1. Have we developed a plan for financial sustainability? Toolkit: Sustaining the Work or Initiative Developing a Plan for Financial Sustainability Developing a Committee to Help with Financial Sustainability Strategies for Sustaining the Initiative 2. Do we know how to select prospective funders? Marketing the Initiative to Secure Financial Support Soliciting Contributions and In-Kind Support 3. Have we created a business plan? Toolkit: Improving Organizational Management and Development Creating a Business Plan 4. Have we sought grant funding? Toolkit: Applying for Grants Writing a Grant 5. Did we set goals for resources needed to sustain the organization and/or its activities after the project/current funding? Toolkit: Sustaining the Work or Initiative Strategies for Sustaining the Initiative 6. Do we know which of our programs should continue over the long term? SOCIAL MARKETING OF SUCCESSFUL COMPONENTS OF THE INITIATIVE Marketing the Initiative to Secure Financial Support 7. Do we have a plan in place to institutionalize or sustain the initiative (e.g., do we know how to continue our programs, practices, etc.?)? PLANNING FOR LONG-TERM INSTITUTIONALIZATION Marketing the Initiative to Secure Financial Support 8. Do we know how to find continuing, regular support for one of our programs? Developing a Plan for Financial Sustainability Applying for a Grant: The General Approach Strategies for the Long-Term Institutionalization of an Initiative: An Overview Strategies for Sustaining the Initiative Marketing the Initiative to Secure Financial Support Soliciting Contributions and In-Kind Support 9. Do we know how to encourage others to adopt our mission and objectives? Toolkit: Implementing a Social Marketing Effort Proclaiming Your Dream: Developing Vision and Mission Statements Creating Objectives Promoting Coordination, Cooperative Agreements, and Collaborative Agreements Among Agencies Recognizing Allies Promoting Adoption of the Initiative’s Mission and Objectives 10. Do we know how to keep our message alive even if our group disappears? Social Marketing of Successful Components of the Initiative Planning for Long-Term Institutionalization 11. Have we made a decision to institutionalize one or more of our programs? Strategies for the Long-Term Institutionalization of an Initiative: An Overview Strategies for Sustaining the Initiative 12. Have we planned to institutionalize our initiative (e.g., have we planned to continue our program, practice, etc.?)? Developing a Plan for Financial Sustainability Developing a Committee to Help with Financial Sustainability PLANNING FOR LONG-TERM INSTITUTIONALIZATION Strategies for Sustaining the Initiative 13. Have we planned to extend our efforts to help more people in the broader community? Social Marketing of Successful Components of the Initiative Planning for Long-Term Institutionalization