Creating news stories the media wants: ___The audience you want to reach has been chosen ___You have decided what medium would be most effective to use for your story ___Your news story is appropriate in length ___Your story has a fresh and unique spin ___You have decided on a news angle, some possibilities are: Anniversary Breakthrough Celebrity supported Controversial Injustice Ironic Local interest Milestone Human interest Seasonal ___Your story is full of facts or human interest, depending on the angle you have chosen ___If possible, you have used a combination of news angles for your story ___Contact reporters with everything they need to write the story ___Target reporters who will be interested in the stories you have to offer ___Remember that reporters are busy and respect their deadlines and their time ___Become a “go-to” organization for the media by gaining their trust ___Work to maintain your relationships and reputation with the media over the long term
