___You know what corporate giving is, and what can be considered corporate giving, including: Cash Executives-on-loan Corporate sponsorship Employee volunteerism Matching programs In-kind contributions Cause-related marketing ___You know the difference between a company-sponsored foundation and a corporate direct giving program. ___You understand why corporations give money to not-for-profit organizations: Enhance their image Improve their community Support initiatives that will lead to a better work force or new technology ___You know not to try to tap into corporate resources when: Your work is controversial. You don't wish to appear to endorse any particular product or company. Corporations are not used to donating to your type of work. Revenue for the corporation will not be generated. Your organizational goals are unclear. Preparation: ___You have considered what your organizational needs are. ___You have researched local and national corporations in your community, specifically for: CEOs, VPs, and Board Members How much money they are willing to give What the requirements for the corporation are What the local business scene is like Execution: ___Personal contact with representatives from the corporation has been made. ___Your formal request for assistance has been made. ___If appropriate, you celebrated! ___Follow ups with the organization have been made.
