Example 7: Snap and Click, Colorado Department of Transportation | Community Tool Box

Example 7: Snap and Click, Colorado Department of Transportation
pschneider
Photo taken from the Colorado Department of Transportation video. Closeup of teenage girl's hands looking at an ad to buckle up on her smart phone.

The Colorado State Department of Transportation utilized the popularity of Snapchat to send the message of seat belt safety to high school students state-wide. By using social marketing tactics, the CO DOT surprised, informed, educated and interacted with high school students. As a result, the message of seat belt safety became a talking point among students and effectively encouraged them to wear seat belts.

https://ctb.ku.edu/en/implement-social-marketing-effort/examples/example7
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