Table of Contents >
Part C. Promoting Interest and Participation in Initiativ... >
Chapter 6. Promoting Interest in Community Issues >
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- Section 1. Developing a Plan for Communication
- Section 2. Using Principles of Persuasion
- Section 3. Preparing Press Releases
- Section 4. Arranging News and Features Stories
- Section 5. Approaching Editorial Boards
- Section 6. Preparing Guest Columns and Editorials
- Section 7. Preparing Public Service Announcements
- Section 8. Arranging a Press Conference
- Section 9. Using Paid Advertising
- Section 10. Creating Newsletters
- Section 11. Creating Posters and Flyers
- Section 12. Developing Creative Promotions
- Section 13. Creating Brochures
- Section 14. Coordinating with National Awareness Weeks/Months
- Section 15. Creating Fact Sheets on Local Issues
- Section 16. Creating a Web Site
- Section 17. Using E-mail Lists
- Section 18. Using Direct Mail
- Section 19. Handling Crises in Communication
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Work Group for Community Health and Development
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