The reason for creative promotion: ___To get community involved ___To raise money ___It can be inexpensive ___To spread a specific message How to come up with creative ideas: ___By using past examples ___Being open to a variety of suggestions ___Most importantly, get as many people involved as possible State objectives clearly: ___Organization ___Money ___Commmunity Identify target audience: ___Media ___General public ___Teens ___Volunteers ___Non-profit organizations