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Part M. Social Marketing and Institutionalization of the ... >
Chapter 45. Social Marketing of Successful Components of the ... >
| Chapter 45. Social Marketing of Successful Components of the Initiative | <<< Back To TOC |
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- Section 1. Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Section 2. Conducting a Social Marketing Campaign
- Section 3. Listening to Those Whose Behavior Matters
- Section 4. Segmenting the Market to Reach the Targeted Population
- Section 5. Promoting Awareness and Interest Through Communication
- Section 6. Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
- Section 7. Supporting and Maintaining Behavior Change
- Section 8. Monitoring Progress and Making Adjustments in the Social Marketing Campaign
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