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Greetings Kigundu, 

Thank you for sending your question to the Community ToolBox. I would like to direct you to a resource you may find useful. Chapter 45: Promoting Awareness and Interest (/en/table-of-contents/sustain/social-marketing/awareness-through-communication/main). Here you will find tips on crafting your key messages. You should also check out the Advocating for Change page /en/advocating-change . There will be examples you can review to provide you with some tangible models and some additional resources. 

Good luck,