Table of Contents >
Chapter 6. Promoting Interest in Community Issues >
Section 12. Developing Creative Promotions >
Developing Creative Promotions |
Tools & Checklists | Contributed by Phil Rabinowitz Edited by Bill Berkowitz & Tim Brownlee |
Tools
Tool #1
A partial list of awareness-building options
- Ad books
- Balloons
- Banners
- Billboards
- Bumper stickers
- Buttons
- Car caravans
- Contests
- Conventions
- Costumed people
- Dancers
- Demonstrations
- Embossed items
- Entertainments
- Exhibits
- Fairs
- Films and videotapes
- Floodlights
- Fund-raisers
- Graffiti
- Handbill passers-out
- Milk cartons
- Mobile vans
- Open-air debates
- Parades
- Pickets
- Rallies
- Sandwich boards
- Sarcastic awards to politicians or agencies
- Skywriting
- Slide shows
- Sound trucks
- Special events
- Street art or theater
- Tent cards
- Transit ads
- T-shirts
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Checklist
Here, you'll find a checklist summarizing the major points contained in the text.
The reason for creative promotion:
___to get community involved
___to raise money
___it can be inexpensive
___to spread a specific message
How to come up with creative ideas:
___by using past examples
___being open to a variety of suggestions
___most importantly, get as many people involved as possible
State objectives clearly:
___organization
___money
___commmunity
Identify target audience:
___media
___general public
___teens
___volunteers
___non-profit organizations
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