You know the reasons to get involved in media advocacy:
___To inform
___To pressure decision makers
___To influence
___To gain control
___To involve others
You have decided you are ready to focus on the media:
___You have a new project announcement
___Your information can be tied to a news-breaking event
___Good publicity is needed to reach your goals
You have set up a media campaign:
___A coordinator and spokesperson has been designated
___You have prepared that person to talk to the media
___Your objectives have been identified
___A target audience has been selected
___The type of media to be used has been decided
___You have decided that it is a good time to start
___You know whom you will contact first
___The issue you will target is clear
___You have determined how you will present the issue
___You are prepared to be flexible
___You’re paying attention to what the public knows and is talking about
___You’ll keep at it indefinitely