Question:
we are trying to raise awareness of the importance concerning our people who have been in recovery from addiction, whether it be long or short term...our small community is having a methamphetamine problem that requires awareness for family and the community.
Answer:
You might want to check out Part C of the Table of Contents for information on promoting interest in your initiative. Also, there is some really good advice and materials on social marketing in the Toolkits (http://ctb.ku.edu/tools/implementsocialmarketing/index.jsp). Best of luck!
Question Date: sam, 06/12/2004