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  1. Capítulo 34, Sección 1. Trabajar con los medios de comunicación - Sección Principal

    ... Recursos en línea CDC Media Advocacy   is a comprehensive guide for media advocates provided by the ...

  2. Capítulo 34, Sección 5. Reunirse con los medios de comunicación - Sección Principal

    ... sus temas y puntos principales dentro del tiempo permitido? (Media Training Worlwide sugiere que transmita sus puntos principales en los ... Recursos en línea Communications & Advocacy Toolkit  has six different resources for fielding questions, ...

  3. Chapter 34, Section 1. Working with the Media - Examples

    Example 1: Media as foe In 1988, the Oregon Smoking and Health Coalition successfully ... weren't dangerous. Instead, industry officials and their media advocates decided to portray public health advocates as health fanatics ... Network. So you see, a little bit of smart media advocacy can go a long way! ...

  4. Chapter 32, Section 3. Establishing Formal Communications and Requesting Participation - Main Section

    ... and stay well. So now what? This clearly calls for an advocacy campaign: a health center will cost money, which won't materialize ... integrity or intelligence or moral compass. Media people and media outlets. If you can get the media on your side , ...

  5. Chapter 32, Section 5. Reframing the Issue - Main Section

    ... or group affected by the problem, a community group, or the media. It may also change from day to day, as you talk to different people. ... is needed to get your message across. Effective media advocacy may be necessary to change the original framing. One of the most ...

  6. Chapter 33, Section 2. Writing Letters to the Editor - Main Section

    ... effective print and e-mailed letters to editors of various media types, together with examples, that will gain both editorial and reader ... for Change  is an online PDF provided by the Treatment Advocacy Center with tips to writing and submitting an effective letter. ...

  7. Capítulo 33, Sección 19. Abogacía electrónica - Sección Principal

    ... actuar, y enviarlo a varios cientos de personas dentro de media hora. El lunes en la mañana, las contestadoras telefónicas y líneas ... A YouTube video from the Connecticut Network:  Advocacy & the Media  - The power of print & broadcast; “do’s & ...

  8. Troubleshooting Guide, 8. There is not enough action to promote change.

    ... TO PROMOTE INTEREST Recruiting Volunteers MEDIA ADVOCACY Conducting a Social Marketing Campaign Promoting ...

  9. Organizing for Effective Advocacy

    Information on advocacy principles, advocacy research, providing education, direct action campaigns, media advocacy, and responding to opposition. Related ...

  10. Chapter 6, Section 8. Arranging a Press Conference - Main Section

    ... a simple, effective way to communicate your message with the media. Holding a successful press conference can generate news about your cause ... Promotion Resource Center. Wallack, L.(1993) Media advocacy and public health . Newbury Park, CA: Sage ...

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