report attendance, public support, and policy effects accurately.

Finally, the purpose of a public demonstration is not simply to create spectacle, dominate news coverage, intimidate decision-makers, or make an organization appear powerful.

It is to give people a visible, organized, and responsible way to express their views, participate in civic life, and seek change.

Resources

Online  Resources

Activists' Center for Training in Organizing and Networking (ACTION) (1998). Environmental Background Information Center.

Swearingen, Terry and Lipsett, Brian (1997). Generic Strategy Guide. Environmental Background Information Center.

How to Organize a Protest is a blog post on the Occupy Wall Street website, and it offers six steps to organizing a protest.

Environmental Policy Task Force (1999). How-to Guide #2: How to Organize Effective Demonstrations. National Center for Public Policy Research.

Floegel, Mark (1993). Speaking Truth to Power--No. 362. Rachel's Environmental and Health Weekly.

Tools for Organizers, Activists, Educators, and Other Hell-Raisers (1999). Progressive Politics Webring.

Print Resources

Rogers, S. (1998, Winter). Organize a Demonstration to Make Your Voice Heard. The Key, 4, 5-9.

Sen, R. (2003). Stir it up: Lessons in community organizing and advocacy. Jossey-Bass; 1st Edition. In this book, Sen goes step-by-step through the process of building and mobilizing a community and implementing key strategies to affect social change.  Using case studies to illustrate advocacy practices, Sen provides tools to help groups tailor his model for their own organizational needs.

Shragge, E. (2013). Activism and Social Change: Lessons for Community Organizing. University of Toronto Press, Higher Education Division; 2nd Edition. This book discusses community organizing in a post-9/11 context, and includes a discussion of national and transnational organizing efforts.

Milkman, R., Bloom, J., Narro, V. (2010). Working for Justice: The L.A. Model of Organizing and Advocacy. ILR Press. Working for Justice provides eleven case studies of recent low-wage worker organizing campaigns in Los Angeles. This information was acquired through interviews, access to documents, and participant observation.

Thoreau, H. (1998). Civil Disobedience, Solitude and Life Without Principle. New York, NY: Prometheus Books.

Checklist
mloewenstein Wed, 12/12/2012 - 14:09

___You know what a public demonstration is.

___You know the goals of a public demonstration, including:

  • Advocacy
  • Support
  • Protest
  • Counter-demonstration
  • Public relations
  • Action

___You know which goal(s) you would like your demonstration to accomplish.

___You know the different forms a demonstration can take:

  • Marches/parades
  • Rallies
  • Picketing
  • Sit-ins
  • Vigils
  • Street theater

___You know which form you would like your demonstration to take.

___You know why you might organize a demonstration:

  • Other methods have failed
  • Timing
  • Public impact
  • To energize your constituency
  • To draw attention

___You have decided when to have your demonstration.

The four bases of putting together a public demonstration have been covered:

___Planning, planning, planning

___Lead time

___Communication

___Follow-up

Planning, planning, planning -- you have:

___Decided what you want to accomplish

___Decided on specifics you would like to see happen at the demonstration

___Decided who you are trying to reach

___Planned your program

___Chosen a place for the demonstration

___Decided on a specific date and time

___Figured out how to get people to attend

___Worked out the logistics

___Been proactive in your efforts to confront possible problems

Lead time -- you have:

___Allowed yourself plenty of time to reach your demonstration goals

___Found a large space in advance

___Booked guests far in advance

Communication -- you have:

___Designed an effective communication system

___Developed a plan for publicizing the demonstration

___Orchestrated media coverage

___Ensured good communication before, after, and during the demonstration

Follow-up -- you have followed up, both immediately following the demonstration and on the long-term by:

___Contacting your intended audience

___Keeping up with your constituents

___Publicizing your success

___Attempting to attain media coverage

___Organizing other events with the same focus

___Institutionalizing the demonstration

Examples
pschneider Wed, 03/07/2018 - 13:20

Example 1: Crowd marches downtown in Lawrence, Kansas, to support detained scientist Syed Jamal

Photo of Naheen Jamal, 12-year-old daughter of Syed Jamal, center, flanked by her friends Elizabeth Anderson, left, and Anna Anderson as they lead a Free Syed Jamal march on Thursday, Feb. 8, 2018 at Lawrence Creates.

Earnest chants filled Massachusetts Street on Thursday as dozens of people marched in support of Syed Ahmed Jamal, a Bangladeshi-born Lawrence scientist who was detained by Immigration and Customs Enforcement on a deportation order after 30 years of residency in the U.S.

Shouts of “Free Syed Jamal” and “Say it loud, say it clear, immigrants are welcome here” rang out as marchers carried signs through downtown Lawrence to raise awareness for a local family that associate pastor Eleanor McCormick of Plymouth Congregational Church said has been “shaken to its core.”
Read more.

Example 2: Lawrence Indigenous, queer communities and allies mourn death of nonbinary Oklahoma teen Nex Benedict

Members of Native American and queer Lawrence communities joined in solidarity for a vigil in honor of Nex Benedict, a 16-year-old nonbinary student from Oklahoma who died February 8th, 2024, after suffering injuries from a fight in the girls’ bathroom at school — the bathroom state law required them to use.

Nex, of Choctaw descent, lived within the Cherokee Nation reservation and “deserved love, support and to be kept safe,” Cherokee Nation Principal Chief Chuck Hoskin Jr. said in a statement.

You can read the full article at this link to the Lawrence Times.

PowerPoint
mloewenstein Wed, 12/12/2012 - 14:09
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 15. Seeking a Negotiator, Mediator, or Fact-Finder
mloewenstein Wed, 12/12/2012 - 14:10
Main Section
mloewenstein Wed, 12/12/2012 - 14:11
  • Before you start

  • What is a negotiator?

  • What is a mediator?

  • What is a fact-finder?

  • When might professional dispute-resolution assistance be useful?

  • When might negotiation or mediation not be appropriate?

  • How do you find and select a negotiator, mediator, or fact-finder?

Negotiation is part of everyday life.

People negotiate at home, at work, within organizations, and throughout communities.

Organizations may negotiate:

  • Collaborative agreements
  • Contracts
  • Funding arrangements
  • Workplace issues
  • Service responsibilities
  • Community-benefit agreements
  • Regulatory or administrative disputes
  • Other issues requiring agreement among people or institutions

Many negotiations can be handled directly by the people involved.

In other circumstances, assistance from a negotiator, mediator, fact-finder, attorney, or another dispute-resolution professional may be useful.

The appropriate process depends on the issue, the relationship among the parties, the legal context, the power dynamics, the urgency of the situation, and what each party needs from the process.

Before you start

Understand the different processes

Negotiation, mediation, neutral fact-finding, arbitration, facilitation, and other dispute-resolution processes are related but distinct.

Negotiation

Negotiation is a process in which parties communicate directly or through representatives to explore whether they can reach an agreement.

A neutral third party is not required.

Mediation

Mediation involves a neutral third party who helps participants communicate, understand interests and options, and explore whether they can reach their own agreement.

The mediator does not ordinarily impose the outcome.

Neutral fact-finding

Neutral fact-finding generally involves an independent person or team examining disputed factual questions and reporting findings.

The authority of a fact-finder and the effect of the report depend on the law, agreement, court order, agency process, or other rules governing the matter.

Arbitration

Arbitration involves a neutral decision-maker who considers the dispute and issues a decision.

Depending on the governing agreement or law, the decision may be binding or nonbinding.

Do not assume every dispute should be settled through the same process

Alternative dispute resolution can be useful, but it is not automatically preferable to litigation, administrative enforcement, formal investigation, or another legal process.

The right process depends on the circumstances.

Power does not have to be equal before negotiation can occur

Parties frequently enter negotiation or mediation with unequal:

  • Financial resources
  • Organizational power
  • Legal representation
  • Technical expertise
  • Access to information
  • Political influence
  • Ability to tolerate delay

Unequal power does not automatically make negotiation impossible.

It may, however, require safeguards such as:

  • Independent legal advice
  • Access to relevant documents
  • Qualified interpretation
  • Disability accommodations
  • Additional preparation time
  • Separate meetings where appropriate
  • A carefully selected neutral
  • Clear procedures for ending the process

Do not treat threats of embarrassment, economic harm, personal consequences, or exposure of unrelated information as prerequisites for being taken seriously.

Interest-based or principled negotiation

One influential approach to negotiation is commonly associated with Roger Fisher and William Ury's Getting to Yes.

Its concepts remain useful, but it is one framework among many approaches to negotiation and conflict resolution.

Separate people from the problem

Disagreement about an issue does not necessarily mean that the people involved are the problem.

Focus on:

  • The issue
  • The relationship
  • Communication problems
  • Interests and needs
  • Relevant evidence
  • Possible solutions

Avoid personal attacks or assumptions about another person's character or motives.

Focus on interests, not only positions

A position describes what someone says they want.

An interest helps explain why that outcome matters.

For example:

Position: We need the program funded at $300,000.

Interest: We need enough funding to serve the expected number of participants without reducing essential services.

Understanding interests can create additional options that may not be visible when people focus only on stated demands.

Generate options

Avoid assuming that only one possible agreement can solve the problem.

Consider alternatives involving:

  • Timing
  • Funding
  • Responsibilities
  • Monitoring
  • Implementation
  • Communication
  • Evaluation
  • Other relevant terms

Use appropriate criteria

Agreements may be easier to evaluate when participants use criteria that do not depend entirely on either party's preferences.

Depending on the dispute, useful criteria may include:

  • Current law or regulation
  • Scientific evidence
  • Professional standards
  • Comparable agreements
  • Market information
  • Independent evaluations
  • Community priorities
  • Established organizational policy

Not every disagreement has one completely objective answer.

Values, priorities, uncertainty, and differing interpretations of evidence may remain relevant.

What is a negotiator?

A negotiator represents a party in a negotiation.

Unlike a mediator, the negotiator is not expected to be neutral between the parties.

A negotiator may be:

  • A staff member
  • An organizational leader
  • A union representative
  • An attorney
  • A community representative
  • A professional negotiator
  • Another authorized representative

What does a negotiator do?

A negotiator may help:

  • Clarify your goals
  • Identify your underlying interests
  • Determine which issues are negotiable
  • Develop possible options
  • Evaluate proposals
  • Communicate with the other party
  • Protect your legal or organizational interests
  • Document a proposed agreement

Establish the negotiator's authority

Before negotiations begin, clarify whether the negotiator may:

  • Make proposals
  • Reject proposals
  • Tentatively accept terms
  • Sign an agreement
  • Recommend an agreement subject to approval by someone else

The other party should understand who has final authority to approve an agreement.

When might a negotiator be useful?

Consider professional or experienced representation when:

  • The matter is legally or technically complex
  • Significant money, services, rights, or organizational responsibilities are involved
  • You lack experience negotiating the type of agreement involved
  • The other party has professional representation
  • The relationship has become highly adversarial
  • Previous direct negotiations have stalled
  • You need someone who can focus on negotiation while others manage the organization's regular work

Having professional assistance is not an admission of weakness.

What is a mediator?

A mediator is an impartial third party who assists participants in communicating and exploring whether they can reach their own resolution.

Mediation is based on party self-determination.

The mediator facilitates the process but ordinarily does not decide the dispute or impose a settlement.

What does impartiality mean?

An impartial mediator should not favor one participant over another.

Before mediation begins, potential conflicts of interest should be disclosed and addressed.

What does self-determination mean?

Participants make their own decisions about whether and on what terms to reach an agreement.

In some legal systems or programs, people may be required to attend or attempt mediation.

That does not necessarily mean they can be required to accept a settlement.

The exact rules depend on the jurisdiction and process.

What can a mediator do?

Depending on the mediation model and applicable rules, a mediator may:

  • Structure the discussion
  • Help participants identify interests
  • Clarify misunderstandings
  • Help participants identify areas of agreement
  • Help generate options
  • Ask participants to consider the practical consequences of alternatives
  • Meet separately with participants when appropriate
  • Help participants describe proposed terms clearly

A mediator is not the attorney for either participant merely because the mediator happens to be a lawyer.

Participants who need individualized legal advice should consider obtaining independent counsel.

Mediation may occur in several formats

Mediation may occur:

  • In person
  • Virtually
  • By telephone in some circumstances
  • With everyone together
  • Through separate sessions
  • Through a combination of these methods

Physical presence in the same room is not required in every mediation process.

Confidentiality varies

Do not promise that mediation is completely confidential without checking the rules that apply.

Confidentiality may be governed by:

  • State or federal law
  • Court rules
  • Agency rules
  • Professional standards
  • Agreements among the participants

Exceptions may apply.

Ask the mediator to explain confidentiality and its limits before the process begins.

When might mediation help?

Mediation may be useful when:

  • Direct communication has broken down
  • Participants continue to misunderstand one another
  • Strong emotions are making discussion difficult
  • Participants want to preserve or repair an ongoing relationship
  • Negotiations have stalled
  • Participants want more control over the outcome than a court or arbitrator would provide
  • Multiple possible solutions exist
  • Participants want a structured but flexible process

When might mediation require additional safeguards or another process?

Mediation is not automatically appropriate for every conflict.

Additional safeguards or another process may be necessary when:

  • There is violence or a credible threat of violence
  • One participant is being coerced or intimidated
  • A substantial power imbalance prevents meaningful participation
  • A participant cannot safely communicate with the other party
  • Important evidence may be destroyed
  • An urgent court order or injunction may be needed
  • A filing deadline is approaching
  • A public investigation or precedent is important
  • Criminal conduct or serious regulatory violations may require reporting or enforcement
  • One party is participating only to delay accountability

In such circumstances, seek qualified legal, safety, regulatory, or professional guidance as appropriate.

Good faith in negotiation and mediation

Negotiation is more likely to be productive when participants:

  • Provide required information accurately
  • Have genuine authority to negotiate
  • Consider proposals seriously
  • Do not use the process solely to delay
  • Follow through on agreements

However, do not assume that failed negotiation proves that another party acted in bad faith.

Parties may simply disagree strongly about:

  • Facts
  • Law
  • Risk
  • Values
  • Cost
  • Acceptable remedies

Do not rely on threats of unrelated harm

It may be legitimate to explain realistic consequences of failing to reach an agreement, such as:

  • Litigation
  • Administrative proceedings
  • Continued operating costs
  • Delayed implementation
  • Loss of an available agreement
  • Other lawful alternatives

Do not frame negotiation around causing personal pain, humiliation, harassment, unrelated reputational harm, or improper economic pressure.

What is a fact-finder?

A neutral fact-finder investigates disputed factual questions.

Depending on the process, the fact-finder may:

  • Review documents
  • Interview participants or witnesses
  • Examine records
  • Consult technical experts
  • Compare competing accounts
  • Prepare findings
  • Make recommendations when authorized

The role should be defined before the investigation begins

Clarify:

  • What questions the fact-finder will examine
  • Who selected or appointed the fact-finder
  • What records the fact-finder may obtain
  • Whether interviews are confidential
  • Who receives the final report
  • Whether findings will be public
  • Whether recommendations are authorized
  • Whether the findings are advisory, presumptive, or binding under the applicable process

Do not assume that every fact-finder's report is nonbinding or that every judge or agency will adopt the findings.

When might neutral fact-finding help?

It may be useful when:

  • Participants disagree about basic facts
  • Technical evidence is disputed
  • An organization needs an independent investigation
  • A dispute cannot move forward until factual questions are clarified
  • A court, agency, employer, labor-management process, or agreement provides for independent fact-finding

Fact-finding is not the same as advocacy

A neutral fact-finder should not be selected because you expect the person to prove your side correct.

If you need someone to advocate for your position, use an appropriate representative or expert rather than describing that person as neutral.

What about arbitration?

Arbitration differs from mediation because an arbitrator decides the dispute rather than helping the participants reach their own resolution.

Arbitration may be:

  • Required by contract
  • Voluntarily selected after a dispute arises
  • Required by a particular statute or process
  • Binding or nonbinding, depending on the governing rules

Before agreeing to arbitration, understand:

  • Who will select the arbitrator
  • What rules apply
  • What evidence may be presented
  • What the process will cost
  • Whether the decision is binding
  • What rights of review or appeal exist

When can you handle negotiation yourselves?

Direct negotiation may be reasonable when:

  • Participants can communicate safely
  • The issues are reasonably understandable
  • The stakes are manageable
  • Participants have enough information to make decisions
  • There is a reasonable chance of agreement
  • The people negotiating understand what they are authorized to agree to
  • Professional representation is not required

Even then, legal or technical review may be appropriate before signing a final agreement.

Why might you seek professional assistance?

A negotiator may be useful when:

  • You need an experienced representative
  • The legal, technical, or financial issues are complex
  • The other party has professional representation
  • Previous negotiations have stalled
  • You need help evaluating proposals or protecting important interests

A mediator may be useful when:

  • Communication has broken down
  • Participants want to retain control of the outcome
  • Strong emotions or mistrust interfere with direct negotiation
  • Negotiations have reached an impasse
  • An ongoing relationship makes collaborative resolution valuable
  • A court, agency, contract, or other process provides for mediation

A fact-finder may be useful when:

  • Participants fundamentally disagree about facts
  • Technical or scientific questions require independent assessment
  • An investigation must establish what occurred
  • Clarification of facts may help negotiations continue

When might negotiation or mediation not be enough?

Another process may be needed when:

  • Immediate legal protection is necessary
  • A statute requires formal enforcement
  • Serious misconduct requires independent investigation
  • Public accountability is an important part of the remedy
  • Discovery or compulsory access to evidence is needed
  • A legal precedent must be established
  • One participant cannot safely or meaningfully participate
  • A participant repeatedly refuses to honor agreements
  • A filing deadline or limitation period requires immediate legal action

Do not delay obtaining legal advice merely because negotiation or mediation is being considered.

How do you find a negotiator, mediator, or fact-finder?

Current sources may include:

  • Court-connected mediation or dispute-resolution programs
  • Community mediation organizations
  • State or local dispute-resolution programs
  • Professional mediation or arbitration organizations
  • Bar associations
  • Universities or law-school dispute-resolution centers
  • Labor-management mediation organizations
  • Government programs appropriate to the dispute
  • Referrals from attorneys or other professionals familiar with the field

Federal Mediation and Conciliation Service

In the United States, the Federal Mediation and Conciliation Service provides mediation and related conflict-resolution services primarily in labor-management matters and also provides certain services to government entities.

Check its current services and eligibility requirements before relying on it for a particular dispute.

Use current directories

Search current court, government, professional-association, and provider directories rather than relying on printed telephone directories or old lists of providers.

How do you select the right professional?

Do not select someone solely because another person says the individual is “good.”

Consider interviewing potential professionals about:

  • Training
  • Experience
  • Relevant subject-matter knowledge
  • Approach or mediation style
  • Professional standards
  • Conflicts of interest
  • Confidentiality practices
  • Accessibility
  • Language capacity
  • Fees
  • Availability
  • Virtual or in-person options

Ask specifically about competence

Experience in one type of mediation or negotiation does not necessarily qualify someone for every dispute.

Depending on the matter, useful experience may involve:

  • Labor relations
  • Community conflict
  • Environmental issues
  • Employment
  • Housing
  • Organizational governance
  • Public policy
  • Family matters
  • Another specialized area

Check conflicts of interest

For a mediator or neutral fact-finder, ask whether the person has:

  • Worked for either participant
  • Represented a related organization
  • A financial interest in the matter
  • A personal relationship that could reasonably raise questions about impartiality
  • Another conflict that should be disclosed

For a neutral, involve the other participants in selection

Mediators and neutral fact-finders are more likely to be trusted when participants understand and accept the selection process.

Discuss:

  • Who will serve
  • How the person will be selected
  • What the person's role will be
  • What authority the person will have
  • What rules will govern the process

Agree on the process before beginning

When possible, clarify:

  • The issues to be addressed
  • Participants
  • Decision-making authority
  • Schedule
  • Location or virtual platform
  • Accessibility and interpretation
  • Confidentiality
  • Document sharing
  • Fees
  • Whether lawyers or other advisors will participate
  • How the process may end
  • How any agreement will be documented

How do you propose mediation or another dispute-resolution process?

Explain why you believe the process may help.

Potential benefits may include:

  • More direct communication
  • Greater control over possible solutions
  • Flexible scheduling
  • Opportunity to preserve an ongoing relationship
  • Ability to explore creative solutions
  • Potential savings in time or cost

Do not guarantee that mediation will be faster, cheaper, or more successful than litigation.

Complex disputes can still involve substantial time and expense.

