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    1. Capítulo 34, Sección 2. Hacer amistad con los medios de comunicación - Sección Principal

      ... Recursos en línea Building Media Relations  is an article about becoming a valuable resource to the ... 26, 2007by Aileen Pincus in Business Week. Media Advocacy Guide  is a guide provided by the National Association of Clinical ...

    2. , - Sección Principal

      ... S. B., Seekins, T., & Young, J. Q. (1994). Public health advocacy: creating community change to improve health . Palo Alto: Stanford ... D., & Zasloff, K.D. (1994, December). Tools of the Trade: Media do's and don'ts . SOPHE News & Views, 6 - 7. National Cancer ...

    3. Chapter 4, Section 3. Gaining Public Support for Addressing Community Health and Development Issues - Main Section

      ... Conversely, lack of attention by a key person or the media can work against the public's perception of an issue as important, which ... covering case studies, targeting, branding, backchannel, and advocacy. More information, including webinars and training, can be found  ...

    4. Capítulo 34, Sección 3. Crear noticias que los medios de comunicación desean - Sección Principal

      ... del mismo tipo que los de la población blanca de clase media? Un relato irónico: ¿Qué hay de irónico, inusual o ... and relevant. News Media: A Different Kind of Advocacy  is an excellent guide from the National Association of Foreign ...

    5. Capítulo 33, Sección 2. Escribir cartas al editor - Sección Principal

      ... for Change  is an online PDF provided by the Treatment Advocacy Center with tips to writing and submitting an effective letter. ... online tool to find local newspapers in your area. Media Advocacy Basics  is a mini-guide for hospice advocates and ...

    6. Example 1: Advocating for High-Tuberculosis Burden Countries under the ASCM Framework

      ... Adapted from: Deane, J., and Parks, W. Advocacy, Communication and Social Mobilization to Fight TB: a 10-Year ... Communication involves all channels of information in mass media, community media, and interpersonal interaction.ASCM views that for ...

    7. Capítulo 34, Sección 4. Uso de publicidad pagada - Sección Principal

      ... Recurso en línea CDC Media Advocacy  is a comprehensive guide for media advocates provided by the ...

    8. Chapter 6, Section 9. Using Paid Advertising - Main Section

      ... channel, or page space in a newspaper or magazine. Printed media and broadcast media help pay for the costs of running their businesses by ... NGO Media Outreach: Using the Media as an Advocacy Tool is a very good resource produced by the Coalition for the ...

    9. Chapter 6, Section 1. Developing a Plan for Communication - Main Section

      ... Word of mouth News stories in both print and broadcast media Press releases and press conferences Posters, brochures, and ... Cooperation MED Programme, 2007-2013. Media Advocacy by Sandra A. Hoover Newsworthy elements , from the ...

    10. Capítulo 32, Sección 5. Redefinir el debate - Sección Principal

      ... Recursos en línea Framing an Advocacy Message  is a guide to reframing advocacy messages distributed by ... Wallack, L., Dorfman, D., Jernigan, D., et al. (1993).  Media advocacy and public health . Newbury Park, CA: Sage Publications. ...

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