___You understand what a press release is
___You know why you need a press release
___You know what press releases do
___You know when you should prepare a press release
___You know how to prepare a press release
___You know which information to include in a press release
___You understand the format and technical guidelines for a press release
___You know how to get your press release out to the media
___You know which methods to use to get your press release out