You understand why it is important to be careful when advertising your position: ___It is often the first impression a potential staff member will get of your organization. ___Advertising that is carefully written and distributed can attract those you want to apply, and discourage those whom you don't want. ___Advertising has legal implications for many organizations, especially those with public funding. ___In order to apply for a job, the ideal applicant has to know about it. ___You understand that practical considerations for writing and placing an ad include cost, what is most important to you, necessary information, and the necessity of following your own requirements. You understand that a job ad or posting usually includes: ___A catchy title or headline ___A brief description ___Basic qualifications ___Full or part-time status ___Job location ___Starting date ___Actual salary and benefits, or a phrase like, "competitive salary and benefits" ___How to apply and an application deadline ___You have considered all of the different ways of posting or advertising the job.