Avoid a “carrot and stick” approach

You may explain lawful alternatives if agreement is not reached.

For example:

If we cannot resolve the matter through negotiation, the contract provides for arbitration.

or:

The filing deadline is approaching, so we may need to preserve our legal rights while discussions continue.

That is different from threatening unrelated humiliation, personal harm, or retaliation in order to force participation.

Court-ordered or agency-connected mediation

Courts, agencies, collective-bargaining agreements, contracts, or statutes may require or encourage participation in mediation or another dispute-resolution process.

The exact authority varies by jurisdiction.

A requirement to participate does not necessarily authorize a mediator to force participants to settle.

Check the applicable court rules, statutes, contract provisions, or agency procedures.

Formal complaints, investigations, and enforcement

When the underlying concern involves possible:

  • Discrimination
  • Harassment
  • Fraud
  • Safety violations
  • Environmental violations
  • Misuse of public funds
  • Other legal or regulatory violations

a complaint, investigation, or enforcement process may be necessary whether or not mediation is also available.

Do not assume that a negotiated private agreement is always an adequate substitute for formal accountability.

Document agreements carefully

If participants reach an agreement, identify:

  • Who is responsible for each action
  • What must be done
  • Deadlines
  • Funding responsibilities
  • Reporting requirements
  • Monitoring procedures
  • How future disagreements will be handled

For important agreements, consider qualified legal review before signing.

Follow up

Resolution of a dispute does not necessarily end the work.

Periodically determine:

  • Whether commitments were completed
  • Whether the agreement is working
  • Whether circumstances have changed
  • Whether clarification or modification is needed
  • Whether new disagreements have arisen

The goal is not to maintain a negotiation process indefinitely.

It is to establish a workable resolution and an appropriate method for addressing future issues.

In Summary

Negotiators, mediators, and neutral fact-finders perform different roles.

A negotiator represents a party and advocates for that party's interests.

A mediator serves as an impartial facilitator who helps participants communicate and explore whether they can reach their own agreement.

A neutral fact-finder investigates disputed factual questions and reports findings according to the authority given by the applicable process.

An arbitrator differs from a mediator because an arbitrator makes a decision rather than helping the participants create their own settlement.

Interest-based negotiation can help participants distinguish positions from underlying interests, generate options, separate personal conflict from substantive problems, and use appropriate external criteria.

Dispute-resolution professionals do not require the parties to have equal power before they can become involved, but substantial power imbalances may require safeguards.

Mediation should respect self-determination, impartiality, informed participation, and appropriate confidentiality.

A court or other authority may sometimes require participation in a mediation process, but settlement generally depends on agreement by the participants under the rules governing that process.

Alternative dispute resolution is useful in many circumstances, but it is not automatically preferable to litigation, enforcement, investigation, or other formal processes.

Urgent legal rights, safety concerns, serious misconduct, filing deadlines, public accountability, and the need for compulsory evidence may make another process necessary.

When selecting a professional, examine training, experience, competence, conflicts of interest, professional standards, accessibility, confidentiality practices, fees, and the person's role in the process.

Use current courts, government programs, professional associations, community mediation services, and other reliable directories rather than outdated provider lists.

For mediators and other neutrals, involve the participants in selecting the person and defining the process whenever possible.

Do not try to obtain participation through threats of personal, reputational, or unrelated economic harm.

Explain instead why the process may be useful and what lawful alternatives exist if agreement cannot be reached.

Finally, the purpose of dispute resolution is not simply to pressure another party into dealing with you or to avoid court at all costs.

It is to choose a process appropriate to the dispute, protect the rights and interests of the people involved, clarify facts and interests, and seek a resolution that can be understood, implemented, and sustained.

Resources

Online Resources

The ABCs of Negotiation is an advocate’s guide to negotiating with providers to improve access to healthcare services. 

The American Arbitration Association. The oldest and largest of ADR organizations. Membership, training, etc. AAA maintains over 11,000 mediators, arbitrators, and fact-finders, who engage in over 200,000 cases a year, mostly with larger entities.

The Association of Family and Conciliation Courts. An international, interdisciplinary membership organization for professionals focused on family conflict resolution and the best interests of the child.

The Association for Conflict Resolution, a merger of the Academy of Family Mediators, CRENet (Conflict Resolution Education Network), and SPIDR (the Society of Professionals in Dispute Resolution). One of the major ADR professional associations, with listings of professionals by state and city.

Advocacy Skills: Tips for Selecting a Good Mediator provides a variety of criteria that need to be taken into consideration when selecting a mediator for an advocacy campaign.

The Advocate's Mediation Checklist is an excellent resource with detailed information on mediation and advocacy.

The national website of CASA (Court Appointed Special Advocates), a volunteer program of court-appointed, trained fact-finders representing the interests of neglected and abused children.

The Climate Change Knowledge Network: A survival guide for developing country climate negotiators. Although the material here is specific to climate change, much of it can be relevant to local advocacy groups and coalitions as well, especially if they're negotiating with forces much more powerful than themselves.

Family Mediation Canada. A Canadian professional association of family mediators - interdisciplinary, focused on the best interests of the child.

Georgia Alternative Dispute Resolution links to most other state ADR programs.

The Mediation and Conflict Resolution Office (MACRO) of the state of Maryland.

Mediate.com. Links to information on selecting a mediator from one of the largest ADR-themed sites on the Internet. Also on this site: The Electronic Negotiator, an article on negotiating by e-mail from Harvard Business Review, Jan.-Feb., 2000, pp.16-17.

Te National Arbitration Forum. A provider of fee-based mediation in commercial, financial, and business situations. All mediators have at least 15 years of experience, and are qualified under any local laws or rules.

The Negotiator Magazine. Ten negotiating tips from Ed Brodow.

Negotiator Pro. Negotiation games and software. One game downloadable free; others from $12.95.

The Program on Negotiation at Harvard Law School. The home of Getting to Yes.

The US Federal Mediation and Conciliation Service. FMCS provides mediation, conciliation, and voluntary arbitration in labor-management disputes; works with government agencies and public stakeholders to facilitate the formulation of public policy; runs programs in technology-assisted dispute resolution and youth violence prevention; and trains organizations and government agencies in ADR and other areas.

The website of Stephen Marsh, an attorney who teaches and practices mediation. Information on mediation, links, other ADR material.

Print Resources

Beer, J., Packard, C., & Stief, C. (2012). The Mediator’s Handbook: Revised and Expanded Fourth Edition. New Society Publishers. This book provides a time-tested, adaptable model for helping people deal with conflict.

Beer. J., & Stief. E. (1997). The Mediator's Handbook. (3rd edition) Gabriola Island, BC, Canada: New Society Publishers.

Cohen, H. (1982). You Can Negotiate Anything: The World’s Best Negotiator Tells You How to Get What You Want. Bantam. This book provides information on how to successfully negotiate. 

Fisher, R., & Sharp, A. (1998). Getting it Done: How to Lead When You’re Not in Charge. Harper Business. Fisher and Sharp provide an explanation as to why collaboration with others is difficult, and they suggest a new strategy to working with others.

Fisher, R., Ury, W., & Patton. B. (1991).  Getting to Yes. (2nd edition) New York, NY: Penguin.

Meredith, C., & Dunham. C. (1999).  Real Clout. Boston: The Access Project.

Spence, G. (1996). How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Every Day. St. Martin’s Griffin. Spence offers advice on optimizing oral presentation of an argument through use of story-telling and visual imagery.

 

 

Checklist
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___You realize that negotiators, mediators, and fact-finders all actually work in some form of negotiation, which is a process of give and take, aiming at an agreement satisfactory to both parties.

___You understand that negotiation, mediation, and fact-finding are all facets of alternative dispute resolution, or ADR, which provides alternatives to going to court.

___You know that another party is unlikely to engage in any of these activities with you unless he perceives you as a peer, or as having the power to benefit or harm him.

___You prefer to use principled negotiation, the guidelines of which are:

  • Separate the people from the problem.
  • Focus on interests, not positions.
  • Continue to generate options throughout the process, and encourage the other side to do the same.
  • Insist that the agreement be based on some objective standard.

What is a negotiator?

___You employ a negotiator to represent your interests in a negotiation or dispute.

What is a mediator?

___You employ a mediator as a neutral facilitator to help you and the other party come to your own agreement.

What is a fact-finder?

___You employ a fact-finder to determine, to the extent possible, the objective realities of a situation when the facts are in doubt or in dispute.

Why would you need a negotiator, mediator, or fact-finder?

You need a negotiator:

___To protect your interests.

___Because you don't have the skills to negotiate for yourself.

___Because the other party has one.

___Because you've tried negotiating yourself, and found it too difficult.

You need a mediator:

___Because you want to come to your own agreement, but don't trust the other party.

___Because you want to avoid an adversary negotiation.

___Because the parties are too distrustful or agitated to be able to negotiate face to face.

___Because your negotiations have stalled or broken down, and you need help to get them back on track.

___Because the other party has requested mediation.

You need a fact-finder:

___To determine the facts, because you and the other party disagree on them.

___Because you believe the other party is not forthcoming or is lying.

How do you go about seeking (and finding) a negotiator, mediator, or fact-finder?

___You look for a negotiator, mediator, or fact-finder to help you settle a negotiation or dispute by consulting:

  • The Yellow Pages.
  • The Internet.
  • Federal, state, and local public ADR programs.
  • The court system.
  • Community mediation programs.
  • University law schools.
  • The bar association.
  • The American Arbitration Association and other professional associations.
  • Individual professionals.
  • Word of mouth.

___You persuade the other party to enter into negotiation, mediation, or fact-finding by presenting the positive aspects of the process:

  • Mutual benefit
  • Low cost
  • Saving of time and trouble
  • The opportunity to craft your own agreement
  • The advantages over the alternatives

___You demonstrate good faith by fully sharing with the other party the choosing of an individual mediator or fact-finder and the structuring of the process.

___You persuade an authority to order or recommend ADR by:

  • Filing a formal complaint.
  • Seeking enforcement of existing laws and regulations.
  • Pointing out the consequences of the failure to settle the dispute or issue in question.
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mloewenstein Wed, 12/12/2012 - 14:11
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Section 16. Initiating Legal Action
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Main Section
mloewenstein Wed, 12/12/2012 - 14:13

Black-and-white image of a gavel.

Imagine that a local fair-housing coalition receives repeated reports that Black and Latino prospective homebuyers are being told that homes are unavailable in a particular neighborhood while similarly situated white buyers are shown properties there.

The coalition conducts carefully designed fair-housing testing and finds a consistent pattern of different treatment based on race.

The organization first considers available complaint, administrative, enforcement, and resolution processes.

If those processes do not provide an adequate remedy – or if immediate court action is necessary to protect people's rights – the people affected and the organization may consult qualified legal counsel about possible litigation.

Legal action can sometimes protect rights, stop harmful practices, obtain compensation, clarify legal obligations, or produce broader changes.

It can also involve significant cost, time, uncertainty, and organizational resources.

This section explains how advocates can think about litigation responsibly and work with qualified legal professionals when court action may be appropriate.

Before you start

Legal action is not always the first step – or the last step

Negotiation, mediation, administrative complaints, regulatory enforcement, or other processes may resolve a problem without litigation.

However, do not assume that every possible alternative must be exhausted before consulting a lawyer or going to court.

Prompt legal action may be important when:

  • A filing deadline is approaching
  • Irreparable harm may occur
  • Evidence may be lost or destroyed
  • A temporary restraining order or preliminary injunction may be necessary
  • A person's safety or legal rights require immediate protection
  • A law specifically provides a judicial remedy
  • Filing is necessary to preserve a claim

Consulting a lawyer early does not mean that you must file a lawsuit.

Early legal advice can help you understand deadlines, preserve evidence, evaluate alternatives, and avoid unintentionally giving up rights.

Obtain qualified legal advice

Complex or high-stakes litigation usually requires qualified legal counsel.

Individuals may represent themselves in many types of cases, and courts provide resources for people who proceed without an attorney.

However, litigation can involve complicated questions of:

  • Jurisdiction
  • Standing
  • Filing deadlines
  • Evidence
  • Pleading requirements
  • Discovery
  • Injunctive relief
  • Appeals
  • Settlement

Organizations may also face rules requiring them to appear through licensed counsel.

General advocacy guidance is not a substitute for legal advice about a particular case.

What is legal action?

The phrase “legal action” can describe several ways of using legal processes to protect or enforce rights.

This section focuses primarily on civil litigation – lawsuits brought in court by individuals, organizations, businesses, government entities, or other parties.

Legal advocacy may also involve:

  • Administrative complaints
  • Agency enforcement proceedings
  • Appeals
  • Petitions for judicial review
  • Demand letters
  • Negotiated settlements
  • Other legally recognized remedies

Civil and criminal proceedings are different

Civil cases

In a civil lawsuit, a plaintiff asks a court to provide a legal remedy for an alleged injury or violation of rights.

Depending on the law and circumstances, a plaintiff may seek:

  • Compensatory damages
  • Statutory damages
  • Punitive damages when legally available
  • An injunction
  • Declaratory relief
  • Specific performance
  • Restoration of property or benefits
  • Attorney's fees or costs when authorized
  • Another remedy permitted by law

Civil litigation should not be described simply as a way to “punish” another party.

Courts provide remedies authorized by the applicable law.

Criminal cases

Criminal prosecution is generally brought by the government rather than by a private advocacy organization or individual.

At the federal level, criminal cases are prosecuted on behalf of the United States by U.S. Attorneys and other federal prosecutors.

State and local prosecutions may be handled by officials whose titles vary by jurisdiction, such as:

  • District attorney
  • County prosecutor
  • State's attorney
  • Attorney general
  • Another authorized prosecutor

If you believe a crime has occurred, the usual role of an advocate is to report relevant information to the appropriate law-enforcement or prosecutorial authority.

The prosecutor then determines whether criminal charges are appropriate under the applicable law and evidence.

Do not use possible criminal prosecution merely as negotiating leverage

Do not threaten someone with criminal prosecution simply to pressure them into providing a civil settlement or other advantage.

If criminal conduct may have occurred, discuss appropriate reporting and communication with qualified counsel.

Some basic legal terms

In a typical civil lawsuit:

  • The plaintiff is the party bringing the claim.
  • The defendant is the party against whom the claim is brought.
  • A complaint is the document that generally begins a civil lawsuit and states the plaintiff's claims and requested relief.
  • Damages are monetary remedies available in some cases.
  • An injunction is a court order directing a party to do or stop doing something.
  • Declaratory relief asks a court to determine the parties' legal rights or obligations.
  • A settlement is an agreement resolving some or all of a dispute without a final trial judgment.

In criminal proceedings, an indictment is a formal accusation returned by a grand jury.

Criminal charging procedures differ between federal and state systems, and not every criminal case begins with an indictment.

Understand the court system

The United States has federal and state court systems.

Federal courts

The principal federal court structure includes:

  • U.S. district courts, which are the primary federal trial courts
  • U.S. courts of appeals
  • The U.S. Supreme Court

The federal judiciary also includes bankruptcy courts and specialized courts that handle particular categories of disputes.

State courts

Each state establishes its own court structure.

State systems commonly include trial courts and a court of last resort, and many states also have intermediate appellate courts or specialized courts.

Names, jurisdiction, procedures, and appeal routes vary.

Do not assume that every federal and state system has the same four levels.

Jurisdiction and venue matter

Before a court can decide a case, it must have legal authority over the dispute and the parties.

Important questions may include:

  • Does this court have subject-matter jurisdiction?
  • Does it have personal jurisdiction over the defendant?
  • Is venue proper?
  • Does federal or state law apply?
  • Could the case be removed from state to federal court?
  • Are administrative remedies required before filing?

These questions can be complicated and should be evaluated with qualified counsel.

Do not describe selecting a court primarily as finding the judge, state, or appellate circuit most sympathetic to your side.

What outcomes can civil litigation provide?

Monetary relief

Depending on the claim, monetary relief may compensate for:

  • Financial losses
  • Lost wages
  • Property damage
  • Medical costs
  • Other legally recognized injuries

Some laws also authorize statutory or punitive damages under particular circumstances.

Injunctive relief

An injunction may require someone to take an action or prohibit particular conduct.

Depending on the circumstances, a party may seek:

  • A temporary restraining order
  • A preliminary injunction while litigation proceeds
  • A permanent injunction as part of final relief

Emergency relief has specific legal requirements.

The availability and standards depend on the jurisdiction and claim.

Declaratory relief

A court may be asked to determine the parties' legal rights or obligations even when money damages are not the primary goal.

Settlement

Parties may resolve a civil case through settlement.

A settlement may address:

  • Money
  • Policy changes
  • Corrective action
  • Future conduct
  • Monitoring
  • Confidentiality where lawful and appropriate
  • Other negotiated terms

Settlement should be evaluated according to the client's interests and legal options, not simply according to a predetermined minimum dollar amount.

When might legal action be appropriate?

There is no universal rule that litigation should occur only after every other tactic has failed.

Legal action may be appropriate when:

  • A significant legal right has been violated
  • People are experiencing serious or continuing harm
  • Irreversible harm may occur without prompt court intervention
  • A person or organization needs an injunction
  • Compensation or another legal remedy is warranted
  • Administrative or informal processes have failed
  • Another party refuses to comply with an applicable legal obligation
  • A filing deadline requires action
  • Judicial interpretation of a law is necessary
  • A broader pattern of unlawful conduct may justify systemic relief

Emergency situations

Some actions cannot meaningfully be undone after they occur.

Examples might include:

  • Destruction of an irreplaceable resource
  • Disclosure of protected information
  • Immediate loss of legally protected services
  • Continuing discriminatory conduct
  • Other imminent and potentially irreparable injury

In those situations, consult counsel promptly about available emergency remedies.

Legal action can have broader effects

Some cases may clarify the meaning of a law or establish precedent that affects future cases.

However, litigation should not be initiated primarily to:

  • Keep another organization “off balance”
  • Embarrass an opponent
  • Increase financial pressure for its own sake
  • Generate publicity
  • Burden a defendant

The litigation strategy should be tied to legitimate legal claims and remedies.

Why might you decide not to litigate?

Cost

Litigation can involve:

  • Attorney's fees
  • Filing fees
  • Expert witnesses
  • Depositions
  • Investigation
  • Discovery costs
  • Staff time
  • Appeals

Costs vary widely according to the case.

Some laws allow a prevailing party to recover attorney's fees, but such provisions are claim-specific.

Time

Litigation may take months or years.

Appeals or complicated discovery can extend the process further.

Uncertainty

A strong factual or moral case does not guarantee a favorable legal judgment.

The result may depend on:

  • The applicable law
  • Admissible evidence
  • Procedural requirements
  • Jurisdiction
  • Standing
  • Available remedies
  • Judicial interpretation

Discovery and public exposure

Litigation may require parties to exchange relevant documents, electronic records, testimony, and other information through discovery.

Some information may become part of a public court record.

Discuss confidentiality, discovery obligations, preservation requirements, and public-record risks with counsel before filing.

Do not describe litigation as an inevitable contest in which lawyers search for personal “skeletons” or embarrassing private behavior.

Effects on relationships and organizational work

Litigation may increase conflict or make future cooperation more difficult.

It may also consume staff time that would otherwise support:

  • Programs
  • Organizing
  • Research
  • Legislative advocacy
  • Community engagement

Consider those costs without allowing the desire to preserve relationships to prevent necessary action against serious harm.

Precedent

An important case may create precedent that affects similar disputes.

A loss can also produce an unfavorable legal ruling.

Discuss the broader legal implications with counsel when precedent is an important part of the strategy.

How do you prepare for possible legal action?

Seek legal advice early

Look for an attorney with relevant experience in the subject matter and legal process involved.

Possible sources include:

  • State or local bar referral services
  • Legal-aid organizations
  • Public-interest law organizations
  • Law-school clinics
  • Attorneys referred by trusted organizations or professionals
  • Lawyers with experience in similar cases

Interview potential counsel when practical.

Ask about:

  • Relevant experience
  • Potential claims
  • Likely defenses
  • Deadlines
  • Possible remedies
  • Litigation risks
  • Fees and costs
  • Communication expectations
  • Settlement authority

Consider fee arrangements

Depending on the claim and lawyer, representation may involve:

  • Hourly fees
  • Flat fees for particular services
  • Contingency fees where permitted
  • Pro bono representation
  • Legal-aid representation
  • Limited-scope representation where permitted

Understand the fee agreement before representation begins.

