Table of Contents >
Chapter 34. Media Advocacy >
Section 1. Working with the Media >
Working with the Media |
| Contributed by Aimee Whitman Edited by Bill Berkowitz, Gillian Kaye, and Phil Rabinowitz |
Checklist
Here, you'll find a checklist summarizing the major points contained in the text.
You have decided on reasons to get involved in media advocacy
__To inform
__To pressure decision makers
__To influence
__To gain control
__To involve others
You have decided you are ready to focus on the media
__You have a new project announcement
__Your information can be tied to a news-breaking event
__Good publicity is needed to reach your goals
You have set up a media campaign
__A coordinator and spokesperson has been designated
__You have prepared that person to talk to the media
__Your objectives have been identified
__A target audience has been selected
__The type of media to be used has been decided
__You have decided that it is a good time to start
__You know whom you will contact first
__The issue you will target is clear
__You have determined how you will present the issue
__You are prepared to be flexible
__ You’re paying attention to what the public knows and is talking about
__You’ll keep at it indefinitely