Dear Ms. Mortiboy,
The Community Tool Box has several chapters that will be helpful in developing such a strategy. Chapter 6 provides guidelines for promoting interest in community issues. Section 1 of this chapter provides guidelines for developing a communication plan. Chapter 7 includes several sections for promoting participation, contacting potential participants, and making personal contact with potential participants, as well as involving people most affected by a problem.
You might find Chapter 23, Section 6 to be most helpful. It provides guidelines for conducting outreach, including descriptions of common methods and how to implement it.
The Community Tool Box Advisor