Identify deadlines immediately

Legal claims often have statutes of limitation or other filing deadlines.

Administrative complaints may have separate deadlines that affect later litigation.

Do not delay legal consultation while completing every other advocacy strategy.

Preserve evidence

Relevant evidence may include:

  • Emails
  • Text messages
  • Photographs
  • Videos
  • Contracts
  • Policies
  • Public records
  • Financial records
  • Witness information
  • Electronic files and metadata

Once litigation is reasonably anticipated, legal duties concerning preservation of relevant information may apply.

Obtain counsel's guidance before deleting, altering, or reorganizing potentially relevant records.

Establish what happened

Create an accurate chronology.

Distinguish:

  • What you personally observed
  • What documents establish
  • What witnesses reported
  • What you infer
  • What remains uncertain

Do not exaggerate evidence because you believe doing so will strengthen the case.

Determine what remedy you want

Ask what successful legal action should accomplish.

The answer might include:

  • Stop ongoing conduct
  • Prevent imminent harm
  • Restore a benefit or service
  • Compensate people who were harmed
  • Change a discriminatory practice
  • Require compliance with a contract or statute
  • Obtain a declaration of legal rights
  • Establish monitoring or corrective requirements

Standing

A person or organization cannot necessarily sue simply because it believes unlawful or harmful conduct occurred.

Standing rules determine whether a particular plaintiff is legally entitled to bring a particular claim.

In federal court, standing generally requires a plaintiff to establish:

  • A concrete and particularized actual or imminent injury
  • A sufficient connection between that injury and the defendant's challenged conduct
  • A likelihood that the requested judicial relief would redress the injury

Organizational and representational standing raise additional questions.

State standing rules may differ.

Consult counsel rather than assuming that only the person who directly purchased a product or personally experienced the conduct can ever have standing.

Class actions

A class action allows representative plaintiffs to pursue claims on behalf of a larger group when the applicable legal requirements are satisfied.

It is not simply a strategic choice available whenever many people have experienced similar harm.

In federal court, class certification is governed by Rule 23 of the Federal Rules of Civil Procedure.

Among other requirements, the court considers issues involving:

  • Numerosity
  • Common questions of law or fact
  • Typicality of the representatives' claims
  • Adequacy of representation
  • The applicable type of class action

State class-action rules may differ.

Do not pursue a class action primarily because it will:

  • Attract more publicity
  • Impose a larger financial burden on the defendant
  • Increase political pressure

The question is whether class treatment is legally available and appropriate for the claims and people involved.

Determine where the case can legally be filed

Choosing a court can involve complex questions of:

  • Federal or state jurisdiction
  • Personal jurisdiction
  • Venue
  • Removal
  • Choice of law
  • Available remedies
  • Appellate review

Your lawyer can determine what lawful choices exist and what consequences follow from each.

Avoid framing the decision as simply searching for the most politically sympathetic court.

Understand the other party's position

Work with counsel to identify:

  • Likely legal defenses
  • Competing factual interpretations
  • Evidence that may weaken your claim
  • Procedural arguments
  • Alternative explanations
  • Settlement interests

Do not investigate opposing parties unlawfully or encourage harassment, deception, unauthorized access, or other misconduct.

Tell your lawyer relevant unfavorable information

Your lawyer needs accurate information, including facts that may complicate your case.

Do not hide documents or relevant information because you believe they are embarrassing or harmful.

Your attorney can help determine:

  • Whether the information is legally relevant
  • Whether it may be discoverable
  • How it affects litigation strategy
  • Whether it changes the strength of the case

Consider settlement and alternative dispute resolution

Filing a lawsuit does not necessarily mean that every issue must be decided at trial.

Parties may continue negotiating or use mediation and other dispute-resolution processes while litigation is pending.

When evaluating settlement, consider:

  • The legal strength of the claims and defenses
  • The requested remedies
  • Risk and uncertainty
  • Time
  • Cost
  • Enforceability
  • Effects on people directly involved
  • Whether nonmonetary changes are important
  • Whether confidentiality terms are appropriate

The decision whether to accept a settlement ultimately belongs to the client, informed by legal advice.

Plan for the effect on your organization

Litigation may become a substantial organizational responsibility.

Decide:

  • Who will communicate with counsel
  • Who has authority to make litigation and settlement decisions
  • How records will be preserved
  • How staff time will be managed
  • How expenses will be monitored
  • How confidential information will be protected
  • How public communications will be handled

Communicate publicly with care

A pending lawsuit may receive public attention.

Coordinate important public statements with counsel when appropriate.

Distinguish:

  • Allegations
  • Evidence
  • Court findings
  • Settlement terms
  • Your organization's policy position

Do not describe allegations as proven facts before they have been established.

Evaluate the strategy throughout the case

Litigation strategy can change as evidence, law, resources, and circumstances change.

Periodically ask:

  • Does the lawsuit still advance the intended legal goal?
  • Has new evidence changed the case?
  • Has another remedy become available?
  • Is settlement now appropriate?
  • Are people directly affected still being represented appropriately?
  • Are the costs proportionate to the likely benefits?
  • What happens if we win?
  • What happens if we lose?

In Summary

Litigation can be an important tool for protecting rights, stopping harmful conduct, obtaining compensation, clarifying legal obligations, and producing systemic change.

It can also be expensive, time-consuming, uncertain, and demanding.

Do not assume that litigation must always be the last possible step.

Filing deadlines, imminent harm, evidence preservation, or the need for emergency relief may require early legal consultation or court action.

At the same time, consider negotiation, mediation, administrative remedies, regulatory enforcement, and other alternatives when they can protect the relevant interests effectively.

Understand the difference between civil litigation and criminal prosecution.

Private parties can bring civil claims when the law permits, while criminal charges generally are brought by government prosecutors.

Identify the remedies you need rather than treating litigation primarily as a way to punish, embarrass, burden, or politically pressure another party.

Obtain qualified legal advice about deadlines, standing, jurisdiction, venue, evidence, remedies, and procedural requirements.

Preserve relevant evidence and give your lawyer an accurate account of both favorable and unfavorable facts.

A class action is available only when the applicable certification requirements are satisfied; it is not simply a larger or more powerful version of an ordinary lawsuit.

Understand that state and federal court structures and procedures differ.

Evaluate settlement and alternative dispute resolution throughout the process rather than assuming that filing requires taking every issue to trial.

Finally, treat litigation as a legal process for obtaining authorized remedies – not as an advocacy tactic designed primarily to keep opponents off balance or increase pressure.

When a viable legal claim, appropriate plaintiff, suitable remedy, and sound strategy come together, legal action can be an important part of protecting people, communities, and the public interest.

Resources

Online Resources

The number of Internet sites relating to the law and legal issues is enormous. We've tried to provide a few that contain both general and specific information, and that can lead you to other sites as you need them:

Action Resources – When directed to this page, a variety of links are available, and there is a section specific to taking legal action with related resources.

Columbia Law School Library Online Resources houses a variety of documents and information related to initiating legal action.

An explanation of the lawsuit process.

Gallagher Law Library from the University of Washington School of Law provides a free law library online that offers a variety of legal resources.  

All about grand juries from the University of Dayton Law School. 

Free Legal Web Resources is a service provided by Emory University Law School, and it is organized by subject.

FindLaw. Articles, guides, and other information on a broad range of legal issues.

How to Research a Legal Problem is a guide intended for non-lawyers, and it offers information for a person with a legal problem to find legal rules that can resolve or prevent conflict.

The Legal Advocacy Fund seeks to challenge gender discrimination in higher education and the workplace; this website provides resources for legal case support and legal referrals.

The Lectric Law Library. An irreverent and useful site, including a legal dictionary with definitions of thousands of legal terms, articles, and other material on hundreds of legal topics.

The Legal Information Institute at Cornell Law School. One of the best legal information sites on the web, including all US state laws and all federal laws.

Martindale-Hubbell, including the Martindale-Hubbell Law Directory.

 

Examples
mloewenstein Wed, 12/12/2012 - 14:14

The Southern Poverty Law Center

Founded in 1971 by attorneys Morris Dees and Joe Levin, the Southern Poverty Law Center (SPLC) has been in the forefront of using the law to advance civil rights and fight racism and intolerance. In addition to filing - and winning - a number of important civil rights suits, the Center has been a pioneer in using the civil lawsuit as a means to disable hate groups.
 
By filing "wrongful death" suits against organizations like the Ku Klux Klan, the Center has been able to strip these organizations of their assets, and thereby destroy their effectiveness. In cases where a hate organization may not have been directly involved in a murder or act of violence, the Center has been able to show that it nonetheless was involved in the act by its advocacy of violence to those who actually committed it. The hate organizations have therefore been forced to pay damages to victims or their families. The Center doesn't stop at the courthouse door, however; it researches the organizations' assets so they can be seized, even if they've been cleverly hidden by accounting practices or transfers to sympathizers.
 
A case in point is one that played out in Portland, Oregon. In 1988, three young skinheads - members of a group called East Side White Pride - used a baseball bat to beat an Ethiopian student to death. The three were caught and convicted - that was the easy part. The important fact for SPLC, however, was that East Side White Pride was affiliated with a much larger and more powerful group called the White Aryan Resistance (WAR), based in California.
 
Tom Metzger, WAR's leader, trained young racists in techniques of violence and incitement, and then sent them out to other areas to train others in their turn. The Center's staff felt that they could make a significant contribution to curbing racist violence - as well as providing some justice to the family of the murder victim - by putting WAR out of business.
 
One of the three youths convicted in the case had, in fact, at 16 been recruited and trained by John Metzger, Tom Metzger's son and the leader of WAR Youth, and then dispatched to Portland to make contact with East Side White Pride. SPLC was even able to obtain the letter of introduction he brought from WAR to ease his acceptance into the Portland group. Another of the killers - the one who actually swung the bat - called Tom Metzger from jail after his arrest. There was enough evidence to pursue the Metzgers and WAR for their responsibility in the crime.
 
Using Oregon's existing wrongful death statute, the Center sued WAR on behalf of the murdered student's family. SPLC was able to demonstrate that, even though the Metzgers were 1,500 miles away at the time of the murder, and didn't know it was being committed, they nonetheless shared in responsibility for it as a result of their urging and training the ringleader to commit this sort of violent, hate-inspired act. By careful detective work, and by gaining the help of the ringleader, who gave evidence against his former mentors, The Center obtained a $12.5 million settlement for the Ethiopian student's family, and effectively put WAR out of business.
 
Morris Dees and Ellen Bowden, in an article about the lawsuit published on the SPLC website explain the point of this kind of legal action:
 
"Our goal in the Portland case and similar lawsuits has been to hold the leaders of hate groups responsible for the violent acts of their members. First, we aim to bankrupt the organizations or individuals responsible for hate crimes. Second, we seek to separate the footsoldiers from the leaders, whose combined charisma and intelligence make them less replaceable. Through these means, we hope not only to put hate groups themselves out of business, but to stop their leaders from encouraging so many youths to perpetrate hate violence."
Checklist
mloewenstein Wed, 12/12/2012 - 14:14

Legal Action

___Your group has met and determined that taking this legal action is your last resort.

___You have retained the right attorney.

___You determine whether you have a case.

___You have decided whether a class action suit is appropriate, both for the situation and for achieving your goals.

___You have determined that your legal action is a ____criminal lawsuit or a ____civil lawsuit, by deciding what you want to get out of the lawsuit.

___You decide where to file suit, and whether to use the state or federal courts (if you have choices in any of these areas).

___If you want to file a criminal action, you have taken your evidence to the police, the FBI, or the prosecutor's office.

___If a criminal lawsuit you have worked with a state or federal prosecutor who has decided to pursue the lawsuit.

___If a civil suit, your group has decided to file suite against other parties (who may be either private or public entities).

___Your group has, with advice from your attorney, filed suit for money or other payment for injury caused by the defendant.

___In a civil case, you have decided to not pursue money or other payments, but instead seek an injunction, an apology, or some action on the part of the defendant.

___You do your research, so you can counter opposition arguments.

___You anticipate whatever the other side may throw at you.

___You make allowances for having this legal action in your life for a long period.

Why would you - and why wouldn't you - initiate legal action?

You initiate legal action because:

___The other party refuses to deal with you at all.

___You've tried negotiation and/or mediation, and found that the other party wouldn't deal with you in good faith.

___You want a judge to order mediation, fact-finding, or arbitration to resolve an issue.

___The other party has made it clear that legal action is the only course it will accept.

___You know or believe that the other party is about to initiate legal action against you.

___The other party is doing, or about to do, something so harmful that you have to act quickly and pointedly.

___Taking legal action is part of a larger strategy to keep the opposition off balance while you work to get a law passed that will make your suit unnecessary.

___If you win, you may set a legal precedent that helps your cause over the long term.

You hesitate to take legal action because:

___It's expensive.

___It's time-consuming.

___It can be extremely unpleasant.

___It can destroy current or potential relationships.

___The effort you put into the lawsuit may take away from your other work as an advocate.

___There's no guarantee that, after all the expenditure of money, time, good will, reputation, etc., you'll win.

___If you lose, you may set a legal precedent that hurts your cause over the long term.

Tools
Anonymous (not verified) Fri, 03/28/2014 - 11:16

Tool #1: More on criminal and civil law

Criminal law includes felonies and misdemeanors.

Felony. A felony is a serious crime, usually defined as punishable by one year or more in prison. Felonies include such violent crimes as murder, armed robbery, and rape, and also some non-violent crimes - embezzlement, burglary, drug dealing, etc. The fact that the possible penalty for a felony is a year or more in jail doesn't mean that someone convicted has to receive that sentence. Actual punishment for a felony can vary from the maximum sentence - which, for a first-degree murder conviction in some states or the federal system, could be death - to probation, community service, restitution (repayment, either in money or some other form), or some other alternative to jail.
Misdemeanor. A misdemeanor is a less serious crime, punishable by a short jail term and/or a fine, restitution, community service, probation, or another alternative to jail time. Misdemeanors are usually non-violent - although being involved in a bar brawl or street fight may be classed as a misdemeanor - and include such actions as drug possession, drunk driving, and shoplifting.

In federal cases, and in many states, the prosecutor must bring any serious criminal case first to a Grand Jury to determine whether there is enough evidence to bring an indictment. Federal and most state grand juries are chosen from the same pool of jurors - usually registered voters and/or holders of drivers' licenses - as trial juries. A grand jury, however, meets over a longer period of time (6 months to as long as 36 months for a federal grand jury) than a trial jury, and may do its own investigation as well as hearing witnesses and considering evidence.

The federal government and 23 states (Alabama, Alaska, Delaware, Florida, Kentucky, Louisiana, Maine, Massachusetts, Minnesota, Mississippi, Missouri, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and West Virginia), as well as the District of Columbia have to present serious felonies to the grand jury for possible indictment. In 25 other states, prosecutors have various options, one of which is to seek a grand jury indictment. In the final two states, Connecticut and Pennsylvania, grand juries no longer indict, but are only investigative.

Civil law.

Any jury or judge has to make judgments - that's what they're there for. However, the judgments in criminal and civil trials are very different. In a criminal trial, the law is clearly spelled out, and the jury or judge has to decide whether the government has shown "beyond a reasonable doubt" that the defendant has actually violated the law. This may often be a difficult decision to make, but the lines around it are cleanly drawn.

In a civil action, the judgments are of a different nature. First, the jury or judge has to decide - by considering the evidence and testimony - which of the parties is telling the truth (or something closer to the truth), and whether there has actually been an injury to one of the parties. If there has been, then the judgment shifts to deciding on a reasonable compensation for that injury.

This last can open a huge can of worms. Juries angered by the callous behavior of a defendant - or simply angered by the apparent general attitude of large corporations or government agencies - may award huge amounts in damages. Juries and judges may also find that there has been injury, but that it isn't worth any money damages to speak of. You sometimes hear of cases in which the winner is awarded a dollar, or perhaps attorney's fees (which can amount to a large sum if the case has been a long one). Either type of judgment can lead to years of appeals and a big win...for the lawyers.

In short, while all trials are, in some sense, crapshoots, with juries and even judges often influenced by factors other than the law and the facts of the case, civil trials are even more so. This is one of the reasons that the Community Tool Box advises that you exercise extreme caution before deciding to file a lawsuit.

Perhaps the most common outcome of all in a civil suit is that its outcome is not determined as the result of a trial. Even if it goes to the point where a trial is going on, attorneys on both sides are generally negotiating behind the scenes, trying to come to some agreement before the judge or jury beats them to it. The vast majority of civil suits are settled out of court by an agreement negotiated between the parties.

Judge or jury?
The defendant in a civil or criminal action usually has the right to refuse (waive her right to) a jury trial. Defendants in civil suits may do this because they feel a jury will be more likely than a judge to favor an underdog plaintiff, or to be emotionally swayed, rather than attending to the facts of the case. In a criminal case, a defendant who's accused of a particularly nasty crime might feel, again, that a jury will be more emotionally affected by the case than a judge will. Only the defendant has this choice, because US law gives the accused both the benefit of the doubt and the right to be tried by a jury of peers.

Tool #2: The court system

Federal courts. The federal court system has three levels, as well as three special courts.

  • The Supreme Court of the United States decides Constitutional issues, and handles cases between or among states, and between or among states and the federal government. It is the "court of last resort," i.e., the highest court of appeals, for any case involving a Constitutional question or a matter of federal law.
  • The 12 Circuit Courts, or Courts of Appeals, cover the 50 states, Puerto Rico, the Virgin Islands, Guam, and the Northern Marianas. They do not decide cases, but hear appeals on questions of the Constitution and of federal law. There is also a 13th Federal Circuit, which has nationwide jurisdiction to hear appeals in special cases, including patent law and cases from the Courts of International Trade and Federal Claims (see below).
  • The 94 Federal District Courts, covering the same geographical area as the Circuit Courts, are the trial courts of the federal system. They hear all serious felony cases dealing with violations of federal law, as well as civil cases with more than $75,000 at stake where the parties are citizens of different states or US citizens and foreign governments. They also try cases where Constitutional issues are raised, and have jurisdiction in matters of maritime law.
  • Special courts include Bankruptcy Court (the federal government has jurisdiction over all bankruptcies); the Court of International Trade, which has jurisdiction over international trade and customs issues; and the Court of Federal Claims, which handles trials and some appeals for all claims - money damages and others - against the federal government.

State courts. The court system of each state deals with the laws and constitutional issues of that state. While there is considerable variation in state court systems, the general structure in most cases provides three or four levels of courts:

  • State Supreme Court. The court of last resort on appeals involving state law and the state constitution. In some states, the Supreme Court is the only appeals court, with all other state courts being trial courts.
  • Appeals Court. In states that have an Appeals Court, it functions similarly to the federal Circuit Courts, hearing appeals from the trial courts on issues of law and state constitutionality.
  • General jurisdiction trial courts (District Courts). These courts, located, as you might guess, in different districts around the state so as to be accessible to citizens in all areas, try most civil and criminal cases. In some states, there are two levels of general trial courts, with one handling only the more serious cases.
PowerPoint
mloewenstein Wed, 12/12/2012 - 14:14
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 17. Organizing a Boycott
mloewenstein Wed, 12/12/2012 - 14:15
Main Section
mloewenstein Wed, 12/12/2012 - 14:16

Black-and-white image of a person's hand held out to signal stop.

What is a boycott?

A boycott is an organized effort in which people voluntarily stop or reduce purchasing, using, or otherwise economically supporting a product, business, organization, or other target in order to express a concern and seek a specific change.

Boycotts may address issues involving:

  • Working conditions
  • Civil or human rights
  • Environmental practices
  • Discrimination
  • Consumer protection
  • Animal welfare
  • Corporate or institutional policies
  • Other community concerns

A boycott generally works by showing that a meaningful number of people are willing to change their economic behavior because of a particular concern.

Depending on the circumstances, the resulting effects may include:

  • Reduced sales or participation
  • Increased public attention
  • Greater scrutiny of a policy or practice
  • Dialogue with the organization involved
  • Changes in organizational policy or practice

The goal should be clearly identified before the boycott begins.

Boycotts have played important roles in social movements

Boycotts have been used in movements for civil rights, worker rights, consumer protection, environmental protection, and other forms of social change.

For example, the Montgomery Bus Boycott began after Rosa Parks was arrested in 1955 for refusing to give up her seat under Montgomery's segregated bus system.

Parks was not simply a tired passenger who made a spontaneous decision. She was an experienced civil-rights activist and NAACP member, and Black organizers in Montgomery had been challenging segregation before her arrest.

