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Section 1. Developing a Plan for Communication

Planning Before You Communicate

This tool, developed by the Public Health Foundation, will help you plan for good, consistent, clear, crisp communications both internally and externally. A comprehensive and strategic communications plan sets the foundation for staff to develop and execute communications effectively: to reach the target audience in the right place, at the right time, with the right message. This planning takes leadership, teamwork, internal collaboration and sharing, as well as continuous improvement. Doing this effectively will lead to coordination of team activities, allow for adept reaction and response to current events or crises, produce results, and maximize outcomes. This spreadsheet will help you to address and organize essential factors of communications planning, execution, and evaluation. Doing this preparation work before you communicate will save you valuable time and resources when and where they are needed most. For more information and to download the most recent Excel file: http://www.phf.org/resourcestools/Pages/Planning_Before_You_Communicate_Tool.aspx