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Table of Contents
» Social Marketing and Sustainability of the Initiative
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Social Marketing and Sustainability of the Initiative
Information on conducting a social marketing effort (promoting awareness, interest, and behavior change), and planning for long-term sustainability.
Related Toolkits
13. Implementing Social Marketing
16. Sustaining the Work or Initiative
Social Marketing and Institutionalization of the Initiative
Chapter 45. Social Marketing of Successful Components of the Initiative
Chapter 46. Planning for Sustainability