The boycott lasted 381 days and accompanied the legal challenge that ultimately resulted in the desegregation of Montgomery's buses.

Different forms of boycott

Consumer boycott

A consumer boycott asks people not to purchase particular goods or services.

For example, consumers might decide not to purchase products from a company until it changes a labor, environmental, or business practice.

Targeted product boycott

Sometimes the boycott focuses on a particular product rather than every activity of the organization that produces it.

A narrower boycott may make sense when the concern applies only to:

  • One product
  • One supplier
  • One location
  • One practice

Secondary or third-party boycott

A boycott may sometimes ask people to stop doing business with another organization because that organization buys from, sells for, or otherwise maintains a relationship with the primary target.

The legal rules governing this type of activity can be complicated.

In the United States, federal labor law restricts certain secondary conduct by labor organizations in labor disputes.

That does not mean that every consumer campaign involving a third party is automatically illegal.

If a proposed boycott involves:

  • A labor organization
  • Picketing a neutral employer
  • Encouraging employees of another employer to stop working
  • Coordinated commercial restraints
  • Other legally complicated conduct

obtain qualified legal advice about the specific activity rather than relying on a general statement that secondary boycotts are either always legal or always illegal.

A strike is different from a consumer boycott

A strike generally involves employees collectively withholding their labor.

Strikes and consumer boycotts may sometimes occur together, but they involve different rights, participants, laws, and procedures.

Why organize a boycott?

A boycott may be useful when people want to use voluntary economic choices to communicate a concern and seek a specific response.

To seek a change in policy or practice

A boycott may ask an organization to:

  • Change a workplace practice
  • Correct discriminatory conduct
  • Improve environmental practices
  • Change sourcing or supply-chain practices
  • Improve consumer protections
  • Meet a previously stated commitment
  • Take another specific corrective action

To express values through economic choices

People may decide that they do not want their spending to support a particular product, practice, or organization.

A boycott can give people an organized way to act on that decision together.

To increase public understanding of an issue

A boycott may draw attention to a concern that has received limited public attention.

Publicity should support understanding of:

  • What the problem is
  • What evidence supports the concern
  • What change is being requested
  • What would cause the boycott to end

Generating negative publicity should not itself be the goal.

Do not make destruction the objective

A boycott may create serious financial consequences.

Those consequences should be considered carefully, particularly when they may affect:

  • Workers
  • Franchisees
  • Small suppliers
  • Contractors
  • Local communities
  • Other people who were not responsible for the disputed practice

Do not treat forcing an organization out of business as the ordinary purpose of a boycott.

Define the corrective action you are seeking and consider whether the boycott is proportionate to that goal.

When should you consider a boycott?

There is no universal rule that a boycott must always be the last possible advocacy tactic.

Whether it is appropriate depends on:

  • The seriousness of the problem
  • Whether harm is ongoing
  • Whether the organization has been informed of the concern
  • Whether meaningful corrective action is occurring
  • Whether other processes are available
  • The likely effectiveness of a boycott
  • Possible unintended consequences
  • Legal considerations

Direct communication may be useful first

In many situations, it may be useful to contact the organization before beginning a boycott.

Explain:

  • The concern
  • The evidence
  • The requested change
  • A reasonable opportunity to respond when circumstances allow

Direct engagement is not always required.

Immediate public action may be appropriate when serious harm is occurring, previous engagement has failed, or delay would create significant risks.

Consider other people who may be affected

Ask:

  • Could workers lose income?
  • Could locally owned franchises be affected differently from corporate headquarters?
  • Could small suppliers or community organizations experience unintended harm?
  • Are the people most affected by the disputed practice involved in deciding whether a boycott is appropriate?

Consider organizational capacity

A boycott may require substantial:

  • Research
  • Communication
  • Coalition coordination
  • Public education
  • Monitoring
  • Negotiation

Determine whether your organization can sustain the effort without neglecting other important work.

Understand the legal environment

Peaceful political boycotts can involve protected speech, association, assembly, and petition.

At the same time, particular boycott tactics may be governed by:

  • Labor law
  • Antitrust law
  • Contract law
  • Defamation law
  • Trespass and property rules
  • Picketing regulations
  • Other federal, state, or local law

Do not assume that every tactic described as a boycott has the same legal status.

Obtain qualified legal advice when the campaign involves significant legal or financial risk.

How do you organize a boycott?

Set a clear and realistic goal

Define exactly what you want the target organization to do.

A good demand is specific enough that both organizers and the organization can determine whether it has been met.

For example:

We are asking the company to publish a corrective-action plan, adopt the identified workplace-safety standards, and begin independent compliance reporting by January 1.

is clearer than:

Treat workers better.

Decide what would end or modify the boycott

Determine in advance:

  • Which changes are essential
  • Which changes are negotiable
  • What evidence of compliance would be sufficient
  • Whether partial progress would justify narrowing or suspending the boycott
  • Who has authority to make those decisions for the campaign

Do not rely on unsupported rules claiming that a fixed percentage of consumers must participate for a boycott to succeed.

Economic impact varies by industry, target, market share, customer behavior, duration, and many other factors.

Do the research

Before asking other people to change their purchasing behavior, understand:

  • What the organization is alleged to have done
  • What evidence supports the claim
  • Whether the practice is ongoing
  • What the organization says in response
  • Which products, brands, subsidiaries, or locations are actually connected to the issue
  • What corrective action is possible
  • What alternatives consumers have

Use reliable sources

Evaluate sources according to:

  • Evidence
  • Expertise
  • Transparency
  • Methodology
  • Currency
  • Independence or relevant conflicts of interest

Do not decide whether a source is credible merely from whether it is commonly associated with a particular political ideology.

Correct mistakes promptly

If an important claim turns out to be inaccurate:

  • Correct it publicly
  • Update campaign materials
  • Reconsider the boycott if the correction changes the underlying case

Build meaningful collaboration

Other organizations may bring:

  • Direct experience with the issue
  • Technical expertise
  • Community relationships
  • Language access
  • Worker or consumer perspectives
  • Communications capacity

Collaborate because participants share a genuine concern, not simply because another organization has a large membership that can increase economic pressure.

Center people directly affected

When a boycott concerns working conditions, discrimination, environmental harm, or another impact on a particular community, involve people directly affected in decisions about:

  • The goals
  • The demands
  • The target
  • The timing
  • The acceptable resolution

Do not organize economic pressure supposedly on behalf of a community while excluding that community from the strategy.

Notify the organization when appropriate

If advance notice is appropriate, communicate clearly and professionally.

The communication may explain:

  • Who is raising the concern
  • What conduct or policy is at issue
  • What evidence supports the concern
  • What corrective action is requested
  • When the boycott is expected to begin
  • What would cause organizers to suspend or end it

Use the appropriate contact

Send the communication to the office with authority to address the issue.

Depending on the situation, this may be:

  • Executive leadership
  • Customer relations
  • Human resources
  • Compliance
  • Sustainability staff
  • A board
  • Another responsible department

Do not assume that the most senior executive must always be the sole or primary recipient.

Do not use prestige as leverage

The communication should come from the person or organization actually responsible for the campaign.

Do not place the letter on the stationery of a more famous or powerful supporter merely to create an impression of greater influence.

Explain the boycott publicly

People deciding whether to participate should be able to understand:

  • What happened
  • What evidence is available
  • What organization or product is being boycotted
  • What change is requested
  • What participation involves
  • What would cause the boycott to end

Communication methods may include:

  • Websites
  • Social media
  • Email
  • Community meetings
  • News organizations
  • Public statements
  • Flyers or posters
  • Lawful demonstrations or picketing

Use channels appropriate to the community and the campaign.

Keep public claims accurate

Strong criticism can be appropriate.

However, distinguish:

  • Documented facts
  • Allegations
  • Interpretations
  • Predictions
  • Values or policy judgments

Do not exaggerate allegations because stronger language may generate more attention.

Offer practical alternatives

Participation is easier when people know what they can do instead.

Depending on the boycott, alternatives may include:

  • Comparable products
  • Other stores or service providers
  • Reusable alternatives
  • Community-based options
  • Doing without a nonessential product

Research alternatives too

Do not recommend an alternative organization simply because it is not the boycott target.

Determine whether the alternative has similar problems relevant to the boycott's goals.

Be transparent when no clearly preferable alternative exists.

Participation should be voluntary

Ask people to participate based on the evidence and goals of the boycott.

Do not:

  • Harass people who continue purchasing from the target
  • Threaten participants or nonparticipants
  • Shame individuals publicly
  • Misrepresent who supports the boycott
  • Interfere unlawfully with access to a business

People should remain free to evaluate the issue and make their own purchasing choices.

Monitor the boycott

Establish measures that help determine whether the strategy is useful.

These may include:

  • Whether the organization has responded
  • Whether policy or practice has changed
  • Whether agreed corrective steps have been completed
  • Participation levels
  • Economic effects where reliable data are available
  • Unintended effects on workers or communities
  • Whether public understanding has improved

Do not assume that criticism or resistance from the target proves that the boycott is working.

Evaluate actual evidence of progress.

Respond to meaningful change

If the organization takes corrective action:

  • Verify what changed
  • Compare the change with the campaign's stated goals
  • Communicate the development accurately
  • Decide whether to narrow, suspend, or end the boycott

Acknowledge genuine progress when it occurs.

Do not describe an organization as having “caved in” simply because it negotiated or changed course.

Likewise, do not declare the problem solved solely for favorable publicity if important commitments remain unmet.

Know when to reassess or end the boycott

Persistence may be necessary, but “be relentless” should not mean continuing indefinitely regardless of evidence.

Periodically ask:

  • Is the underlying problem still occurring?
  • Is the boycott producing meaningful progress?
  • Has new information changed our understanding?
  • Are unintended harms outweighing likely benefits?
  • Are the people directly affected still supportive of the strategy?
  • Would another advocacy method now be more effective?

Ending an ineffective boycott is not necessarily a failure.

It may reflect responsible reassessment of strategy and resources.

Another option: Supporting organizations whose practices you value

People may also choose to direct their spending toward organizations whose practices they support.

This is sometimes called a “buycott.”

Supportive purchasing may help:

  • Reward improved practices
  • Strengthen local or mission-aligned businesses
  • Demonstrate consumer demand for particular standards

Apply the same research standards used for a boycott.

Do not recommend a company solely because of one favorable policy without considering whether claims about its practices are accurate.

In Summary

A boycott is a form of voluntary collective economic action in which people withhold purchases or other support to express a concern and seek change.

Boycotts have played important roles in civil-rights, labor, consumer, environmental, and other movements.

They should not be framed primarily as economic warfare, punishment, or an effort to destroy the target.

Begin by identifying the problem, the responsible organization or product, and the specific change you are requesting.

Research the issue carefully and distinguish verified facts from allegations, interpretations, and predictions.

Involve people directly affected by the disputed policy or practice.

Consider possible unintended effects on workers, suppliers, franchisees, and communities.

Understand the legal rules that apply to the particular type of boycott.

In the United States, labor-law restrictions on some secondary boycott activity should not be confused with a blanket prohibition on every boycott involving a third party.

When appropriate, communicate the concern and requested corrective action to the organization before the boycott begins.

Explain the campaign publicly in clear, accurate language and give people enough information to decide for themselves whether to participate.

Offer practical alternatives when possible.

Participation should remain voluntary and nonviolent.

Monitor actual results instead of assuming that publicity, controversy, or resistance proves success.

When meaningful corrective action occurs, acknowledge it and reassess whether the boycott should continue.

Periodically reconsider the strategy if progress is limited or unintended harm develops.

Finally, the purpose of a boycott is not simply to damage an organization financially.

It is to use coordinated, voluntary economic choices to communicate values, seek accountable change, and give people another way to participate in collective civic action.

Resources

Online  Resource

Boycott Organizer's Guide is an excellent resource for planning a boycott and deciding who to target with the boycott. 

The Quick Start Guide to boycotts provides information specific to starting a consumer boycott.

On Boycotts Organized through the Internet is a study published by Paul Sergius Koku.  In the article, he analyzes use of the internet in boycott organization.

Print Resources

Altman, D., Balcazar, F., Fawcett, S., Seekins, T., & Young, J. (1994). Public health advocacy: Creating community change to improve health. Palo Alto, CA: Stanford Center for Research in Disease Prevention.

Avner, M., & Smucker, B. (2002). The lobbying and advocacy handbook for nonprofit organizations: Shaping public policy at the state and local level. Amherst H. Wilder Foundation. This book offers a clear step-by-step guide to implementing a successful advocacy program at both the state and local levels.

Biklen, D. (1983). Community organizing: Theory and practice. Englewood Cliffs, NJ: Prentice-Hall.

Bobo, K., Kendall, J., Max, S.(1996). Organizing for social change: A manual for activists in the 1990s. Minneapolis, MN: Seven Locks Press.

Kahn, S. (1982). Organizing. New York, NY: McGraw-Hill.

Miller, A. (1992, July). Do Boycotts Work? Newsweek, 58-61.

Shragge, E. (2013). Activism and Social Change: Lessons for Community Organizing. University of Toronto Press, Higher Education Division; 2nd Edition. This book discusses community organizing in a post-9/11 context, and includes a discussion of national and transnational organizing efforts.

Sen, R. (2003). Stir it up: Lessons in community organizing and advocacy. Jossey-Bass; 1st Edition. In this book, Sen goes step-by-step through the process of building and mobilizing a community and implementing key strategies to affect social change.  Using case studies to illustrate advocacy practices, Sen provides tools to help groups tailor his model for their own organizational needs.

Milkman, R. J., & Narro, V. (2010). Working for Justice: The L.A. Model of Organizing and Advocacy. ILR Press. Working for Justice provides eleven case studies of recent low-wage worker organizing campaigns in Los Angeles.  This information was acquired through interviews, access to documents, and participant observation.

 

Examples
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Example #1: Betty Patton, Recycling Advocates

Boycott of PVC in Portland, Oregon
 
In this interview, Ms. Patton talks to the Community Tool Box about a successful boycott by members of her organization, Recycling Advocates, against companies that used packaging containing polyvinyl chloride (PVC). We thank Ms. Patton for sharing her time and expertise.
 
CTB: Tell us about your group and its experience with boycotts.
 
BP: Recycling Advocates is an all-volunteer organization; a grassroots kind of thing that has about 130 members. We do exactly what our name implies: we advocate recycling as well as waste prevention. Part of the instigation for this PVC boycott was the fact that we were just beginning recycling plastic bottles in the region, and PVC was a huge contaminant. We realized, for the most part, that PVC didn't need to be out there.
A few of our members were interested in [organizing a boycott]. So we got them together and we got some ideas about why we would do it and how we would go about it. We decided that there are three basic steps to a boycott. One is to educate the public on why we need to do this. The second is to give them specific actions to take. The third is to inform the manufacturers of what our actions are.
First off, we decided to target four of the major grocery chains in our area, and we sent volunteers out to each of them to canvass the grocery store shelves and see what was actually packaged in PVC. We got product names as well as sizes of containers, and we wrote all of these companies saying, "You've got a good product, but we don't like your packaging. Is it possible to change that? We see that there are other competitors who are [also] doing a good product, but aren't using PVC."
We had a press conference and [used] a lot of visuals; mountains of plastic bottles showing that one PVC bottle in this whole mountain ruined the recyclability of the entire mountain. We also showed that here are multiple products that are comparable, and only one is packaged in PVC. That means that manufacturers can use other things.
Then we got volunteers to stand out in front of grocery stores (we got permission, of course, to stand out front of grocery stores) with sandwich boards and hand out literature; do some face-to-face talking with consumers, getting them to start considering the packaging of a product, not just the brand or the functionality. [The volunteers were] handing out prearranged post cards to get them to write to companies. This went on for a month.
So we wrote all of these companies. We heard back from some of them saying that they are considering changing, or that they are probably going to change. We instantly put that word out in our newsletter. We wrote the company letters saying, "Hey, great community action. Thanks for being such good corporate citizens."
Then we were able to get some more press when we got good feedback from various companies. Ralston-Purina decided to not package their Deli Cat cat food in PVC anymore--they went to a natural HDPE which is much more recyclable.
We immediately wrote them a letter and said, "great deal, thanks a lot" and then talked about it in a press conference and got the local plastic recycler to say, "hey, that really helps our process a lot; thanks." So we got as much free advertising as we could.
 
CTB: After you had a positive response from one of the companies, you would have another press conference?
 
BP: If we could, yes; that wasn't always the case. But we would definitely write it up in our newsletter and send some information to local newspaper columnists that might be on our side and at least put a little blurb in the paper about it.
We just kept sending out information, and we tried to keep it extremely positive. So that was the nice thing about it. Yeah, we're concerned about the packaging, but, boy, there are some companies out there making progress and doing the right thing, and that positive part of it went as an example to those companies who weren't doing it right. We would write these other companies back and say, "Hey, we've got a new convert, you know, how 'bout you?"
 
CTB: Were these national corporations you wrote?
 
BP: Yes, yes.
 
CTB: So your local effort actually did make a national impact.
 
BP: Yes. We were surprised at how much impact just a few letters, postcards, or phone calls could make. And that was kind of fun. But I think the most important thing for our boycott was the fact that not only did we educate the local populace about it, but we made sure that that information got directly back to the manufacturer.
We sent to all of the companies all of the literature that we were passing out to people, and told them we were concerned about PVC.
 
CTB: So, how long has the boycott been going on now?
 
BP: It started in April of '94. We inventory the groceries every year, and put out a new list in our newsletter and to any other people who are interested. We're listed in the Boycott Quarterly, and we send out information to anyone who writes from there. So it's still active, and we encourage anybody and everybody either in our organization or within our sphere of influence to write us or call us, and tell us about any product changes that they see on the shelf, good or bad.
 
CTB: How many changes have you seen since the boycott began?
 
BP: Well Ralston-Purina, Helene Curtis; Proctor and Gamble, believe it or not, did made some changes in some of their lines. We were surprised at that. Another company whose headquarters is local has decided to remove PVC from their products, Nike. We've been working with them pretty heavily, so we're hoping that there's some influence there.
I don't think we can take credit for all of it, but I do think that we can at least take credit for encouraging what might have already been in the process. There's an organization that has a much larger sphere of influence than we do, Greenpeace. And they have been working on PVC also. So that educational avenue is helping our boycott.
 
CTB: For a group who has never done a boycott before, and who would like to try to start one, what advice would you give them?
 
BP: Don't think too small. Use every avenue you can for getting the word out. Doing your research is important because we need to be able to say, "these are the reasons why polyvinyl chloride is bad." We need to be able to answer all levels of questions, from the chemists as well as from the consumer.
 
For more information, contact: Recycling Advocates--32 NE 44th Ave., Portland, OR 97213-2301, (503)230-9513.
 

Example #2: A sample letter to be sent to a company being boycotted

                                                                         Lara Wilkinson, J.D.
                                                                         Coalition for Justice
                                                                         1234 Main Street
                                                                         Overland, Missouri 63114
 
Michael Barge, CEO
Clothes for Less Corporation
5678 Elm Street
Overland, Missouri, 63114
 
January 31, 2000
 
Mr. Barge,
 
I am writing you on behalf of the Coalition for Justice to inform you that our Coalition intends to begin a boycott against your stores on February 21 of this year, due to your company's continuing policies of racial discrimination.
 
During the past two years, we have watched and documented a consistent policy of discrimination that occurs against African-Americans who choose to shop in your stores. They are consistently followed by security and are forced to show additional identification when purchasing an item. Neither of these occurrences happens with your other customers. We are outraged. Unless there is an immediate change in policy, we will follow through with this boycott.
 
As you know, we have attempted to negotiate with representatives from your store in the past six months without success. Therefore, we feel we have no recourse but to follow this path. We are being joined in our efforts by the following organizations:
  • The National Association for the Advancement of Colored People
  • The Simply Equal Coalition
  • The St. Louis Interfaith Council
  • The National Organization for Women
  • The Student Government of University of Missouri-St. Louis
  • The American Civil Liberties Union
  • And, of course, we fully expect the support of individuals of conscience in Overland and throughout the St. Louis metropolitan area. We intend to maintain the boycott until such a time as you acquiesce to treat all people with dignity within your stores, or until our efforts force their closing.
 
If you wish to negotiate with the Coalition for Justice, please contact me immediately at (314) 555-1234. If an agreement has not been reached by February 21, the boycott will proceed as planned.
 
