___You know that communication:
- Is not one-sided
- Involves more than words
- Has different styles and assumptions for different groups
- Problems in communication
___You have identified common communication problems
- Your message doesn?t reach your target population
- People don?t understand the message
- People disagree with the message
- Your organization is disliked
- The message has been garbled or misrepresented by the media
- An unfortunate error has been made
___You have discovered what the problem your organization is facing is
___You have been honest in all situations
___You have talked with members of any group that is angry or opposes you
___You were as flexible as possible without betraying what you believe in or what you are working for
___Everyone around you has been treated with respect
___You have taken responsibility and apologized for anything that was your fault
Crises in communication
___You have decided that your organization is going through a crisis and is hanging in the balance
___You have determined the seriousness of the situation
___You have developed position statements, answers to potential questions, and fact sheets that set forth you organizations position
___Everyone who has a major stake in your organization has been notified
___One person has been appointed to deal with the media
___The crisis management process has been watched over
___All interested parties were brought up to date after the crisis was resolved
___You have thanked everyone who helped handle the situation