Thank you for writing to us at the Community Tool Box with your question. We are glad you are interested in the field, and in applying community knowledge to your own work setting!
Though we are not insurance professionals, we think that marketing any new product or service calls for good communication skills – certainly including knowledge of your customers and how best to reach and influence them. This is a general principle worth keeping in mind as your thinking proceeds.
So, how you can use psychological knowledge, such as that found in the Community Tool Box, to strengthen the communication skills of your own marketing staff and agents?
You might begin by asking them. More specifically, can you ask them what are they interested in? What do they want to know?
And then, might you be able to jointly design a training event that would help provide the skills that meet their stated needs? It could be a one-time lecture, or an ongoing program, or simply a more informal discussion that takes place every so often – for example, over a brown-bag lunch. What would work best in your setting?
In other words, you can let your staff come up with the ideas and the program themselves; your role would be more one of catalyst and facilitator. Does this make sense to you?
We hope some of these suggestions may be helpful to you. Thanks again for writing, and all very best wishes for success in your work.