Sincerely,
 
 
Lara Wilkinson, J.D.
President, Coalition for Justice
 
Cc: Jerilyn Van der Tuig, Director of Personnel
 

Example #3: The Buycott Project

 
This article, written by Laura Brown, was taken from the 7/17/97 web issue of Atlanta's Southern Voice newspaper. It is reprinted here with permission from the editor.
 
"Buycott" project identifies gay-friendly businesses
 
A new program by the Georgia Equality Project will help consumers and potential employees identify businesses that do not discriminate based on sexual orientation.
 
Volunteers for the "Buycott Project" will survey companies ranging from small "mom and pop stores" to large national corporations about their non-discrimination practices and publish results of the surveys in a widely-distributed handbook, said Cindy Abel, GEP executive director.
 
"Our goal is to have 100 local names and then put out the first edition of the Buycott Project handbook for Georgia, followed by monthly and quarterly updates," she said.
 
GEP will also distribute stickers that businesses can display to show support for "fairness and equality" and small cards customers can leave behind to show their "conscious choice" to patronize stores listed in the guide, Abel said.
 
While many large companies publish their employment practices, volunteers will ask small businesses without written non-discrimination policies to sign a card stating they treat customers and employees "equally and fairly, regardless of race, gender, age, religion, disability status, sexual orientation or identity, national origin, and marital status."
 
Abel said the project will help educate businesses about the discrimination lesbians and gays face, and can "ultimately help legislative debates by providing a way of supplying candidates with documentation of their constituents' and businesses' support for fairness."
 
The survey card also gives businesses the opportunity to request diversity training or help from GEP in developing non-discrimination policies.
 
"From the standpoint of employers, [having these policies] lets employees know you value their skills, training, and other qualities related to how they perform in the workplace more than other qualities which aren't related," Abel said. "Productivity itself is enhanced because all of your employees' energy can be focused on their job, not on keeping a secret."
 
"This is an opportunity for the gay community to show its strength by directing business to those that don't discriminate based on sexual orientation in services or employment," said Don George, volunteer Buycott Project chair.
 
GEP introduced the Buycott Project at its quarterly Town Hall Meeting in June and is currently seeking additional volunteers. Though initially scheduled for July 16, special volunteer training for the program will be held August 5 from 7-9 p.m. at the Atlanta Lambda Center.
 
Checklist
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___You understand the two ways boycotts work -- by creating negative publicity and threatening to hurt an organization's bottom line.

___You know the difference between a primary and a secondary boycott.

You know the basic ways a boycott can be used:

___As an end in itself.

___To destroy an individual or corporation.

___As a bargaining chip.

You know the advantages of organizing a boycott:

___Achieving success by forcing an individual or business to change their policies.

___Letting people put their money where their values are.

___Bringing a lot of attention to you and your cause.

___Making other organizations rethink their policies.

___You have exhausted your other more gentle options and are turning to a boycott as a last resort.

You have taken extra time to answer the following questions:

___Could the boycott alienate any of my current supporters?

___Could legal action be taken against my organization because of this boycott?

___Am I willing to put in the time and effort required to make this endeavor successful?

___You have come up with goals that are clear and realistic.

___You have a good understanding of what makes a boycott effective.

___Solid facts and trusted sources have been used in your research.

___All of the groups you want to boycott have been identified.

___You have made partnerships with other groups who share your opinions.

__The perpetrators have been informed of your intentions, preferably through a letter.

The letter to your perpetrators has met the following criteria:

___It is clear and professional in tone, without being overtly threatening.

___It has been written on agency letterhead.

___Information has been included about other groups collaborating on the boycott.

___The who, what, and when of your boycott have been clearly stated.

___It has been sent two weeks prior to the date listed for your boycott to begin.

___It has been signed by the head of your group or groups.

__It has been checked and rechecked for spelling and grammatical mistakes.

___It has been sent to the CEO or President of the organization, as well as any other personnel directly involved with the issue.

___You have run your ideas by your friends and colleagues to make sure they make sense, and have also invited and encouraged them to join your efforts.

___You have held a press conference to let the rest of the community know about your efforts, and their benefits in joining.

You have examined other sections of the Toolbox for additional information on boycott strategies, such as:

___Organizing Public Demonstrations, Chapter 33, Section 14.

___Writing Letters to the Editor: Chapter 33, Section 2.

___Using Paid Advertising: Chapter 6, Section 9.

___Creating Posters and Fliers: Chapter 6, Section 11.

___Arranging a Press Conference: Chapter 6, Section 8.

___Communications to Promote Interest: Chapter 6.

You have made efforts to explain why you are sponsoring the boycott, and have included in your explanations:

___Solid reasoning.

___Updated information.

___Simple explanations.

___You have offered alternatives to whatever you are boycotting, and have made the boycott easy to participate in.

___You have praised the boycotted organizations publicly following any of their attempts to meet your demands.

___You have kept at your boycott over time, and celebrated your smaller landmark victories.

PowerPoint
mloewenstein Wed, 12/12/2012 - 14:18
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 18. Organizing a Strike
mloewenstein Wed, 12/12/2012 - 14:19
Main Section
mloewenstein Wed, 12/12/2012 - 14:19
  • What is a strike?

  • Why would you want to organize a strike?

  •  

    • What is a strike?

    • Why might workers consider a strike?

    • What legal questions should workers consider?

    • How do you prepare for a strike?

    • How do you organize lawful picketing and communication?

    • How do you support workers during a strike?

    • How do negotiations continue during a strike?

    In 1877, workers on the Baltimore and Ohio Railroad responded to repeated wage reductions by stopping work.

    The resulting Great Railroad Strike spread across several states and is often described as the first major nationwide labor strike in the United States.

    The conflict also involved violence, government intervention, military force, and substantial loss of life and property.

    The history of the strike illustrates both the collective power of workers and the serious risks that can accompany large labor disputes.

    Strikes continue to be an important form of worker action, but their legal status, consequences, and procedures depend on the workers involved, the reason for the strike, applicable labor law, collective-bargaining agreements, and the conduct of participants.

    What is a strike?

    A strike is a coordinated refusal by workers to perform their jobs in connection with a workplace dispute or collective demand.

    Workers may strike over issues such as:

    • Wages
    • Benefits
    • Scheduling
    • Staffing
    • Health and safety
    • Working conditions
    • Job security
    • Collective-bargaining rights
    • Alleged unfair labor practices

    Strikes are often associated with labor unions, but some workers who are not represented by a union may also have rights to engage in protected concerted activity under applicable labor law.

    Not every work stoppage has the same legal protection

    In the United States, whether a strike is legally protected can depend on:

    • Which workers are involved
    • Which labor law applies
    • The purpose of the strike
    • The timing of the strike
    • A collective-bargaining agreement
    • Required notice procedures
    • Conduct during the strike

    Do not assume that a strike is protected simply because workers are acting together.

    Workers and organizations considering a strike should obtain current information from their union, labor organization, labor agency, or qualified labor counsel.

    Why might workers consider a strike?

    Workers may consider a strike when they believe other forms of bargaining or workplace advocacy have not resolved an important dispute.

    A strike can:

    • Demonstrate that workers consider an issue serious
    • Affect an employer's operations
    • Create pressure for renewed bargaining
    • Draw public attention to workplace concerns
    • Strengthen participation and solidarity among workers
    • Create an opportunity to negotiate different employment terms

    These possible effects are not guaranteed.

    A strike can also result in:

    • Lost wages
    • Loss or interruption of benefits
    • Employment consequences
    • Replacement of some workers where legally permitted
    • Legal disputes
    • Financial hardship for workers and families
    • Strain within a bargaining unit or organization
    • Effects on customers, patients, students, or the broader community

    A strike should therefore be considered according to its likely benefits, risks, legal status, worker support, available resources, and alternatives.

    What legal questions should workers consider?

    Labor law is highly dependent on jurisdiction, industry, worker status, contracts, and the facts of the dispute.

    General advocacy guidance cannot determine whether a particular strike will be protected.

    Determine which labor law applies

    The National Labor Relations Act applies to many private-sector workers, but it does not cover every worker.

    Workers who may be governed by different legal systems include:

    • Federal employees
    • State and local government employees
    • Agricultural workers
    • Domestic workers
    • Independent contractors
    • Supervisors
    • Railroad and airline employees covered by the Railway Labor Act

    State and local public-sector labor laws differ significantly.

    Some public employees face restrictions or prohibitions on striking.

    Federal employees are prohibited by federal law from participating in a strike against the federal government.

    Understand the reason for the strike

    Federal labor law distinguishes among different types of strikes.

    For covered private-sector workers, an economic strike may involve demands concerning wages, hours, benefits, or other working conditions.

    An unfair-labor-practice strike may involve a protest against an employer's alleged unfair labor practice.

    These categories can affect reinstatement rights and other legal consequences.

    Understand replacement and reinstatement rules

    Do not promise workers that participation in a strike automatically guarantees that they will immediately return to the same job afterward.

    Under federal law applicable to covered private-sector employees:

    • Workers participating in protected unfair-labor-practice strikes generally have stronger reinstatement rights.
    • Economic strikers generally remain employees but may, under some circumstances, be permanently replaced.
    • Workers participating in an unlawful or unprotected strike may lose reinstatement rights and may face discipline or discharge.

    The details can be legally complex.

    Review the collective-bargaining agreement

    A collective-bargaining agreement may contain:

    • No-strike provisions
    • Grievance procedures
    • Arbitration provisions
    • Notice requirements
    • Rules governing bargaining during the contract term

    A work stoppage that violates an enforceable no-strike obligation may not receive the same legal protection as another strike.

    Check notice requirements

    Certain strikes may be subject to statutory or contractual notice requirements.

    Requirements can differ according to the industry, type of bargaining relationship, and reason for the strike.

    Verify all applicable deadlines before setting a strike date.

    Conduct matters

    Workers may lose legal protection for serious misconduct.

    Avoid:

    • Violence
    • Threats of violence
    • Property destruction
    • Physically blocking people from entering or leaving a workplace
    • Other conduct prohibited by applicable law or court order

    Lawful picketing can be protected, but the purpose, location, timing, and conduct of picketing can affect its legal status.

    How do you prepare for a strike?

    Follow union and organizational procedures

    If workers are represented by a union, review:

    • The union constitution or bylaws
    • Strike-authorization procedures
    • Membership-vote requirements
    • National, international, or parent-union requirements
    • Collective-bargaining obligations
    • Applicable labor law

    Do not assume that local leadership can independently call a strike.

    Make worker participation meaningful

    Workers who may lose wages, benefits, or employment opportunities should understand the likely consequences before a strike begins.

    Provide clear information about:

    • The dispute
    • The bargaining history
    • The proposed demands
    • Legal advice received
    • Financial support available
    • Possible employment consequences
    • How major strike decisions will be made

    Avoid pressuring workers to participate through threats, intimidation, or misleading claims about their legal rights.

    Establish clear decision-making responsibilities

    A strike may require responsibility for:

    • Overall coordination
    • Bargaining
    • Legal issues
    • Picketing
    • Worker communication
    • Public communication
    • Financial assistance
    • Safety
    • Recordkeeping

    These responsibilities may be handled by separate committees or by a smaller coordinating group depending on the size of the organization.

    What matters is that authority and responsibilities are clear.

    Maintain records

    Keep accurate records of:

    • Membership decisions
    • Bargaining proposals
    • Communications with the employer
    • Legal guidance
    • Financial decisions
    • Picket schedules
    • Significant incidents
    • Agreements reached

    Protect confidential bargaining, personnel, legal, and personal information appropriately.

    Define the bargaining objectives

    Be clear about:

    • What workers are requesting
    • Why those changes are important
    • What evidence supports them
    • Which issues are priorities
    • Where compromise may be possible
    • What would constitute an acceptable settlement

    Demands may concern wages, staffing, benefits, safety, scheduling, disciplinary procedures, job security, or other employment terms.

    Do not automatically include a guarantee that no striking worker can experience any employment consequence unless that guarantee has actually been negotiated and is legally enforceable.

    Negotiate before and during a strike

    A strike is generally connected to a bargaining dispute, and bargaining may continue before, during, and after a work stoppage.

    Negotiators should:

    • Understand the bargaining objectives
    • Have authority defined by the workers or organization
    • Communicate developments accurately
    • Consider employer proposals seriously
    • Identify areas of possible agreement
    • Avoid making commitments beyond their authority

    Depending on the dispute, mediation, arbitration, or another labor-relations process may be available or required.

    Use current labor-relations resources rather than relying on an outdated directory or a fixed list of books.

    How do you organize lawful picketing?

    Picketing is a visible form of communication associated with many strikes, but it is subject to legal limitations.

    Before picketing:

    • Review applicable labor law
    • Review local rules concerning public space
    • Review any court orders
    • Determine where participants may lawfully stand
    • Establish safety procedures
    • Train picket captains or coordinators

    Focus on safety and legality rather than appearance

    The purpose of a picket schedule should be to maintain an orderly, sustainable, and effective presence.

    Do not determine staffing simply because a small group will look unimpressive on television.

    Do not obstruct access

    Participants should not physically prevent workers, customers, vendors, or other authorized people from entering or leaving the site.

    Serious misconduct can affect legal protections and create safety risks.

    Establish conduct expectations

    Expectations may include:

    • No violence
    • No threats
    • No harassment
    • No property damage
    • No intoxication while participating
    • Compliance with lawful safety instructions
    • Prompt reporting of significant incidents

    Document events responsibly

    Organizations may document public strike activity when lawful and useful for:

    • Safety
    • Incident records
    • Legal review
    • Accurate public communication

    Follow applicable privacy, recording, workplace, and property laws.

    Documentation should not be used to intimidate workers who choose not to participate.

    Respect workers' choices

    Workers may have different legal rights and obligations concerning strike participation.

    Do not use threats, coercion, or harassment to make workers join a picket line or punish them for declining.

    Communicate with workers throughout the dispute

    Workers need accurate and timely information about:

    • Bargaining developments
    • Changes in proposals
    • Strike schedules
    • Legal developments
    • Financial assistance
    • Meetings and votes
    • Settlement proposals

    Communication methods may include:

    • Email
    • Text messaging
    • Secure messaging platforms
    • Member meetings
    • Websites
    • Printed materials

    Consider language access, disability access, privacy, and workers who may not have reliable digital access.

    Communicate accurately with the public

    A strike may attract public and news-media attention.

    Public communication should explain:

    • What the dispute concerns
    • What workers are requesting
    • Relevant bargaining history
    • How the dispute may affect the community
    • Any significant developments

    Avoid treating communication primarily as an effort to portray workers as more sympathetic than the employer.

    Correct misinformation when necessary, but distinguish:

    • Verified facts
    • Bargaining positions
    • Allegations
    • Predictions
    • Opinions

    News organizations should be treated as independent sources of public information, not as extensions of the strike organization.

    How do you support workers financially?

    Workers may lose income during a strike, so financial preparation can be essential.

    Depending on resources and applicable rules, support may include:

    • A strike fund
    • Emergency financial assistance
    • Food assistance
    • Transportation assistance
    • Referrals to community resources
    • Information about health coverage
    • Information about public benefits for which workers may independently be eligible

    Do not guarantee public-benefit eligibility

    Eligibility for Medicaid, food assistance, unemployment benefits, or other programs depends on current law and individual circumstances.

    Direct workers to current official eligibility information or qualified benefits assistance rather than assuming striking workers will qualify.

    Protect sensitive financial information

    If a union or organization operates an assistance fund, establish clear procedures for:

    • Eligibility
    • Applications
    • Confidentiality
    • Approval
    • Recordkeeping
    • Financial oversight

    Develop a realistic budget

    Possible costs may include:

    • Legal services
    • Communication materials
    • Meeting space
    • Transportation
    • Financial assistance
    • Administrative expenses
    • Safety supplies
    • Other strike-support costs

    Do not assume that arrests, bail, injunction litigation, or other conflict-related expenses are inevitable parts of a strike.

    What about injunctions and court orders?

    Federal law places important limits on federal-court injunctions in labor disputes, but injunction law is complex and includes statutory and judicial exceptions.

    State law, collective-bargaining agreements, industry-specific statutes, alleged misconduct, arbitration obligations, and other circumstances may also affect available court remedies.

    Do not rely on a general statement that employers “cannot get an injunction” or on a fixed timeline for when a court will hold a hearing.

    If an employer, union, agency, or other party seeks a temporary restraining order or injunction:

    • Obtain qualified labor counsel promptly
    • Preserve relevant documents and evidence
    • Follow all court orders
    • Inform participants about any restrictions that affect them
    • Do not encourage participants to violate an order while challenging it

    Reassess the strike as conditions change

    During a strike, periodically review:

    • Worker support
    • Bargaining progress
    • Financial sustainability
    • Legal developments
    • Effects on workers and families
    • Effects on the community
    • Whether priorities have changed

    Continuing a strike simply because it has already begun is not necessarily the best strategy.

    Workers may decide to continue, modify, suspend, or end a strike according to their bargaining process and applicable organizational rules.

    Settlement and return to work

    A settlement should clearly address the issues necessary to end the dispute.

    Depending on the circumstances, this may include:

    • Wages
    • Benefits
    • Staffing or scheduling
    • Safety provisions
    • Contract duration
    • Grievance procedures
    • Return-to-work procedures
    • Reinstatement issues
    • Treatment of replacement workers
    • Outstanding disciplinary or legal issues

    Do not assume that all employment consequences disappear automatically when workers and management reach agreement.

    Review settlement language carefully with appropriate union representatives and legal counsel.

    Other forms of workplace collective action

    Workers have used many forms of collective workplace action throughout labor history.

    However, tactics should not be presented as interchangeable or automatically protected.

    Sit-down strikes

    A sit-down strike in which employees occupy the employer's workplace while refusing to work is not protected under current federal labor law applicable to covered private-sector employees.

    It should not be recommended as a routine alternative to a conventional strike.

    Partial, intermittent, or slowdown activity

    Certain partial strikes, slowdowns, and intermittent work stoppages may not receive protection under federal labor law.

    Workers should obtain current labor-law advice before considering such tactics.

    Coordinated sick leave

    Workers should not be advised to falsely report illness or misuse sick leave as a substitute for a legally prohibited strike.

    Such conduct may violate employment policies, collective-bargaining agreements, public-sector labor laws, or other requirements.

    The legal consequences depend on the workers and jurisdiction involved.

    Other concerted activity

    Depending on the workplace and applicable law, workers may have other lawful ways to act together regarding employment conditions.

    These may include:

    • Group complaints
    • Petitions
    • Workplace meetings
    • Grievances
    • Public testimony
    • Protected picketing
    • Regulatory complaints
    • Other protected concerted activity

    Determine the legal status of a particular tactic before recommending it.

    In Summary

    A strike is a coordinated work stoppage used by workers in connection with workplace demands or disputes.

    Strikes can significantly affect bargaining, but they can also create serious legal, employment, financial, and community consequences.

    The legal right to strike is not identical for every worker.

    Determine which labor law applies, review collective-bargaining obligations, check required notice procedures, and obtain qualified guidance before beginning a strike.

    Do not promise workers that participation automatically protects them from replacement, discipline, or other employment consequences.

    Under federal law applicable to many private-sector workers, economic strikers and unfair-labor-practice strikers can have different reinstatement rights.

    Public-sector, railroad, airline, agricultural, domestic, supervisory, independent-contractor, and other workers may be governed by different rules.

    Establish clear objectives and decision-making procedures before a work stoppage begins.

    Make sure workers understand the dispute, the risks, the available financial support, and how important decisions will be made.

    Continue bargaining when appropriate and consider mediation or other dispute-resolution processes when available.

    If picketing occurs, keep it peaceful, lawful, safe, and free from threats, violence, property damage, or obstruction.

    Communicate accurately with workers and the public.

    Plan for the financial impact on workers and families and provide benefits information based on current eligibility rules.

    Obtain legal counsel promptly if an injunction, temporary restraining order, or other court process arises.

    Do not recommend sit-down strikes, slowdowns, intermittent strikes, or coordinated misuse of sick leave without understanding their legal status.

    Reassess the strike as bargaining, worker support, finances, and legal conditions change.

    Finally, a strike should not be framed simply as a way to “force” an employer to surrender or to “bring the opposition to its senses.”

    It is a serious form of collective workplace action whose purpose is to advance workers' employment interests through lawful collective pressure and bargaining.

Resources

Online Resources

Bay Area Industrial Workers for the World. (1998). How to fire your boss: A workers' guide to direct action.

Employee Rights is a PDF provided by the United States government, and it offers information on legal rights surrounding unionization and participation in a strike.

