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Question: How can we assess the relavance and impact of health education materials like brochure, Pamphlets etc? as well as the health education programme?

Answer: Good question. Thanks for asking. An important step in your planning process is to decide what you want to measure, generally and then specifically: Do you want to measure consumer satisfaction with the information you deliver by brochure or class (or with the delivery process), what information the consumers actually learned, or what subsequent changes in consumer behaviors can be observed. Take a look at our "Doing the Work" tab and then click on "12. Evaluating the Initiative" for an extensive discussion of issues, evaluation processes, and examples that may assist you. Also, Review relevant sections of "13. Implementing a Social Marketing Effort." We hope this is helpful, and wish you success in your evaluation effort.

Question Date: Tue, 08/25/2009