Implementing a Social Marketing Effort:

Other resources and links related to Implementing a Social Marketing Effort

For links to other potentially relevant information on social marketing, check out these web sites:

http://www.social-marketing.org/sm.html
Social Marketing Institute, headed by Alan Andreasen, was created to advance the science and practice of social marketing. The site provides success stories, research, conference news, links and connection to the major electronic discussion list in the field.
To talk with others doing this work, you can subscribe to the Social Marketing Institute list at listproc@listproc.georgetown.edu.
http://www.social-marketing.com/
Social-Marketing.com provides a library of social marketing information, free publications, and links.
http://www.aed.org/
Academy for Educational Development studies and reports on the results of social marketing in health fields.
http://socialmarketing-nutrition.ucdavis.edu/CNS/somark.htm
The Center for Advanced Studies in Nutrition and Social Marketing presents information and related sites.

http://www.emprc.org/jan98/social.html
This article describes social marketing and the critical elements to creating a successful campaign.
http://ncadi.samhsa.gov/govpubs/prevalert/html-p43/v1page01.htm
This article describes how social marketing enhances prevention programming.
http://captus.samhsa.gov/
The Northeast CAPT provides resources which provide a number of presentations on the topic including description, overview, history, developing campaigns and more.
http://www.edc.org/hec/socialnorms/
This website reviews the theory and research, provides references, media advocacy, research and evaluation of social norms campaigns.
http://www.social-marketing.com
This website contains articles describing social marketing and how to build it into existing programs.
http://www.spinproject.org
This site illustrates the capacity of grassroots groups to shape public opinion and gain positive media attention though training and stragegizing. SPIN Works! is a media guidebook for communication values and shaping opinions.

These sites offer examples of social marketing in action.

http://www.americaspromise.org/
America's Promise is a social marketing campaign to mobilize people from every sector of American life to build the character of the nation's youth.
http://www.khf.org/
Kansas Health Foundation campaign to improve children's health, leadership and public health asks adults to "Take a Second. Make a Difference."

These outstanding works on social marketing may also be useful:

Andraesen, A.R. (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco. Jossey-Bass Publishers.
Gladwell, M. (2000). The Tipping Point: How Little Things Can Make a Big Difference. New York, N.Y.: Little, Brown, and Company.
Kofler, P. and Andreasen, A.R. (1991). Strategic Marketing for Nonprofit Organizations.(4th Ed.). Englewood Cliffs, N.J.: Prentice Hall.
Manoff, R.K. (1985). Social Marketing. New York: Praeger.
Rogers, E.M. (1983). Diffusion of Innovations. (3rd Ed.). New York: Free Press.
Wallach, L., Dorfman, L., Jermigan, D., and Themba, M. (1993). Media Advocacy and Public Health. Newbury Park, CA: Sage Publications.
Weinrich, N.K. (1999). Hands-on Social Marketing: A Step-by-Step-Guide. Thousand Oaks, CA: Sage Publications.

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