How Chicago Teachers Got Organized to Strike is an article published on October 19, 2012 by Norine Gutekanst. 

198 Methods of Nonviolent Action is a resource provided by A Force More Powerful that lists 198 different methods of nonviolent action.

Organizing a Strike for Better Working Conditions is an article by Survival in Sight that discusses using strikes as an effective tool in the workplace. 

Print Resources

Brecher, J. (1997). Strike! Cambridge, MA: South End Press.

Chenoweth, E., & Stephan, M. (2012). Why Civil Resistance Works: The Strategic Logic of Nonviolent Conflict. Columbia University Press. Using statistical analysis and case studies Chenoweth and Stephan discuss the factors of different civil resistance campaigns that cause some to succeed and others to fail.

Roberts, A., & Ash, T. (2011). Civil Resistance and Power Politics: The Experience of Non-Violent Action from Gandhi to the Present. Oxford University Press. Civil resistance is an inadequately understood feature of world politics, and Roberts and Ash identify and discuss peace struggle as a key phenomenon in international relations. 

Rothman, J., Erlich, J. L., & Tropman, J. E. (1995). Strategies of Community Intervention. Fifth edition. Itasca, IL: F.E. Peacock Publishers, Inc.

Milkman, R., Bloom, J., & Narro, V. (2010). Working for Justice: The L.A. Model of Organizing and Advocacy. ILR Press. Working for Justice provides eleven case studies of recent low-wage worker organizing campaigns in Los Angeles.  This information was acquired through interviews, access to documents, and participant observation.

United Electrical, Radio, and Machine Workers of America. (1989). Preparing for and conducting a strike: A UE guide. Fourth edition. Pittsburgh, PA: UE Publishing.

Checklist
mloewenstein Wed, 12/12/2012 - 14:20

___You understand what a strike is

___You know why you want to organize and how to negotiate a strike

___You notified the national offices, and made sure you'll be able to update and report throughout the duration of the strike

___You have set up committees to handle the various planning responsibilities for the strike:

  • General strike committee
  • Negotiating committee
  • Picketing committee
  • Publicity committee
  • Financial/fundraising committee

___You came up with a budget including all strike expenses

___You made a list of demands including:

  • What you want
  • Why you are threatening to strike
  • Why you want what you want
  • A guarantee that striking workers will not suffer any negative consequences

___You have negotiated as much as you can before picketing

If negotiations fail...

___You got your picketers out

___You have negotiated further with management until you reach a mutual conclusion

PowerPoint
mloewenstein Wed, 12/12/2012 - 14:20
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A PowerPoint presentation summarizing the major points in the section.
Section 19. Using Social Media for Digital Advocacy
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Main Section
mloewenstein Wed, 12/12/2012 - 14:30

Diverse young adults using laptops and digital devices.

Social media and other digital tools can help advocacy organizations inform people, listen to communities, coordinate participation, and make it easier for people to take action.

Effective digital advocacy begins with the same questions as other forms of advocacy:

  • What are you trying to accomplish?
  • Who needs to receive or contribute information?
  • What action, if any, are you asking people to take?
  • Which communication channels are appropriate for those people?
  • How will you know whether the effort is useful?

Do not begin with the assumption that your organization needs to be active on every popular platform.

Platforms, algorithms, features, audiences, and online habits change frequently.

Choose digital tools according to your goals, audience, capacity, accessibility needs, privacy requirements, and the type of communication involved.

What is digital advocacy?

Digital advocacy is the use of digital communication tools to inform, listen to, organize, engage, or support people around a public issue or community goal.

Digital advocacy may use:

  • Organizational websites
  • Email
  • Text messaging
  • Social media platforms
  • Video and livestreaming services
  • Messaging or community platforms
  • Online forms
  • Digital newsletters
  • Virtual events
  • Other digital communication tools

Not all digital advocacy tools are social media.

A website, email list, or text-messaging system may serve a different purpose from a public social network.

Strong digital advocacy often combines several channels rather than depending on one commercial platform.

Why use social media for digital advocacy?

Social media may help an organization:

  • Share information quickly
  • Reach people in different locations
  • Listen to questions and community concerns
  • Direct people to reliable information
  • Promote public meetings, hearings, events, or opportunities for participation
  • Share research, stories, and updates
  • Recruit volunteers when appropriate
  • Encourage specific civic or community actions
  • Maintain communication during rapidly changing events
  • Learn which information people are finding useful

Social media also has limitations.

Reach may depend on platform algorithms, advertising systems, account status, user behavior, and other factors outside your control.

Not everyone uses social media, and people who follow an account are not necessarily representative of the wider community.

When might you use social media?

Social media may be useful when the people you want to reach actively use a particular platform and the format supports your communication goal.

Examples include:

  • Sharing a time-sensitive policy update
  • Announcing a public event
  • Directing people to a report or public resource
  • Explaining a complex issue in accessible language
  • Gathering questions or community feedback
  • Recruiting participants for an advocacy activity
  • Sharing public testimony or an organizational statement
  • Correcting significant misinformation about your work or issue

Do not rely on universal posting-time rules

There is no single best time to post or send digital messages for every audience, organization, or platform.

Instead:

  • Review your own engagement data
  • Consider when your intended audience is likely to be available
  • Test different times when useful
  • Account for time zones
  • Consider the urgency of the information

If a message concerns an approaching deadline, hearing, safety issue, or other time-sensitive event, communicating promptly may matter more than optimizing for engagement.

Who should use social media?

Social media is useful only when it fits the organization's goals and the people it is trying to reach.

Different platforms attract different communities, and patterns of use change over time.

Before committing resources to a platform, ask:

  • Are people relevant to this issue actually using it?
  • What types of content work well there?
  • Can we make our content accessible?
  • Do we have enough staff or volunteer capacity to maintain the account?
  • Can we moderate comments or respond to important questions?
  • What privacy or security concerns exist?
  • What happens if the platform changes its rules or becomes unavailable?

An organization may decide that email, text messages, a website, community meetings, print materials, or another communication method serves some audiences better.

How do you use social media for digital advocacy?

Conduct a strategic review

Start with the advocacy objective, not the platform.

Define:

  • The issue
  • The change or outcome you seek
  • The people you need to reach
  • The information they need
  • The action you want them to consider
  • The resources available to your organization
  • How you will evaluate the effort

Avoid adopting a new platform simply because it is receiving attention.

A tool is useful only when it contributes to the larger advocacy goal.

Identify the people you need to reach

Instead of assuming where an audience is online, use current information.

Possible sources include:

  • Your organization's analytics
  • Surveys
  • Community conversations
  • Platform audience information
  • Current research about digital-media use

Avoid treating broad demographic categories as if everyone within them uses the same platforms or communicates in the same way.

Choose your digital channels

You do not necessarily need one social-media platform to function as the center of all digital advocacy.

In many cases, an organization-controlled website, email list, or other channel can serve as the most stable source of information while social platforms help people discover or share that information.

Consider the role of each channel.

For example:

  • A website may host detailed and durable information.
  • Email may provide direct updates to people who have opted in.
  • Text messages may work for short, time-sensitive reminders when recipients have consented to receive them.
  • Social networks may help distribute information and support public conversation.
  • Video platforms may help explain issues visually or share events.

Do not make your organization dependent on one platform

Commercial platforms can change:

  • Algorithms
  • Pricing
  • Moderation rules
  • Account features
  • Application programming interfaces
  • Advertising policies
  • Ownership
  • Availability

Maintain ways to communicate with your community that are not completely dependent on a single platform.

Set meaningful goals and measures

Decide in advance what success would look like.

Useful measures depend on the advocacy goal.

They may include:

  • People reaching an accurate information page
  • Event registrations
  • Public comments submitted
  • Volunteer sign-ups
  • Newsletter subscriptions
  • Completed surveys
  • Downloads of an advocacy resource
  • Questions received from community members
  • Participation by people directly affected
  • Progress toward the underlying policy or community objective

Do not confuse attention with impact

Metrics such as:

  • Followers
  • Views
  • Likes
  • Shares
  • Comments

may help show how content is being distributed, but they do not by themselves show that an advocacy effort changed policy, improved participation, or reached the people who most needed the information.

Connect digital metrics to the larger advocacy objective whenever possible.

Create useful content

Digital advocacy content may include:

  • Issue explanations
  • Policy updates
  • Public records or research
  • Frequently asked questions
  • Event information
  • Personal experiences shared with permission
  • Videos
  • Graphics
  • Calls to action
  • Follow-up information showing what happened

Use plain language

Write for people who may not already understand the issue.

Avoid unnecessary:

  • Jargon
  • Acronyms
  • Technical terminology
  • Insider language

When specialized terms are necessary, explain them.

Be accurate before being fast

Social media rewards rapid communication, but speed should not replace accuracy.

Before publishing important factual claims:

  • Verify the source
  • Check the date
  • Read beyond a headline
  • Confirm whether an announcement is official
  • Distinguish preliminary information from established findings
  • Correct significant errors promptly

If information is uncertain or still developing, say so.

Credit sources

When sharing:

  • Data
  • Research
  • Photographs
  • Graphics
  • Quotes
  • Reporting

identify the source when appropriate and follow applicable copyright, licensing, and platform rules.

Make social-media content accessible

Accessibility should be built into digital advocacy from the beginning.

Depending on the content and platform, accessible practices may include:

  • Adding meaningful alternative text to images
  • Captioning videos
  • Providing transcripts when useful
  • Providing audio description when important visual information is not communicated through narration
  • Using readable color contrast
  • Avoiding flashing or unnecessarily distracting animation
  • Using plain language
  • Capitalizing individual words in multiword hashtags
  • Using emojis and special characters carefully
  • Providing an accessible web version when a platform cannot make the content fully accessible

Do not assume automatically generated captions or image descriptions are always accurate.

Review them when possible.

Respect privacy and consent

Digital advocacy can make personal information widely and permanently visible.

Before posting another person's:

  • Name
  • Photograph
  • Video
  • Personal story
  • Health information
  • Immigration information
  • Housing circumstances
  • Contact information
  • Other identifying information

make sure you have appropriate permission.

Explain how the material may be used and where it may appear.

Do not assume that someone who agreed to tell a story at a private meeting also agreed to have that story posted publicly online.

Be especially careful with children and people facing retaliation risks

Consider whether publishing someone's identity could create:

  • Harassment
  • Employment consequences
  • Immigration concerns
  • Safety risks
  • Stigma
  • Other unwanted exposure

Sometimes the most responsible choice is to share an experience without identifying the person.

Protect organizational accounts

Advocacy accounts can be targets for unauthorized access, impersonation, phishing, or other forms of abuse.

Organizations should establish clear account-security procedures.

Consider:

  • Multifactor authentication
  • Strong credential management
  • Limited administrative access
  • Clear procedures when staff or volunteers leave
  • Recovery contact information
  • Review of third-party social-media management tools
  • An incident-response plan

Avoid sharing one password informally among several staff members or volunteers when a platform provides safer account-management options.

Establish roles and an approval process

Decide:

  • Who may publish content
  • Who responds to messages
  • Who verifies factual claims
  • Who approves high-risk or sensitive posts
  • Who handles account security
  • Who manages emergencies

Not every routine post needs a complicated approval process.

However, statements involving:

  • Serious allegations
  • Legal disputes
  • Personal information
  • Organizational crises
  • Major policy announcements

may require additional review.

Develop a content plan

A content calendar can help coordinate:

  • Key advocacy dates
  • Hearings
  • Meetings
  • Reports
  • Events
  • Calls to action
  • Educational content
  • Follow-up information

Leave enough flexibility to respond to unexpected developments.

Do not rely on a fixed formula stating that a particular percentage of posts must be self-promotional or non-promotional.

Instead, ask whether the content is useful to the people you are trying to serve and whether it supports the advocacy goal.

Ask people to take clear action

When action is appropriate, explain:

  • What is happening
  • Why it matters
  • What action people can take
  • Who should receive the action
  • Any deadline
  • Where people can find more information

Examples may include:

  • Attend a meeting
  • Submit public comments
  • Contact an elected official
  • Complete a community survey
  • Volunteer
  • Register for an event
  • Read and share a public resource

Do not pressure people into actions they do not understand.

Engage rather than simply broadcast

Digital advocacy can involve listening as well as publishing.

Pay attention to:

  • Questions
  • Corrections
  • Community concerns
  • Requests for more information
  • Perspectives that differ from your own
  • Accessibility problems
  • Reports of harassment or misinformation

Respond when doing so is useful and appropriate.

You do not need to answer every comment or engage indefinitely with hostile or repetitive exchanges.

Moderate online spaces responsibly

If your organization manages comments, groups, forums, or other interactive spaces, establish clear rules.

Rules may address:

  • Threats
  • Harassment
  • Hate speech
  • Doxxing or disclosure of personal information
  • Spam
  • Repeated off-topic content
  • Impersonation
  • Other disruptive conduct

Apply moderation policies consistently.

Do not remove legitimate disagreement merely because it is critical of your organization or advocacy position.

Respond to misinformation carefully

Not every inaccurate comment requires a public response.

Consider:

  • How widely the claim is spreading
  • Whether it may cause harm
  • Whether your organization is an appropriate source to correct it
  • Whether responding could unintentionally amplify it

When correcting misinformation:

  • State the accurate information clearly
  • Provide a reliable source
  • Avoid unnecessary personal attacks
  • Correct your own errors using the same standard

Use partnerships transparently

Organizations may collaborate with:

  • Community organizations
  • Researchers
  • Content creators
  • Businesses
  • Public agencies
  • Other partners

When content involves a paid endorsement, gift, sponsorship, or another material relationship, follow applicable disclosure requirements.

People should be able to understand relevant relationships that may affect how they interpret an endorsement or recommendation.

Be thoughtful about automation and artificial intelligence

Digital tools may help organizations:

  • Schedule posts
  • Draft content
  • Summarize information
  • Translate material
  • Generate graphics or other media
  • Analyze engagement

Human review remains important.

Before publishing automated or AI-assisted content:

  • Verify factual claims
  • Check names, dates, statistics, and links
  • Review translations
  • Check accessibility
  • Confirm that images, audio, or video do not create a misleading impression
  • Follow applicable disclosure or platform requirements

Do not use automation to create fake community participation, fictitious testimonials, artificial grassroots support, or misleading engagement.

Manage multiple accounts carefully

Maintaining several accounts can require substantial time.

Before expanding to another platform, ask:

  • Does the audience justify the additional work?
  • Can we publish platform-appropriate content?
  • Can we respond to important messages?
  • Can we secure the account?
  • Can we maintain it over time?

Social-media management tools may help schedule or coordinate content across accounts.

Review the tool's security, privacy, access controls, cost, and current platform compatibility before using it.

Avoid identical automated posting everywhere

Reusing information across platforms can save time, but each platform may have different:

  • Formats
  • Accessibility features
  • Audience expectations
  • Character or media requirements
  • Context

Adapt important content where necessary.

Connect digital and offline advocacy

Digital advocacy works best when it supports the larger advocacy effort rather than functioning as a separate activity.

Connect digital communication with:

  • Public meetings
  • Testimony
  • Community organizing
  • Print materials
  • News-media outreach
  • Research
  • Direct communication with decision-makers
  • Programs and services

At the same time, do not require social-media participation as the only way community members can receive information or take part.

Monitor and evaluate

Review your digital advocacy periodically.

Ask:

  • Are we reaching the people we intended to reach?
  • Are people finding the information useful?
  • Are our calls to action understandable?
  • Is our content accessible?
  • Are we protecting personal information?
  • Are our accounts secure?
  • Are comments or questions identifying concerns we had not considered?
  • Are we accurately representing community views?
  • Are the time and resources devoted to each platform justified?
  • Is digital activity contributing to the underlying advocacy objective?

Change or discontinue practices that are not helping.

A large follower count should not prevent an organization from leaving or reducing activity on a platform that no longer serves its goals.

In Summary

Digital advocacy uses digital communication tools to inform, listen to, organize, engage, and support people around an issue or community goal.

Social media can be an important part of that work, but it is only one part of a larger communication strategy.

Start with the advocacy objective rather than the platform.

Identify the people you need to reach and use current information to determine which communication channels they actually use.

Do not depend entirely on a single commercial social-media platform.

Maintain stable channels, such as an organizational website, email list, or another system appropriate to your work.

Create accurate, useful, accessible content and give people clear information about how they can participate.

Use alt text, captions, plain language, accessible formatting, and other accessibility practices so digital participation does not unnecessarily exclude people with disabilities.

Obtain appropriate permission before sharing identifiable personal stories, photographs, or other sensitive information.

Protect organizational accounts through good credential practices, multifactor authentication, limited administrative access, and an incident-response plan.

Develop clear moderation policies and distinguish legitimate disagreement from harassment, threats, or other harmful conduct.

Verify information before posting it and correct significant errors promptly.

Be transparent about sponsorships, paid partnerships, endorsements, and other relevant relationships.

Use automation and artificial intelligence carefully, with human review for accuracy, accessibility, privacy, and misleading content.

Measure more than followers, likes, and views.

Evaluate whether digital activity is actually increasing useful participation, improving public understanding, or advancing the underlying advocacy goal.

Finally, expect the digital environment to keep changing.

An effective digital advocacy strategy is not tied permanently to one platform, posting formula, or technology.

It is a flexible approach to communicating accurately, accessibly, safely, and meaningfully with the people involved in public and community change.

Resources

Contributors

This section was contributed by Heather Bowen Ray, a social change marketing consultant and technical advisor serving a variety of organizations and agencies. Visit her website The Habits Whisperer for more information. Additional text was supplied by Michele Schlehofer, Chair of the Psychology Department at Salisbury University, in Cumberland, MD.

Online Resources

10 free social media monitoring sites you should try - An overview of ten analytics sites you can use to track your blog or website's traffic.

50 (More) Social Media Tactics for Nonprofits - This session provides 50 beginner-level to intermediate-level tactics to better engage supporters, communicate your mission, and inspire action using the social web.

A YouTube video from the Connecticut Network: Advocacy & the Media - The power of print & broadcast; “do’s & don’ts” for social media advocacy, and some final advice. (5 min.)

Beth’s Blog is a blog written by Beth Kanter, social media for nonprofits expert and author of The Networked Nonprofit: Connecting with Social Media to Drive Change.

Blogging tips for media advocates, from the Berkeley Media Studies Group, shows how blogs can help establish your online identity, build credibility on an issue, share expertise, discover new allies, bring new viewers to your website, and, ultimately, advance your social change goals

Cause Collaborative: Social Media Strategy for Nonprofits - Utilizing your brand within social media to increase awareness. Focusing on 30% of your posts to promote your own organization while keeping the rest of your content focused on your community, partners, and relevant news within your field.

Cause Collaborative: Social Media Strategy for Nonprofits - Determining what is social media worthy; creating an infrastructure that determines what content is appropriate and where it should be published. Featuring Cause Collaborative guest panelists (L to R): Jason Moore, Principal & Creative, Fulcrum Creatives; Lourdes Barroso De Padilla, Executive Director, City Year; Jami Goldstein GCAC, Vice President of Marketing, Communications & Events; Chris Hurtubise, Sr. Director of Marketing & Communications, COSI.

Choosing the Right Tools - A brief overview from e.politics about how to maintain a successful online presence.

Creating a Social Media Policy for Your Nonprofit - In this presentation creating a social media policy for your organization is discussed, including examples from real world policies from nonprofits large and small. They also discuss critical elements you need in your own policy and share with you several resources that can help you on your path to developing a common sense social media policy for your organization.

Facebook for Nonprofits contains tools and tips to help your cause and build your community.

How Nonprofits Can Use Social Media was an article published in the Chronicle of Philanthropy on February 20, 2011 by Maureen West.

Nonprofit Tech For Good is a social and mobile media blog for nonprofits that includes webinar on use of social and mobile technology for the purpose of training nonprofit staff. 

How Nonprofits Use Social Media to Engage with their Communities is an article published on March 13, 2014 in Nonprofit Quarterly that reviews the success of social media usage and discusses practical social media applications for nonprofits. 

How a Small Nonprofit Effectively Used Facebook Ads - This article explores how placing ads on Facebook helps provide a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users.

HOW TO: Curate Nonprofit Videos on YouTube, from Nonprofit Tech for Good, offers steps to create a YouTube Channel, then select and organize videos relevant to your nonprofit’s mission and programs.

Introduction to Social Media for Nonprofits: Select a social media platform - As part of the 2010 Day of Giving on PittsburghGives, The Pittsburgh Foundation has hosted workshops on the basics of social media to assist nonprofit organizations. For those that have been unable to attend, they have created a series of webinars. This is the introductory video to social media.

