Table of Contents >
   Part I. Organizing for Effective Advocacy
(Chapters 3... >
      Chapter 34. Media Advocacy >
         Section 2. Making Friends with the Media >
             Tools & Checklists - A checklist that summarizes the major points contained in the section. >

Making Friends with the Media

  

Tools & Checklists

 Contributed by Aimee Whitman Edited by Bil Berkowitz and Tom Wolff

Checklist

Here, you'll find a checklist summarizing the major points contained in the text.

Reasons to become friends with the media:

___Increase awareness about group

___Help recruit members

___Raise awareness of issues

___Positive publicity

Making friends with the media:

___You are informed

___You are up to date on current events that effect your organization

___You have studied various news sources

___You know who is sympathetic to your field of interest

___You paid attention to advertisers to get an idea of who the audience is

___You have chosen a method to get attention:

  • News media
  • PSA
  • Press release
  • Press conference
  • Paid advertisement

___You have tailored your story to each media outlet you have chosen

___You are comfortable with all forms of media

___You have assembled a press kit that includes background information on your organization

___When appropriate, you have sent out information packets to the media

___You have followed up with a phone call, emphasizing the importance of your issue