___You have segmented the market for the behavior change you seek, dividing people into groups based on shared criteria. these shared qualities may be or relate to: ___Demographic ___Geographic ___Physical/personal history ___Psychographic ___Bahavior ___Third party influences ___You have decided which segment to focus on, using five criteria: ___Measurability ___Accessibility ___Substantiality ___Actionability ___Position on the change scale ___You have chosen the type of social marketing campaign you will conduct, which is one of these types: ___Undifferentiated marketing ___Differentiated marketing ___Concentrated marketing