The Future of Social Activism: How Young Adults Are Supporting Causes, and Why You Should Care from TBWA/Worldwide and Take Part.

Promotion of Advocacy Campaigns Through Social Media is a YouTube video by Janette Toral that was streamed live on September 25, 2013 and answers several important questions regarding use of social media for advocacy.

RadioActive - The Magic Sauce of Social Media, Activism and Social Change is a streaming audio feed from Natalie Kivell.

Search Engine Journal has interesting infographics on the growth of social media worldwide, social media demographics, and basics on social media security.

5 Social Fundraising Alternatives to Facebook Causes - An overview of 5 alternatives to Facebook Causes to help kickstart your fundraising.

A sociologist's adventures in social media land. On her blog, sociologist Deborah Lupton describes how she has used a wide variety of social media platforms to enrich her research, as well as her ability to interact with and receive feedback from readers. The blog post also links to Digital Sociology: An Introduction, a collection of several articles she has written on the subject.

e-Nonprofit Benchmarks Study is an infographic that shows top trends in online messaging, social media, and mobile programs for 2011.

Pew Research Center's Internet and American Life Project - From the Pew Research Center, this website produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.

The Power of Social Media: Connecting for Good - The Case Foundation highlights the ways nonprofits and foundations can use social media and technology to make an impact on our world for good -- online and offline.

Social Media is a site provided by the National Council for Nonprofits, and it offers 30+ resources for various aspects of social media including use of Facebook, Twitter, and YouTube.  

Social Media For Nonprofits is an organization website dedicated to including up-to-date information regarding use of social technology for social media.

Social Media Monitoring -- 5 Tips To Make It Easier (video).

Social Media Strategy for Beginners: Principles of Social Content & To-Dos - From CanadaHelps and BethKanter.org: So you've dipped your toes into social media: you've got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?

Ten Tips for Non-Profits on Facebook - Provides ten simple but effective tips to strengthen your organization's Facebook presence.

The Ultimate TweetDeck Tutorial (video)

Top 5 social media mistakes we see nonprofits making - from Fenton Studios, a social change communications agency.

Top 10 Social Media Mistakes [2009-12-02] - This webinar will discuss some common social media mistakes that others have made so you don't have to.

Using Social Media as a Tool to Complement Advocacy Efforts - This article presents findings from an extensive literature review to serve as a resource for community practitioners on ways to enhance advocacy efforts with social media.

Using Social Networking for Advocacy - From the National Alliance on Mental Illness, this article describes how you can use social media platforms to reach a large audience of existing and potential supporters, inspire public dialogue, and influence key decision makers.

Worksheet: Crafting your media advocacy plan, from the Berkeley Media Studies Group, can help you identify key moments in the political process or opportunities — such as holidays, anniversaries or other key dates — far enough in advance that you can prepare and act effectively.

Mike Kujawski’s Writing a social media strategic engagement plan.

Print Resources

Aaker J. & Smith A. The Dragonfly Effect.

Kanter, B., Fine, A., & Zuckerberg, R. (2010). The Networked Nonprofit: Connecting with Social Media to Drive Change. Jossey-Bass. This book shows nonprofits a new way of operating under a network approach enabled by social technologies.

Kapin, A., & Ward, A. (2013). Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community. Jossey-Bass. This book is written for nonprofit staff as a guide to social media, email communication, and mobile use.

Mansfield, H. (2011). Social Media for Social Good: A How-To Guide for Nonprofits. McGraw-Hill. This book includes 100 practices for Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising.

Mathos, M., Norman, C., & Kanter, B. (2012). 101 Social Media Tactics for Nonprofits: A Field Guide. Wiley. This guide is broken into five key areas, and it provides 101 actionable social media tactics for nonprofit organizations, most of which are free.

The Social Pulpit: Barack Obama’s Social Media Toolkit, Edelman Digital; Public Affairs, January 2009.

Examples
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Countless examples exist across all social media platforms of non-profit organizations and community movements using the Internet to not only get their message out, but to use social media to unify people across the country and internationally to take action. Below are several examples:
 

Example 1: Facebook

ASPCA

The American Society for the Prevention of Cruelty to Animals uses their Facebook page to encourage involvement in many ways. They post videos of cats and dogs that are up for adoption through the Humane Society and other shelters, calling on their followers to help the animals find a home, either by adopting themselves, or simply sharing the videos with their networks to spread the word. They also call for direct action, such as signing a pledge to fight puppy mills by boycotting any pet stores that sell puppies. They also use the Facebook page to share inspiring news stories that align with their followers’ interests.
 

Livestrong

The Livestrong Facebook page shares information on Livestrong events across the country, including fundraising activities that help fund cancer research, shares links to relevant news articles about cancer prevention, and provides a place for cancer survivors to share their stories and inspire others.
 

JDRF Advocacy

The Juvenile Diabetes Research Foundation’s Facebook page provides the latest information on advances in Type 1 Diabetes research, and allows people to share their stories, and tell why they support the Juvenile Diabetes Research Foundation. The page also tracks developments in legislation that affect diabetes research and the JDRF, such as votes on funding.
 

Children's Foundation of Mid-America

The Children’s Foundation of Mid-America is an organization in Missouri that provides social, psychological, and educational services to children and families. The organization uses their Facebook page to share news stories that can help improve children’s lives, such as an examination of why kids drop out of school, or why children bully and how to end the cycle. They also share information about local events, and encourage people to share their stories.
 

The “Occupy Wall Street” Movement

Occupy Wall Street is a people-powered movement that began on September 17, 2011 in Liberty Square in Manhattan’s Financial District and has spread to over 100 cities in the United States and actions in over 1500 cities globally, and a large part of the success of the movement has been the use of social media. Throughout the movement, the Facebook page has been used to share information about where Occupy movements were taking place across the country and even the globe and to share encouragement in the form of quotes from civil disobedience activists such as Martin Luther King, Jr. and Gandhi. Participants in the Occupy rallies would post pictures and videos to the Facebook page or write on the page’s wall to share their experiences.
 

Example 2: Twitter

The “Occupy Wall Street” Movement

Twitter was also a big part of the success of the Occupy Wall Street movement. Occupy participants used tweets to tell people where to gather, share up-to-the-minute news of what was happening at Occupy events across the nation, share inspiring quotes, even post pictures of what they were experiencing.
 

Arab Spring Cairo 2011

Perhaps the earliest demonstration of how much social media could influence and strengthen a movement was the Arab Spring in 2011. In late 2010, a man in Tunisia burned himself to death in protest at his treatment by police, and protests quickly spread across Tunisia in solidarity. After several weeks of protesting, the Tunisian President, Zine El Abidine Ben was removed from power, and a movement had begun. Protests began in Egypt, Yemen, Bahrain, Libya, and Syria. Social media played a vital role in these movements - Twitter provided a way to quickly communicate where protests were taking place, and reach large numbers of people at once. And in these areas where journalism was often censored, foreign journalists were not welcome, and the information that reached the global community was often controlled by the government, Twitter provided a way for protestors to share their unfiltered experiences with the world, and helped capture international attention and support. And even after the protests waned, the example of social media’s power to help effect change stayed in people’s minds. An Egyptian blogger and Twitter user, Mahmoud Salem (@SandMonkey) decided to use the power of Twitter to help a local non-profit organization to raise funds to offer basic services in an impoverished neighborhood of Cairo. Ezbet Khairalla is one of the largest unplanned communities in Egypt, with a population close to 650,000 inhabitants, and lacking most basic services; not only sewage and garbage collection, but also inadequate education, poor health and social services.  Mahmoud Salem partnered with an organization already working in the area, Peace and Plenty, to raise funds for the community. Salem called his initiative “tweetback” (@tweetbackevent), and it relied on the social capital of 20 of power-Twitter users who collectively have around a quarter of a million followers. They each raised money from donors in exchange for giving contributing companies PR among their followers. They raised EGP 2 million Egyptian pounds (over $330,000 US dollars) as well as awareness for the community.
 

Avoiding gang violence in Veracruz, Mexico

In Mexico, Twitter is vital to many citizens, but for a different reason than the Arab Spring or Occupy Wall Street – for those movements, Twitter provided a way to unify people across geographic areas and spur change. In Mexico, Twitter has become an important tool for simply getting through the day safely. In areas ravaged by cartel violence, Twitter is often used to provide real-time information about dangerous locations to avoid. But this innovative use of Twitter is not without drawbacks – public officials believe that if such messages contain false information, they can spread public panic for no reason, sometimes creating problems where there were none. But others argue that drug cartels often successfully enforce information blackouts at the local level by intimidating the police and reporters, and that decentralized methods of communication such as Twitter are the only way to effectively get information out to keep people safe.
 

Example 3: Change.org

Change.org is a social action platform where anyone can start a petition about an issue they feel passionate about. Change.org provides a guide for getting started, with examples of past petitions. The website has several categories that they consider “Top Causes” – animals, criminal justice, economic justice, education, environment, gay rights, health, human rights, human trafficking, immigrant rights, sustainable food, and women’s rights. One of the most successful recent petitions was started by the parents of Trayvon Martin, calling for a full-fledged investigation in the case, as well as the arrest of the acknowledged shooter, George Zimmerman.
 

Example 4: Petitions

iPetitions is another website that allows users to create their own petitions. A recent successful petition was A Call for the Islamic Republic of Afghanistan’s President Hamid Karzai for the Immediate Release of Gulnaz. In 2009, Gulnaz, an 18-year old girl in Afghanistan, was raped, impregnated as a result of the rape, and subsequently put in prison for adultery. Gulnaz (who was a virgin and unmarried) was raped by her cousin’s husband. She and her baby daughter, who was born in prison, had been imprisoned for almost two years when the petition was created. The petition helped bring international attention to the situation, and in December 2011, Gulnaz was released.
 

Example 5: MoveOn.org

MoveOn.org Civic Action is a 501(c)(4) nonprofit organization, set up in 2001, that has raised over $20 million dollars, all in small dollar contributions. Moveon.org works with allies and other non-profit organizations to build a strong, unified voice, with campaigns on a variety of issues. And when Oxfam America, an international relief organization, requested donations for food aid for Iraq, MoveOn.org raised over $500,000 in less than a month by simply sending out a message to the folks on its e-mail list asking them to contribute online. Browse MoveOn.org's current campaigns.
 

Example 6: Tumblr

A hybrid of ordinary blogging platforms, such as Typepad or Wordpress, and of the microblogging site Twitter, Tumblr gives users the ability to post photos, videos and messages and share with people they don’t know. We Are the 99 Percent is a blog prompted by the Occupy Wall Street movement that allows people to share their stories – about homes being foreclosed on, medical bills that pile  up, poor job security, etc., and support the Occupy movement.
 
 

Example 7: Foursquare

Foursquare is essentially a social city guide with the ability to recommend places based on your activity, that of your friends and other foursquare users. You use your phone to “check in” at different places you visit, from bars and restaurants to parks, museums, etc. But your account can also help you find and mobilize a base of willing volunteers and donors.  For example, Big Love Little Hearts, an organization which helps children in developing countries with heart defects, raised $25K in just 24 hours by getting a donor to contribute $1 when someone checked in with Foursquare or tweeted using the hashtag #100by100. The money raised was enough to pay for 12 heart surgeries.
 

Example 8: Integrated Social Media

Organizing Bone Marrow Drives using Facebook, Google Docs, and YouTube

When Stanford graduate Sameer Bhatia and his friend Vinay were diagnosed with leukemia, they decided to use social media and the vast reach of the internet to fight the disease. Doctors said the odds of a bone marrow match were 1 in 20,000, so they used web services like Facebook, Google Docs, and YouTube to mobilize and empower others to organize bone marrow drives all over the country. In 11 weeks, Sameer and Vinay’s supporters registered 24,611 South Asians into the bone marrow registry and found a match for both. And the 7,500 people they registered in the San Francisco Bay Area, where Sameer lived, yielded 80 matches for other leukemia patients.  Both Sameer and Vinay received transplants, but tragically, both passed away some months later, succumbing to AML. The changes they effected did not end with their deaths, however. The potential lives saved in the past two years because of the 24,611 South Asians now in the registry numbers over 250.
 

2008 Campaign: Obama's Social Media Advantage

The 2008 Presidential election was unique in many ways, one of which was the influence and power of social media. There are many articles that explore how social media may have strengthened Barack Obama’s campaign by helping him connect to voters on a more personal level. By using social media tools such as Facebook, Twitter, and YouTube to spread his message, he created a sense of connection and engagement among his followers. Grassroots movements and local community organizations were instrumental in getting out the vote, fundraising, even creating their own Youtube videos, tweets, and Facebook posts to show their support. In other words, the online movement was powerful enough to create offline engagement.
 

Example 9: The Food Babe's Integrated Approach

In February 2014, Food Babe Vani Hari (of foodbabe.com) mobilized an army of supporters to successfully petition Subway to stop using “azodicarbonamide (ADA)” in their breads. ADA is a chemical compound found in plastics, synthetic leather, and ceramics. Her integrated approach included a blog post, video, petitions on her website, twitter appeals integrating the hashtag #NoWaySubway, and a Facebook page.

See this foodbabe.com web page for an example of work done during this advocacy effort.

Checklist
mloewenstein Wed, 12/12/2012 - 14:32

Conduct a brief strategic review

___Be clear about your main goal – what direct action are you trying to prompt?

___Evaluate where your supporters are most likely to be online

___Evaluate the time and resources available to you and your team

___Determine how you will measure success (And check out these monitoring sites, some of which may help you establish metrics: Google analytics, Google Alerts, Technorati, Addictomatic, Twazzup, Social Mention, Workstreamer, HootSuite, Klout, Web2express Monitoring, BoardTracker, and Monitter.)

Sign up for social media accounts

___Create a central platform (most likely a web or blog site or facebook cause page)

___Choose social media tools that will help you communicate with supporters and potential supporters (facebook, twitter, instagram, pinterest, foursquare, online petition sites, etc.)

___Sign up for accounts, enter profile information

Become familiar with the tools

___Listen and monitor activity

___Engage in conversations

___Develop a voice that is authentic, transparent, and contagiously enthusiastic

___Request the action you are seeking in a clear and direct way

___Build in metrics for evaluating progress

Develop systems for managing your digital advocacy efforts

___Develop a single content plan / calendar of topics to post, outlining timing of advocacy requests and desired outcomes

___Integrate and streamline social media efforts, while retaining an authentic presence on each platform

___Integrate online and offline efforts for maximum success

___Use established metrics to evaluate your progress

___Keep listening to your supporters

___Encourage and support the most active participants – they can become evangelists for your cause

___Review other social media tools that support your cause and add them to the mix as needed

___If you stop using a social media tool, take the content down or redirect supporters to an area where there is active engagement

___Evaluate and revise strategies as necessary

PowerPoint
mloewenstein Mon, 10/28/2013 - 09:59
File Upload
A PowerPoint presentation summarizing the major points in the section.
Section 20. Advocacy Over and For the Long Term
mloewenstein Wed, 12/12/2012 - 14:33
Main Section
mloewenstein Wed, 12/12/2012 - 14:34

Black-and-white photo of a long, hilly road with tall trees on either side.

 

In nearly all the previous sections of this long chapter on direct action, we've mentioned the need for maintaining an advocacy effort over the long term.
Any action or policy, even one that's embedded in a law or government regulation, can be changed, diluted, or eliminated in the future because of inattention or a determined opponent's action. Although the need to address your issue may have been accepted as one that is as important as the need for public safety or public education, public opinion could shift, and support could weaken.
Public attention and policy priorities can shift as new issues emerge and election cycles change. Supportive policy makers may retire or leave office, and their successors may be unfamiliar with your community's priorities. Maintaining relationships, sharing community knowledge, and engaging new decision makers can help sustain support through these transitions.
Sustained advocacy helps keep your issue visible and helps policy makers, funders, and the public understand what is needed and why. Long-term advocacy shares features with advocacy for an immediate purpose, but it also requires planning, shared leadership, and an understanding that your approach will need to change as circumstances and community priorities evolve.
In this section, we'll depart from our familiar what?-why?-who?-when?-how? format to discuss long-term advocacy - how to look at it, plan for it, prepare yourself to engage in it, and commit to it.

Looking at the long term

Let's say that you've engaged in a successful advocacy effort to gain recognition and funding to address homelessness in your community. Local and state officials have pledged to open a 15-bed family shelter and to hire an outreach worker to connect people experiencing homelessness with housing options and support they choose. Does that mean your advocacy work is over?
Not necessarily. Fifteen beds may not meet the needs of all families experiencing homelessness in the community. People experiencing homelessness as individuals may also need housing and support, whether or not they have family or other personal connections. What is the plan for preventing homelessness and expanding access to stable, affordable housing? Does it include accessible, voluntary services for people experiencing homelessness who have mental health conditions, along with efforts to address barriers such as unaffordable rents, discrimination, and limited income? People with lived experience should help shape these decisions. And if funding decreases, how will the community sustain the shelter and outreach services?
Your successful campaign has started an important part of the process of addressing homelessness. Maintaining those gains and taking the next steps will require time and a sustained, coordinated effort. As an advocate, you have to take the long view - but what, exactly, does that entail?

 

Vision: seeing the whole.

Looking at the long term means having an ultimate goal and a series of intermediate goals along the way, each of which brings you closer to your destination. The process of reaching that goal matters too. The long view takes in the whole journey - its length, its changes in direction, and the steps needed to move forward.

Your vision, for instance, might be a community where everyone has access to safe, stable, affordable housing. Reaching that goal takes sustained investment and collaboration. The shelter and outreach worker are meaningful gains, and people with lived experience, community organizations, and public agencies can help identify what should come next.

For example, your next step might be a specific one: adding another outreach worker or expanding shelter capacity while working toward permanent housing options. Other steps might include increasing the supply of affordable housing, supporting peer-led networks, and making services easier to access. Each step should contribute to the ultimate goal while providing a meaningful benefit along the way.

 

Flexibility: understanding that circumstances and community priorities will change over time, and that your advocacy may need to change in response.

You've already helped establish a family shelter and an outreach program. As a result, homelessness may receive more public attention, and additional funding may become available. At the same time, the number of people experiencing homelessness could still increase, or new barriers to housing and services could emerge.

Any of these circumstances may require you to adapt. Taking the long view means remaining flexible, learning from community members and new information, and being willing to change direction when appropriate.

 

Constant vigilance: maintaining your gains.

Changes can threaten earlier gains. Policy makers may shift their attention to other priorities or assume that an issue has been resolved. Whatever the reason, maintaining progress may require renewed advocacy, clear information, and continued community involvement.

As an advocate, watch for changes that could affect the people and communities involved in your effort. Sometimes you'll need to respond to something that has already happened, such as a funding cut or a harmful policy change. Regular monitoring, strong relationships, and community feedback can also help you identify emerging challenges and prepare a response before they become more difficult to address.

 

Patience

Allowing time for change. Many changes happen incrementally and take longer than expected. Advocacy can still have value when progress is not immediately visible. Public understanding, relationships, and policy priorities may develop over time. Continue to assess your approach, recognize smaller gains, and adjust when needed.

Perseverance

Sustaining the effort. Long-term advocacy depends on consistent engagement and shared responsibility. Regular contact with policy makers and the media can keep community priorities visible, especially when you share useful information and community perspectives. The same principle applies to holding an employer accountable for mistreating migrant workers or maintaining unsafe working conditions. Build a team that can sustain this work through changing circumstances, with clear roles, leadership transitions, and time for rest. Lasting commitment should not require any one person to be available every day indefinitely.

A comprehensive view of advocacy as a long and complex process is important both to managing that process and to sustaining participation over time. Recognizing progress, learning from setbacks, and sharing responsibility can help people maintain their commitment without overlooking the challenges they face.
Even reaching a major goal does not necessarily end the need for advocacy. New priorities may emerge, and earlier gains may require continued funding, community involvement, and monitoring. For example, a community that has reduced violence may still need to sustain prevention activities and supportive services. Treat progress as a reason to examine what is working and how to maintain it, while adapting to new community needs.

Planning for the long term

So how does all this translate into a long-term advocacy effort? Start with a plan to guide your work. The plan should remain flexible while providing both general direction and specific steps toward your shared goals.
 
