Community Tool Box Community Tool Box

13. تطبيق جهود التسويق الاجتماعي | Community Tool Box

Photo of Kansas City.
Example 1: The #1 Question Campaign: A campaign to promote the well-being of children and youth in the greater Kansas City area

In the Fall of 1991, the Partnership for Children was created as a 10-year initiative with the mission of creating powerful new voices on behalf of children in the Kansas City metropolitan area.

Read More
Kansas Health Foundation logo.
Example 2: The Kansas Health Foundation's (KHF) Children's Effort: Creating the Best Place in the Nation in Which to Raise a Child

The Kansas Health Foundation (KHF) children's health initiative was formed to create environments in which children can grow to be healthy, caring, contributing adults.

Read More
Photo of Puerto Rico.
Example 3: Salud te Recomendia

The aim of this campaign was to reach as large a segment of the total population of Puerto Rico as possible.

Read More
Example 4: The North Karelia Project

The fact that Finland had the highest incidence of mortality due to cardiovascular disease in the world was reason enough to start an initiative to help curtail the problem.

Read More
MTV Staying Alive campaign logo.
Example 5: MTV "Staying Alive"; Ignite Kenya SHUGA

The MTV Staying Alive Foundation is a global grant-making organization whose mission is to “encourage, energize, and empower young people who are involved in HIV/AIDS awareness, education and prevention campaigns.”

Read More
Reaching out to communities at risk of Ebola in Liberia.
Example 6: Reaching Out to Communities at Risk of Ebola in Liberia

As people continue to cross borders, the risk of Ebola spreading further remains high. Cultural, religious, and traditional beliefs, and refusal of some families to treat family members who are sick, have strained efforts to contain the outbreak.

Read More
Photo taken from the Colorado Department of Transportation video. Closeup of teenage girl's hands looking at an ad to buckle up on her smart phone.
Example 7: Snap and Click, Colorado Department of Transportation

The Colorado State Department of Transportation utilized the popularity of Snapchat to send the message of seat belt safety to high school students state-wide.

Read More
Image from the video Dumb Ways to Die
Example 8: Metro Trains: Dumb Ways to Die

Public service announcements are known for being boring, so back in 2012, Melbourne Metro Trains decided to liven things up a bit with their visual marketing campaign, and came up with the perfect way.

Read More
Image of a group of challengers pouring buckets of ice water over their heads.
Example 9: ALS: Ice Bucket Challenge

This one, you know it just had to be on the list.

Read More
Promotional graphic for a video session on innovations in domestic violence prevention by Spokane Regional Domestic Violence Coalition, featuring a call to action to watch now with a QR code. Includes a photo of diverse hands stacked together symbolizing unity and a blurred portrait of subject matter expert Taffy Hunter.
Example 10: Implementing Social Media Efforts for Violence Prevention

As part of an Inspire Learning series by Safe State, Taffy Hunter of the Spokane Regional Domestic Violence Coalition (SRDVC) shared how her organization uses social media to change social norms and prevent violence. Through a carefully designed campaign, SRDVC has worked to influence community attitudes and promote protective behaviors that reduce multiple forms of violence.

Read More
https://ctb.ku.edu/ar/node/3816/examples
CC BY-NC-SA 4.0
© 1994-2026 The University of Kansas. All Rights Reserved.