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   Part C. Promoting Interest and Participation in Initiativ... >
      Chapter 6. Promoting Interest in Community Issues >
         Section 12. Developing Creative Promotions >
             Tools & Checklists - A checklist that summarizes the major points contained in the section. >

Developing Creative Promotions

  

Tools & Checklists

 Contributed by Phil Rabinowitz Edited by Bill Berkowitz & Tim Brownlee

Tools
Checklist

Tools


Tool #1

A partial list of awareness-building options

  • Ad books
  • Balloons
  • Banners
  • Billboards
  • Bumper stickers
  • Buttons
  • Car caravans
  • Contests
  • Conventions
  • Costumed people
  • Dancers
  • Demonstrations
  • Embossed items
  • Entertainments
  • Exhibits
  • Fairs
  • Films and videotapes
  • Floodlights
  • Fund-raisers
  • Graffiti
  • Handbill passers-out
  • Milk cartons
  • Mobile vans
  • Open-air debates
  • Parades
  • Pickets
  • Rallies
  • Sandwich boards
  • Sarcastic awards to politicians or agencies
  • Skywriting
  • Slide shows
  • Sound trucks
  • Special events
  • Street art or theater
  • Tent cards
  • Transit ads
  • T-shirts

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Checklist

Here, you'll find a checklist summarizing the major points contained in the text.


The reason for creative promotion:

___to get community involved

___to raise money

___it can be inexpensive

___to spread a specific message


How to come up with creative ideas:

___by using past examples

___being open to a variety of suggestions

___most importantly, get as many people involved as possible


State objectives clearly:

___organization

___money

___commmunity


Identify target audience:

___media

___general public

___teens

___volunteers

___non-profit organizations


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