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What communication protocols need to be followed when contacting the media to promote a new program or service?

Dear Kilara,
Thank you for contacting Ask an Advisor!
Although not a strict protocol, there are ways of developing effective strategies for communicating your initiative to the media. To find many ideas about media advocacy strategies, we recommend that you look at Chapter 34 of the Community Tool Box, which contains six different sections on the topic.
We think that reviewing these sections may give you some good ideas about media advocacy strategies that will work for you and your organization. 
We send best wishes for your success!
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Question Date: Sun, 06/16/2019