The Community Tool Box

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Promoting community health and development by connecting people, ideas and resources

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Social marketing involves making socially important behavior, such as caring for children or having a healthier diet, easier and more rewarding. It uses communication and other strategies to affect the behavior of large numbers of people. This part of the CTB WorkStation provides a framework and supports for conducting a social marketing campaign.

Available support includes:

• Outline for Implementing a Social Marketing Effort
• Outline with links to tools
• How-to Information on Implementing a Social Marketing Effort
• Example(s) of Social Marketing Efforts
• Links to other online resources for Implementing a Social Marketing Effort

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The CTB is a service of the

Work Group for Community Health and Development

at the University of Kansas.
Copyright © 2007 by the University of Kansas for all materials provided via the World Wide Web in the ctb.ku.edu domain.