A long-term plan starts, as implied above, with a vision. And a vision starts not with one person, but with many. The long-term vision for your effort may not be obvious, or people involved in or affected by the issue may have different views about what it should be. Take time to involve community members and partner groups, especially people most affected by the issue, in working out your vision. A shared vision can help sustain commitment to an effort that may continue for many years.
A participatory process - one in which everyone who might be involved in or affected by the effort participates as an equal partner - is an important element in creating a shared vision. Working through differences and agreeing on goals takes time. Support meaningful participation through accessible meeting formats, language access, transportation or childcare support where needed, and compensation for community expertise when possible. Share decision-making authority so participation can influence the direction of the effort.
Your vision will help you identify long-term goals. Those goals, in turn, will suggest shorter-term objectives that move the effort forward. Understanding how these steps connect can help you maintain direction, assess progress, and adjust your approach as circumstances change.

 

Here are some important elements in developing a vision and strategies for carrying it out:

Consider the issue in context.

How does the issue affect the community? How do broader social, economic, and political conditions influence it? Given that context, what changes would help you reach the outcome you envision?

To return to homelessness, for instance, some of the questions you might examine are:
 
  • What is its history in the community? What efforts have been made to address it, and what have community members learned from them? How have public attitudes influenced those efforts?
  • What factors contribute to homelessness, such as housing costs, wages, discrimination, or gaps in services? Which can you address locally, and where could regional or national partnerships help?
  • How do community members understand the issue? What do people with lived experience identify as priorities, and what concerns or misconceptions need to be addressed?
  • What community strengths, relationships, knowledge, and resources could support efforts to prevent and address homelessness?
The answers to these and similar questions will help you plan for both the short and long term. They can clarify what is possible now, what additional resources or partnerships are needed, and what broader changes would support your vision.

 

Anticipate trends and attitudes.

Looking at your issue in its historical context can help you understand how public attitudes and responses have developed. Using homelessness as an example, some questions you might ask include:

  • How are attitudes and approaches to homelessness changing among community members and policy makers at the local, state, and national levels?
  • What are funders prioritizing, and how are those priorities changing? Services for people experiencing homelessness who have mental health conditions? Emergency shelter? Affordable housing? Homelessness prevention?
  • How can your group use community knowledge and available evidence to help shape these trends? How can people with lived experience help guide funding priorities, policy decisions, and public understanding?
  • What changes does your community want to see? Remember that your advocacy can help shape future priorities rather than only respond to existing trends.
Anticipating trends and attitudes will help you decide where to focus your advocacy. For example, if funding emphasizes individual behavior or job training while community members identify affordable housing and barriers to services as urgent priorities, you may need to work with funders and policy makers to broaden their approach. Education, employment support, and voluntary services can be useful, but they should be considered alongside housing access, income stability, and the policies and conditions that shape people's options. Combine community knowledge with available evidence to guide your next steps.
 
This is an ongoing process. Regularly review community feedback, news coverage, social media discussions, policy makers' statements, and funders' requests for proposals (RFPs). This can help you identify emerging challenges, potential partners, and practical next steps.

 

Develop short- and long-term objectives and strategies.

Considering context and anticipating trends help you understand the issue and the conditions surrounding it. Setting objectives and developing strategies bring that understanding together with your goals. Your plan should identify the steps needed to make progress and how you will know those steps are making a difference.

It would be unrealistic to assume that a new advocacy effort could quickly resolve every factor contributing to homelessness. Instead, develop a long-term strategy with specific short-term objectives that respond to immediate needs while supporting lasting improvements.
 
Your route may change along the way. A new source of funding, a policy change, an unexpected challenge, or community feedback may suggest a different approach. Review those opportunities and challenges together while keeping your shared vision in focus.
 
Some suggestions for developing objectives and strategies:
 
  • Choose short-term objectives that can reasonably be reached within a clear timeframe. A series of meaningful gains can help people see progress, learn from the work, and remain involved through setbacks.
  • For each objective, develop an action plan that includes a timeline. Identify responsibilities, needed resources, and ways to assess progress. Review the plan with participants and make adjustments as necessary.
  • Connect your long-term goal to practical strategies and partnerships. Some conditions extend beyond local control, but communities can still take meaningful action. Identify what your group can influence directly, where broader coalitions are needed, and how you will assess progress.
Some goals may be worth pursuing even when they extend beyond a single campaign or generation. Efforts to prevent war, end discrimination, or achieve lasting environmental protection may involve many stages of work. In these situations, define meaningful intermediate goals and document what is learned so future participants can build on earlier contributions.
Efforts like these can be difficult to sustain, but each generation can build on earlier work. In the U.S., movements led by people from underrepresented racial and ethnic groups and by women have challenged exclusion and expanded rights, although inequities remain. International efforts to prevent conflict also show that long-term goals may require ongoing cooperation across generations. Progress is not automatic; it depends on continued participation, accountability, and learning.
  • Be proactive. Work with community members to identify priorities and develop solutions, rather than waiting only to respond to someone else's proposals. Make your own proposals at each stage of your long-term effort.

Preparing for the long term

You've considered the long-term possibilities for your issue and developed a strategic plan. Now you need to prepare to carry it out. This means organizing your work, helping participants understand and shape the long-term effort, and communicating with the public and policy makers through appropriate channels.

 

Prepare yourself by getting organized

Getting organized can mean different things in different situations. If you're already part of an organization, you may want to review and refine its structure. If you're part of a loosely organized grassroots group, consider what coordination, shared responsibilities, or organizational structure would help sustain your effort. If you're an individual or part of a small group, you may want to form a larger coalition as a base for long-term advocacy.

If you're embarking on a long-term advocacy campaign, you will need a clear structure for making decisions, sharing responsibilities, managing resources, and remaining accountable to the community. Depending on your goals, that might be a formal organization, a coalition, a fiscally sponsored project, or a coordinated grassroots network. Choose a structure that fits your capacity and preserves meaningful community leadership. Review it as the effort grows or changes.
Whatever your circumstances, organization is essential. You need ways to track responsibilities, respond to messages, complete work on time, alert participants when action is needed, and manage finances. The structure should be clear enough to support coordination and flexible enough to fit the people doing the work.
 
Some of the areas to pay attention to:
  • Overall coordination. A person or small team can help coordinate the effort, clarify shared messages, organize the timing of activities, and make sure everyone knows what they have agreed to do and when. Coordination should support shared decisions and make information available to the people who need it.
  • Communication. Agree on reliable ways to share information, make decisions, and approve public statements. A coordinator or small team can maintain contact lists, check information, and help people respond when action is needed. Clear responsibilities should support open communication and shared leadership. Use accessible formats and communication channels that work for participants, and make sure community members can raise concerns and receive responses.
  • Day-to-day management. Even when materials and labor are donated, someone needs to coordinate supplies, schedules, and responsibilities. Volunteers need clear roles and support. Paid staff need appropriate supervision, resources, and timely pay. Bills must be paid, and money received or spent must be recorded accurately. Whether you're a large organization, a small grassroots group, or an individual coordinating occasional help, these practical arrangements support the work.

Prepare and motivate allies and other supporters.

To sustain advocacy over the long term, everyone involved needs an opportunity to understand and shape the effort. Participatory planning helps people see how their contributions connect to the larger vision, what the intermediate steps are, and how long the work may take. Sharing decisions and responsibilities also strengthens collective ownership.

Some other ways to keep your allies and supporters motivated:
  • Expect setbacks, and create opportunities for progress. You won't reach every milestone or persuade every decision maker. Choosing priorities carefully, learning from setbacks, and setting achievable objectives can help people see how their contributions support the shared goal.
  • Support realistic optimism. Recognize progress and possibilities while making room for frustration, uncertainty, and disagreement. People should be able to discuss difficulties honestly and help decide how to respond.
  • Recognize contributions. Let people know how their work matters. Acknowledge individual and collective efforts, including less visible support tasks, and ask participants how they prefer to be recognized.
Celebrating progress can strengthen relationships and help people reconnect with the purpose of the work. A gathering or other recognition can mark a milestone or simply acknowledge sustained effort. Also address workloads, provide practical support, and make room for rest and changing responsibilities to reduce the risk of burnout.

Prepare the public and policy makers.

A strategic plan can help you explain how each achievement connects to a larger goal. Statements such as "We are committed to making safe, stable housing available to everyone in this community" remind the public and policy makers of the shared vision. The opening of a shelter or program can be celebrated while making clear what further work is needed.

Your strategic plan can help the community understand the next step. For example: "The new shelter offers immediate support for people experiencing homelessness. We also need affordable housing and prevention strategies that help people stay housed." Share accurate information, invite discussion, and explain how immediate services and long-term solutions work together. Build support through transparency, evidence, and community participation.
 
Regular communication with policy makers is more useful when it's backed up by research and grounded in community experience. Share your long-term goals, explain the reasons behind them, and identify practical next steps. Maintain relationships with legislative allies, staff members, and other decision makers while creating opportunities for people most affected by the issue to speak for themselves.
 
One important avenue for getting your vision and message out to the public and policy makers is the use of the media. Build relationships with journalists and community media, provide accurate information, and make knowledgeable community members available when they wish to participate. Clear, consistent communication can help people understand both immediate priorities and long-term goals.
 
Another important channel is digital communication. Websites, email, social media, messaging platforms, and online meetings can help people exchange information, coordinate action, and stay connected to the shared vision. Choose channels with your participants, provide accessible content, protect personal information, and offer phone, print, or in-person options for people who prefer them or have limited internet access.

Committing to the long term

Commitment to long-term advocacy takes persistence, planning, organization, and mutual support. It also requires resources, opportunities for people to contribute over time, regular review of the plan, and attention to sustaining both earlier gains and the people doing the work.

 

Resources 

Committing to a long-term effort means planning for the capacity needed to sustain it. Three essential considerations are the people involved, the funding and other material resources available, and the time required.

 

People

An advocacy effort depends on people's knowledge, relationships, skills, and time. Depending on the circumstances, you may need researchers, community organizers, public spokespersons, outreach workers, fundraisers, grant writers, and people to handle essential day-to-day support tasks. These might include answering messages, maintaining records, preparing materials, organizing meeting spaces, and coordinating activities. Recognize all these contributions as part of the work.

If you depend on volunteers, you need to find people whose skills, interests, and availability match the work. Offer clear roles, support, and flexible ways to participate. People's availability may change because of caregiving, health, employment, or other responsibilities. Ongoing outreach, recruitment, and training for new volunteers help maintain continuity. Share knowledge, plan for transitions, and keep everyone informed and included.
 
If you rely mostly on paid staff, use clear job criteria and equitable recruitment practices to find people with relevant skills, community knowledge, and commitment to the work. Provide training, fair compensation, supportive supervision, manageable workloads, and constructive ways to address concerns. A respectful work environment helps people contribute effectively and remain involved.
 
For a long-term advocacy effort, recruit people who care about the issue while recognizing that individual roles and availability will change. Build continuity through shared leadership, mentoring, documentation, and planned handovers. The effort should be able to continue without depending on any one person staying indefinitely.

 

Money

Money will probably be necessary at least at some points in your long-term effort, and may be a continuing concern. If you employ staff, you need to pay them fairly and on time. Your budget may also include computers, internet and phone service, accessible communication tools, printing, meeting space, transportation, interpretation, childcare, and compensation for community participation. Plan for the resources your particular effort needs, including both online and in-person activities.

Even when some materials and labor are donated, other costs can add up. Organizations may raise money through donations, grants, fundraising activities, or other appropriate sources. Larger organizations may employ fundraising staff, while smaller community-based and grassroots groups may share these responsibilities among staff, volunteers, and board members. Match fundraising expectations to your capacity, and make sure funding arrangements support your mission and accountability to the community.
A diverse funding base can help sustain an effort. When possible, build a funding base from several sources so that the loss of any one does not seriously disrupt your work. Consider the reliability, restrictions, and administrative demands of each source when planning.

Time

Two kinds of time come into play here. First, people need enough time to carry out the work. Set realistic expectations with staff and volunteers, share responsibilities, and offer ways to contribute that fit different schedules and capacities. A campaign may continue for years or decades, even as individual participants take breaks, change roles, or leave.

The second consideration is the timeframe of the issue itself. Some goals require sustained changes in policies, institutions, and community conditions. Others involve an immediate threat that demands urgent action. For example, an environmental hazard may require prompt steps to protect people from exposure, alongside longer-term advocacy for cleanup, accountability, and prevention. Plan for both immediate needs and lasting solutions where appropriate.
 
The time people can contribute and the urgency of the issue should both shape your campaign. If your plan exceeds the time and capacity available, adjust its scope, sequence activities, or seek additional partners and resources.

 

Drive to continue the effort

Sustaining a long-term advocacy effort depends on more than individual determination. It also depends on a shared vision, meaningful roles, supportive relationships, and opportunities to see progress. Community members and shared leadership teams can help keep the vision relevant and make participation manageable over time.
People may join an advocacy effort because of lived experience, a commitment to fairness, concern for their community, or a belief that change is possible. Respect these different motivations and the different ways people contribute. Commitment can be expressed through public leadership, practical support, sharing knowledge, or occasional participation. Support that commitment without expecting people to sacrifice their health, financial stability, or other responsibilities.
One way to reinforce the vision is to connect it to clear, achievable next steps. A long-range strategic plan should include intermediate objectives that people can understand and help shape. Recognizing progress toward these objectives can make a distant goal feel more connected to everyday work.
Revisit your plan regularly, at least annually and when major changes occur. Develop a plan for the coming year that connects to the broader strategy while reflecting current community priorities and available capacity. An annual plan can clarify what needs attention now, what can wait, and how the group will assess progress.

Reevaluation and adjustment of the plan

A strategic plan is a guide for action and learning. Review how it is being used and whether it remains useful. Are activities happening as planned? If not, what barriers have emerged? Are the activities contributing to the intended outcomes? Who is benefiting, who may be excluded, and what needs to change?
Chapters 36, 37, 38, and 39 of the Community Tool Box offer guidance on evaluating programs and initiatives. Match the scope of your evaluation to the questions you need to answer and the resources available. Even a small effort can gather useful information through participation records, progress measures, community feedback, and structured reflection. Include people affected by the effort in interpreting what the findings mean.
Monitoring is useful when it informs decisions. If activities are contributing to the intended outcomes, consider what should be maintained or strengthened. If your message is not reaching people, a partner group raises concerns that your approach overlooks its priorities or cultural context, or a proposed policy has unintended negative consequences, work with those affected to understand the problem and adjust your approach.
 
Regular review also creates opportunities to respond to new information. Research, community knowledge, or experience from other efforts may suggest a more effective approach. Be willing to reconsider strategies and, when appropriate, revisit goals with the people who helped establish them.

 

Maintenance of past gains and of the effort as a whole

A long-term effort needs ongoing attention and care. Maintain relationships with community members, policy makers, donors, and other partners throughout the work, not only when you need something. Share useful information, follow through on commitments, and make support for staff and volunteers part of regular practice.
 
Advocacy may involve both focused campaigns and ongoing work to sustain progress. After reaching a major goal, work with community members to decide what needs continued attention, what new priorities have emerged, and who can take responsibility for the next phase. Shared leadership and planned transitions help maintain gains while allowing individuals and organizations to change their roles.

In Summary

Advocacy often requires a long-term perspective. Specific achievements can address immediate needs while contributing to a broader vision for the community. A sustainable effort connects those intermediate steps to shared goals and adapts as circumstances, knowledge, and community priorities change.
 
A long-term effort rests on several elements:
  • A shared vision that connects intermediate achievements with long-term goals.
  • The flexibility to adjust objectives and strategies in response to changing circumstances and community priorities.
  • Ongoing attention to maintaining gains and responding to emerging challenges.
  • Patience, reflection, and recognition of progress when change takes time.
  • Sustained commitment supported by shared responsibility, practical resources, and care for the people involved.
A long-term effort takes a strategic plan that covers both short- and long-term advocacy goals and objectives. Planning should involve people affected by the issue from the beginning and give them meaningful influence over decisions. Consider the issue's social, political, economic, and historical context; examine changing attitudes and priorities; and develop practical strategies that connect immediate action with lasting change.
 
Preparation on a more basic level is also vital. Establish a structure that supports coordination and community leadership. Involve allies, supporters, and community members in planning and decision-making. Recognize contributions, celebrate progress, provide practical support, and communicate clearly with the public and policy makers through accessible channels.
 
Commitment to a long-term effort means maintaining the people, funding, and time needed for the scope of your advocacy. Support participation in ways that respect people's circumstances and capacities. Regularly review your strategies and goals, learn from experience, and plan for leadership transitions. Build an effort that can sustain progress through shared responsibility and continued community involvement.
 
This work can be demanding, but it can also strengthen relationships, build community capacity, and contribute to lasting improvements in people's lives.
 

Resources

Online Resources

The Democracy Center. "Strategy Development: Key Questions for Developing an Advocacy Strategy," by Jim Shultz, Democracy Center director.

Ensuring Success for the Long Run is an article by the Institute for Sustainable Communities discussing sustaining yourself and your campaign throughout the advocacy process.

A Guide to being a Successful Advocate is a legislative guide with practical advice to create a lasting effect through advocacy work.

The Human Rights Connection. Lots of information on advocacy and advocacy planning, including a short piece on setting long-term and short-term goals and objectives, and a number of interesting case studies.

Strategic Advocacy for Lasting Results is a toolkit focused on creating an advocacy campaign with lasting results.

Successful Stories and Advocacy Case Studies has a variety of stories of successful advocacy campaigns with lasting effects. 

The UNICEF Advocacy Toolkit  is an extensive resource for creating long-term advocacy strategies.

What Makes an Effective Advocacy Organization is a guide that discusses both the short-term and long-term needs for an advocacy campaign.

Print Resources

Meredith, C., & Dunham.C. (1999) Real Clout. Boston: The Access Project.

Examples
pschneider Thu, 05/11/2023 - 16:27

Example: Lawrence activist Mattie Bell’s environmental advocacy centers both the planet and people

Photo of Mattie Bell.

 

“It can feel really overwhelming to be like, ‘Oh my goodness. If my individual actions don’t mean anything because I’m living in these giant systems that are contributing to climate change, then what’s even the point?’” Bell continued. “It’s a long-haul thing and no one person can fix it. I think my biggest recommendation is to find community — find people who you have affinity with, who have the same worries or thoughts, and then figure out something you can start doing together.”

 

When Mattie Bell advocates for a thriving environment, they simultaneously advocate for human rights. This fervent passion for social justice began at a young age.

Read more from the Lawrence Times.

Checklist
mloewenstein Wed, 12/12/2012 - 14:34

You look at the long term:

__ You develop a vision that guides your long-term effort, and allows you to see the road ahead as one that may be long and winding, but that leads inevitably to a chosen end.

__ You remain flexible so you can respond to changes in attitudes, circumstances, and needs as time goes on, in order to keep moving toward the fulfillment of your vision.

__ You maintain your gains, and don't get complacent, so that you're always moving forward, rather than trying to make up lost ground.

__ You're patient, and continue to work at advocacy, even when it may seem that nothing is happening as a result of your efforts.

__ You persevere over the long term, continuing to work indefinitely in the service of your vision.

You plan for the long term:

__ You create a participatory strategic planning process.

__ You consider the issue in its historical, political, economic, and social context.

__ You anticipate short- and long-term trends and attitudes.

__ You develop short- and long-term goals and objectives.

__ You choose short-term goals that are achievable, and can be used to motivate your allies and supporters to persist in their advocacy.

__ You make sure that your ultimate goal is realistic, not a huge global vision that you can't possibly influence without world-wide or nation-wide organization and support (unless a feasible part of your goal is to construct that organization and support through your advocacy).

__ You are proactive, offering ideas for resolving issues, instead of waiting for others to propose plans.

You prepare for the long term:

__ You prepare yourself by creating organization or an organization, paying attention to:

  • Coordination
  • Communication
  • Day-to-day management.

__ You prepare and motivate allies and other supporters by:

  • Being honest about the need for perseverance and the probability of at least occasional setbacks.
  • Maintaining and demonstrating optimism and passion for the cause.
  • Liberally handing out public and private praise
  • Celebrating successes and effort.

__ You prepare and educate policy makers by establishing and maintaining relationships with them, and giving them the benefit of your research and knowledge of the issue.
__ You prepare and educate the public by working closely with the media.

You commit to the long term:

  • Resources
  • Drive to continue the effort
  • Reevaluation and adjustment of the plan
  • Maintenance of past gains and of the effort as a whole
PowerPoint
mloewenstein Wed, 12/12/2012 - 14:35
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A PowerPoint presentation summarizing the major points in the section.
https://ctb.ku.edu/en/table-of-contents/advocacy/direct-action
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