Development communication is similar to social marketing and used in international development. The Community Tool Box has an excellent chapter on Social Marketing which should give you plenty of material to work with as you develop your understanding about how to use communication to move behavior. Look on the CTB for Chapter 45: Social Marketing of Successful Components of the Initiative and you'll be on your way. Some examples of what you'll find there include: Section 2. Conducting a Social Marketing Campaign Section 3. Listening to Those Whose Behavior Matters Section 5. Promoting Awareness and Interest Through Communication You can also find a lot of information on the Internet. Start with the World Bank website. We hope this helps you.
