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Chapter 34, Section 1. Working with the Media - Checklist
... You know the reasons to get involved in media advocacy: ___To inform ___To pressure decision makers ___To ...
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Chapter 30, Section 1. Overview: Getting an Advocacy Campaign Off the Ground - Checklist
You understand how advocacy is different from other types of strategy: ___It involves ... skilled in using the tools available to you (including the media) ___You should pick your strategy and tactics carefully When is ...
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Example 5: "Say YES for the Children": India
... the problem and potential solutions. State the advocacy tactics to be used a) Education and Encouragement ... attention to the issue, and gain influence. c) Use media advocacy Use advertising: Popular television channels, from ...
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Chapter 4, Section 1. Developing a Plan for Getting Community Health and Development Issues on the Local Agenda - Main Section
... issues are constantly competing to gain the attention of the media, the public, and the policy makers. Dearing and Rogers also point out ... issue permanently on the local agenda - you need to mount an advocacy effort, and work with legislators and local officials. The major ...
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Chapter 33, Section 3. Criticizing Unfavorable Action - Main Section
... serve your purpose. Informing the public, through the media , fliers and posters , and other avenues , in order to make sure ... of an action that goes counter to the goals of your advocacy effort. Watchdog organizations and activists can be credible ...
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Chapter 6, Section 4. Arranging News and Feature Stories - Main Section
... in the newspaper. This section will help you to attract the media to what you do and to get your story in the news. You can use news ... writing a news story. Worksheet: Crafting your media advocacy plan , from the Berkeley Media Studies Group, can help you ...
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Chapter 33, Section 14. Organizing Public Demonstrations - Main Section
... or the general public, they can take many forms. From large, media -covered marches, to small gatherings to buttonhole legislators in the ... Common goals for demonstrations include... Advocacy: To urge legislators or the public to look favorably on a bill, ...
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Chapter 6, Section 7. Preparing Public Service Announcements - Main Section
... story-lines, and sound or visual effects. Broadcast media -- radio and television -- are required by the Federal Communications ... that is the subject of heated public debate -- anti-abortion advocacy or gay rights, for example -- you may have a hard time convincing ...
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Chapter 33, Section 11. Developing and Maintaining Ongoing Relationships with Legislators and their Aides - Main Section
... with legislators and their staffs. For effective legislative advocacy, it's absolutely vital. This section will give you some information ... Thank them publicly for their help. Mention them in the media. Contribute money to them and/or work on their reelection campaigns. ...
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Capítulo 34, Sección 6. Cambiar la perspectiva que los medios de comunicación tienen sobre asuntos comunitarios - Sección Principal
... Recursos en línea A Media Advocacy Intervention Linking Health Disparities and Food Insecurity is ...